FreedomRoad Financial
FreedomRoad Financial is a nationwide specialty lender, operating as a division of Old Second National Bank (NMLS #406097), that provides powersports financing for motorcycles, off-road vehicles, watercraft, and snowmobiles to a national dealer network and direct consumers via a digital banking platform.
- Company typePrivate
- Founded2007
- HeadquartersReno, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What FreedomRoad Financial does
FreedomRoad Financial is a specialty powersports lender that provides financing solutions for motorcycles, off-road vehicles, ATVs, UTVs, watercraft, and snowmobiles. Founded in 2007 and operating as a division of Old Second National Bank (a national banking association and Member FDIC, NMLS #406097), the company serves two parallel customer segments: powersports dealers nationwide who need point-of-sale financing partners, and individual consumers purchasing powersports vehicles. Its headquarters are in Oak Brook, Illinois, with a titles operations office in Reno, Nevada, and it also operates under the DBA "Performance Finance."
The company's core product is powersports vehicle financing, with revenue generated primarily through interest on loans extended to consumers. Pricing is credit-based and not publicly disclosed, with terms offered on both new and used vehicles. Distribution is driven by a nationwide dealer channel, where dealers access financing through the DecisionLender portal and the Evergreen Dealer Hub for application processing, rate sheets, and deal management. On the consumer side, FreedomRoad Financial operates a direct-to-consumer digital banking platform (built on Narmi) with online banking at online.frf1.com, a mobile app on iOS and Android, auto-pay functionality, and an online high-yield savings account. The platform also embeds third-party fintech integrations including Lemonade (insurance), Billshark (bill negotiation), and connectivity with Quicken, QuickBooks, and Mint.com. Customer support is delivered through a dedicated call center reachable seven days a week.
FreedomRoad Financial's go-to-market blends channel-partner and direct-to-consumer motions. The dealer network is the primary origination engine and the company invests in dealer training, system access, and recurring motorsports sponsorships (notably Triumph's racing team at the Daytona 200 from 2023 through 2025) to reinforce brand presence in the powersports community. Because it is a non-reporting division of a bank, standalone revenue is not publicly disclosed; the company leverages the parent bank's balance sheet, regulatory standing, and compliance infrastructure for capital, licensing, and state-level privacy obligations (including CCPA compliance effective October 17, 2025).
FreedomRoad Financial firmographics
Firmographics- Name
- FreedomRoad Financial
- Legal name
- Old Second National Bank
- Website
- https://frf1.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- FreedomRoad Financial is a nationwide specialty lender, operating as a division of Old Second National Bank (NMLS #406097), that provides powersports financing for motorcycles, off-road vehicles, watercraft, and snowmobiles to a national dealer network and direct consumers via a digital banking platform.
- Ownership category
- akta.pro rank
FreedomRoad Financial industry classification
Industry- Product category
- Powersports Lending
- NAICS
- Depository Credit Intermediation (5221), Sales Financing (52222)
- SIC
- National Commercial Banks (6021), Personal Credit Institutions (6141)
- akta.pro primary industry
- Motorcycle & Powersports Finance (FSAKADAG)
Keywords
Where FreedomRoad Financial is headquartered
LocationHeadquarters
- HQ city
- Reno
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
FreedomRoad Financial business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Powersports Vehicle Financing: FreedomRoad Financial generates revenue through interest on loans extended to consumers for the purchase of powersports vehicles including motorcycles, off-road vehicles, watercraft, and snowmobiles. The company operates as a division of Old Second National Bank and provides both new and used vehicle financing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Powersports vehicle financing with competitive rates and flexible terms |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
FreedomRoad Financial product offering
Product offeringCore offering
FreedomRoad Financial is a specialty lender that provides retail financing for powersports vehicles, including motorcycles, off-road vehicles, watercraft, and snowmobiles, offered through a national dealer network and directly to consumers. It supplements lending with a digital banking platform (online banking and mobile app), a high-yield online savings account, automated payment services, and dedicated dealer portals (DecisionLender and Evergreen Dealer Hub) that enable loan application, decisioning, and funding. The company operates as a division of Old Second National Bank, a national banking association and Member FDIC.
Product overview
FreedomRoad Financial is a division of Old Second National Bank offering a comprehensive powersports lending ecosystem. The core product is Powersports Financing for motorcycles, off-road vehicles, watercraft, and snowmobiles. This is supported by an integrated digital banking platform consisting of Online Banking and the FreedomRoad Financial Mobile App, which enable customers to manage loans, make payments, transfer funds, and access online savings accounts. Dealers access financing services through dedicated portals including DecisionLender and Evergreen Dealer Hub. Auto Pay provides automated payment processing for existing customers. The platform also integrates third-party financial technology services including Lemonade insurance and Billshark bill negotiation.
Differentiator
Problem solved
Functional benefit
Products and services
- Powersports Vehicle Financing Retail lending product providing financing for new and used powersports vehicles including motorcycles, off-road vehicles, watercraft, and snowmobiles. Offered to consumers through powersports dealers nationwide, with rates determined per applicant's creditworthiness.
- Dealer Financing Services Channel financing program for powersports dealers that includes quick credit decisioning, 7-day dealer support, competitive rate sheets, and access to dealer portals (DecisionLender and Evergreen Dealer Hub) for processing applications and managing deals. Supports financing of new and used powersports inventory at the point of sale.
- Online Banking Platform Digital banking platform (online.frf1.com) allowing customers to manage loan accounts, make payments, transfer funds, view statements, set up alerts, and open a high-yield online savings account. Includes two-factor authentication and account access for enrolled borrowers.
- FreedomRoad Financial Mobile App Mobile banking application for iOS and Android that allows customers to manage accounts, make loan payments, transfer funds, view statements, and access services on mobile devices.
- Online Savings Account High-yield savings account that customers can open online through the digital banking platform in minutes.
Companies that use FreedomRoad Financial
Customer profileSegments2 records
Ideal customer profiles2 records
FreedomRoad Financial technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
FreedomRoad Financial partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Triumph MotorcyclesminorFreedomRoad Financial sponsors Triumph's racing team at the Daytona 200 motorcycle race, a premier motorsports event. This partnership provides brand visibility in the powersports community and aligns the company with a leading motorcycle manufacturer.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
FreedomRoad Financial competitors and assessment
Company assessmentBroad incumbents
- Ally Financial: Ally is a major U.S. auto lender that also finances recreational vehicles including powersports products. As a broad incumbent in vehicle financing with substantially greater scale and a full digital platform, Ally competes with FreedomRoad in dealer-anchored powersports lending.
- Westlake Financial Services: Westlake Financial is one of the largest independent auto lenders in the U.S. and offers financing for recreational vehicles and powersports through dealer networks. Its broader portfolio and scale position it as a broad incumbent competing with FreedomRoad for powersports dealer volume.
Direct peers
- Synchrony Financial: Synchrony operates one of the largest powersports financing programs in the U.S., offering credit cards and installment loans through dealers for motorcycles, ATVs, and watercraft. It directly competes with FreedomRoad for the same dealer relationships and end-consumer financing wallet across the powersports vertical.
- Honda Financial Services: Honda Financial Services provides retail financing for Honda motorcycles, ATVs, side-by-sides, and power equipment through Honda and Powersports dealers. It competes directly with FreedomRoad in the motorcycle and off-road vehicle financing verticals.
- Yamaha Motor Finance: Yamaha's OEM captive finance program provides retail installment lending for motorcycles, ATVs, side-by-sides, and watercraft at Yamaha dealerships. It competes head-to-head with FreedomRoad for powersports dealer relationships and consumer financing volume.
- Harley-Davidson Financial Services: Harley-Davidson's captive finance arm provides retail lending and leasing for Harley motorcycles through its authorized dealer network. It is a direct competitor to FreedomRoad in motorcycle financing, particularly within the dealer-channel GTM motion.
- Kawasaki Motors Finance: Kawasaki's finance program offers retail installment loans for its motorcycles, Jet Ski watercraft, and MULE/ATV side-by-sides at Kawasaki dealerships. It is a direct competitor to FreedomRoad in financing powersports products from a major OEM.
- BRP Finance: BRP's captive finance arm finances Ski-Doo snowmobiles, Sea-Doo watercraft, and Can-Am off-road vehicles at BRP dealerships. As an OEM captive in adjacent powersports segments, it is a direct competitor to FreedomRoad for snowmobile, watercraft, and side-by-side financing.
- Polaris Financial Services: Polaris offers financing for its Indian Motorcycle, RZR, Ranger, and Slingshot vehicles through Polaris dealers, providing captive OEM credit that competes directly with FreedomRoad's off-road and motorcycle lending products.
Emerging players
- Exeter Finance: Exeter Finance is a non-prime auto lender that has expanded into powersports financing through dealer relationships. While it focuses on near-prime and non-prime credit tiers, its powersports originations overlap with FreedomRoad's dealer-channel business.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
FreedomRoad Financial social profiles
Digital presenceFreedomRoad Financial compliance and trust
Trust signalCompliance3 records
FreedomRoad Financial financial estimates
Financial estimateRevenue estimate
Valuation estimate
FreedomRoad Financial leadership team
Management profileNumber of profiles
FreedomRoad Financial funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FreedomRoad Financial M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FreedomRoad Financial
What does FreedomRoad Financial do?
FreedomRoad Financial is a specialty lender that provides retail financing for powersports vehicles, including motorcycles, off-road vehicles, watercraft, and snowmobiles, offered through a national dealer network and directly to consumers. It supplements lending with a digital banking platform (online banking and mobile app), a high-yield online savings account, automated payment services, and dedicated dealer portals (DecisionLender and Evergreen Dealer Hub) that enable loan application, decisioning, and funding. The company operates as a division of Old Second National Bank, a national banking association and Member FDIC.
Is FreedomRoad Financial a public or private company?
FreedomRoad Financial is a private company. It is classified as corporate owned and is currently operating.
When was FreedomRoad Financial founded?
FreedomRoad Financial was founded in 2007. It employs 1 to 10 people.
Where is FreedomRoad Financial based?
FreedomRoad Financial is headquartered in Reno, United States, in the North America region.
How does FreedomRoad Financial make money?
One revenue line is on record: powersports Vehicle Financing.
Who are FreedomRoad Financial's main competitors?
Broad incumbents on record are Ally Financial and Westlake Financial Services. Direct peers are Synchrony Financial, Honda Financial Services, Yamaha Motor Finance, Harley-Davidson Financial Services, Kawasaki Motors Finance, BRP Finance and Polaris Financial Services. Exeter Finance is listed as an emerging player.
Does FreedomRoad Financial have an API?
No public API is recorded for FreedomRoad Financial.
What industry is FreedomRoad Financial in?
FreedomRoad Financial's product category is Powersports Lending. Its primary akta.pro industry code is FSAKADAG, Motorcycle & Powersports Finance. Its NAICS code is 5221 and its SIC code is 6021.