MEDIMAX

What MEDIMAX does

MEDIMAX is a German consumer electronics and household appliances retailer operating under the ElectronicPartner Handel SE corporate umbrella. The company combines a network of Fachmarkt (specialty retail) stores across Germany with a national e-commerce storefront at medimax.de, supporting click-and-collect, in-store pickup reservation, and home delivery against a single unified catalog. Its core offering spans consumer electronics (MacBooks, iPads, iPhones, AirPods, Android smartphones, smartwatches), TV and audio (TVs across LCD/LED/OLED/QLED/4K, soundbars, speakers, headphones), computer and gaming (notebooks, desktops, consoles from PlayStation, Xbox, and Nintendo, plus gaming peripherals), household and kitchen appliances (washing machines, refrigerators, dishwashers, ovens, coffee machines, vacuums from Bosch, Miele, Siemens, LG, AEG, Liebherr), smart home systems (Home Connect, Miele@home, HomeMatic IP, Magenta Smart Home), personal care products, accessories, and a refurbished electronics line launched in 2025. The legal entity behind the brand is ElectronicPartner Handel SE; MEDIMAX functions as the Fachmarkt retail brand within that network, founded in 1988 and headquartered in Düsseldorf.

Revenue is generated through direct-to-consumer hardware sales across both physical and digital channels at unit-by-unit retail pricing (e.g., washing machines €299-€1,099, MacBook Air 15 from €1,399, iPhone 17 256GB at €929). Pricing is product-specific with no disclosed subscription, financing, or recurring revenue components; the model is transactional retail. Go-to-market is omnichannel: physical stores serve as experience, advice, and pickup nodes, while the website provides catalog, local stock checking, and delivery. Marketing is conducted via the e-commerce site, email newsletter, Facebook and Instagram organic social, and weekly promotional campaigns including manufacturer cashback programs (Samsung, LG, Philips, Hisense). Customer segment is horizontal, targeting German consumer households purchasing personal-use electronics and appliances; no enterprise or B2B revenue mix is evident.

The company's competitive position rests on its omnichannel Fachmarkt footprint and the procurement scale inherited from ElectronicPartner Handel SE, rather than on proprietary technology or differentiation. AI and smart features are present only as embedded capabilities in products sold (Apple Siri, vendor smart home platforms), not as MEDIMAX-owned capabilities.

Name

MEDIMAX

Legal name

ElectronicPartner Handel SE

Website

https://medimax.de

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

MEDIMAX is a German consumer electronics and household appliances retailer that operates a network of Fachmarkt specialty stores across Germany alongside a national e-commerce site (medimax.de), selling Apple devices, Android smartphones, home appliances, TVs, gaming products, and smart home systems to German consumer households under the ElectronicPartner Handel SE group.

Ownership category

akta.pro rank

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: MEDIMAX generates revenue through the sale of consumer electronics, household appliances, telecommunications devices, computing hardware, gaming consoles, smart home products, and related accessories through both physical retail stores and online e-commerce platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

MEDIMAX is a German consumer electronics and household appliances retailer that sells products such as smartphones, computers, TVs, audio equipment, gaming, home appliances, and smart home systems. It operates through a network of physical Fachmarkt (specialist market) stores across Germany and a national e-commerce online shop offering home delivery and in-store pickup.

Product overview

MEDIMAX is a German electronics retail chain offering a comprehensive portfolio of consumer electronics, computing devices, home appliances, and smart home solutions through both physical retail stores and online platform. The product range centers on Apple products (MacBooks, iPads, iPhones, AirPods), Android smartphones (Samsung Galaxy, Xiaomi Redmi), gaming products (consoles, PCs, peripherals), TV and audio equipment, household appliances (Bosch, Miele, Siemens, LG), and smart home systems. The company also offers refurbished electronics and operates under the ElectronicPartner retail group, providing technology products across multiple categories including computing, mobile devices, audio/video, home automation, and personal care.

Differentiator

Problem solved

Functional benefit

Products and services

• MacBooks Apple notebook computers including MacBook Neo, MacBook Air, and MacBook Pro models with various screen sizes (13", 14", 15") and processor generations (M2, M4, M5), sold across multiple RAM, storage, and color configurations for consumers.
• iPads Apple tablet computers including iPad Air, iPad Pro, and standard iPad models in 11" and 13" sizes, featuring Apple M-series processors and iPadOS, for consumers.
• iPhones Apple smartphones including iPhone 17 and earlier models, featuring iOS, OLED displays, and Apple ecosystem integration, for consumers.
• Android Smartphones Android-based smartphones including Samsung Galaxy A16 and Xiaomi Redmi Note 15 with various screen sizes, camera configurations, and AI features, for consumers.
• Smartwatches & Wearables Smartwatch and wearable devices including Apple Watch, Samsung smartwatches, and fitness trackers for health monitoring and smartphone connectivity.
• TV & Audio Products Television products including LCD, LED, OLED, QLED, and 4K/Ultra HD TVs, along with soundbars, speakers, headphones, and audio streaming equipment from brands like Sonos, JBL, and Samsung.
• Computer & Gaming Desktop PCs, gaming PCs, notebooks, monitors, computer accessories, gaming consoles (PlayStation, Xbox, Nintendo), and gaming peripherals including keyboards, mice, and headsets.
• Household & Kitchen Appliances Home appliances including washing machines, refrigerators, dishwashers, ovens, coffee machines, vacuum cleaners, and small kitchen appliances from brands like Bosch, Miele, Siemens, and LG.
• Smart Home Systems Smart home solutions including HomeMatic IP, Magenta Smart Home, and compatible devices for energy management, security, lighting, and home automation control.
• Personal Care & Health Products Personal care devices including electric shavers, epilators, hair styling tools, oral care products, massage devices, and health monitoring equipment like blood pressure monitors.
• AirPods & Headphones Apple AirPods models including AirPods Pro, AirPods Max, AirPods 4, and EarPods with features like noise cancellation, wireless charging, and Siri integration.
• Refurbished Electronics Certified refurbished electronics including refurbished notebooks, tablets, and smartphones that have been professionally restored and verified for resale.
• Apple Accessories Apple-branded accessories including USB-C chargers, cables, adapters, MagSafe chargers, and input devices compatible with Apple products.
• Gaming Accessories Gaming peripherals including keyboards, mice, headsets, controllers, and mousepads from brands like Logitech, Razer, Roccat, and Turtle Beach.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Partnerships

One partnership is on record.

• ElectronicPartner Handel SEcoreOthersMEDIMAX operates as a retail brand under ElectronicPartner Handel SE, a German electronics retail group. The company utilizes the ElectronicPartner wholesale infrastructure and platform while maintaining the MEDIMAX Fachmarkt store identity and brand.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Cyberport: German online-first consumer electronics retailer with physical showrooms. Competes with MEDIMAX in computing, smartphones, audio, and gaming categories with a particularly strong focus on Apple products.
• Euronics: International electronics retail group with a strong presence in Germany. Operates member stores similar to ElectronicPartner/MEDIMAX, offering comparable product assortment in consumer electronics and home appliances.
• Conrad Electronic: German retailer specializing in electronics, components, and technical products with both B2B and B2C operations. Overlaps with MEDIMAX in consumer electronics and computing categories.
• Saturn: Part of the MediaMarktSaturn group, Saturn is a leading German consumer electronics retailer with physical stores and online operations. Direct competitor in the same product categories as MEDIMAX.
• MediaMarkt: Germany's largest consumer electronics retailer operating both physical stores and online. Direct competitor to MEDIMAX in the same product categories (TVs, audio, smartphones, appliances, computing) with a similar omnichannel model.
• Expert: German electronics retail group with a physical store network and online operations. Direct competitor to MEDIMAX in consumer electronics, home appliances, and related product categories.
• Notebooksbilliger.de: German online electronics retailer with physical store presence, specializing in computing, gaming, and consumer electronics. Direct competitor particularly in computing and gaming categories.
• Alternate: German online retailer focused on IT hardware, gaming, and consumer electronics. Competes with MEDIMAX particularly in computing, PC components, and gaming categories.

Broad incumbents

• Otto: Major German e-commerce platform with a broad product assortment including consumer electronics. While not exclusively electronics-focused, Otto is a significant competitor in MEDIMAX's product categories, especially online.
• Amazon Germany: Germany's leading e-commerce platform with extensive consumer electronics and home appliance offerings. While not exclusively electronics-focused, Amazon Germany is a dominant competitor across all of MEDIMAX's product categories online.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MEDIMAX
• Instagraminstagram.com/medimax.de
• LinkedInlinkedin.com/company/medimax-electronic-partner-handel-se

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MEDIMAX