Blu3

What Blu3 does

Blu3, legally BLU3, Inc., is a Florida-based designer and assembler of portable, battery-powered tankless scuba dive systems, operating as a wholly-owned brand under publicly traded parent Brown's Marine Group, Inc. (BWMG). Its core product architecture places a custom surface compressor — housed in a rotomolded flotation shell — on the water's surface, delivering compressed air through a hose to a diver via its patented Smart Reg™ breathing-responsive regulator, which only triggers airflow on inhalation to conserve battery life. The product portfolio centers on the Nomad (30 ft depth, 15 lb, 45-60 min runtime, $2,199 MSRP) and Nomad Mini (15 ft depth, 12 lb, 35-45 min runtime, $1,649 MSRP), supported by accessories including the Nomad 3X extended battery, DiveBoost Kit, and Spare Air backup. Blu3 is headquartered and assembles its products in Davie, Florida, and serves recreational divers, boat owners, pool service professionals, hobbyists (treasure hunters, spearfishers, photographers), and selected research organizations such as Coral Morphologic. The business model is primarily hardware sales — through a direct-to-consumer e-commerce storefront at diveblu3.com, an authorized dealer network, and an affiliate program — with secondary recurring revenue from extended warranties and consumable accessories such as spare batteries. Go-to-market combines product-led growth (free online dive training, self-serve purchasing, demo tours) with channel partnerships (dealer training, affiliate commissions) and multi-channel content marketing across YouTube, Instagram, Facebook, and email. Strategic positioning emphasizes portability, airline-friendly battery compliance, and a 4ocean environmental-impact partnership to differentiate from traditional scuba and incumbent tank-based diving equipment.

Name

Blu3

Legal name

BLU3, Inc.

Website

https://diveblu3.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Blu3 designs and assembles portable, battery-powered tankless dive systems in Florida for recreational divers, boat owners, pool service professionals, and hobbyists, selling direct-to-consumer and via a dealer network.

Ownership category

akta.pro rank

Product category

Portable Dive Systems

akta.pro industry

PRIMARYCRAMAIAF

Diving & Snorkeling Retail (Scuba Gear)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Water Sports & Marine Recreation Retail

SECONDARYTHAAAIAA

Dive Centers & Scuba Training (PADI/SSI, certifications)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Marine & Coastal Ecotourism (Diving, Snorkeling, Whale Watching)

Keywords

• Portable dive systems
• Tankless scuba equipment
• Recreational diving gear
• Underwater breathing devices
• Dive system accessories

Headquarters

HQ city

Davie

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Dive System Hardware Sales: One-time hardware sales of portable tankless dive systems (Nomad and Nomad Mini) along with accessories including spare batteries, chargers, DiveBoost kits, dive masks, fins, dive weights, and Spare Air backup systems. Revenue is generated through direct e-commerce sales and dealer network sales.
2. Accessories and Replacement Parts: Sales of consumable and replacement items including spare batteries, battery chargers, air hoses, harnesses, and other wear items. These items support the installed base of dive system owners.
3. Extended Warranties and Service: The company offers extended warranty programs for purchase, providing recurring revenue opportunities from existing customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Blu3 manufactures and sells portable, battery-powered tankless scuba dive systems (Nomad for depths up to 30 feet and Nomad Mini for depths up to 15 feet) that float on the water's surface and deliver compressed air to divers through a hose via the patented Smart Reg breathing-responsive regulator. The company sells these systems, spare batteries, DiveBoost kits, Spare Air backup units, masks, fins, dive weights, and related accessories directly to consumers through its website and authorized dealers.

Product overview

Blu3 offers a portfolio of portable tankless scuba diving systems that eliminate the need for traditional heavy scuba tanks. The product lineup centers on two main dive systems: Nomad for deeper 30-foot dives and Nomad Mini for shallower 15-foot explorations. Both systems utilize patented Smart Reg technology with battery-powered compressors that float on the surface and deliver air through a hose to the diver. The portfolio includes compatible accessories such as the Nomad 3X extended battery, DiveBoost Kit for extended dive time, and Spare Air backup. The company also offers older Nemo models and related watersports accessories. All systems are designed and assembled in Florida, USA, and are airplane-travel friendly due to FAA-compliant lithium batteries.

Differentiator

Problem solved

Functional benefit

Brands

• Nomad: Battery-powered tankless dive system for depths up to 30 feet, providing 45-60 minutes of dive time per battery. Designed for recreational diving, boat maintenance, and underwater exploration.
• Nomad Mini
• Smart Reg
• DiveBoost Kit

Products and services

• Nomad Dive System Battery-powered tankless dive system for recreational and boat-maintenance use that delivers compressed air from a surface-floating unit through a hose to a maximum depth of 30 feet, providing 45-60 minutes of dive time per battery with patented Smart Reg breathing-responsive delivery.
• Nomad Mini Dive System Compact battery-powered tankless dive system weighing 12 lb for shallow underwater exploration up to 15 feet depth with 35-45 minutes of battery-powered dive time, designed for pool maintenance, boat cleaning, and shallow water exploration.
• Nomad 3X Extended Battery Extended runtime lithium-ion battery upgrade for the Nomad dive system delivering up to 3 hours of dive time depending on depth and breathing rate, not airline travel friendly due to capacity above FAA carry-on limits.
• DiveBoost Kit Optional accessory kit for the Nomad Mini that allows connecting 2-3 batteries together to extend dive time up to 2-2.5 hours per session.
• Spare Air Backup System Compact backup air supply made in the USA since 1979, recommended as a safety accessory for divers using Nomad and Nomad Mini systems.
• Bright Weights Dive Weights Dive weights sold alongside Blu3 dive systems to provide buoyancy control for divers using Nomad and Nomad Mini systems.

Quantifiable outcome

• 4.9-star average rating on Google Reviews based on customer feedback
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• 4oceancoreStrategic or Co-development PartnerBLU3 is a Proud 4ocean Impact Partner. Every purchase of a BLU3 Nomad or Nomad Mini supports verified 4ocean cleanup operations that remove trash from oceans, rivers, and coastlines. This partnership contributes to the global Clean Ocean Movement and provides environmental credibility to the BLU3 brand. The partnership is highlighted as an 'Impact Included' initiative on product pages.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Scubapro: Premium scuba equipment brand owned by Johnson Outdoors serving recreational and technical divers. Comparable dive-gear customer base and global dealer network; could leverage brand depth to compete head-on with Blu3 in portable/tankless categories.
• Beuchat: French heritage dive and watersports brand covering snorkeling, freediving, and scuba equipment. Comparable target customers (recreational underwater exploration) and distribution through dive shops and sporting goods retail.
• Mares: Long-established European dive equipment manufacturer spanning regulators, computers, masks, and BCDs. Comparable recreational diving customer base and dealer footprint; potential entrant into portable surface-supplied systems.
• Aqua Lung: One of the largest global scuba equipment brands with broad product lines across regulators, BCDs, tanks, and dive computers. Comparable customer base (recreational divers) and dealer network; potential fast follower into tankless/hybrid systems with vastly greater scale.

Direct peers

• Oceanic Worldwide: Dive equipment brand (now part of Huish Outdoors' portfolio) spanning regulators, computers, and masks for recreational divers. Comparable customer profile and dealer positioning; could leverage parent portfolio to enter tankless categories.
• Brownie's Third Lung: Sister brand within Brownie's Marine Group (BWMG) that makes multi-diver surface-supplied tankless dive systems. Operates browniedive.com and targets commercial/tourism operators with overlapping surface-supplied breathing technology — the closest comparable to Blu3 at the product-architecture level.
• Poseidon Diving Systems: Swedish diving equipment innovator focused on recreational-to-technical diving with a reputation for novel regulators and rebreathers. Comparable technology-led niche positioning and an early-adopter customer base in line with Blu3's.
• Cressi: Italian manufacturer of snorkeling, freediving, and scuba equipment with strong consumer/retail brand. Targets overlapping recreational underwater-experience customers and could expand from snorkeling/snuba-adjacent products into tankless electronics.

Emerging players

• Suunto: Wearable and dive-instrument brand whose dive computers and sports watches are purchased by overlapping recreational divers and snorkelers. Comparable brand affinity with outdoor/adventure consumers and a natural bundle/complementary product to Blu3's dive systems.
• Atomic Aquatics: Premium U.S. regulator and BCD manufacturer positioned at the high end of recreational scuba. Comparable premium-pricing strategy and brand-loyal customer base; potential to expand into adjacent portable/tankless breathing products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/BLU3DiveSystems
• Instagraminstagram.com/diveblu3
• Xx.com/diveblu3

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blu3