Radar360

What Radar360 does

Radar360 is a U.S.-based, full-service event staffing agency founded in June 2012 and headquartered in New York City with a secondary headquarters in Los Angeles. The company recruits, trains, and deploys W2 event staff (brand ambassadors, product specialists, promotional models, street teams, and production assistants) to experiential marketing agencies, event production companies, and large-scale event organizers across all 50 U.S. states. Operations are organized around four sub-brands: RADAR|Engage (experiential staffing), RADAR|Med (on-site medical services including EMTs, paramedics, set medics, COVID compliance, and ambulance standby), RADAR|Protect (physical security and cybersecurity), and RADAR|CARES (community engagement).

Name

Radar360

Legal name

Radar360

Website

https://radar360.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Radar360 is a U.S. full-service event staffing agency (founded 2012, NYC + LA) that deploys vetted W2 brand ambassadors, medical, and security staff to experiential marketing agencies and event production companies across all 50 states.

Ownership category

akta.pro rank

Product category

Event Staffing Services

NAICS

Security Guards and Patrol Services (561612), Advertising Material Distribution Services (54187)

SIC

Services-Advertising Agencies (7311), Services-Management Services (8741)

akta.pro primary industry

Event Staffing, Ushers & Brand Ambassadors (HSACAAAF)

akta.pro secondary industries

Event Staffing & Brand Ambassadors (Hosts, Greeters, Promoters) (THAHALAA), Event Staffing & Brand Ambassadors (BPAFAGAC), Event Stagehands & Production Support Crew (HSACAEAJ), Street Team & Flyer Distribution Staff (HSACAEAF)

Keywords

• Event staffing services
• Experiential marketing staffing
• Brand ambassador services
• Event medical services
• Promotional staffing agency

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Event Staffing Services: Revenue generated from providing trained event staff (brand ambassadors, product specialists, promotional models, production assistants, street teams) to experiential marketing agencies and event production companies. Staff are W2 employees paid within 7 days of work performed.
2. Event Medical Services: Revenue from providing licensed medical professionals (EMTs, Paramedics), ambulance standby, set medics, COVID compliance officers, and medical consulting for events.
3. Protection/Security Services: Custom tailored solutions protecting people, organizations, information and communities, including physical and cyber security services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Radar360 is a full-service event staffing agency that recruits, trains, and deploys W2 event personnel (brand ambassadors, product specialists, promotional models, production assistants, street teams, EMTs, paramedics, and security staff) to experiential marketing agencies, event production companies, and large-scale event organizers across all 50 U.S. states. Its offering is organized into three core service lines — RADAR|Engage, RADAR|Med, and RADAR|Protect — supported by a proprietary real-time talent management system that gives clients visibility into staff profiles, field photos, feedback, and data capture.

Product overview

Radar360 operates as a full-service event staffing agency with a platform-plus-modules architecture. The ecosystem is anchored by three core service divisions: RADAR|Engage (experiential staffing with brand ambassadors, product specialists, and production support), RADAR|Med (on-site medical services including EMTs, paramedics, and COVID compliance), and RADAR|Protect (physical and cybersecurity solutions). Supporting these is RADAR|CARES for community engagement and an internal talent management system that recruits, vets, and manages W2 employees across all 50 states. The company serves award-winning experiential marketing agencies, event production companies, and large-scale event organizers since 2012.

Differentiator

Problem solved

Functional benefit

Brands

• RADAR|Engage: Brand ambassador and experiential marketing staffing services connecting brands to consumers through human interaction.
• RADAR|MED
• RADAR|Protect
• RADAR|CARES

Products and services

• RADAR|Engage Experiential staffing service that provides vetted brand ambassadors, product specialists, promotional models, street teams, and production assistants for field marketing activations; designed for experiential marketing agencies and brand owners running consumer engagement campaigns, product launches, trade shows, and promotional events.
• RADAR|Med Event medical services offering on-site EMTs and paramedics, set medics for film and production, COVID-19 compliance officers, ambulance standby coordination, and medical consulting; designed for event production companies, live event organizers, and film/TV productions requiring licensed on-site medical coverage.
• RADAR|Protect Custom-tailored protection solutions spanning physical security to cybersecurity for people, organizations, information, and communities; includes training and measurement capabilities; designed for event production companies, large-scale event organizers, and organizations needing integrated physical and cyber protection at events or for ongoing operations.
• Talent Management System Proprietary talent management and recruitment platform used to onboard, vet, and deploy W2 event staff across all 50 U.S. states, with all talent paid as W2 employees within 7 days of work performed; serves as the operational backbone of Radar360's nationwide staffing capability.

Named customers17 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ATN Event Staffing: ATN Event Staffing provides brand ambassadors, hospitality staff, and promotional models for experiential marketing campaigns and live events, directly competing in the same XM-agency channel as Radar360.
• PromoStaff: PromoStaff is a national event staffing and brand ambassador agency providing promotional models, product demonstrators, and field staff to experiential marketing agencies and brands, making it a direct comparable to RADAR|Engage.
• Plan B Event Solutions: Plan B Event Solutions provides event staffing, brand ambassadors, and experiential marketing support across the U.S., directly comparable to Radar360's RADAR|Engage service line.
• OnLocation Events: OnLocation Events provides event staffing, brand ambassadors, and experiential talent for corporate events, trade shows, and brand activations, directly overlapping with RADAR|Engage's XM agency focus.
• MAS Event Design: MAS Event Design is a national event staffing and brand ambassador agency serving experiential marketing clients with promotional talent, directly comparable to Radar360's RADAR|Engage service line.
• Professional Event Staffing (PES): Professional Event Staffing supplies event staff and brand ambassadors to agencies and corporate clients nationwide, competing head-to-head with Radar360 in the experiential staffing category.
• Integrity Event Staffing: Integrity Event Staffing supplies brand ambassadors, promotional models, and event staff nationwide to agencies and brand owners, overlapping closely with Radar360's experiential staffing core offering.

Broad incumbents

• Sparks: Sparks is a global experiential marketing and event agency that also operates large-scale staffing and production operations, making it a broad incumbent comparable in both the agency-of-record and staffing dimensions.
• The Marketing Arm: The Marketing Arm is a large Omnicom-owned experiential and shopper marketing agency that consumes significant event staffing; its procurement patterns and captive capabilities set the competitive benchmark Radar360 competes against.
• Allied Universal: Allied Universal is one of the largest U.S. security and event staffing providers with nationwide reach across event security, crowd management, and protective services, overlapping with RADAR|Protect and providing scale-driven competitive pressure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xinstagram.com/radar360
• Facebookfacebook.com/radar360events
• LinkedInlinkedin.com/company/2983835

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radar360