What Norlux does

Norlux AS is a privately held Norwegian commercial lighting solutions provider headquartered in Stokke, Norway, founded in 1997 and operating across five countries (Norway with branches in Oslo and Bergen, Sweden in Mölndal, Denmark in Viby J, the United Kingdom in London, and Finland served from the Norwegian head office). The company plans, designs, and delivers complete energy-efficient lighting projects for retail stores, commercial real estate, hospitality venues, industrial and warehouse facilities, and outdoor public spaces, employing roughly 51-100 people. Its revenue model combines direct project-based B2B sales, a Norwegian B2B/B2C online storefront (Ledpro by Norlux), premium-brand distribution (Italian decorative manufacturers Vistosi across the Nordics and Artemide in Norway), and a subscription-style Leasing/Rent-a-Light program for installed lighting.

Norlux's technology core is its own-brand LED luminaire portfolio (industrial fixtures such as C Line, Universal G2, Stream Y, Orion G2, and UFO T High Bay; indoor office and decorative ranges including Galactic C, Uniplus, Kronos, and Mirach; and outdoor luminaires such as Iota Marine, Anka, Via, and Montana) integrated with two proprietary Bluetooth-based wireless control platforms — Norlux Wireless Connect (NWC, launched 2025) for general energy and sensor control, and Norlux Smart Wireless (NSW, second generation launched 2026) which embeds on-fixture computer-vision people counting, AIColor AI-driven tunable-white adjustment, and a store analytics dashboard with heat maps. The company also integrates Casambi, Lutron, DALI2, Heatmiser heating controls, and Sonos audio, and serves as an EPD producer publishing life-cycle analyses for its products.

Go-to-market is sales-led with country-specific field-sales teams, supported by the Norlux showroom in Stokke, a multi-language website (Norwegian, English, Danish) with FDV, EPD, LDT, and Revit downloads for installer/specifier self-service, a Norwegian-language newsletter, and customer reference projects (Vardal Idrettsplass, Rudskogen Motorsenter, Universeum, Korniveien 3, NCC Kineum, Northland). Pricing is quote-based and not publicly disclosed for project work; the Leasing/Rent-a-Light model offers monthly recurring payments, while Ledpro.no supports direct e-commerce for the Norwegian retail and SMB segment.

Name

Norlux

Legal name

Norlux AS

Website

https://norlux.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Norlux AS is a privately held Norwegian commercial lighting solutions provider selling own-brand LED luminaires, proprietary Bluetooth wireless controls (NWC and NSW), and distributed premium design brands (Vistosi, Artemide) to retail, commercial real estate, hospitality, industrial, and outdoor customers across the Nordics and the United Kingdom via project-based sales, a Leasing/Rent-a-Light program, and a Norwegian online storefront (Ledpro).

Ownership category

akta.pro rank

Product category

Commercial Lighting

NAICS

Electric Lighting Equipment Manufacturing (3351), Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Lighting Controls & Smart Lighting Systems (BPABAGAC)

akta.pro secondary industries

Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior) (IMAGAIAB), Optoelectronic Components (LEDs, photodiodes, optocouplers, optical sensors) (IMAGAJAF)

Keywords

• LED lighting fixtures
• Wireless lighting control
• Commercial lighting solutions
• Lighting design services
• Industrial lighting products

Headquarters

HQ city

Stokke

HQ country

Norway

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales — Proprietary LED Luminaires: Primary revenue stream from sale of Norlux-branded LED lighting fixtures for indoor (industrial, office, retail, hospitality) and outdoor (street, flood, bollard, façade, sports) applications. Products include industrial fixtures (C Line, Universal G2, Stream Y, Orion G2, UFO T High Bay), interior luminaires (Galactic C, Kronos, Uniplus, spotlights), outdoor (Iota Marine, Anka, Via, Montana), and decorative lighting. Sold via direct sales, project quotes, and through the Ledpro online store.
2. Lighting Control Systems & Smart Lighting: Revenue from Norlux Wireless Connect (NWC) and Norlux Smart Wireless (NSW) wireless control systems, controllers, sensors, wall switches, emergency lighting controllers, RGBW controllers, and AI-based spotlights with people counting. Also offers Heatmiser heating control products. Sold as part of project solutions and standalone components.
3. Distribution of Design Brands (Vistosi & Artemide): Distribution of premium Italian decorative lighting — Vistosi across the Nordics and Artemide in Norway. Norlux's Hospitality/Interior division provides product selection, information, and ordering. Generates distribution margins on third-party premium design luminaires.
4. Professional Services & Project Delivery: Lighting design and project planning services — the company's lighting designers "planlegger og lager kreative muligheter" (plan and create creative opportunities) for retail and commercial customers. Full-service solution from concept to delivery ("Komplette, energieffektive belysningsløsninger til ditt prosjekt").
5. Leasing / Rent-a-Light: Norlux offers a leasing program ("Leasing / Rent-a-Light") allowing customers to rent lighting rather than purchase outright, providing recurring revenue and lowering upfront capex barriers for customers.
6. Audio/Video Solutions: Delivers complete integrated and customized light and sound solutions (in partnership with Sonos) for premium residences and commercial areas throughout Scandinavia.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Norlux designs, sells, and distributes LED lighting fixtures and proprietary wireless lighting control systems for commercial projects across the Nordics and the UK. Its portfolio includes own-brand industrial, office, outdoor, and decorative luminaires, the Norlux Wireless Connect (NWC) Bluetooth control platform, the NSW AIoT smart-lighting platform, and the distribution of Italian premium design brands Vistosi (Nordics) and Artemide (Norway). The company also delivers lighting design, project planning, and integrated light + audio solutions (with Sonos).

Differentiator

Problem solved

Functional benefit

Brands

• Ledpro by Norlux: Online retail channel for Norlux's LED lighting products, operated primarily for the Norwegian business market (ledpro.no).
• Norlux Wireless Connect (NWC)
• Norlux Smart Wireless (NSW)

Products and services

• Norlux Wireless Connect (NWC) Norlux's flagship wireless lighting control platform combining energy-efficient luminaires, sensor technology, and Bluetooth-based wireless communication. Enables time-saving installation without additional control cabling and app-based management.
• Norlux Smart Wireless (NSW) Second-generation AIoT spotlight platform from Norlux delivering AI-based intelligent lighting with AIColor and People Counting features for retail. Comprises NSW Fixtures (K Pro and M Pro Dual), NSW Gateway, and NSW Sensors; managed through a store analytics dashboard with heat maps and customer counts.
• NWC Controller family Wireless controllers for the NWC system including the NWC 20A Zone Controller with Dry Contact Port (for third-party integration such as HVAC), the NWC Four channel RGBW Controller, and the NWC Emergency Lighting Controller. Enable Bluetooth control of fixtures and integration with non-NWC systems.
• NWC Wall Switch Battery-powered Bluetooth wall switch for the Norlux Wireless Connect system with ON/OFF, DIM+/DIM-, AUTO, and three customizable scene buttons. Estimated battery life up to 8 years; usable as wall-mounted switch or handheld remote.
• UFO T High Bay Robust, energy-efficient LED high-bay luminaire with built-in power switch, IP65 rating for dust and water protection, available in multiple sizes, and IK08 impact resistance. Designed for warehouses, workshops, and industrial spaces.
• Stream Y IP65-sealed industrial luminaire for ceiling or suspended (wire) mounting for parking garages, industry, and warehouse applications. Tool-free through-wiring (5x2.5 mm²); available with PIR sensor and Norlux Wireless Connect control.
• C Line Industrial ceiling-mounted LED luminaire for industry and warehouses with tool-free 5x2.5 mm² through-wiring. Available with PIR sensor and NWC wireless control.
• Universal G2 IP44 industrial ceiling-mounted LED luminaire for industry and warehouse with tool-free through-wiring. Available with microwave sensor and NWC wireless control between fixtures.
• Orion G2 IP65-sealed industrial ceiling-mounted LED luminaire for parking garages, industry, and warehouses. Easy to install with tool-free 5x2.5 mm² through-wiring; available with microwave sensor and NWC wireless control.
• Iota Marine Outdoor LED floodlight for sports facilities and harsh environments, with IP66 rating, C5 corrosion class, CRI70/4000K, lens optics, and lifetime up to 100,000 hours (L80B10). Flicker-free; available in 7500, 22500, and 45000 lumen variants with selectable power levels.
• Montana series (S / M / L) Family of street and road lighting luminaires from Norlux in three sizes (Montana S, M, L) for outdoor road and street applications.
• Anka Outdoor pole- or wall-mounted luminaire with asymmetric reflector for wide, even light distribution. 60 mm pole-mount opening, IP66-rated, 4000K, lumen range 3700 to 34000 lm. Includes IK09 impact resistance and lifetime L90B10 100,000 h.
• Via 10 Pole-mounted outdoor street luminaire with asymmetric reflector for wide, even light distribution. 60 mm pole-mount opening, IP66 rated, 407 lm @ 79W system power, 60°x120° distribution, 4000K.
• Galactic C Circular ceiling light series with microprismatic glare control in four sizes (Ø400/600/800/1000 mm) and downlight or up/downlight versions. Kelvin-switch 2700K/3000K and Tunable White (2700-6500K) variants available with DALI2 control. Partially recessed, surface, or pendant mounting.
• Uniplus NWC High-efficiency luminaire with integrated Norlux Wireless Connect, designed to replace older T8 and T5 fixtures. Up to 150 lm/W, UGR<19, 2.5 mm² through-wiring, microprismatic diffuser, lifetime L80B10 100,000 h, IP40. Available in 120 cm and 150 cm lengths; DALI variant available.
• NSW M Pro Dual AIColor+People Counting Second-generation AIoT recessed spotlight from the NSW line providing AI-based intelligent lighting (AIColor), people counting, and data-driven store analytics via a management dashboard with heat maps. 30W, 2300 lm, RGBW 2700-6500K, 24° or 36° distribution, IP20, IK06.
• NSW K Pro Dual AIColor+People Counting 3-circuit track-mounted AIoT spotlight from the NSW line. 35W, 2700 lm, RGBWW 2700K-6500K, 24° or 36° distribution, AI-based AIColor and people counting for retail analytics dashboards. Available in black and white.
• Mirach decorative wall lamp Stylish dimmable decorative wall lamp with integrated LED in black/gold finish. Glare-free, phase-cut dimming, 2x700 lm at 2x6W, 927 color temperature, IP20.
• Linea Market Track-mounted retail market luminaire family with Louvre or Clear diffusers, available in single or continuous configurations up to 65W and 6625 lm, with 3000K or 4000K options. Quick-coupling connection, lifetime L80B50 48,000 h, IP20.
• Casambi-compatible control products Casambi-Ready range from Norlux including CBU Surface-mount Sensor High Bay, CBU Recessed Sensor IP44, CBU 2-channel Relay 6A, CBU Plug-and-Play Sensor, CBU E27 2200-6900K 8W lightbulb, CBU Stand-alone Sensor IP66, and CBU Plug & Play Dimmer 150W. All configured via the free Casambi App.
• Vistosi decorative lighting (distribution) Norlux distributes the Italian decorative lighting brand Vistosi in Scandinavia, offering designs such as Plissé via the Hospitality/Interior team.
• Artemide decorative lighting (distribution in Norway) Norlux distributes iconic Artemide lamps in Norway. Artemide is an Italian design lighting brand; Norlux's Hospitality/Interior division helps customers with product selection, information, and ordering. Highlighted products include Tolomeo, Puppet Ring, and Eclisse.

Named customers6 records

Segments8 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability8 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core and moderate.

• VistosicoreChannel Partner/ Reseller/ DistributorNorlux is the distributor of decorative lighting from Italian manufacturer Vistosi across the Nordic region. The Hospitality/Interior department handles product selection, information, and ordering of Vistosi products. Vistosi is highlighted on the homepage as a key brand partner with dedicated product collections (e.g., Plissé).
• ArtemidecoreChannel Partner/ Reseller/ DistributorNorlux distributes iconic Artemide lamps in Norway. Artemide is an Italian design lighting brand; Norlux's Hospitality/Interior division helps customers with product selection, information, and ordering of these products. Highlighted products include Tolomeo, Puppet Ring, and Eclisse.
• CasambicoreTechnology or IntegrationCasambi is a Bluetooth-based wireless lighting control platform. Norlux resells and integrates Casambi-compatible products (29 products in the Casambi category), including CBU track sensors, plug-and-play sensors, dimmers, and Casambi-ready luminaires. Casambi logo displayed on homepage as a key ecosystem partner.
• LutronmoderateTechnology or IntegrationLutron is a global leader in lighting and shading control. Lutron's logo is displayed on the Norlux homepage as a technology partner, indicating Norlux's integration or co-marketing relationship with Lutron's light management systems.
• HeatmisermoderateTechnology or IntegrationHeatmiser is a heating control specialist. Norlux distributes Heatmiser products (13 products in the Varmestyring category), including the neoHub Gen 2 Neo Internet Gateway, UH8-RF 8 Zone Wireless Wiring Centre, and wireless window/door contact sensors. Heatmiser logo displayed on homepage.
• SonosmoderateTechnology or IntegrationSonos is a premium multi-room audio brand. Norlux integrates Sonos into its Audio/Video offering, delivering "complete integrated and customized light and sound solutions in premium residences and commercial areas throughout Scandinavia." Sonos logo displayed on homepage.
• Ledpro (by Norlux)coreOEM/ Whitelabel/ Licensing PartnerLedpro is Norlux's own-brand online store / consumer-facing e-commerce brand in Norway (ledpro.no / ledprobedrift.no). All Ledpro fixtures are produced by Norlux; the brand is showcased as a sibling offering to Norlux's B2B project business and is featured in the website footer.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Trilux: German family-owned lighting manufacturer focused on commercial, industrial, and outdoor applications, with a digital lighting-control platform (LiveLink). Comparable to Norlux in indoor/outdoor and control-system offerings, with significantly larger European scale.
• Zumtobel Group: Austrian-listed lighting group (Zumtobel, Thorn, Tridonic, acdc) with strong European presence in commercial, retail, and outdoor lighting plus lighting-components and controls. Broad incumbent competing across the same European commercial-project space as Norlux.
• Signify (Philips Lighting): Global leader in lighting (Philips, Interact, Color Kinetics) with broad commercial, industrial, and IoT offerings. Competes with Norlux across virtually every product category and geography, but at vastly larger scale and with established smart-building platforms.
• iGuzzini (Fagerhult Group): Italian premium architectural lighting brand (now part of Fagerhult Group) supplying retail, museum, hospitality, and urban lighting. Comparable to Norlux's premium decorative distribution (Vistosi/Artemide) and to its retail and hospitality project offerings.
• Casambi: Finland-based Bluetooth wireless lighting-control platform used by hundreds of luminaire manufacturers including Norlux. A partner and competitor: Norlux resells Casambi-compatible products but also competes via its proprietary NWC and NSW systems.
• Lutron Electronics: Global leader in lighting and shading controls (RA, HomeWorks, Athena) for premium residential and commercial markets. Comparable to Norlux's wireless-control and audio-visual premium offerings, and a co-marketing/technology partner displayed on Norlux's homepage.
• LEDVANCE: Global lighting manufacturer (formerly Osram Sylvania) with broad LED luminaire, lamp, and smart-lighting portfolios (BIOLUX, SMART+). Comparable to Norlux in industrial, commercial, and outdoor LED offerings at a much larger international scale.

Direct peers

• Glamox: Norwegian-headquartered lighting solutions provider serving commercial, industrial, marine, and outdoor markets across the Nordics and internationally. Closest direct peer to Norlux given overlapping Nordic footprint, similar project-based lighting solutions model, and comparable industrial/indoor/outdoor product portfolio.
• Fagerhult Group: Swedish-listed lighting group (Fagerhult, Ateljé Lyktan, Whitecroft, iGuzzini) supplying indoor, outdoor, and industrial lighting with strong Nordic heritage. Direct competitor in commercial-project, retail, and outdoor segments across the same Nordic geography as Norlux.
• Helvar: Finnish-headquartered specialist in wireless and DALI lighting controls, luminaire components, and lighting-design services. Directly comparable to Norlux's NWC/NSW wireless control and project solutions business, particularly in the Nordic and UK markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NorluxUK
• Facebookfacebook.com/norluxas
• LinkedInlinkedin.com/company/norlux-as

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Norlux