Thömus

Name

Thömus

Legal name

Thömus

Website

https://thoemus.ch

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

Thömus is a Swiss bicycle manufacturer, founded in 1991 and based in Niederscherli, that designs, produces, and sells mountain bikes, racing bikes, and city bikes (motorized and non-motorized) — including the premium 2026 Oberrider e-MTB — primarily to individual consumers and renters in the European market.

Ownership category

akta.pro rank

Product category

Electric Mountain Bikes (e-MTB manufacturing)

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

E-bikes & E-cargo Bikes Manufacturing (IMACAOAA)

akta.pro secondary industries

E-Bike Retail (CRAMAHAE), Bicycle Retail (New Bikes) (CRAMAHAA), Bike Parts & Components Retail (CRAMAHAB)

Keywords

• Electric mountain bikes
• Carbon frame bicycles
• E-MTB manufacturing
• Premium bicycles
• Swiss bicycle manufacturer

Headquarters

HQ city

Niederscherli

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Bicycle Hardware Sales: One-time sale of electric mountainbikes and bicycles. The company manufactures and sells complete e-MTB bikes with the base Oberrider model starting at 5,500 Swiss francs and fully equipped versions at approximately 8,980 francs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Core offering

Thömus designs, manufactures, and sells premium Swiss-made bicycles — primarily electric mountainbikes (e-MTBs) — with its flagship product being the 2026 Oberrider e-MTB series featuring a carbon frame and DJI Avinox M2S electric motor. The company also sells and rents non-motorized mountain bikes, racing bikes, and city bikes, distributing via direct-to-consumer sales, dealer networks, and rentals across the Swiss/European market.

Product overview

Thömus is a Swiss bicycle manufacturer offering a focused portfolio of electric mountainbikes. The core product is the 2026 Oberrider electric mountainbike series, which features a carbon frame paired with the DJI Avinox M2S electric motor system — a drivetrain adopted by 60 manufacturers that the review identifies as the current performance leader in the e-MTB segment. The Oberrider series is available in multiple configurations ranging from a base model at 5,500 Swiss francs to a fully equipped version at approximately 8,980 Swiss francs. The company specializes exclusively in high-performance e-MTBs rather than a broad product platform with multiple modules.

Differentiator

Problem solved

Functional benefit

Products and services

• 2026 Oberrider Electric Mountainbike Series Swiss-made flagship electric mountainbike featuring a carbon frame and the DJI Avinox M2S electric drivetrain; positioned for performance-oriented trail and mountain riding with up to 157 km of range in Eco mode. Offered in multiple trim levels from a 5,500 Swiss franc base model to a fully equipped ~8,980 Swiss franc configuration, aimed at premium e-MTB enthusiasts in Switzerland and Europe.
• Mountain Bikes (Non-Motorized) Conventional non-motorized mountain bikes sold and rented by Thömus as part of its core bicycle portfolio, targeted at Swiss/European cycling enthusiasts.
• Racing Bikes Road/racing bikes sold and rented by Thömus as part of its core bicycle portfolio, targeted at Swiss/European cycling enthusiasts.
• City Bikes (with and without motors) Urban city bikes — both conventional and motorized variants — sold and rented by Thömus as part of its core bicycle portfolio, targeted at Swiss/European urban cycling consumers.

Quantifiable outcome

• Up to 157 km range in Eco mode

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• DJI (Avinox)coreTechnology or IntegrationDJI provides the Avinox M2S electric motor, identified as the current performance leader in the e-MTB segment. The partnership brings Chinese drivetrain technology to Thömus's 2026 Oberrider e-MTB series. Bosch has responded competitively by offering free upgrades to 120 Nm torque for its motors, indicating the significance of this technology partnership.

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Direct peers

• Specialized Bicycle Components: Premium global bicycle manufacturer with a flagship e-MTB lineup (Turbo Levo/Turbo Kenevo). Directly competes with Thömus in the high-performance e-MTB category and competes for the same end-consumer enthusiast segment globally.
• BMC Switzerland: Swiss premium bike manufacturer producing high-end MTBs, road bikes, and e-bikes. Directly comparable on Swiss precision-engineering positioning, premium pricing, and e-MTB product overlap with Thömus's target segments.
• Santa Cruz Bicycles: California-based premium MTB manufacturer offering the Heckler e-MTB line. Comparable as a premium-positioned direct-to-consumer-friendly boutique brand competing in the high-end e-MTB segment.
• Scott Sports: Swiss-headquartered premium bicycle manufacturer (also founded 1958, based near Fribourg). Directly comparable as a fellow Swiss premium MTB/e-MTB maker competing in the same dealer networks across Switzerland and Europe, with overlapping customer base in alpine trail riding.
• Pivot Cycles: U.S. premium mountain bike manufacturer with dedicated e-MTB line ( Shuttle, Shuttle AM). Highly comparable as a premium-focused manufacturer targeting performance-oriented trail and enduro riders — direct substitute for the Oberrider buyer.
• Cannondale (Pon Holdings): Premium bicycle brand with a strong e-MTB lineup (Moterra, Habit Neo). Directly comparable in target customer (premium e-MTB enthusiasts) and product positioning, with established global dealer distribution versus Thömus's regional focus.

Broad incumbents

• Giant Bicycles: Global bicycle and e-MTB manufacturer (Reign E+, Trance E+) and a major OEM supplier of frames to other brands. Comparable in e-MTB product category but at mass-market scale versus Thömus's premium Swiss positioning.
• Trek Bicycle Corporation: One of the world's largest bicycle manufacturers with a deep e-MTB lineup (Rail, Powerfly). Overlaps with Thömus in the high-performance e-MTB category but operates at vastly greater scale with global dealer networks and broader product portfolio.

Others

• Shimano (EP-series e-bike systems): Major bicycle component and e-bike drive system supplier (EP8, EP801) competing directly with DJI Avinox in OEM motor supply. Comparable as a critical technology supplier/competitor influencing Thömus's motor sourcing decision and the broader e-MTB component ecosystem.
• Bosch eBike Systems: Dominant e-bike motor supplier (Performance Line CX) adopted by most e-MTB OEMs. Comparable as a key technology ecosystem player — its reactive 120 Nm torque upgrade is in direct response to DJI Avinox's emergence — and represents both Thömus's competitive backdrop and a strategic partnership alternative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/thoemus
• Facebookfacebook.com/thoemus

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Thömus