Werlor

What Werlor does

Werlor Waste Control & Recycling, Inc. is a privately held, family-owned waste management and recycling services company headquartered in Defiance, Ohio. Founded in 1969, the company provides residential trash collection, commercial and industrial refuse services, roll-off dumpster rental, curbside and dropoff recycling, and (until January 2024) manufactured recycled products including Premium Landscape Mulch and Stone. It is described as one of the largest privately owned refuse and recycling companies in Ohio, serving over 40,000 residential, commercial, and industrial customers across a tri-state region covering Northwest Ohio, Northeast Indiana, and Southern Michigan, with deeper operational density in Defiance, Henry, and Paulding Counties.

The company operates a hybrid service model: recurring subscription-based residential collection (tag, 2/3/4/6 bag tiers with optional 60- or 96-gallon Mighty Tidy roll-out carts), contracted commercial front-load container service (1-8 cubic yard on-site containers) for businesses, hospitals, apartments, restaurants, manufacturing plants, shopping centers, and schools, and project-based roll-off dumpster rentals (10-45 yard containers) for construction and cleanup work. Designated service provider contracts with the City of Defiance and the Villages of Hicksville, Sherwood, and Ottawa anchor the municipal revenue base, supplemented by a partnership with Defiance County Environmental Services for recycling dropoff coordination. No proprietary software, mobile app, or AI/ML capabilities are disclosed; the technology footprint is limited to a corporate website, an online billpay portal (currently being upgraded), and operational customer-service phone lines. GTM motion is direct-to-customer via phone-based sales and scheduled pickup routes, with no third-party resellers and minimal digital marketing.

Name

Werlor

Legal name

Werlor Waste Control & Recycling, Inc.

Website

https://werlor.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

1–10 employees

Short description

Werlor Waste Control & Recycling is a privately held, family-owned regional waste hauler serving over 40,000 residential, commercial, and industrial customers across Northwest Ohio, Northeast Indiana, and Southern Michigan via subscription trash collection, commercial container service, roll-off rentals, and recycling programs.

Ownership category

akta.pro rank

Headquarters

HQ city

Defiance

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Residential Trash Collection Services: Weekly trash pickup services for rural residential customers in Defiance, Henry, and Paulding Counties, Ohio. Services include tag-based, 2-bag, 3-bag, 4-bag, and 6-bag options with optional Mighty Tidy roll-out carts (60 or 96 gallon).
2. Commercial and Industrial Refuse Services: Waste collection and recycling services for businesses, hospitals, apartments, restaurants, manufacturing plants, shopping centers, schools, and other institutions using on-site containers with tailored collection frequency.
3. Roll Off Dumpster Rental: Temporary dumpster rental services for home remodels, major yard projects, and large item removal. Available in 10, 15, 20, 25, 30, and 45-yard sizes with flexible scheduling (daily, weekly, monthly, or as-needed).
4. Recycling Services: Recycling dropoff services and curbside recycling collection for residential and commercial customers. Includes pickup of recyclable materials such as cardboard, newspaper, plastic bottles, aluminum cans, and glass.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Werlor Waste Control & Recycling, Inc. provides residential, commercial, and industrial trash collection and recycling services across Northwest Ohio, Northeast Indiana, and Southern Michigan. Core offerings include weekly curbside residential refuse pickup with multiple bag-tier plans and roll-out carts, on-site commercial container services (1-8 cubic yards) tailored to institutional customers, roll-off dumpster rentals (10-45 yards) for construction and cleanup projects, and curbside and dropoff recycling services. The company also manufactured Premium Landscape Mulch and Stone in Defiance County until ceasing mulch production in January 2024.

Product overview

Werlor Waste Control is a waste management and recycling services company offering a portfolio of interconnected collection and disposal services. The core offerings include Residential Refuse Service (with tag-based and bag-tiered plans featuring Mighty Tidy roll-out carts), Commercial Refuse Service (providing 1-8 yard on-site containers for businesses), and Roll Off Dumpster Rental (10-45 yard containers for construction and large cleanups). Recycling Services are integrated across residential and commercial offerings, including curbside pickup and dropoff locations. All services are managed through the company's proprietary operational infrastructure serving Northwest Ohio, Northeast Indiana, and Southern Michigan.

Differentiator

Problem solved

Functional benefit

Brands

• Mighty Tidy: A roll-out, maintenance-free trash container on wheels available in 60-gallon and 96-gallon sizes, used for residential refuse service.

Products and services

• Residential Refuse Service

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• OmniSourceminorOthersAlternative recycling drop-off location for aluminum cans recommended during facility suspension. OmniSource at 880 Linden St. Defiance OH serves as substitute when Werlor's own facility is not accepting aluminum cans.
• Defiance County Environmental ServicescoreStrategic or Co-development PartnerDefiance County Environmental Services partners with Werlor to provide recycling dropoff locations throughout the county. Werlor directs customers to visit the county website for recycling dropoff dates and times.
• City of DefiancecoreChannel Partner/ Reseller/ DistributorDesignated service provider for City of Defiance garbage and recycling collection program. Provides weekly trash pickup and recycling services for city residents.
• Village of HicksvillecoreChannel Partner/ Reseller/ DistributorContracted service provider for Village of Hicksville trash collection and recycling services.
• Village of SherwoodcoreChannel Partner/ Reseller/ DistributorContracted service provider for Village of Sherwood trash collection, recycling, and bulk item pickup services.
• Village of OttawacoreChannel Partner/ Reseller/ DistributorContracted service provider for Village of Ottawa trash collection and recycling services.
• Defiance Chief SupermarketminorChannel Partner/ Reseller/ DistributorAuthorized retail location for purchasing Werlor extra bag tags in the City of Defiance service area.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• FCC Environmental Services: U.S. subsidiary of FCC Environmental Group providing solid waste, recycling, and roll-off services across multiple states. Comparable integrated municipal and commercial service model, though typically operating in larger metro markets.

Direct peers

• Casella Waste Systems: Regional vertically-integrated solid waste, recycling, and resource management company serving the Northeastern U.S. Similar integrated hauling + recycling + roll-off portfolio and comparable regional-scale business model.
• Rumpke Consolidated Companies: Cincinnati-based, family-owned regional waste hauler serving Ohio, Kentucky, and Indiana with residential, commercial, industrial, recycling, and roll-off services. Most direct comparable to Werlor in geography, customer mix, and integrated service model.

Broad incumbents

• Waste Management: Largest U.S. waste services company, providing residential, commercial, industrial collection plus recycling and roll-off. Competes with Werlor in adjacent Ohio/Indiana/Michigan markets with much greater scale.
• Republic Services: Second-largest U.S. solid waste company offering residential subscription, commercial front-load, recycling, and roll-off services. Direct overlap with Werlor's service portfolio at greater geographic scale.
• Stericycle: Specialized waste management company focused on regulated waste streams plus broader environmental services. Comparable in regulated recycling and disposal capabilities but distinct in regulated-waste specialization.
• GFL Environmental: Diversified North American environmental services company with solid waste, recycling, and roll-off operations. Competes in Midwest markets and pursues aggressive regional roll-up strategy similar to a potential Werlor acquirer profile.
• Waste Connections: Major North American solid waste services provider with residential, commercial, recycling, and roll-off offerings. Competes in the Midwest regional market and represents a potential acquirer of mid-sized haulers like Werlor.
• Clean Harbors: Largest North American provider of environmental, energy, and industrial services including waste disposal and recycling. Overlaps with Werlor's industrial/hospital customer base, particularly in hazardous and regulated waste streams.

Regional players

• Waste Pro USA: Privately-held regional waste hauler concentrated in the Southeastern U.S. Comparable business model — residential subscription, commercial container, and recycling — but operating in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/werlorinc
• Facebookfacebook.com/Werlor

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Werlor