Aquamarine Power

What Aquamarine Power does

Aquamarine Power is a UK-based digital content publishing operation operating as Aquamarine Power Ltd, a private limited company governed under Scots law. The company's sole product is a WordPress-based blog (aquamarinepower.com) that publishes articles and buying guides across fish care, aquarium plants, kayaking, and recreational fishing. The site is owned and operated by a single individual, Martin McAdam, who acquired the domain in 2021 and repositioned the site from a hobby blog into a structured content venture.

The underlying technology is a standard WordPress installation hosted on cloud infrastructure (cloudwaysapps.com), with Google Analytics integrated for traffic measurement. The site's content taxonomy is organized into Reviews, Care Guides, and Info categories, covering species identification, aquarium maintenance, kayak and fishing gear reviews, and destination guides. Editorial output is high-frequency, with multiple articles published per day across 2025-2026, including long-form listicles and US-specific fishing destination content.

The business model is single-channel affiliate monetization through the Amazon Services LLC Associates Program. The site earns referral commissions when readers click embedded product links to Amazon and complete purchases. There is no direct product sales, no subscription model, no advertising network, and no B2B or enterprise revenue component. Distribution is entirely digital and global, with audience reach supplemented by a newsletter and social media presence across Facebook, Instagram, Pinterest, YouTube, and Twitter.

Name

Aquamarine Power

Legal name

Aquamarine Power Ltd

Website

https://aquamarinepower.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Aquamarine Power is a UK-based content blog publishing fish care, aquarium, kayaking, and fishing guides for hobbyist consumers, monetized entirely through Amazon affiliate commissions. The site is operated as a solo venture by owner Martin McAdam.

Ownership category

akta.pro rank

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Affiliate Advertising: Amazon Services LLC Associates Program - earns advertising fees by advertising and linking to Amazon.com products. Revenue generated through affiliate links in product reviews and buying guides.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Aquamarine Power publishes an English-language content website (aquamarinepower.com) featuring articles, product reviews, and care guides covering fish species, aquarium plants, aquarium equipment, kayaking gear, and fishing destinations and techniques. The site is structured into Reviews, Care Guides, and Info sections and is monetized primarily via Amazon Services LLC Associates Program affiliate links embedded within content.

Product overview

Aquamarine Power is a content publishing blog website focused on fishes, aquariums, and kayaking content. It is not a technology product company but rather an informational content platform that publishes reviews, care guides, and articles about aquatic life and kayaking equipment. The single offering is the blog content website itself, which features articles organized by categories including Fish Reviews, Aquarium Reviews, Care Guides, and Kayaking content.

Differentiator

Problem solved

Functional benefit

Products and services

• Aquamarine Power Blog Content publishing website delivering articles, product reviews, and care guides on fish species, aquarium plants, aquarium equipment, kayaking, and fishing, organized into Reviews (Fish, Aquarium, Aquarium Plants), Care Guides (Aquarium Plant Care, Fish Care), and Info categories. Targeted at hobbyist aquarium owners, kayakers, and anglers; monetized via Amazon Services LLC Associates Program affiliate links.

Quantifiable outcome

• Publishes comprehensive guides and reviews tested in real-world conditions (e.g., 3-month testing of 10 kayak models)

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• Amazon Services LLCcoreChannel Partner/ Reseller/ DistributorAmazon Services LLC Associates Program participant. Aquamarine Power earns advertising fees by advertising and linking to Amazon.com products. Revenue generated through affiliate commissions on qualifying purchases made through product links in reviews and guides.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• FishLore: Long-running aquarium and fish-care content site with active forums and care guides. Direct peer because both monetize aquarium hobbyist traffic through content-and-affiliate models targeting the same reader segments.
• Reef Builders: Reef and saltwater aquarium publication producing daily editorial content, gear reviews, and product coverage. Direct peer in the aquarium content niche, overlapping heavily on product reviews and care content monetized via affiliate links.
• Aquarium Co-Op: Aquarium hobbyist retailer and content publisher producing care videos, articles, and product reviews. Direct peer in the freshwater aquarium content space with similar hands-on testing methodology and target audience.
• Practical Fishkeeping: Established UK-based fishkeeping magazine brand covering freshwater and marine aquarium care, gear, and species. Direct peer because it shares the UK origin and operates a content-plus-affiliate model for the same hobbyist demographic.
• Kayak Angler: Kayak-fishing publication covering gear reviews, technique guides, and destination content for kayak anglers. Direct peer in the kayak-fishing content vertical that overlaps with Aquamarine Power's kayak and fishing guide categories.
• Paddling.com: Recreational paddling content hub covering kayaking techniques, gear reviews, and trip guides. Direct peer in the kayak content vertical, with overlapping audience of recreational paddlers and similar affiliate monetization.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/AquamarinePower
• Instagraminstagram.com/aquamarinepower
• Pinterestpinterest.com/aquamarinepower
• YouTubeyoutube.com/aquamarinepower
• Xx.com/aquamarinepower
• LinkedInlinkedin.com/company/aquamarine-power

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aquamarine Power