Sustainability Dashboard

What Sustainability Dashboard does

Green2Sustainable (legal entity and DBA; previously "Sustainability Dashboard Tools," rebranded in 2021) is a privately held, founder-led sustainability data and consulting firm headquartered in Bloomington, Indiana, with general offices across Arizona, California, Colorado, Indiana, and Maine. The company delivers a web-based Sustainability Dashboard — a centralized hub for measuring, tracking, and reporting on energy, water, waste, transportation, human resources, purchasing, and carbon offsets — and supplements it with consulting, custom solutions, and digital signage. Its core workflows follow a three-step "Measure, Improve, Report" framework; the Improve step explicitly leverages funding mechanisms such as ESPC, PACE, and PPA to finance building retrofits, with cited client outcomes of 15-25% energy savings and 3-5 year simple payback. Technical differentiators include a GHG calculation engine grounded in EPA methodology and AVERT, two-way synchronization with ENERGY STAR Portfolio Manager (ESPM) and Arc (LEED Performance Path), and a manual data acquisition service that captures utility and waste data — including from sources without online accounts — alongside invoice copies in a centralized store.

The business model is a hybrid of SaaS subscriptions and professional services. The Sustainability Dashboard is sold on a location-based subscription (monthly or annual) with no incremental fee for additional users, and updates are bundled into the subscription price. Custom modules (e.g., the SGP Impact Tracker for the Sustainable Green Printing Partnership), environmental impact calculators, and benchmarking web applications generate professional services revenue. A Provider Program permits partners to rebrand and resell the dashboard plus data services, introducing a white-label channel. Go-to-market is primarily direct sales using free consultations and ~one-hour demos as the qualification vehicle, augmented by an event- and thought-leadership motion anchored on founder/CEO Steve Ashkin's speaking engagements at hundreds of conferences globally.

Customers are concentrated in small-to-mid-size and multi-location organizations that lack dedicated sustainability personnel, plus commercial building owners/operators subject to U.S. benchmarking mandates (notably in CA, WA, D.C., and NJ), public sector agencies eligible for ESPC funding, and industry associations such as ISSA and SGP. The only named reference customer in the input is the Sustainable Green Print Partnership (SGP), with a single attributed testimonial from Paul Glynn. Firmographics place headcount in the 11-50 range, no external funding or parent company is disclosed, and ownership remains concentrated with the Ashkin family (Steve Ashkin as CEO and Peter Ashkin as Chairman).

Name

Sustainability Dashboard

Legal name

Green2Sustainable

Website

https://green2sustainable.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Green2Sustainable (dba Sustainability Dashboard) is a founder-led, U.S. private firm that provides a web-based sustainability data platform plus consulting, serving small-to-mid-size and multi-location organizations, commercial building operators, public sector agencies, and industry associations across five U.S. states.

Ownership category

akta.pro rank

Product category

Sustainability Data Management Software

NAICS

Environmental Consulting Services (54162), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

akta.pro primary industry

ESG/Sustainability Reporting & Disclosure Platforms (EUABAEAB)

akta.pro secondary industries

Enterprise Carbon Accounting & GHG Inventory Platforms (EUABAEAA), Sustainability & ESG Reporting (GRI/SASB/ISSB/CSRD) (EUAHAJAB), Supply Chain (Scope 3) Emissions & Supplier Engagement Platforms (EUABAEAE), Sustainability & ESG Consulting (BPAHACAK)

Keywords

• Sustainability data management
• Energy benchmarking software
• GHG emissions reporting
• ESG compliance software
• Facility performance monitoring

Headquarters

HQ city

Bloomington

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Sustainability Dashboard Subscription: Location-based subscription model where each facility/location requires a separate subscription. Offers both monthly and annual contract options. Additional users at no extra charge to encourage organization-wide adoption.
2. Custom Solutions and Development: Custom web applications, environmental impact calculators, and benchmarking tools built specifically for client needs. Includes custom module development for industry-specific reporting.
3. Provider Program: White-label/rebranded Sustainability Dashboard offered through partners. Partners can rebrand the dashboard and provide data services to their own clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Green2Sustainable sells the Sustainability Dashboard, a web-based subscription platform that aggregates and analyzes facility-level sustainability data (energy, water, waste, transportation, human resources, purchasing, and carbon offsets) and produces GHG, ENERGY STAR, LEED, ESG, and compliance reports. The company also delivers data-driven sustainability consulting (Measure, Improve, Report) and custom web applications such as the SGP Impact Tracker and tailored benchmarking tools for industry partners.

Product overview

Green2Sustainable offers a unified platform centered on the Sustainability Dashboard, complemented by specialized add-on modules and custom solutions. The core Sustainability Dashboard is a web-based platform for measuring, tracking, and reporting on sustainability metrics including energy, water, waste, transportation, and carbon. Supporting modules include the Engagement Display (Digital Signage) for occupant communication, ENERGY STAR Portfolio Manager integration for benchmarking, and Custom Impact Calculators for specialized calculations. The company also delivers custom solutions such as the SGP Impact Tracker and tailored benchmarking web applications for industry partners, along with a Provider Program enabling rebranded deployments.

Differentiator

Problem solved

Functional benefit

Brands

• Sustainability Dashboard: The company's core web-based software platform for measuring, tracking, and reporting on sustainability metrics including energy, water, waste, transportation, and GHG emissions.

Products and services

• Sustainability Dashboard
• Engagement Display (Digital Signage Solution)
• ENERGY STAR Portfolio Manager Services
• SGP Impact Tracker
• Custom Impact Calculators
• Sustainability Benchmarking Web Applications
• Provider Program (White-Label Sustainability Dashboard)

Quantifiable outcome

• $10+ Million in dollars saved for clients
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Sustainable Green Print Partnership (SGP)coreStrategic or Co-development PartnerGreen2Sustainable developed a custom SGP Impact Tracker solution specifically for SGP and its members. This custom reporting tool helps printing facilities navigate operations, improve sustainability footprint, and maintain sustainability certification. The partnership demonstrates Green2Sustainable's ability to build industry-specific solutions.
• International Sanitary Supply Association (ISSA)coreStrategic or Co-development PartnerGreen2Sustainable co-chairs ISSA's global sustainability committee. CEO Steve Ashkin serves on this technical committee, helping drive sustainability standards in the cleaning industry.
• US Green Building Council (USGBC)minorStrategic or Co-development PartnerCEO Steve Ashkin serves on technical committees for the USGBC, which administers LEED certification. Green2Sustainable supports LEED reporting through the Sustainability Dashboard.
• International WELL Building InstituteminorStrategic or Co-development PartnerCEO Steve Ashkin serves on technical committees for the International WELL Building Institute, supporting wellness-focused building standards.
• Green Sports AllianceminorStrategic or Co-development PartnerSteve Ashkin has worked with the Green Sports Alliance as part of his sustainability leadership, supporting sustainability initiatives in sports organizations.
• US Environmental Protection Agency (EPA)coreStrategic or Co-development PartnerSteve Ashkin has worked with EPA for over 30 years. Green2Sustainable's GHG calculations use EPA's methodology and calculation tools including the Avoided Emissions and Generation Tool (AVERT) for regional energy calculations.
• US Department of EnergyminorStrategic or Co-development PartnerSteve Ashkin has worked with the Department of Energy on energy efficiency and sustainability initiatives.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Position Green: Nordic-headquartered sustainability and ESG reporting SaaS serving European regulatory regimes (CSRD/ESRS). Comparable product to Green2Sustainable's Sustainability Dashboard but operates in a different geography with region-specific compliance focus.

Direct peers

• Persefoni: Cloud carbon accounting and climate management platform built on a GHG calculation engine analogous to Green2Sustainable's. Competes for the same sustainability reporting buyer, with overlapping LEED/ESG disclosure workflows.
• EnergyCAP: Utility bill and energy/sustainability data management SaaS for organizations managing multiple facilities. Competes directly with Green2Sustainable's utility-data acquisition, multi-location benchmarking, and per-location subscription model.
• Watershed: Enterprise carbon accounting platform covering Scope 1/2/3, GHG inventories, and ESG reporting. Overlaps with Green2Sustainable's GHG Calculation Engine and EPA-methodology reporting, though Watershed focuses up-market where Green2Sustainable's SMB pricing is differentiated.
• Urjanet: Utility data acquisition and analytics infrastructure used by sustainability and ESG platforms. Competes directly with Green2Sustainable's data acquisition and quality control service, including the ability to capture data from sources without online accounts.
• Measurabl: SaaS platform for commercial real estate sustainability benchmarking, ENERGY STAR, and ESG reporting. Most direct competitor to Green2Sustainable's Sustainability Dashboard given overlapping customer base (building owners/operators) and ENERGY STAR Portfolio Manager-centric workflow.

Broad incumbents

• Salesforce Net Zero Cloud: Enterprise carbon accounting and sustainability module inside the Salesforce platform. Competes for the same ESG/Scope 1-3 reporting use case as Green2Sustainable, with a much larger sales and R&D footprint.
• Sphera: Enterprise ESG, EHS, and sustainability data management software suite. Overlaps with Green2Sustainable's measure-track-report workflow at the upper end of the market, with deeper functionality but higher cost and complexity.
• Workiva: Public, large-scale ESG and sustainability reporting platform with GRI, SASB, TCFD, and CDP disclosure templates. Competes with Green2Sustainable's ESG reporting functionality for larger enterprises and overlaps in CSRD/ISSB-style reporting workflows.
• Brightly Software (AssetWorks/Siemens): Facility, energy, and asset management software with sustainability/ESG modules targeting multi-site organizations. Overlaps with Green2Sustainable's commercial building benchmarking and facility management workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/SusDashboard
• Facebookfacebook.com/Sustainability-Dashboard-Tools-LLC
• LinkedInlinkedin.com/company/sustainability-dashboard-tools-l

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sustainability Dashboard