Automobile Club of Portugal

What Automobile Club of Portugal does

Automóvel Club de Portugal (ACP), founded in 1903 and headquartered in Lisbon, is Portugal's national automobile association and a member of the FIA. It operates a membership-based platform-plus-modules model anchored on the myACP member portal, delivering 24/7 roadside assistance, a broad insurance product portfolio (auto, home, health, travel, pet, life, classic car) distributed in partnership with Mapfre, driving school services, vehicle inspection and certification, travel booking, and lifestyle extensions including ACP Golfe, ACP Clássicos, and ACP Autocaravanismo. Recent product investment has focused on ACP Electric, an EV charging app and card, signaling adaptation to Portugal's electric mobility transition.

ACP monetizes through five principal revenue streams: recurring membership subscriptions (individual, family, corporate, and age-tiered), insurance commissions on partner-distributed products, fees from driving school and professional driver training, travel and tourism commissions, and revenue share from a partner discount network spanning BP, Pingo Doce, Vodafone, IKEA, Hertz, Pestana, and others. GTM is sales-led and direct, supported by an in-house publication (Revista ACP), YouTube/email content, and road safety advocacy (including ACP Kids via KidZania) to drive member acquisition. Underlying technology is a standard web/mobile stack with no disclosed AI, proprietary models, or developer-facing APIs; technical differentiation is limited to the ACP Electric charging interoperability and the breadth of the portal-integrated service bundle.

Name

Automobile Club of Portugal

Legal name

Automóvel Club de Portugal

Website

https://acp.pt

Company type

Private

Founded year

1903

Operating status

Operating

Headcount range

251–500 employees

Short description

Automóvel Club de Portugal (ACP), founded in 1903, is Portugal's national automobile association offering membership-based roadside assistance, insurance, driving school, travel, and lifestyle services (golf, classic cars, motorhomes) to individual and corporate members.

Ownership category

akta.pro rank

Product category

Automobile Club Services

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Services-Membership Sports & Recreation Clubs (7997), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Electric Vehicle (EV) Personal Auto Insurance (FSAJAAAH)

Keywords

• Automobile club services
• Roadside assistance
• Auto insurance distribution
• Driving school training
• Travel booking services

Headquarters

HQ city

Lisboa

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Subscriptions: Annual and multi-year membership fees from individual (various age tiers), family, and corporate members providing access to roadside assistance, discounts, and club services.
2. Insurance Products: Sales commissions and product distribution from auto, home, health, life, travel, golf, pet, and classic car insurance products through partnerships with insurers.
3. Driver Training and Courses: Revenue from driving school services, defensive driving courses, motorcycle training, and professional driver certifications.
4. Travel and Tourism Services: Commissions and fees from travel bookings, cruise packages, tours, and vacation services.
5. Partner Discounts and Commissions: Revenue share arrangements with partner merchants including fuel stations (BP), retailers (IKEA, Mango, Pingo Doce), telecom (Vodafone), and other service providers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

ACP is a membership-based automobile club selling annual and multi-year individual, family, and corporate memberships that unlock 24/7 roadside assistance, insurance distribution (auto, home, health, travel, pet, life), driver training, travel booking, EV charging access, and member discounts. It also operates specialized sub-clubs (ACP Golfe, ACP Clássicos, ACP Autocaravanismo), publishes Revista ACP, and runs the ACP Kids road safety education program, monetizing through subscriptions, commissions, and fees.

Product overview

Automobile Club of Portugal (ACP) is a membership-based automobile club offering a comprehensive suite of automotive, mobility, and lifestyle services. The organization operates a platform-plus-modules architecture centered on core membership services (myACP portal), road assistance, and insurance, supplemented by specialized clubs for golf (ACP Golfe), classic cars (ACP Clássicos), and motorhomes (ACP Autocaravanismo), as well as electric vehicle services (ACP Electric), driver training (ACP Driving School), and health assistance programs. The club also publishes Revista ACP magazine and runs educational initiatives like ACP Kids for road safety. The ecosystem is unified under the myACP member portal, which provides access to all services including assistance, insurance, vehicle management, and travel bookings.

Differentiator

Problem solved

Functional benefit

Brands

• ACP Electric: Electric vehicle charging app and card service
• myACP
• ACP Golfe
• ACP Clássicos
• ACP Autocaravanismo

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core and minor.

• FIA (Fédération Internationale de l'Automobile)coreStrategic or Co-development PartnerACP is a member of FIA, the global automobile federation. Joint road safety campaigns including 'ACP e FIA juntos para salvar 3.500 vidas por dia' (ACP and FIA together to save 3,500 lives per day). Participation in FIA global initiatives on road safety and mobility.
• BP PortugalcoreGTM or Marketing PartnerFuel partner offering discounts to ACP members at BP stations across Portugal. Featured as a highlighted discount partner.
• Pingo DocecoreGTM or Marketing PartnerGrocery retailer partner providing member discounts to ACP members. Featured as a highlighted discount partner.
• VodafoneminorGTM or Marketing PartnerTelecommunications partner offering discounts on Vodafone services for ACP members.
• Hertz PortugalminorGTM or Marketing PartnerCar rental partner offering preferential rates to ACP members for vehicle rentals.
• IKEA PortugalminorGTM or Marketing PartnerFurniture and home goods partner offering member discounts.
• Pestana Hotel GroupminorGTM or Marketing PartnerHotel group partnership offering accommodation discounts to ACP members.
• Federação Portuguesa de Golfe (Portuguese Golf Federation)coreStrategic or Co-development PartnerOfficial partnership with the national golf federation for tournament organization, member handicaps, and golf development programs.
• Academia de Golfe de LisboaminorGTM or Marketing PartnerGolf academy partnership providing training and practice facilities for ACP Golf members.
• Golfe do Paço do LumiarminorGTM or Marketing PartnerGolf course partnership offering preferential access and rates for ACP Golf members.
• Nevada Bobs GolfminorChannel Partner/ Reseller/ DistributorGolf equipment retailer partnership offering discounts on golf equipment and merchandise for ACP Golf members.
• Mapfre (Insurance)coreChannel Partner/ Reseller/ DistributorInsurance distribution partnership where ACP offers Mapfre insurance products (pet insurance simulator link) to members through its platform.
• KidZaniaminorStrategic or Co-development PartnerPartnership for ACP Kids program - road safety education for children at KidZania Autódromo, teaching traffic rules through interactive play.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PL611DDB15C50FAF50
• Facebookfacebook.com/acp.pt

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Automobile Club of Portugal