Commercial Radio & Audio

What Commercial Radio & Audio does

Commercial Radio & Audio Ltd (CRA) is the Australian industry body for commercial radio broadcasters, formed in 2024 through the merger of Commercial Radio Australia and Australian Radio Network's (ARN) audio assets. Headquartered in Surry Hills with 11–50 employees, CRA represents member radio stations and networks operating across broadcast, streaming, and podcasting, collectively reaching 12.8 million weekly listeners (a record high, up 350,000 year-on-year) and 81% of Australians via Total Radio. Its core product surface centers on CRA Audio ID, a digital audio buying platform launched in 2025 that provides programmatic access to 14.7 million monthly listeners; supporting tools include the Audio Planning Tool, Dynamic Creative Optimization (DCO), the RadioApp consumer application, and the Australian Podcast Ranker produced in partnership with Triton Digital.

CRA's technology stack is anchored by exclusive data partnerships — GfK for Radio 360 ratings, Edison Research for The Infinite Dial, and Triton Digital for podcast measurement — that collectively form Australia's only third-party verified audience measurement infrastructure for commercial radio and podcasting. Adjacent products include Sound Stats (market analytics dashboard), research publications such as the Podcast Annual and Deloitte Connecting Communities reports, and thought-leadership properties (Audio Advocates testimonials, Heard Mentality podcast, HEARD annual conference, ACRA Awards, Siren Awards, Brian White Scholarship).

Commercially, CRA operates as a membership-based industry association funded by member stations and broadcasters, supplemented by event revenue (HEARD), research licensing, and the Audio ID buying platform. Its go-to-market is sales-led, targeting CMOs, marketing executives, and media agencies through research publications, the HEARD event, and advocate-led PR. The end-customer ecosystem spans advertisers across banking (Westpac), travel (Webjet), retail (Dan Murphy's), insurance (Budget Direct), and media agencies (OMD, Havas Host, Carat, Thinkerbell, Accenture Song), with the underlying industry generating $257 million in Q1 2026 ad revenue across CRA members (including $25.2 million in digital audio, up 9.9% YOY).

Name

Commercial Radio & Audio

Legal name

Commercial Radio & Audio Ltd

Website

https://commercialradio.com.au

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Commercial Radio & Audio is the Australian industry body for commercial radio broadcasters, providing programmatic digital audio buying (CRA Audio ID), exclusive audience measurement (GfK, Edison, Triton Digital), and research/events serving member stations and brand advertisers across Australia.

Ownership category

akta.pro rank

Product category

Radio and Audio Advertising Industry Services

NAICS

Motion Picture and Sound Recording Industries (512), Sound Recording Industries (5122)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Radio Content Production & Studios (On-air Production, Imaging, Jingles) (MPAIAEAL)

akta.pro secondary industry

Audio/Podcast/Streaming Media Buying (MPAAABAF)

Keywords

• Commercial radio industry
• Audio advertising
• Radio audience measurement
• Digital audio buying
• Podcast measurement services

Headquarters

HQ city

Surry Hills

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Advertising Revenue (Industry): CRA members generate revenue through radio and digital audio advertising. CRA tracks industry-wide revenue metrics including Q1 2026 total of $257 million and digital audio revenue of $25.2 million (up 9.9% YOY). CRA members capture 30% of total digital audio market.
2. Membership/Industry Services: CRA operates as the industry body for commercial radio stations in Australia, providing research, ratings, advocacy, and promotional services to member organizations.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Commercial Radio & Audio (CRA) is the industry body representing Australian commercial radio broadcasters, providing member services, industry advocacy, audience measurement, research, and audio advertising enablement. Its flagship commercial offering, CRA Audio ID, is a digital audio buying platform giving advertisers programmatic access to 14.7 million monthly listeners across broadcast, streaming, and podcast formats.

Product overview

Commercial Radio & Audio (CRA) operates as an industry organization representing Australian commercial radio broadcasters. Its product portfolio centers on CRA Audio ID, a digital audio buying platform providing access to 14.7 million monthly listeners, complemented by the Australian Podcast Ranker (in partnership with Triton Digital) for third-party verified podcast measurement, Radio Ratings powered by GfK for listening data, and an Audio Planning Tool for campaign planning. Additional offerings include Sound Stats for market analytics, Dynamic Creative (DCO) for ad personalization, the RadioApp mobile application for listener access, and research publications such as Edison The Infinite Dial and Deloitte Connecting Communities reports. The annual HEARD event showcases industry trends and insights.

Differentiator

Problem solved

Functional benefit

Products and services

• CRA Audio ID Digital audio buying platform providing programmatic access to 14.7 million monthly commercial radio listeners, enabling advertisers to plan, purchase, and optimize audio campaigns across broadcast, streaming, and podcast formats. For brands, media agencies, and marketing decision-makers.
• Australian Podcast Ranker
• Radio Ratings (GfK Radio 360)
• Audio Planning Tool
• Sound Stats
• RadioApp

Quantifiable outcome

• 12.8 million weekly listeners (record high, up 350,000 YOY)
• +3 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Triton DigitalcoreTechnology or IntegrationStrategic partnership for the Australian Podcast Ranker - the country's only official, third-party verified podcast measurement service. Monthly rankings provide authoritative data on podcast consumption in Australia.
• Edison ResearchcoreTechnology or IntegrationPartnership for The Infinite Dial study - authoritative annual research on audio and digital media consumption in Australia. Provides key insights on podcast listening, streaming behavior, and audio trends.
• GfKcoreTechnology or IntegrationGfK Radio 360 Ratings provides survey-based audience measurement for commercial radio in Australian metro and regional markets. Quarterly survey results track listening behavior and audience reach.
• Analytic PartnersminorStrategic or Co-development PartnerResearch partnership demonstrating radio advertising ROI for brand building campaigns. Provides data-driven insights on radio effectiveness in marketing mix.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/comradioau
• Facebookfacebook.com/commercialradioaustralia
• LinkedInlinkedin.com/company/commercial-radio-australia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Commercial Radio & Audio