Hireko Trading Company

What Hireko Trading Company does

Hireko Trading Company, operating as Hireko Golf, is a privately held direct-to-consumer e-commerce retailer of golf equipment headquartered in City of Industry, California (mailing/operations address: 8855 Washington Blvd, Roseville). The company sells complete golf sets, individual clubs (drivers, fairway woods, hybrids, irons, wedges, chippers, putters), club components (clubheads, graphite and steel shafts, grips), clubmaking tools and supplies, golf bags, accessories (gloves, balls, tees, headcovers), and apparel (eyewear, footwear, shirts, headwear). It carries proprietary and partner-distributed brands including its core sub-brands Orlimar and Powerbilt, plus Intech, Acer, Dynacraft, Knight, and component brands such as Golf Pride, True Temper, UST Mamiya, KBS, SuperStroke, Winn, and Bionik. Hireko also operates an outlet channel for discounted inventory and a custom club assembly service.

The underlying platform is a standard e-commerce storefront (hirekogolf.com) augmented with the GET FIT online fitting system and a library of deterministic technical resources—shaft trimming instructions, swing weight calculators, standard length charts, a Dynamic Shaft Fitting Addendum, and the Modern Guide to Golf Club Fitting book. No public API, no mobile app, and no AI/ML capabilities are disclosed. Distribution is exclusively online direct-to-consumer plus a "Become a Reseller" B2B channel, with no physical retail stores and operations restricted to the USA.

The business model is one-time unit pricing on direct product sales with no subscription or recurring revenue. Pricing ranges from approximately $30 for entry-level individual clubs to $699.99 for premium complete sets (e.g., Orlimar Mach 1 Pro Men's and Orlimar Allante Women's Premium Golf Package Sets). Customers are horizontally segmented across beginner, senior, women's, and junior golfers, plus a secondary clubmaker use case for component purchasers. The firm is privately owned with no disclosed parent, no institutional funding, and headcount reported at 1–10 employees.

Name

Hireko Trading Company

Legal name

Hireko Trading Co., Inc.

Website

https://hirekogolf.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Hireko Trading Company (DBA Hireko Golf) is a privately held, US direct-to-consumer e-commerce retailer of golf clubs, components, apparel, and accessories, serving beginner, senior, women's, and junior golfers plus clubmakers via its online storefront and sub-brands Orlimar and Powerbilt.

Ownership category

akta.pro rank

Headquarters

HQ city

City Of Industry

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: Revenue generated from direct sales of golf equipment, components, and accessories through the company's e-commerce website. Products include complete golf sets, individual clubs (drivers, fairway woods, hybrids, irons, wedges, chippers, putters), club components (clubheads, shafts, grips), clubmaking tools and supplies, golf bags, and apparel.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Hireko Trading Company (dba Hireko Golf) sells golf equipment online direct to consumers, including complete golf sets, individual clubs (drivers, fairway woods, hybrids, irons, wedges, chippers, putters), club components (heads, shafts, grips), custom-built clubs, clubmaking tools and supplies, golf bags, apparel, and accessories under proprietary and distributed brands such as Orlimar, Powerbilt, Intech, Knight, Acer, Dynacraft, Golf Pride, KBS, True Temper, and UST Mamiya. The company also provides online fitting tools (GET FIT) and technical resources to help buyers select and assemble clubs.

Product overview

Hireko Golf operates as a golf equipment e-commerce platform offering a comprehensive portfolio of products across multiple categories. The core offerings include complete golf clubs (drivers, fairway woods, hybrids, irons, wedges, chippers, putters) sold under owned/proprietary brands (Orlimar, Powerbilt, Intech, Knight, Acer, Dynacraft) alongside individual golf components (clubheads, shafts, grips) and clubmaking supplies. The company provides custom club fitting services and sells golf accessories (bags, gloves, balls, tees), apparel (eyewear, footwear, clothing), and outlet/discounted items. The business model combines retail of assembled clubs with components/supplies for do-it-yourself club building, targeting golfers of all ages and skill levels including men, women, juniors, and seniors.

Differentiator

Problem solved

Functional benefit

Brands

• Orlimar: Premium golf club brand utilizing latest technology and materials for easy-to-hit, long and accurate clubs. Offers wide range of golf accessories and golf bags.
• Powerbilt

Products and services

• Golf Clubs Complete range of assembled golf clubs including drivers, fairway woods, hybrids, irons, wedges, chippers, and putters, offered in collections for men, women, juniors, and seniors across brands such as Orlimar, Powerbilt, Intech, Knight, Acer, and Dynacraft.
• Package Sets Complete golf package sets (clubs plus bag) for men, women, and juniors/teens, including Orlimar Mach 1 Pro, Orlimar Allante (2025), Powerbilt Pro Power, and junior Orlimar ATS packages, priced from approximately $159.99 to $699.99.
• Golf Components Individual golf club components including clubheads (driver, fairway wood, hybrid, iron, wedge, chipper, putter heads, plus women and junior variants), graphite and steel shafts, swing and putter grips, grip kits and bundles, undersize/ladies grips, midsize and oversize/jumbo grips, epoxy supplies, ferrules/shaft adapters, gripping and swing weight supplies, and tools, marketed to DIY clubmakers and custom builders.
• Custom Clubs Custom-built golf clubs with personalized specifications such as shaft flex, length, lie angle, and grip size to match individual swing characteristics, configurable across drivers, fairway woods, hybrids, irons, wedges, chippers, and putters using Acer, Bionik, and Dynacraft components, with the GET FIT Online Fitting System used to inform the build.
• Golf Bags Golf bags including cart bags, stand bags, Sunday bags/club carriers, junior bags, travel covers, and golf carts for transporting or storing clubs.
• Golf Accessories Golf accessories including gloves, balls, tees, headcovers, and practice aids.
• Golf Apparel Golf apparel including eyewear (sunglasses), footwear (shoes and sandals), and clothing such as shirts, headwear, and belts.
• Outlet / Discounted Items Discounted golf clubs, grips, shafts, and clubmaking tools and supplies offered at reduced prices through the dedicated outlet storefront.
• GET FIT Online Fitting System Proprietary online fitting tool that helps customers select golf clubs and configure custom clubs based on their swing characteristics and physical attributes, integrated with the Hireko Golf e-commerce storefront.
• Modern Guide to Golf Club Fitting Book Educational book on golf club fitting methodology sold through the components section as a standalone reference for clubmakers, fitters, and golfers.

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Orlimar GolfcoreTechnology or IntegrationOrlimar Golf is a key brand partner whose clubs are sold through Hireko Golf. Orlimar Golf is described as having built a reputation as an innovative, high performance, premium golf club brand. Hireko carries an extensive range of Orlimar products including drivers, fairway woods, hybrids, irons, wedges, putters, and complete sets.
• Powerbilt GolfcoreTechnology or IntegrationPowerbilt Golf is a key brand partner with a rich 100-year history. The brand is synonymous with excellence and performance in providing quality products to a wide range of skill sets and age groups. Hireko carries Powerbilt products including drivers, putters, and complete golf sets.
• Intech GolfcoreTechnology or IntegrationIntech Golf products are sold through Hireko, including drivers, fairway woods, putters, and chippers. Known for value-oriented products like the Behemoth oversized series.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/HirekoGolf
• YouTubeyoutube.com/user/HirekoGolf
• Facebookfacebook.com/hirekogolf

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hireko Trading Company