Bingenheimer Saatgut

What Bingenheimer Saatgut does

Bingenheimer Saatgut AG is a German organic seed company headquartered in Echzell-Bingenheim, Germany, specializing in the production, breeding, and distribution of open-pollinated (samenfest), non-hybrid, certified organic seeds. The company offers approximately 500 seed varieties across vegetables, herbs (25+ varieties), flowers, green manures, and planting material (onion sets, garlic, seed potatoes, flower bulbs), with 180 varieties available in Demeter biodynamic quality. Technical seed preparation formats (Erdtopfpillen/soil pellets, primed seeds, Saatscheiben/seed discs and Saatbänder/seed tapes) provide easier sowing and improved germination rates. The core technology is conventional open-pollinated plant breeding and seed processing, explicitly excluding genetic or biotechnological engineering.

The company operates a hybrid go-to-market model. Direct-to-consumer e-commerce serves hobby gardeners and professional growers, with a dedicated storefront in German, English, French, and Dutch, and pricing tiered across Price Groups PG1-PG4 (€1.95-€4.40 retail incl. 7% VAT) plus bulk professional SKUs in 10g/250g/1kg units. A separate B2B reseller portal serves organic specialty retailers (Naturkostfachhandel) and garden centers across 28 European countries, with major wholesale relationships including Alnatura, Dennree, and Weiling, plus presence at the BioSüd and BioNord organic trade fairs. Complementary revenue streams include private label seed packets ("Werben mit Saatgut"), wooden display racks (Warenständer), and seasonal gifting products (seed greeting cards, seed boxes, theme garden collections, advent calendars). Customer segments are three primary groups: hobby gardeners, professional growers (Erwerbsgärtnerei), and organic specialty retailers (Fachhandel), supported by content marketing (GARTEN-Blog, newsletters, GEMÜSEBAU-Portal) and digital tools (SortenKompass, Saatgut-Rechner, published germination test results).

The supply side is anchored by an exclusive network of organically certified breeding and propagation partners (Hofgut Rengoldshausen, Oldendorfer Saatzucht, Rose Saatzucht, Gärtnerei Holzmann), all certified under stacked standards including Demeter, Bioland, Naturland, bioverita, Bio Cohérence, Gäa, Verbund Ökohöfe, and the EU organic logo, with company-internal certification DE-ÖKO-007. The company is led by an Executive Board of Johannes Bender and Sigmund Walbaum, with Sebastian Bauer as Chairman of the Supervisory Board, and operates as an independent private German stock corporation (AG) registered at Amtsgericht Friedberg (HRB 4963) with no external investors, parent company, or private equity backing disclosed. No revenue, funding rounds, headcount growth, or M&A activity is disclosed in the source data.

Name

Bingenheimer Saatgut

Legal name

Bingenheimer Saatgut AG

Website

https://bingenheimersaatgut.de

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Organic Seeds

NAICS

Greenhouse, Nursery, and Floriculture Production (1114)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Vegetable Seeds (Open-Pollinated & Hybrid) (AFABAFAE)

akta.pro secondary industry

Seed Distribution & Wholesale (Channel Sales) (AFAGAIAM)

Keywords

• Organic vegetable seeds
• Open-pollinated varieties
• Herb and flower seeds
• Seed breeding
• Planting material

Headquarters

HQ city

Echzell

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Seed Packet Sales: Sale of organic seed packets in colorful illustrated packaging to hobby gardeners and professional growers through online shop and reseller network. Approximately 180 varieties in retail packaging.
2. Bulk Seed Sales: Bulk quantities (10g, 250g, 1kg) for professional growers ordered through general online shop.
3. Planting Material: Onion sets, garlic sets, seed potatoes, flower bulbs, peonies, dahlias, and gladioli for professional growers.
4. Private Label / Werben mit Saatgut: Custom branded seed packets for retailers and organizations.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Bingenheimer Saatgut AG produces and sells approximately 500 open-pollinated (samenfest), organically certified seed varieties across vegetables, herbs, flowers, and green manures, plus planting material such as onion sets, garlic, seed potatoes, and flower bulbs. The company differentiates through technically prepared seed formats (soil pellets, primed seeds, seed discs and tapes), Demeter-quality offerings, and a partnership-based organic breeding and propagation network.

Product overview

Bingenheimer Saatgut AG is an organic seed company offering a comprehensive portfolio of open-pollinated (samenfest), organically certified seeds. The core product line consists of Bio-Saatgut for vegetables (~500 varieties), herbs (25+ varieties), flowers, green manures, and planting material (onion sets, garlic, seed potatoes, flower bulbs). The company differentiates through technically prepared seed formats including Erdtopfpillen (soil pellets), primed seeds, and Saatscheiben & Saatbänder (seed discs/tapes). Consumer-facing sub-products include Saatgutboxen (seed boxes), Themengärten (theme garden collections), Saatgut-Grußkarten (seed greeting cards), and Advent calendars. For professional growers and retailers, offerings extend to bulk seed quantities, private label options, and wooden display racks (Warenständer). All products emphasize open-pollinated, non-hybrid varieties with approximately 180 varieties available in Demeter quality and full traceability to propagation farms.

Differentiator

Problem solved

Functional benefit

Products and services

• Organic Vegetable Seeds (Bio-Saatgut Gemüse) Open-pollinated, organically certified vegetable seeds across approximately 500 varieties including tomatoes, peppers, beans, salads, cabbages, carrots, and onions, for hobby gardeners and professional growers.
• Organic Herb Seeds (Bio-Saatgut Kräuter) Organically certified herb seeds including basil, thyme, oregano, sage, chives, parsley, coriander, and over 25 other varieties for hobby and professional cultivation.
• Organic Flower Seeds (Bio-Saatgut Blumen) Organic flower seeds including summer flowers, flower mixtures, ornamental grasses, and specialty cut flower varieties.
• Green Manure Seeds (Gründüngung) Cover crop and green manure seed mixtures for soil improvement and sustainable cultivation practices.
• Planting Material (Pflanzgut) Planting stock including onion sets, garlic cloves, seed potatoes, tulips, daffodils, crocuses, alliums, dahlias, gladioli, and peonies for hobby and professional use.
• Soil Pellets / Primed Seeds (Erdtopfpillen) Technically prepared seed formats including soil pellets and primed seeds for easier sowing and improved germination rates.
• Seed Discs and Seed Tapes (Saatscheiben & Saatbänder) Pre-spaced seed discs and tapes for convenient and precise sowing in gardens and containers.
• Seed Boxes (Saatgutboxen) Pre-curated seed box collections including themed assortments like Kleine Gartenbande for beginners.
• Theme Garden Seed Collections (Themengärten) Ready-made seed collections organized by theme such as low-maintenance vegetable gardens, insect-friendly gardens, and seasonal collections.
• Seed Greeting Cards (Saatgut-Grusskarten) Greeting cards made from grass paper with integrated flower seed packets, available in multiple designs with matching gift packaging.
• Seed Advent Calendars (Adventskalender) Seasonal seed advent calendars featuring curated organic seed varieties packaged for gift-giving.
• Wooden Display Racks (Warenständer) Wooden sales display racks including Single, Duo, and rotating models produced by Lebensgemeinschaft Bingenheim carpentry workshop, offered to retailers for point-of-sale presentation.
• Private Label / Branded Seed Packets (Werben mit Saatgut) Custom-branded organic seed packets produced for retailers, organizations, and brands for resale or promotional use, leveraging the company's certified organic, open-pollinated seed supply.

Quantifiable outcome

• Seed germination capacity tested and published online

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Lebensgemeinschaft BingenheimcoreStrategic or Co-development PartnerInclusive living community in Wetterau region supported by the company. Their carpentry workshop produces wooden sales displays for the company, providing employment for people with special care needs.
• DataNatureminorChannel Partner/ Reseller/ DistributorPlatform for resellers to download article master data, product descriptions, and images for their own systems.
• Various organic farming associations (Demeter, Bioland, Naturland, Bio Cohérence, Gäa, Verbund Ökohöfe, bioverita)coreOthersCertified by multiple organic farming associations. DE-ÖKO-007 certification body. Partnerships with breeding and propagation farms operating under these standards.
• Various propagation farms networkcoreStrategic or Co-development PartnerNetwork of organically certified farms for seed breeding and propagation. Examples include Hofgut Rengoldshausen, Oldendorfer Saatzucht, Rose Saatzucht, and Gärtnerei Holzmann.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Seed Savers Exchange: US non-profit seed company focused on heirloom and open-pollinated varieties sold to hobby gardeners. Strong philosophical alignment with Bingenheimer's open-pollinated ethos but serves a different geography and primarily a membership-driven model.

Broad incumbents

• Kiepenkerl: Established German hobby gardener seed brand (Bruno Nebelung GmbH) competing directly on retail shelves and online for the same hobby segment, though with a conventional rather than exclusively organic open-pollinated portfolio.
• Rijk Zwaan: Dutch global vegetable seed breeder serving professional growers with hybrid and conventional varieties. Same customer profile as Bingenheimer's Erwerbsgärtnerei segment but at vastly greater scale and broader genetic technology base.
• Bejo Zaden: Dutch vegetable seed breeder specializing in onions, carrots, brassicas, and other crops Bingenheimer also serves. Comparable in professional-grower GTM but with hybrid-led genetics and global distribution.
• Bayer Crop Science: Global agribusiness with major vegetable seed brands (Seminis, De Ruiter). Indirect competitor as it pushes organic and sustainable lines, but operates at incomparably larger scale and across conventional genetics.
• Enza Zaden: One of the world's largest vegetable seed breeders, headquartered in the Netherlands. Broadly overlaps in target customer (professional growers) and crop categories, and is the parent of Vitalis, its organic arm.
• Sperli: German hobby gardener seed brand offering vegetable, herb, and flower seed packets via garden retail and DIY chains. Competes for the same end-consumer pocket share as Bingenheimer's hobby gardener segment.

Direct peers

• Sativa Rheinau AG: Swiss organic seed company producing open-pollinated vegetable and herb seeds with similar biodynamic/Demeter positioning. Closest like-for-like European peer in product philosophy, certification stack, and hobby/professional customer mix.
• Vitalis Organic Seeds: Dutch organic vegetable seed company (Enza Zaden subsidiary) supplying professional growers with organically produced varieties. Comparable in product category and European footprint but scaled via a large parent.
• Reinsaat KG: Austrian organic seed breeder and distributor focused on open-pollinated, non-hybrid varieties for the DACH hobby and professional grower market. Directly comparable in size, channel structure, and product breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/bingenheimersaatgut/?hl=de
• LinkedInlinkedin.com/company/bingenheimer-saatgut

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bingenheimer Saatgut