Sputnik

What Sputnik does

Agence Spoutnik (Société SPOUTNIK) is a Paris-headquartered B2B event consulting agency founded in 2013, operating as a French SAS (simplified joint-stock company) with a share capital of 9,800 EUR and an 11-50 employee headcount. The firm specializes in three core service lines: event organization (événementiel), marketing and business development consulting (conseil en marketing et développement), and sports marketing — including sponsorship activation, athlete partnerships, and sports property engagement. It serves two primary segments: sports brands and sponsors seeking to leverage sporting-event audiences, and corporate clients seeking professional event management and brand activation services.

The agency operates from a registered headquarters at 47 rue Servan, 75011 Paris, with a secondary address in Roubaix. It runs no proprietary technology platform; service delivery relies on human expertise in event conceptualization, planning, and execution. Revenue is generated through project-based and retainer consulting engagements acquired via direct outreach, referrals, and visibility derived from participation in major sporting events — most notably the Tour de France, for which the agency also provides specialized event-personnel staffing services ahead of the 2026 edition. Go-to-market is sales-led and direct, with no intermediaries, supported by a standard digital presence (corporate website plus LinkedIn, Facebook, and Instagram) and direct email/phone contact ([email protected], +33 (0)1 81 70 32 00).

The company is independently owned, with no disclosed external investment, parent company, subsidiaries, or M&A activity. Frédéric Delporte is the Director of Publication (suggestive of founder/executive role), and the broader operating team comprises eight named practitioners visible on the website. The firm carries no disclosed patents, trademarks, awards, or regulatory actions, and operates within a narrow geographic footprint focused on France / Île-de-France.

Name

Sputnik

Legal name

Société SPOUTNIK

Website

https://agence-spoutnik.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Agence Spoutnik is a Paris-based B2B event consulting agency founded in 2013 that delivers sports marketing, event management, and brand activation services to corporate clients and sports brands, with a notable role in Tour de France event staffing.

Ownership category

akta.pro rank

Product category

Sports Marketing and Event Management Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Sponsorship & Sports Experiential Marketing (MPAAAGAE)

akta.pro secondary industries

Event & Experiential PR (Launches, Stunts, Press Events) (MPAAADAM), Sponsorship Sales, Valuation & Analytics Services (Rights Sales, Measurement, Consulting) (MPAKALAK), Corporate Conferences & Sales Kickoffs (MPAGAGAC)

Keywords

• Sports marketing services
• Event management consulting
• Brand activation agency
• Experiential marketing services
• Sponsorship activation services

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Marketing Consulting Services: Professional consulting services in sports marketing and brand development, likely billed as project-based or retainer engagements for corporate clients seeking event and sports marketing expertise.
2. Event Management and Activation: Events and live experience services, including event conceptualization, planning, and execution for sporting events and brand activations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Sputnik (Agence Spoutnik) is a Paris-based consulting agency that provides sports marketing, event management, and brand activation services to corporate clients. Its offerings span event organization (événementiel), marketing and business development consulting (conseil en marketing et développement), and sports marketing (marketing sportif) including sponsorship activation and athlete partnerships. The agency also delivers specialized event staffing, such as recruitment for the Tour de France 2026.

Product overview

Agence Spoutnik is a consulting agency specialized in sports marketing, event management, and brand activation. The company offers three core services: event organization (événementiel), marketing and development consulting, and sports marketing. These services are delivered as a unified consultancy offering rather than distinct software products or modules. The agency also operates specialized recruitment for major sporting events such as the Tour de France.

Differentiator

Problem solved

Functional benefit

Products and services

• Événementiel (Events) Event organization and management services for sporting events, brand activations, and live experiences, delivered to corporate clients seeking professional event execution.
• Conseil en Marketing et Développement Marketing consulting and business development advisory services that support client objectives across brand, communications, and engagement strategies.
• Marketing Sportif Sports marketing services including sponsorship activation, athlete partnerships, and engagement around sports properties, for brands seeking to reach sports audiences.
• Tour de France 2026 Recruitment Recruitment and staffing services for Tour de France 2026 event personnel, supporting the agency's live event execution capabilities for this flagship sports property.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights4 records

Emerging players

• Sponsorship.com: Sponsorship measurement, valuation, and analytics platform serving brands and rights-holders. Adjacent rather than direct — overlaps with the analytics side of Spoutnik's sports marketing consulting work, but delivered as a SaaS-enabled service.

Direct peers

• Havas Sports & Entertainment: Paris-headquartered global sports marketing and experiential agency within the Havas network. Directly comparable to Agence Spoutnik's combined sports marketing, event, and brand activation offering, with a much larger international footprint.
• Sportfive: Global sports rights, sponsorship, and event marketing agency (formerly Lagardère Sports). Closely comparable to Spoutnik in core services — sports marketing, sponsorship activation, and event delivery — and a key competitor for premium sports property mandates.
• Com'Over: French sports marketing and communications agency working with rights-holders, brands, and athletes. Closely comparable mid-sized French peer to Spoutnik on the sports marketing and brand activation axis.
• Wasserman: Integrated sports, music, and entertainment agency with a strong sponsorship activation and consulting practice. Directly comparable to Spoutnik on sports marketing consulting, brand activation, and event execution for major rights-holders and brands.
• Republic Sport: French sports marketing and communications consultancy focused on brand strategy, sponsorship activation, and event content. Directly comparable niche French peer to Spoutnik for corporate sports marketing mandates.
• In Extenso Sport & Events: France-based event and sports activation agency under the In Extenso network. Comparable to Spoutnik in combining sports marketing, event organization, and brand activation for French and European clients.
• Octagon: Global sports marketing agency specializing in sponsorship consulting, activation, and event management. Comparable to Spoutnik across the full sports-marketing-to-experiential-activation chain, particularly on property and brand-side engagements.

Broad incumbents

• IMG (Endeavor): Global sports and entertainment powerhouse offering events, media rights, and brand activation. Competes with Spoutnik in the experiential and sponsorship-activation space, but at a much larger scale and across a much broader portfolio.

Regional players

• Bump (French event agency): Paris-based experiential and event agency active in sports-adjacent brand experiences. Comparable to Spoutnik on the event management and brand activation axis, particularly for live consumer-facing experiences in France.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AgenceSpoutnik
• LinkedInlinkedin.com/company/agence-spoutnik
• Instagraminstagram.com/agencespoutnik
• Xx.com/agencespoutnik

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sputnik