What Norges Astma- og Allergiforbund does

Norges Astma- og Allergiforbund (NAAF) is a Norwegian non-profit membership organization founded in 1960 that works on behalf of approximately 1.5 million Norwegians affected by asthma, allergies, eczema, COPD, and other hypersensitivity diseases. Its most prominent public-facing service is the national pollen forecasting system, operated continuously since 1975 through a network of 12 pollen monitoring stations that generate daily forecasts for six pollen types during the February to mid-August pollen season. Forecasts are distributed free of charge via the Pollenvarsel mobile app (iOS and Android), the naaf.no website, and a free nurse-staffed telephone advisory service, and the underlying dataset powers the published Pollenkalender reference tool.

NAAF owns and operates two physical healthcare facilities. Valle Marina is a year-round health center on the southern tip of Gran Canaria, Spain, offering apartments, family apartments, warm-water pool access, physiotherapy, and fitness facilities tailored to people with allergy, asthma, eczema, psoriasis, rheumatism, COPD, and cardiopulmonary conditions. Geilomo barnesykehus is a children's hospital in Geilo, Norway, owned by NAAF and operated by Oslo University Hospital, delivering four-to-five-week residential rehabilitation programs for children aged 6-16 with asthma, chronic lung disease, eczema, allergy, or congenital heart defects. NAAF also co-operates the Asthma Allergy Nordic product certification mark with sister organizations in Sweden and Denmark, established in 2018 by merging three national labelling schemes; the mark certifies products free of perfume and unnecessary chemicals and is recognized in over 70 countries.

The organization's revenue is generated through a diversified mix of annual membership subscriptions (currently offered at half price as a promotion), voluntary donations including fixed monthly donor agreements, e-commerce product sales of pollen masks, fragrance-free materials, and calendars via nettbutikk.naaf.no, accommodation fees at Valle Marina with a 10% member discount, project grants from Stiftelsen Dam (a Norwegian health foundation with programs ranging from NOK 5,000 to NOK 3,000,000 per project), and fees for the Opptur outdoor exercise program delivered with Opptur Aktiv AS. Additional services include a trained peer support network, digital training courses for volunteers on nanolearning.com, and the Sjukt Frisk podcast. NAAF operates as a federated structure of 10 regions with local chapters, and maintains approximately 50 trained user representatives embedded in Norwegian healthcare councils and committees.

Name

Norges Astma- og Allergiforbund

Legal name

Norges Astma- og Allergiforbund

Website

https://naaf.no

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Norges Astma- og Allergiforbund is a Norwegian non-profit patient organization that operates the national pollen forecasting service, two specialty health facilities, and the Asthma Allergy Nordic product certification, serving approximately 1.5 million Norwegians with respiratory and hypersensitivity conditions.

Ownership category

akta.pro rank

Product category

Patient Advocacy and Health Services

NAICS

Other Services (except Public Administration) (81)

SIC

Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Emergency Shelter, Camp Management & Non-Food Items (NFI) (BPAGAAAC)

Keywords

• Patient advocacy organization
• Pollen forecasting services
• Allergy health advisory
• Asthma support services
• Nonprofit health organization

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Membership Fees: Annual membership subscriptions that provide members with various benefits including discounts at Valle Marina, reduced prices on Opptur training, and access to member-exclusive services. A portion of membership fees is earmarked for research through the Research Fund for Asthma and Allergy (Forskningsfondet for Astma og Allergi).
2. Donations and Support: Financial contributions from supporters who donate to the organization without becoming members. Includes fixed donor agreements with monthly deductions.
3. Product Sales: Revenue from online store (nettbutikk.naaf.no) selling products such as pollen masks, pollen nets, fragrance-free posters, calendars, and support products.
4. Valle Marina Accommodations: Accommodation rentals at Valle Marina health center on Gran Canaria. Members receive 10% discount on stays. The center is open year-round and offers apartments, family apartments, and long-term rental options at Loma Estrella.
5. Stiftelsen Dam Funding: NAAF, as a member organization of Stiftelsen Dam, is entitled to apply for and receive project funding. Projects can range from 5,000 NOK to 3,000,000 NOK across Express, Health, Development, and Research programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

NAAF is a Norwegian patient organization that delivers the national pollen forecasting service, runs free health advisory and peer-support services for people with asthma, allergy, eczema, COPD, and other hypersensitivity conditions, and operates specialized healthcare facilities (Valle Marina in Gran Canaria and Geilomo barnesykehus in Geilo). It also certifies allergy-friendly consumer products via the Asthma Allergy Nordic mark and advocates for affected patients in Norwegian health policy.

Product overview

Norges Astma- og Allergiforbund (NAAF) is a patient organization operating a portfolio of services centered on pollen monitoring and forecasting, health advisory, certification of health-friendly products, and patient support. The core public-facing service is the Nasjonal pollenvarsling (national pollen forecasting service), which NAAF has delivered since 1975 through a network of 12 pollen traps; this service is available both on the NAAF website and via the free Pollenvarsel mobile app for iOS and Android. Complementing the forecasting service, NAAF operates a free telephone advisory service (Rådgivningstjenesten) staffed by nurses and an indoor climate specialist, and provides peer support (Likeperson) through trained volunteers across Norway. The Asthma Allergy Nordic product certification label, jointly managed with sister organizations in Sweden and Denmark since 2018, certifies products as free from perfume and unnecessary chemicals for people with asthma, allergy, and hypersensitivity. NAAF also operates two health-related facilities: Valle Marina on Gran Canaria (a health center for allergy, asthma, and respiratory conditions) and Geilomo barnesykehus in Geilo (a children's hospital operated in partnership with Oslo University Hospital). Additional services include a podcast series (Sjukt Frisk), digital training courses for volunteers, the Opptur physical exercise program, and a member portal (MinSide).

Differentiator

Problem solved

Functional benefit

Products and services

• Nasjonal pollenvarsling (National Pollen Forecasting Service) National pollen forecasting service operating since 1975, using 12 pollen traps across Norway to monitor six pollen types daily throughout the pollen season (February to mid-August). Forecasts are delivered via the free mobile app and the NAAF website.
• Pollenvarsel App

Quantifiable outcome

• Free pollen forecasts delivered daily to the entire Norwegian population
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Astma-Allergi DanmarkcoreStrategic or Co-development Partner · 1 January 2018Danish sister organization collaborating with NAAF and the Swedish Astma och Allergiförbundet to operate the Asthma Allergy Nordic product certification mark. The joint Nordic collaboration provides increased knowledge and experience about products, content, and effects.
• Astma och Allergiförbundet (Sweden)coreStrategic or Co-development Partner · 1 January 2018Swedish sister organization collaborating with NAAF and Astma-Allergi Danmark to operate the Asthma Allergy Nordic product certification mark established in 2018.
• Opptur Aktiv AScoreStrategic or Co-development PartnerOpptur Aktiv AS provides training programs for people with chronic conditions. NAAF Region Oslo and Akershus collaborates with Opptur to offer Opptur training - a social and active outdoor training program. NAAF members receive discounted prices on training. The partnership is funded by Nini og Arne Durbans Astmafond.
• Oslo University Hospital (Oslo universitetssykehus)coreStrategic or Co-development PartnerOslo University Hospital operates Geilomo barnesykehus on behalf of NAAF. The hospital provides medical staff and treatment programs for children with asthma, chronic lung diseases, eczema, allergy, and related conditions at the Geilo facility.
• Funksjonshemmedes FFOminorStrategic or Co-development PartnerFFO (Federation of Norwegian Organisations of Disabled People) provides basic training for user representatives. NAAF requires user representative candidates to complete FFO's basic training in user participation.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/astmaogallergi
• Xx.com/astmaallergi
• LinkedInlinkedin.com/company/norges-astma--og-allergiforbund

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Norges Astma- og Allergiforbund