SITA
SITA is an Italian family-owned manufacturer founded in 1982 that designs and produces industrial UV disinfection systems and stainless steel filter housings for water, air, and surface treatment, serving enterprise customers across aquaculture, food and beverage, pharmaceutical, municipal water, and pool markets in over 60 countries.
- Company typePrivate
- Founded1982
- HeadquartersGenova, Italy
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What SITA does
SITA (S.I.T.A. srl), founded in July 1982 in Genoa, Italy, designs and manufactures UV disinfection systems and stainless steel industrial filter housings for water, air, and surface treatment. The company operates through five product divisions: SITAUV (12+ UV system series spanning 5 L/min to 4,000 m3/h flow rates), SITALED (mercury-free LED UVC systems), SITAIR (air and surface disinfection units), SITAOP (Advanced Oxidation Process systems combining UV, ozone, and peroxide), and SITAFILTER (Genova-series stainless steel filter housings). SITA's technology stack includes low-pressure, low-pressure amalgam, and medium-pressure UV lamps, proprietary CFD-based sizing software, and in-house designed electronic control boards and UVC sensors manufactured at its Bologna division (opened 2014).
The company sells custom-engineered, quote-based systems through a direct B2B field sales motion, with no apparent distributor network, targeting enterprise customers across aquaculture, swimming pools, food and beverage, pharmaceutical and cosmetics, drinking water and municipal, wastewater, naval/marine, horticulture, and semiconductor end-markets. SITA produces approximately 9,000 UV systems and 500 filter units annually at its Genoa headquarters, with capacity doubled in 2020. The firm is family-owned, bootstrapped with no external funding rounds, and transitioned to second-generation management in 2022. Revenue model is hardware sales of custom-configured industrial equipment with pricing dependent on flow rate, water UV transmittance, materials grade, and certification requirements.
SITA firmographics
Firmographics- Name
- SITA
- Legal name
- S.I.T.A. srl
- Website
- https://sitauv.com
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SITA is an Italian family-owned manufacturer founded in 1982 that designs and produces industrial UV disinfection systems and stainless steel filter housings for water, air, and surface treatment, serving enterprise customers across aquaculture, food and beverage, pharmaceutical, municipal water, and pool markets in over 60 countries.
- Ownership category
- akta.pro rank
SITA industry classification
Industry- Product category
- Industrial UV Water Treatment Equipment
- NAICS
- Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (3334), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)
- SIC
- Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564)
- akta.pro primary industry
- Monitoring & Control (Dosing Systems, Remote Monitoring, Sensors) (BPABAJAK)
- akta.pro secondary industries
- UV Germicidal Light (UV-C) & HVAC Disinfection Systems (HSAOAIAI), Air Quality & Environmental Infection Control (HEPA Filtration, Isolation Barriers, CSSD/HVAC Solutions) (HLAHANAK), UV Water Purification Systems (Residential) (CRAJAJAJ)
Keywords
Where SITA is headquartered
LocationHeadquarters
- HQ city
- Genova
- HQ country
- Italy
- HQ region
- Europe
Offices3 records
Markets served
SITA business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- UV Disinfection Systems: Core revenue stream from manufacturing and selling industrial UV disinfection systems. Products include multiple series (AL, LCD, AM, 440, SBT, SMP, HDPE, Pool, IT, SSD, TOC, GR) designed for specific applications and flow rates. Systems are custom-sized and priced based on specifications.
- Industrial Filter Housings: Production and sale of Genova series stainless steel filter housings including GEM, GEM/S, GE, GE/S, and GE/CS models. Filter housings accommodate varying numbers of cartridges (1-80) and serve industrial water treatment applications.
- Air & Surface Disinfection Systems: SITAIR product line including MC, MCmini, MQS, UV 405-412 AIR, UV BOX, and UV TOWER systems for air and surface disinfection using UV-C technology in commercial, industrial, and healthcare settings.
- Advanced Oxidation Process (AOP) Systems: SITAOP systems combining UV, ozone, and hydrogen peroxide technologies for advanced water treatment. Custom-engineered solutions for industrial wastewater and contaminated water remediation.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels1 record
SITA product offering
Product offeringCore offering
SITA designs, manufactures, and sells UV-C disinfection systems for water, air, and surface treatment, plus stainless steel industrial filter housings. Its five product divisions — SITAUV (industrial UV water systems), SITALED (mercury-free LED UVC), SITAIR (air/surface disinfection), SITAOP (advanced oxidation processes), and SITAFILTRI (filter housings) — serve aquaculture, swimming pools, food & beverage, pharmaceutical, municipal drinking water, wastewater, semiconductor, naval, and horticultural customers across more than 60 countries. Systems are custom-engineered and sized using proprietary CFD-based software, covering flow rates from 5 L/min to 4,000 m3/h.
Product overview
SITA (Società Italiana Trattamento Acque) is an Italian water treatment company founded in 1982, offering a comprehensive portfolio of UV disinfection systems, air/surface disinfection products, advanced oxidation systems, and industrial filters. The product portfolio is organized into distinct divisions: SITAUV provides over 12 series of UV disinfection systems (AL, LCD/Rack LCD, AM, 440, SBT, SMP, HDPE, POOL, IT, SSD, TOC, GR) covering flow rates from 5 l/min to 4000 m3/h for applications including drinking water, swimming pools, aquaculture, food & beverage, pharmaceuticals, wastewater, and corrosive liquids; SITAIR offers air and surface UV disinfection products (MC, MCmini, MQS, UV 405-412, UV BOX, UV TOWER); SITALED provides mercury-free LED UVC systems (UV107LED, MIOLED) for point-of-use applications; SITAOP delivers advanced oxidation process (AOP) systems combining UV, Ozone, and Peroxide technologies; and SITAFILTER manufactures industrial filter housings in the Genova series. All products are manufactured in Italy with ISO9001-certified quality management since 1999.
Differentiator
Problem solved
Functional benefit
Products and services
- AL Series UV Disinfection System Smallest UV units produced by SITA, designed for domestic applications. Features low-pressure lamps (12-80W) with flow rates from 5 to 85 l/min, made of stainless steel AISI 304 and 316L.
- LCD/Rack LCD Series UV Disinfection System Low-pressure UVC lamp systems with multifunctional LCD display panel, flow rates from 1 to 40 m3/h, featuring automatic quartz cleaning and IP54 protection.
- AM Series UV Disinfection System Low-pressure amalgam lamp systems with 14,000-hour lamp life, flow rates from 20 to 160 m3/h with L-shaped configuration for efficient horizontal and vertical installation.
- 440 Series UV Disinfection System Industrial UV systems with powerful 440W amalgam lamps (16,000 hours lifespan) for flow rates from 50 to 3,500 m3/h. Horizontal L-shaped configuration with automatic sleeve cleaning.
- SBT Series UV Disinfection System Designed exclusively for treating liquids with low UV transmittance values. Flow rates from 2 to 900 m3/h using medium-pressure lamps, with automatic sleeve cleaning and chemical cleaning option.
- SMP Series UV Disinfection System Medium pressure UV systems using lamps from 300W to 12kW. Compact configuration requiring minimal installation space, capable of treating up to 4,000 m3/h. Breaks chemical bonds for reduction of unwanted substances.
- HDPE Series UV Disinfection System High-density polyethylene UV systems for corrosive liquids and seawater. Flow rates from 1 to 980 m3/h using low-pressure lamps with excellent corrosion resistance.
- POOL Series UV Disinfection System Specifically designed for private swimming pools. Flow rates from 4 to 34 l/min using low-pressure 40-80W lamps with a simple and functional design for higher water quality.
- IT Series UV Disinfection System Drinking water UV systems certified to O-NORM 5873-1 through biodosimetric testing. Flow rates from 4 to 400 m3/h, designed for municipal water treatment.
- SSD Series UV Disinfection System Designed for treating sugary solutions with very low UV transmittance (10-40% UVT). Medium-pressure lamps with 316L stainless steel construction, preserving taste and color of sugary solutions.
- TOC Series UV Disinfection System UV systems for Total Organic Carbon reduction in ultra-pure water applications. Uses suprasyl low-pressure amalgam lamps; custom-sized for pharmaceutical and semiconductor industries.
- GR Series UV Disinfection System Designed for water used in greenhouses and horticulture. Handles very high UV dosages with low water transmittance (UVT 20-50% 1cm) in a modular construction.
- SITAIR MC Series Air Disinfection System Air disinfection systems for large volumes designed to operate independently even in presence of people. UVC light is contained within the system with forced airflow by fan.
- SITAIR MCmini Air Disinfection System Most compact air disinfection systems in the SITA range. Made of 304 stainless steel for 24-hour air treatment even when people are present. Wall, ceiling, or freestanding installation.
- SITAIR MQS Surface Disinfection System Stainless steel fixtures with highly reflective anodized aluminum. Direct irradiation for surface disinfection and sterility maintenance, with shatterproof lamp options available.
- SITAIR UV 405-412 AIR/AIR Q Air Duct Disinfection Designed for insertion into civil and industrial air ducts. UV rays disinfect internal airflow from bacteria, viruses, and fungi, working with air speeds up to 10 m/s.
- SITAIR UV BOX Conveyor Disinfection System Disinfection of conveyor belts consisting of a stainless steel box with UVC lamps. Installs easily for top and bottom disinfection of any conveyor belt.
- SITAIR UV TOWER Portable Disinfection System Portable surface and air disinfection system effective against bacteria and viruses. 360-degree disinfection with adjustable lamp positions (0-180 degrees), motion sensor, and remote control.
- SITALED UV107LED Point-of-Use Disinfection System Mercury-free LED UVC disinfection system for point-of-use applications. Treats 1-10 liters per minute with no preheating required, instant on/off capability, and longer shelf life.
- SITALED MIOLED Faucet-Connected Disinfection Connects directly to kitchen faucet, activating only when water passes. Disinfects tap water with very low power consumption; can be combined with pre-filtration.
- SITAOP Advanced Oxidation Process (AOP) System Advanced Oxidation Process systems combining peroxide, ozone, and UV rays to generate hydroxyl radicals for oxidation and degradation of contaminants in water, wastewater, and industrial gases.
- SITAFILTER Genova Series Industrial Filter Housings Industrial stainless steel filter housings including GEM, GEM/S, GE, GE/S, GEM 222, and GE/CS models. Flow rates from 16 to 480 m3/h with stainless steel construction and various cartridge options.
Quantifiable outcome
- >99.99% bacteriological reduction achieved per pass through properly sized UV systems
- +5 more outcomes
Companies that use SITA
Customer profileNamed customers1 record
Segments9 records
Ideal customer profiles5 records
SITA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
SITA partnerships and signals
Strategic signalScale indicators5 records
Recent moves10 records
Expansion highlights5 records
SITA competitors and assessment
Company assessmentDirect peers
- Xylem (Wedeco): Xylem's Wedeco brand is one of the largest global manufacturers of UV disinfection systems for municipal drinking water, industrial process water, and wastewater — directly comparable to SITA's product portfolio across all key flow-rate segments.
- Trojan Technologies (Halma): Trojan is a leading global UV water treatment brand owned by Halma, with overlapping municipal, industrial, and aquaculture applications and similar certified drinking-water product lines to SITA's IT and AM series.
- Atlantium Technologies: Israeli UV water disinfection specialist focused on industrial and aquaculture markets with medium-pressure lamp technology — a smaller but directly comparable niche competitor to SITA's SMP and aquaculture lines.
- UV Pure (Hallett Group): Canadian manufacturer of UV water disinfection systems for residential, commercial, and light industrial applications — comparable as a smaller specialist UV manufacturer competing with SITA's AL and LCD series.
- Aquionics (Halma): Halma-owned UV disinfection specialist for water, air, and surface treatment in industrial and life-science markets — directly comparable to SITA's combined SITAUV and SITAIR air/surface product portfolios.
Broad incumbents
- Halma plc: Halma is the diversified safety, environmental, and health parent of Trojan Technologies and other water-quality businesses; comparable as a broad incumbent in the UV water disinfection space where SITA operates.
- Evoqua Water Technologies (Veralto): Large industrial water treatment platform (now part of Veralto) serving municipal and industrial customers with UV and broader disinfection portfolios — comparable as a broad incumbent competing in many of SITA's target verticals.
- Calgon Carbon (Kurita): Carbon and UV solutions provider for municipal and industrial water treatment, recently acquired by Kurita; comparable to SITA in serving pharmaceutical, food & beverage, and municipal disinfection use cases.
- Severn Trent Services (Veolia): Provider of municipal and industrial water and wastewater treatment solutions, including UV disinfection, now part of Veolia — a broad incumbent with overlapping municipal water and industrial process water customers.
Emerging players
- Lit Technologies (LIT UV): German UV water and air disinfection equipment manufacturer focused on European industrial and municipal customers — a comparable regional/scale peer with overlapping product line and certifications.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
SITA social profiles
Digital presenceSITA compliance and trust
Trust signalCompliance9 records
SITA financial estimates
Financial estimateRevenue estimate
Valuation estimate
SITA leadership team
Management profileNumber of profiles
Profiles5 records
SITA subsidiaries and ownership
Company hierarchySubsidiaries6 records
SITA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SITA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SITA
What does SITA do?
SITA designs, manufactures, and sells UV-C disinfection systems for water, air, and surface treatment, plus stainless steel industrial filter housings. Its five product divisions — SITAUV (industrial UV water systems), SITALED (mercury-free LED UVC), SITAIR (air/surface disinfection), SITAOP (advanced oxidation processes), and SITAFILTRI (filter housings) — serve aquaculture, swimming pools, food & beverage, pharmaceutical, municipal drinking water, wastewater, semiconductor, naval, and horticultural customers across more than 60 countries. Systems are custom-engineered and sized using proprietary CFD-based software, covering flow rates from 5 L/min to 4,000 m3/h.
Is SITA a public or private company?
SITA is a private company. It is classified as family owned and is currently operating.
When was SITA founded?
SITA was founded in 1982. It employs 11 to 50 people.
Where is SITA based?
SITA is headquartered in Genova, Italy, in the Europe region.
How does SITA make money?
Four revenue lines are on record. UV Disinfection Systems are the primary driver. The others are industrial Filter Housings, air & Surface Disinfection Systems and advanced Oxidation Process (AOP) Systems.
Who are SITA's main competitors?
Direct peers on record are Xylem (Wedeco), Trojan Technologies (Halma), Atlantium Technologies, UV Pure (Hallett Group) and Aquionics (Halma). Broad incumbents are Halma plc, Evoqua Water Technologies (Veralto), Calgon Carbon (Kurita) and Severn Trent Services (Veolia). Lit Technologies (LIT UV) is listed as an emerging player.
Does SITA have an API?
No public API is recorded for SITA.
What industry is SITA in?
SITA's product category is Industrial UV Water Treatment Equipment. Its primary akta.pro industry code is BPABAJAK, Monitoring & Control (Dosing Systems, Remote Monitoring, Sensors), with a secondary code of HSAOAIAI, UV Germicidal Light (UV-C) & HVAC Disinfection Systems. Its NAICS code is 333413 and its SIC code is 3564.