Trilanco
Trilanco is a UK B2B wholesaler founded in 1979, serving 2,000+ retailers with 30,000+ agricultural, animal health, equine, pet and smallholding products from its Wesham, Preston distribution centre, now operating under the Battles Group following a February 2026 acquisition by DC Holdings.
- Company typePrivate
- Founded1979
- HeadquartersPreston, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Trilanco does
Trilanco Ltd is a UK-based, family-founded B2B wholesale distributor of agricultural, animal health, equine, pet, smallholding and regulated-medicine (POM-VPS) products, headquartered at its Wesham distribution centre in Preston. Founded in 1979 and led for more than 45 years by Managing Director Martin Balmer, the company supplies over 2,000 retailers across the UK through account-based B2B relationships, supported by an e-commerce webstore that enables 24/7 ordering, flexible credit and payment terms, same-day despatch for orders placed before 2pm, and next-day delivery with no minimum order values. Its portfolio of more than 30,000 SKUs spans leading and exclusive brands across regulated medicines, agri consumables, equine, pet and footwear categories, positioning Trilanco as a one-stop wholesale partner for the UK rural economy. On the supply side, the company also acts as a distribution partner to brand owners seeking established retail reach across these categories.
In February 2026, Trilanco was acquired by DC Holdings (Lincoln), the parent of Battle Hayward & Bower (Battles Group), consolidating two established UK wholesalers serving overlapping end markets. The enlarged group is led by Managing Director Richard Dewey Clarke, with wholesale operations centralised at Trilanco's Wesham facility while manufacturing and brand management remain in Lincoln. The revenue model is a straightforward wholesale transaction-fee structure on physical product distribution to retailers; the company does not disclose revenue figures publicly. Marketing and customer engagement are conducted through the Trilanco webstore, a company blog, and social channels (Facebook, LinkedIn, X, YouTube, Instagram), reflecting a primarily digital B2B go-to-motion with no disclosed AI, API, mobile-app, or SDK capability in the source material.
Trilanco firmographics
Firmographics- Name
- Trilanco
- Legal name
- Trilanco Ltd
- Website
- https://trilanco.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Short description
- Trilanco is a UK B2B wholesaler founded in 1979, serving 2,000+ retailers with 30,000+ agricultural, animal health, equine, pet and smallholding products from its Wesham, Preston distribution centre, now operating under the Battles Group following a February 2026 acquisition by DC Holdings.
- Ownership category
- akta.pro rank
Where Trilanco is headquartered
LocationHeadquarters
- HQ city
- Preston
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Trilanco business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Wholesale product distribution: Trilanco generates revenue through wholesale distribution of agricultural, animal health, equine, pet and smallholding products to retailers across the UK. The business serves as a trusted distribution partner to brand owners and supplies over 2,000 retailers with a range of leading and exclusive brands.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Trilanco product offering
Product offeringCore offering
Trilanco is a UK wholesale distributor of agricultural, animal health, equine, pet and smallholding products, supplying over 2,000 retailers with 30,000+ products from leading and exclusive brands. The company also acts as a trusted distribution partner for brand owners seeking UK retail reach. Orders are placed through the Trilanco Webstore with no minimum order values, same-day despatch (orders before 2pm), and next-day delivery, supported by flexible credit and payment terms.
Product overview
Trilanco is a family-owned multi-category wholesaler founded in 1979, operating as a single unified wholesale distribution business serving the UK market. The company offers two primary service offerings: Services for Retailers (serving over 2,000 retailers with 30,000+ products across agricultural, animal health, equine, pet, and smallholding categories) and Services for Brand Owners (acting as a distribution partner for brand owners). Both services are supported by the Trilanco Webstore, a digital platform enabling 24/7 online ordering with next-day delivery and flexible payment terms. The product portfolio spans regulated medicines (POM-VPS), agri consumables, equine, pet, and footwear sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- Services for Retailers
Companies that use Trilanco
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Trilanco technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Trilanco partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DC Holdings (Lincoln)coreDC Holdings (Lincoln), parent company of Battle Hayward & Bower (Battles Group), acquired Trilanco as a strategic expansion move. The deal combines two established multi-category wholesalers serving the equine, pet and animal health sectors, with wholesale operations consolidated at Trilanco's Wesham distribution centre while manufacturing remains in Lincoln. The enlarged group is led by Managing Director Richard Dewey Clarke.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Trilanco competitors and assessment
Company assessmentDirect peers
- Agrii: UK agronomy services and crop input distributor (part of Origin Enterprises) supplying arable farmers with seed, crop protection and nutrition products. Comparable to Trilanco as a UK B2B agricultural input distributor with overlapping farming and rural customer base.
- Countrywide Farmers: UK agricultural retailer and supplier offering farming, equine, pet and rural lifestyle products through a network of stores and online channels. Directly comparable to Trilanco in serving UK rural SMB retailers across agricultural, equine and pet product categories.
- NWF Group: Cheshire-headquartered UK group with agricultural, food and fuel distribution divisions serving farming and rural customers. Comparable B2B distribution model and customer overlap with Trilanco in agricultural inputs and rural economy supply.
- Wynnstay Group: Welshpool-based UK agricultural merchant group supplying farming inputs, animal feed and hardware through retail and wholesale channels. Comparable to Trilanco as a UK-domiciled multi-category agricultural supplier with overlapping rural and animal health product exposure.
- Carrs Billington Agriculture: UK agricultural and animal nutrition distribution business operating across feeds, machinery, animal health and farm supplies. Comparable to Trilanco as a UK B2B distributor serving farming retailers with overlapping animal health and agricultural product categories.
- Battle Hayward & Bower (Battles Group): Lincoln-based UK wholesaler serving equine, pet and animal health retailers that became Trilanco's parent under DC Holdings in February 2026. Closely comparable across product mix (equine, pet, animal health), distribution model (B2B wholesale to retailers), and target customer base.
- Mole Valley Farmers: UK agricultural cooperative operating retail stores and a wholesale/feed business across farming, equine and rural supplies. Directly comparable to Trilanco in geographic focus (UK), customer base (SMB retailers and farming customers), and multi-category agricultural/equine product mix.
Others
- Pets at Home: UK specialist pet retail chain and vet group selling pet products and operating veterinary services. Not a direct wholesale competitor, but adjacent in the pet category Trilanco distributes into and overlapping in end-customer demand dynamics.
Broad incumbents
- ForFarmers: Pan-European livestock feed and animal nutrition supplier with significant UK presence. Larger and more specialised in feed, but comparable as a B2B agricultural/animal health supplier serving farming customers across the UK.
- Origin Enterprises: Dublin-listed agronomy services group providing crop inputs and on-farm services across the UK and Europe. Comparable to Trilanco at a broader scale as a UK B2B agricultural input distributor operating through group subsidiaries, including Agrii.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Trilanco social profiles
Digital presenceTrilanco financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trilanco leadership team
Management profileNumber of profiles
Profiles1 record
Trilanco funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trilanco M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trilanco
What does Trilanco do?
Trilanco is a UK wholesale distributor of agricultural, animal health, equine, pet and smallholding products, supplying over 2,000 retailers with 30,000+ products from leading and exclusive brands. The company also acts as a trusted distribution partner for brand owners seeking UK retail reach. Orders are placed through the Trilanco Webstore with no minimum order values, same-day despatch (orders before 2pm), and next-day delivery, supported by flexible credit and payment terms.
Is Trilanco a public or private company?
Trilanco is a private company. It is classified as corporate owned and is currently acquired.
When was Trilanco founded?
Trilanco was founded in 1979. It employs 101 to 250 people.
Where is Trilanco based?
Trilanco is headquartered in Preston, United Kingdom, in the Europe region.
How does Trilanco make money?
One revenue line is on record: wholesale product distribution.
Who are Trilanco's main competitors?
Direct peers on record are Agrii, Countrywide Farmers, NWF Group, Wynnstay Group, Carrs Billington Agriculture, Battle Hayward & Bower (Battles Group) and Mole Valley Farmers. Pets at Home is listed as an others. Broad incumbents are ForFarmers and Origin Enterprises.
Does Trilanco have an API?
No public API is recorded for Trilanco.