Gre Pools

What Gre Pools does

Gre Pools (legal entity: MANUFACTURAS GRE, S.A.U.) is a Spanish manufacturer of above-ground swimming pools and a fully owned subsidiary of Fluidra S.A., a publicly listed Spanish pool and wellness equipment conglomerate operating in more than 45 countries. Founded in 1950 and headquartered in Leioa (Bizkaia), Spain, the company has been dedicated to pool manufacturing for over 50 years and is described in its own materials as a specialist and leader in the European above-ground pool category. Gre's core products span steel, wooden (Scots pine from certified French forests, 10-year wood guarantee), and composite pools, complemented by in-ground pool offerings and a broad accessory portfolio covering electric and manual cleaning robots (Moovo), filtration systems (sand, cartridge, Aqualoon filter balls), pumps, water treatment (salt chlorination, UV, chemicals), heating (Full Inverter heat pumps, solar), covers, liners, ladders, and lighting. Smart connectivity is delivered through the Smart Plug (Bluetooth, integrated with the Fluidra Pool App) and the Blue Connect water analyzer.

The company operates a hybrid go-to-market combining direct-to-consumer e-commerce on grepool.com (available in 7 European languages), a multi-country physical retail and dealer network, and a dedicated B2B professional portal at pro.grepool.com for installers and dealers. Revenue is generated predominantly through one-time hardware sales (pools and accessories) and recurring chemical/consumable purchases, with after-sales technical services provided through authorized service points. Markets explicitly served include Spain, France, Italy, Germany, Portugal, and the Netherlands. Quality, safety, and sustainability are anchored by ISO 9001:2015, ISO 14001:2015, CE marking, EN 16582/16713 safety standards, PEFC, REACH, and ROHS certifications, supplemented by a 5-year product warranty on pools and 10-year wood guarantees. Gre Pools employs 51-100 people and operates as a private single-member public limited company (S.A.U.) under Spanish law.

Name

Gre Pools

Legal name

MANUFACTURAS GRE, S.A.U.

Website

https://grepool.com

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

51–100 employees

Short description

Gre Pools (Manufacturas GRE S.A.U.) is a Spain-based, Fluidra-owned manufacturer of above-ground pools and accessories, serving European residential homeowners and professional installers via e-commerce, a physical dealer network, and a B2B portal.

Ownership category

akta.pro rank

Product category

Swimming Pool Manufacturing

NAICS

Pump and Compressor Manufacturing (33391), Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415)

SIC

Pumps & Pumping Equipment (3561), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)

akta.pro secondary industries

Pool & Spa Chemicals (Chlorination, pH Control, Algaecides) (CRAJAKAL), Filter, Pump & Heater Maintenance/Repair (HSAIALAC), Water Testing & Chemical Balancing (HSAIALAB)

Keywords

• Above-ground pools
• Pool filtration systems
• Pool water treatment
• Swimming pool accessories
• Pool manufacturing

Headquarters

HQ city

Bilbao

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Pool Sales: Sale of above-ground pools including steel, wood, and composite materials in various formats and finishes. Pools are sold with accessories including filtration systems, pumps, covers, and maintenance equipment.
2. Pool Accessories: Sale of comprehensive pool accessory range including vacuum/cleaning equipment, filtration systems, water treatment products, heating systems, covers, and general pool maintenance accessories.
3. Chemical Products: Sale of pool water treatment chemicals including pH regulators, chlorine, bromine, flocculants, and specialized treatment products designed specifically for pool water.
4. Technical Services: After-sales service including repair, replacement, and installation support through a network of technical service points.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Gre Pools manufactures above-ground swimming pools in steel, wood, and composite materials, complemented by a comprehensive accessory ecosystem that includes filtration systems, pumps, cleaning robots, salt chlorinators, heat pumps, covers, lighting, ladders, and water treatment chemicals. The company also offers smart connectivity products (Smart Plug, Blue Connect) and a digital Pool Configurator tool, serving residential homeowners and professional installers across European markets.

Product overview

Gre Pools (Manufacturas GRE S.A.) offers a comprehensive portfolio of removable swimming pools and related equipment. The core product lines include above-ground steel pools available in multiple finishes and sizes, in-ground pools, wooden pools made from certified Scots pine with 10-year guarantees, and composite pools featuring the new Avantgarde Nova line. The ecosystem is supported by extensive accessories including electric and manual cleaning robots (Moovo 90, Pool Twin-Brush), filtration systems (sand, cartridge, Aqualoon), water treatment solutions (salt electrolysis, UV disinfection, chemicals), heating systems (heat pumps, solar), and smart connectivity devices (Smart Plug, Blue Connect). The Smart Plug enables Bluetooth control via the Fluidra Pool App, while the Pool Configurator helps customers design their ideal pool. All products are backed by ISO 9001 and ISO 14001 certified quality and environmental management systems.

Differentiator

Problem solved

Functional benefit

Brands

• Moovo: Pool cleaning robots brand, including Moovo 90
• Aqualoon
• Blue Connect
• One Salt

Products and services

• Above-ground pools Removable swimming pools including steel wall pools in multiple finishes (galvanized steel, wood imitation, white), wooden pools made from certified French Scots pine, and composite pools. Available in round, oval, and rectangular shapes with heights from 68cm to 150cm, sold complete with filtration systems, liners, ladders, and accessories. Targeted at residential homeowners with gardens across European markets.
• In-ground pools

Quantifiable outcome

• 50% reduction in water evaporation during high season (4 months) using isothermic covers
• +5 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Bestway: World's largest manufacturer of above-ground swimming pools, with comparable product breadth across steel/frame pools, accessories, and chemicals. The most direct global competitor to Gre's core above-ground pool business.
• Steinbach: Austrian/German-based brand selling above-ground pools, filtration, and pool accessories across European retail. Direct regional competitor with a similar mid-market European positioning to Gre.
• Intex Recreation: Major global producer of above-ground pools, air mattresses, and pool accessories. Directly competes with Gre in the mass-market above-ground pool segment, particularly through big-box retail channels.
• Jilong Plastic: Chinese manufacturer of inflatable and above-ground swimming pools exporting globally. Comparable in the commodity above-ground pool segment where Gre competes on price-tier entry-level SKUs.
• Summer Waves (Polygroup): Manufacturer of above-ground pools, filtration systems, and pool accessories under the Summer Waves and other private-label brands. Closely comparable product mix and retail distribution model to Gre.

Regional players

• Waterair: French manufacturer of custom above-ground and semi-inground steel pools sold directly to European consumers. Comparable European competitor with a design-forward, residential positioning similar to Gre's premium composite line.

Broad incumbents

• Hayward Industries: Established North American/European pool equipment manufacturer offering pumps, filters, heaters, automation, and cleaners. Competes with Gre in filtration, pumps, heaters, and smart-pool automation as a broader incumbent.
• BWT (Best Water Technology): European water-technology company with pool and spa water-treatment offerings including chemicals, dosing, and filtration. Comparable to Gre in the consumables, treatment, and filtration categories.
• Pentair: Global pool and water solutions company with a comprehensive equipment portfolio including pumps, filters, heaters, automation, and IoT pool control. Overlaps with Gre across filtration, heating, and smart pool management.
• Fluidra: Gre's publicly listed parent and global pool-and-wellness equipment leader operating in 45+ countries under brands such as Jandy, AstralPool, Polaris, Zodiac, Cepex, and CTX Professional. Provides a reference point for the broader category in which Gre competes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCKQnUlcq9f4dC-h7wDQsf_A
• Xx.com/piscinasgre
• Facebookfacebook.com/piscinasgre
• LinkedInlinkedin.com/company/piscinas-gre

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gre Pools