Aplausos

What Aplausos does

Aplausos Comunicación S.L. is a privately-held Spanish media company operating one of the longest-running bullfighting (tauromaquia) publications in Spain, founded in December 1976 and headquartered in Sagunto (Valencia). The company publishes the weekly Revista Aplausos print magazine — currently at issue 2,283 as of July 2026 — and operates the digital portal aplausos.es, delivering news, opinion columns, event calendars (carteles), television programming guides, photo galleries, and a historical archive (hemeroteca) spanning nearly fifty years of continuous taurine editorial coverage across Spain, France, and Ecuador.

The core product surface consists of a free news website, a Premium digital subscription granting access to current digital editions and the full historical archive, and a combined Premium + Print bundle priced with a stated 19-euro savings versus separate purchase. Distribution is self-serve via the owned digital platform, with membership account management, and is amplified through Facebook, X, Instagram, Vimeo, WhatsApp Channel, and email newsletters. The company monetizes primarily through recurring reader subscription fees and appears to supplement with programmatic display advertising via Google syndication links.

Aplausos operates with a single named executive (Director José Luis Benlloch, twenty-plus-year tenure) and has no disclosed investors, parent company, or M&A history. The underlying technology stack is a conventional content-management-system-driven web portal with third-party ticketing integrations (BACantix, Janto, BMF Toros), social platform embeds, and Odoo-based marketing automation. No AI/ML capabilities, patents, or proprietary technology are disclosed in the available data.

Name

Aplausos

Legal name

Aplausos Comunicación S.L.

Website

https://aplausos.es

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Aplausos Comunicación S.L. is a privately-held Spanish media company publishing the long-running Revista Aplausos bullfighting magazine and the aplaudos.es digital portal since 1976, serving Spanish-speaking aficionados in Spain, France, and Ecuador via Premium subscriptions.

Ownership category

akta.pro rank

Product category

Taurine media publishing

NAICS

Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Sports & Recreation Magazines (MPAJAEAJ)

Keywords

• Bullfighting news portal
• Tauromaquia magazine
• Taurine media publishing
• Bullfighting event coverage
• Digital news archive

Headquarters

HQ city

Valencia

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Digital and Print Subscription: Aplausos publishes a weekly print and digital magazine (numbered 2283 as of July 2026, spanning issues from December 1976 to present). Subscriptions include a Premium tier providing access to the digital archive (hemeroteca) and new issues, and a combined Premium + Print pack. Revenue is generated through recurring membership/subscription fees charged to readers.

Pricing tiers

Distribution channels1 record

Marketing channels6 records

Core offering

Aplausos publishes a weekly/biweekly print magazine (Revista Aplausos) and a continuously updated digital news portal (aplausos.es) covering tauromaquia — bullfighting news, corridas, novilladas, rejoneo, toreros, novilleros, and ganaderías — across Spain and France. Its commercial core is the Aplausos Premium digital subscription, which grants members access to new digital issues plus the full historical hemeroteca archive dating back to issue No. 1 in December 1976. The portal also features TV programming guides (Toros en Televisión), event calendars (Avance de Carteles), photo galleries, and direct links to purchase bullfighting event tickets via integrated platforms.

Product overview

Aplausos is a Spanish bullfighting (tauromaquia) news portal and magazine offering both digital and print content. The core product is the Aplausos.es website and the print Revista Aplausos magazine (published since 1976, now at issue 2,283). The digital offering includes Aplausos Premium subscription providing access to current content and the digital archive (hemeroteca) of historical issues dating back to 1976. Additional features include a television programming guide (Toros en Televisión), event calendars (Avance de Carteles), and photo galleries (Galerías). The Premium + Papel bundle combines digital and print subscriptions with a savings option.

Differentiator

Problem solved

Functional benefit

Brands

• Aplausos Premium: Premium subscription service offering access to current digital editions and archived historical issues of the magazine.

Products and services

• Aplausos.es Website Spanish-language bullfighting (tauromaquia) news portal providing updated information about corridas, novilladas, rejoneo, toreros, novilleros, ganaderías, event results, opinion columns, TV programming guides, event calendars (carteles), and photo galleries across Spain and France.
• Revista Aplausos Print Magazine Weekly/biweekly print magazine covering bullfighting news, toreros, novilleros, rejoneadores, ganaderías, ferias, and taurine events, with continuous publication since December 1976 and over 2,283 numbered issues as of July 2026.
• Aplausos Premium Subscription Recurring digital subscription providing Premium members with access to the current digital edition of Revista Aplausos and the full digitized historical archive (hemeroteca) of past issues spanning from 1976 to present.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• 6Toros6: Spanish bullfighting digital media focused on news, results and cartel schedules. Directly comparable to Aplausos in subject matter (tauromaquia), audience (Spanish aficionados) and distribution model (web + social).
• Burladero: Spanish bullfighting news portal under the Vocento group, covering corridas, toreros, ferias and opinion. Comparable to Aplausos as a competing digital taurine publication serving the same Spanish aficionado audience.
• Toros y Cultura: Spanish digital taurine media covering bullfighting news, cultural commentary and event coverage. Comparable to Aplausos as a directly competing niche publisher in the Spanish tauromaquia press.
• Cultoro: Digital taurine media outlet providing bullfighting news, opinion and cultural coverage of tauromaquia. Comparable to Aplausos as a niche digital publisher serving Spanish-speaking bullfighting enthusiasts.
• La Tierra del Toro: Spanish-language taurine media outlet covering bullfighting news, culture and ranches. Directly comparable to Aplausos in its niche focus on tauromaquia and its audience of Spanish-speaking aficionados.
• Mundotoro: Long-running Spanish digital bullfighting media outlet covering news, events and opinion on tauromaquia across Spain and Latin America. Directly comparable to Aplausos as a Spanish-language taurine news and event portal targeting aficionados.

Regional players

• Le Cercle des Aficionados: French taurine media covering corrida in France (Camargue, Arles, Nîmes, Bayonne). Comparable to Aplausos in subject matter but serves the French bullfighting community, the same secondary geography Aplausos targets from its Spain base.
• Las Provincias: Valencia-region Spanish newspaper (Vocento group) that covers local bullfighting fairs and explicitly recognizes Aplausos's director. Comparable as a regional Spanish publisher carrying taurine content, with overlapping coverage of Valencia-area ferias.

Broad incumbents

• ABC: Major Spanish national newspaper that regularly covers taurine events and publishes bullfighting features. Comparable to Aplausos as a Spanish media outlet covering tauromaquia, but operating as a broad-incumbent general newspaper rather than a dedicated taurine title.
• COPE Toros: Bullfighting programming and digital coverage from COPE, Spain's largest radio network. Comparable to Aplausos as a Spanish taurine content outlet, though operating as a segment within a broader general-interest media group rather than a standalone specialist.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/aplausos
• YouTubevimeo.com/aplausostv
• Facebookfacebook.com/RevistaAplausos
• Instagraminstagram.com/aplausos.es

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aplausos