Star Car Wash
- Company typePrivate
- Founded2003
- HeadquartersAlexandria, Australia
- Headcount51–100
- GTM typeB2C
- OfferingServices
Star Car Wash firmographics
Firmographics- Name
- Star Car Wash
- Legal name
- Star Car Wash Cafe Holdings Pty Ltd
- Website
- https://starcarwash.com.au
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Star Car Wash industry classification
Industry- Product category
- Car Wash & Detailing Services
- NAICS
- Car Washes (811192)
- SIC
- Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Car Wash, Auto Detailing & Vehicle Cleaning Supplies Distribution (CRAOAGAM)
Keywords
Where Star Car Wash is headquartered
LocationHeadquarters
- HQ city
- Alexandria
- HQ country
- Australia
- HQ region
- Oceania
Offices15 records
Markets served
Star Car Wash business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D, Others
Revenue model
- Car Wash Services: One-time transaction-based revenue from wash services including Express Wash, Platinum Wash, and Star Polish. Services range from basic exterior cleans to premium wash with wax treatment.
- Car Detailing Services: Premium one-time detailing services including Interior Detail, Full Detail, and Paint Protection. Higher price point services with more comprehensive cleaning and protective treatments.
- Gift Cards and Vouchers: Sale of gift vouchers and eGift Cards for car wash services. Vouchers valid for 3 years from purchase date.
- Loyalty Packs: Wash Saver Packs (5 or 10 washes with 20% discount) and Regular Care packages (5-voucher pack with 30% discount) providing recurring customer engagement.
- Franchise Revenue: Revenue generated from franchisees who operate Star Car Wash locations under the company's brand and standards.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Express Wash - Basic exterior clean |
| Unit Pricing | Pay-as-you-go | Platinum Wash - Interior & exterior clean (most popular) |
| Unit Pricing | Pay-as-you-go | Star Polish - Deluxe wash with clay bar and wax |
| Unit Pricing | Pay-as-you-go | Interior Detail - Full interior cleaning |
| Unit Pricing | Pay-as-you-go | Full Detail - Complete interior and exterior cleaning |
| Unit Pricing | Pay-as-you-go | Paint Protection - Full detail with paint protection treatment |
| Unit Pricing | Pay-as-you-go | Mini Detail |
| Unit Pricing | Pay-as-you-go | Ceramic Paint Protection |
| Unit Pricing | Pay-as-you-go | Wash Saver Packs - Loyalty package |
| Unit Pricing | Pay-as-you-go | Regular Care Package |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Star Car Wash product offering
Product offeringCore offering
Star Car Wash provides professional 100% hand-applied car wash and detailing services through 160+ retail locations in shopping centre car parks across Australia. The service portfolio ranges from basic exterior Express Wash through Platinum Wash and Star Polish up to premium Full Detail, Paint Protection, and Ceramic Paint Protection treatments, using pH-neutral biodegradable products and professional hand-application techniques.
Product overview
Star Car Wash is Australia's leading professional 100% hand wash and detailing provider operating over 160 locations across Australia. The company offers a tiered service portfolio centered on hand car wash and detailing services. Car wash services include Express Wash (exterior-only basic clean), Platinum Wash (interior and exterior comprehensive clean), and Star Polish (premium wash with clay bar treatment and hand wax). Detailing services include Interior Detail (deep interior cleaning with leather conditioning), Full Detail (comprehensive interior and exterior service combining platinum wash and star polish features), Paint Protection (full detail with protective coating), and Ceramic Paint Protection (premium long-lasting ceramic coating). The company also offers fleet maintenance services for business vehicles, loyalty programs (Wash Saver Packs, Regular Care Packages), and gift vouchers. All services utilize pH-neutral, biodegradable shampoos and professional hand-applied techniques.
Differentiator
Problem solved
Functional benefit
Products and services
- Express Wash Exterior-only hand car wash with high pressure rinse, mitts/sponges, pH-neutral shampoos, wax polish, tyre shine, wheel wash, interior vacuum and window/trim cleaning; targeted at general car owners seeking a quick refresh.
- Platinum Wash Most popular interior and exterior hand wash including vacuuming of seats, footwells, mats and boot, plus cleaning of interior glass, dashboard, trims and doors; for car owners wanting a comprehensive clean.
- Star Polish Deluxe hand wash including clay bar treatment to remove bugs and tar combined with all-over protective hand wax polish; positioned as a premium wash for car owners seeking enhanced shine and paint protection.
- Interior Detail Deep interior detailing including leather seat cleaning and conditioning, carpet extraction, cloth seat cleaning, dashboard and trim conditioning, clay bar treatment, and cleaning of cup holders, door jambs and boot; for owners wanting a thorough interior restoration.
- Full Detail Most prestigious comprehensive service covering complete interior and exterior cleaning and conditioning, combining Platinum wash, Star Polish, paint protection treatment, clay bar, swirl mark reduction, and full interior detailing.
- Paint Protection Full detail service with additional paint protection treatment providing unrivalled protection against environmental elements, UV rays, and everyday wear; for owners seeking long-term paint preservation.
- Mini Detail Targeted detailing service providing a quick interior and exterior refresh for vehicles needing a fast turnaround clean; available at Toowoomba and Bathurst locations.
- Ceramic Paint Protection Premium ceramic coating application providing long-lasting paint protection with enhanced hydrophobic properties and superior durability against environmental contaminants.
- Fleet Maintenance Services Professional hand wash and detailing services for business vehicle fleets, designed to maintain corporate vehicle appearance and condition with regular maintenance schedules and bulk service packages.
- Wash Saver Packs Loyalty prepaid pack of 5 or 10 wash vouchers providing 20% savings, valid only at the site selected at purchase; 5 packs expire after 12 months, 10 packs after 18 months.
- Regular Care Package Prepaid 5-voucher pack with 3 Express and 2 Platinum washes offering 30% savings, valid for 6 months; drives repeat visits.
- Gift Vouchers Physical gift vouchers available for purchase and valid at all Star Car Wash locations across Australia, suitable for gifting occasions.
- eGift Card Digital gift card valid for 3 years from purchase date, transferable but not redeemable for cash; sold through the company's online storefront.
Quantifiable outcome
- 1.1+ million cars cleaned annually
- +2 more outcomes
Companies that use Star Car Wash
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Star Car Wash technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
Star Car Wash partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- International Carwash Association (ICA)minorStar Car Wash displays the International Carwash Association membership logo on their website and social media, indicating membership in the industry association for professional car wash operators.
- Shopping Centre PartnershipscoreStar Car Wash operates within shopping centre car parks at over 160 locations across Australia. The company partners with major retail centres including Westfield, Stockland, and other shopping centre groups to provide car wash services to their customers.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Star Car Wash competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Star Car Wash social profiles
Digital presenceStar Car Wash financial estimates
Financial estimateRevenue estimate
Valuation estimate
Star Car Wash leadership team
Management profileNumber of profiles
Star Car Wash funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Star Car Wash M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Star Car Wash
What does Star Car Wash do?
Star Car Wash provides professional 100% hand-applied car wash and detailing services through 160+ retail locations in shopping centre car parks across Australia. The service portfolio ranges from basic exterior Express Wash through Platinum Wash and Star Polish up to premium Full Detail, Paint Protection, and Ceramic Paint Protection treatments, using pH-neutral biodegradable products and professional hand-application techniques.
Is Star Car Wash a public or private company?
Star Car Wash is a private company. It is classified as family owned and is currently operating.
When was Star Car Wash founded?
Star Car Wash was founded in 2003. It employs 51 to 100 people.
Where is Star Car Wash based?
Star Car Wash is headquartered in Alexandria, Australia, in the Oceania region.
How does Star Car Wash make money?
Five revenue lines are on record. Car Wash Services are the primary driver. The others are car Detailing Services, gift Cards and Vouchers, loyalty Packs and franchise Revenue.
Does Star Car Wash have an API?
No public API is recorded for Star Car Wash.
What industry is Star Car Wash in?
Star Car Wash's product category is Car Wash & Detailing Services. Its primary akta.pro industry code is CRAOAGAM, Car Wash, Auto Detailing & Vehicle Cleaning Supplies Distribution. Its NAICS code is 811192 and its SIC code is 7500.