Ludik

What Ludik does

Ludik is a Lima, Peru-based digital experience design agency founded in 2018 that delivers five integrated services to enterprise clients: AI-powered digital research, data-driven digital marketing strategies, web and video game development, gamified training/learning experiences, and audiovisual production. The firm operates as a project-based B2B professional services provider, acquiring customers through direct consultative sales and targeting large Peruvian enterprises as well as consumer-facing brands. Its underlying technology stack combines social-media analytics and interview automation (marketed as "Real-time Digital Insights with AI") for market research, data-driven content automation for campaign optimization, and in-house gamification design capability for interactive training and learning programs. No API, SDK, or productized software surface was disclosed, indicating services are delivered primarily through custom engagements rather than a recurring platform.

Ludik monetizes exclusively through customized, quote-based professional services engagements — there is no public pricing, no subscription or SaaS revenue stream, and no disclosed contract minimums. The firm's go-to-market is sales-led: the website's primary CTA invites prospects to request quotes, and the customer base is concentrated in a single country (Peru) with no claimed global footprint. The company is privately held, appears to be founder/management-owned, and has no disclosed external funding, parent company, or institutional investors in the source material. Revenue, growth rate, and unit economics are not publicly disclosed.

Name

Ludik

Legal name

Ludik

Website

https://ludik.pe

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Ludik is a Lima, Peru-based digital experience design agency offering AI-powered digital research, data-driven marketing strategies, web/game development, gamified experiences, and audiovisual production to enterprise clients across banking, retail, healthcare, education, and consumer goods in Peru.

Ownership category

akta.pro rank

Product category

Digital Marketing & Experience Design Services

NAICS

Advertising Agencies (541810), Marketing Research and Public Opinion Polling (541910), Professional, Scientific, and Technical Services (54)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)

Keywords

• Digital marketing services
• Gamification solutions
• Digital experience design
• Audiovisual production
• Market research analytics

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Professional Services: Service-based revenue model providing customized digital solutions including digital research, marketing strategies, web/game development, gamification experiences, and audiovisual production. Revenue generated through project-based engagements and service contracts.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Ludik is a Peruvian digital experience design agency that sells customized B2B services combining AI-powered market research, data-driven digital marketing strategies, custom web and video game development, gamified training/learning experiences, and audiovisual production (corporate videos, animations, advertising spots, social media content). Engagements are project-based and delivered directly to enterprise clients across banking, retail, healthcare, education, consumer goods, government, and real estate sectors in Peru.

Product overview

Ludik is a digital experience design company offering a portfolio of five integrated services: (1) Digital Research using advanced AI for real-time social network analysis and automated interviews; (2) Digital Marketing Strategies with data-driven content and campaign automation; (3) Web and Video Game Development creating unique digital experiences; (4) Gamified Experiences transforming training and learning into interactive adventures; and (5) Audiovisual Production covering corporate videos, animations, and social media content. The company differentiates through analytics (data-driven insights), gamification (game mechanics integration), and strategic customization aligned with client objectives.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Research (Investigación digital) Market research service that uses advanced AI to analyze social networks in real time and automates interviews, producing actionable insights to optimize client market strategies.
• Digital Marketing Strategies (Estrategias de marketing digital) Data-driven content strategy and campaign automation service designed to optimize campaigns and build customer loyalty with measurable results.
• Web and Video Game Development (Desde sitios web a videojuegos) Custom development of unique digital experiences ranging from intuitive web platforms to interactive video games that inspire and connect with target audiences.
• Gamified Experiences (Experiencias gamificadas) Interactive, adventure-based gamification solutions that transform corporate training and learning into engaging experiences designed to increase engagement and motivation.
• Audiovisual Production (Producción audiovisual) High-quality audiovisual content production including corporate videos, animations, advertising spots, and social media content.

Named customers19 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Wunderman Thompson Peru: WPP-owned digital, data, and creative agency operating in Lima with comparable digital experience, CRM, and content services to enterprise clients across verticals.
• Publicis Peru: Peruvian arm of Publicis Groupe providing advertising, digital, and media services to enterprise clients. Competes for the same enterprise digital marketing budgets in banking, retail, and consumer goods verticals.
• McCann Lima: Global advertising network's Peru office offering full-service creative and digital marketing to enterprise clients including many of the same brands Ludik serves. Closest direct incumbent competitor in the Peruvian market.
• BBDO Peru: Peruvian office of the BBDO Worldwide network offering creative advertising and digital experience design. Directly comparable service portfolio targeting similar enterprise clients in Lima.
• Globant: Large LATAM-headquartered digital transformation and technology services firm. Overlaps with Ludik on digital experience design, gamification, and AI-powered content, but operates at vastly larger scale across multiple Latin American countries.
• R/GA: Global digital design and innovation agency with strong experience in interactive experiences, gamification, and connected products. Comparable to Ludik's gamified experiences and interactive platform offerings, serving enterprise clients globally.
• DDB Latina: LATAM creative and digital advertising network with offices across the region including Peru. Provides comparable brand strategy, creative content, and digital marketing services at scale Ludik cannot match.

Direct peers

• Circus (Peru): Independent Peruvian digital creative agency offering similar B2B digital marketing, social media, and content production services to enterprise clients in Lima.

Regional players

• Fahrenheit DDB: LATAM-focused advertising and digital marketing agency network with strong Andean presence. Comparable in offering enterprise creative and digital marketing services, with regional scale Ludik lacks.
• Kruger Labs (formerly Kruger Consulting): LATAM-focused digital experience and technology consultancy offering custom digital platforms, gamification, and enterprise marketing solutions across the region, including Peru.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/ludik.digital
• LinkedIninstagram.com/ludik.peru
• Instagraminstagram.com/ludik.peru

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ludik