World Trust

What World Trust does

World Trust is a 501(c)(3) nonprofit social justice education organization founded in 1987 and headquartered in Oakland, California. Its core offering is a proprietary library of documentary films — Cracking the Codes: The System of Racial Inequity, Mirrors of Privilege: Making Whiteness Visible, The Way Home, and Light in the Shadows — produced by founder Dr. Shakti Butler and built around a "System of Racial Inequity Framework" that links personal/internal bias to institutional/structural manifestations. Building on this content library, World Trust sells a three-volume Racial Equity Learning Module series of media-rich DVD/digital curricula (with PowerPoints, video clips, and PDF facilitator guides) covering topics such as understanding systemic inequity, racial equity framing, building school community, immigration, colonialism, and cross-racial organizing. The organization also delivers fee-based workshop facilitation at client sites and offers custom documentary filmmaking services to other social justice organizations.

The business model blends four revenue streams: one-time film and learning module sales (tiered pricing $45-$199 for films, $35-$175 for modules, with digital download options), professional services from on-site workshops and custom filmmaking, charitable donations (via PayPal and Razoo), and incidental grants from aligned foundations. The go-to-market combines direct e-commerce through world-trust.org, conference presence at NCORE, White Privilege Conference, Bioneers, and HIP-HOP Education Center, plus on-site workshops at universities, K-12 districts, healthcare organizations, and community/faith-based groups. Customer segments are horizontal across higher education, K-12, healthcare, corporate (e.g., Pandora), nonprofits, and faith-based organizations, with Cracking the Codes reportedly used at over 600 institutions and the Washington State school district example covering 1,300 teachers. Operationally the organization is small — 4 staff supported by volunteers — reflecting a mission-driven, content-and-facilitation-led model rather than a scaled software platform.

Name

World Trust

Legal name

World Trust Educational Services, Inc.

Website

https://www.world-trust.org/

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

World Trust is a non-profit organization that focuses on workshops, engagements, curriculums, events, social justice documentaries & films.

Ownership category

akta.pro rank

Product category

Social Justice and Diversity Education

NAICS

Motion Picture and Sound Recording Industries (512)

SIC

Services-Motion Picture & Video Tape Production (7812), Miscellaneous Publishing (2741)

akta.pro primary industry

Arts & Culture Documentaries (MPADADAI)

akta.pro secondary industries

Educational & Instructional Nonfiction (MPADADAL), Campus & Educational Screenings (Universities, Schools) (MPADAKAI), Professional Certification & Training Content Publishing (Exam Prep, CE/CPD) (MPAJACAL)

Keywords

• Social justice education
• Racial equity training
• Diversity workshop facilitation
• Educational documentary films
• Equity curriculum modules

Headquarters

HQ city

Oakland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Film Sales: Sale of documentary films on DVD and digital formats with tiered pricing for institutions, K-12/community organizations, and home users. Includes copyright licensing for organizational use.
2. Learning Module Sales: Sale of Racial Equity Learning Modules on DVD with digital download options. Volumes sold at $100-$175 for complete sets, individual modules at $35-$60 each.
3. Workshop Facilitation: Fee-based diversity training workshops and facilitated dialogue sessions delivered at client institutions.
4. Donations: Charitable contributions from individuals and foundations to support the organization's mission of racial equity education.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

World Trust produces and licenses documentary films and educational curricula focused on racial equity, and delivers facilitated diversity training workshops. Its portfolio includes four signature films (Cracking the Codes, Mirrors of Privilege, The Way Home, Light in the Shadows), the three-volume Racial Equity Learning Modules curriculum, on-site diversity seminars led by trained facilitators, and custom documentary production for social justice organizations.

Product overview

World Trust is a social justice education organization that produces documentary films and educational curricula focused on racial equity. The core product portfolio includes four documentary films: Cracking the Codes: The System of Racial Inequity (the primary film), Mirrors of Privilege: Making Whiteness Visible, The Way Home: Women Talk About Race in America, and Light in the Shadows. These films are used as tools for dialogue facilitation. Complementing the films is the Racial Equity Learning (REL) curriculum, a three-volume series of media-rich educational modules (Beyond Our Wildest Dreams) covering topics such as understanding systemic inequity, framing issues with a racial equity lens, building community in schools, and shifting perspectives in education. Individual modules can be purchased separately or as complete volumes. World Trust also offers workshop facilitation services and custom filmmaking for social justice organizations. The Summer of #JusticeandRacialHealing bundle packages multiple films for home users.

Differentiator

Problem solved

Functional benefit

Brands

• Cracking the Codes: The System of Racial Inequity: Documentary film and learning program illuminating institutional and structural aspects of racial inequity
• Mirrors of Privilege: Making Whiteness Visible
• The Way Home: Women Talk About Race in America
• Light in the Shadows
• Beyond Our Wildest Dreams: Racial Equity Learning Modules
• Summer of Justice & Racial Healing

Products and services

• Cracking the Codes: The System of Racial Inequity (Documentary Film) A documentary film by Dr. Shakti Butler that illuminates the institutional and structural aspects of racial inequity by connecting personal stories to a broader societal context; features racial justice leaders including Amer Ahmed, Michael Benitez, Joy DeGruy, Peggy McIntosh, Rinku Sen, and Tim Wise. Sold to institutions, K-12/community organizations, and home users.
• Mirrors of Privilege: Making Whiteness Visible (Documentary Film) A documentary film featuring white people sharing stories about race and whiteness, designed to support dialogue and help white individuals move past guilt toward engaging in the journey toward racial equity.
• The Way Home: Women Talk About Race in America (Documentary Film) A documentary featuring women of diverse backgrounds discussing their experiences with race in America, exploring racial justice through personal narratives.
• Light in the Shadows (Documentary Film) A documentary featuring ten women of diverse ethnic backgrounds engaging in authentic dialogue about race, serving as a springboard for critical self-inquiry and inter-ethnic dialogue; directed by Shakti Butler, 45 minutes.
• Summer of #JusticeandRacialHealing Bundle A 3-DVD bundle featuring films for home users focused on justice and racial healing, offered at $49.99 for home use.
• Racial Equity Learning Modules: Volume 1 (Curriculum) Media-rich DVD curriculum with four modules including PowerPoints with video clips and PDF Facilitator Guides; complete set priced $100-$175 depending on organization type, with individual modules at $35-$60 each.
• Racial Equity Learning Modules: Volume 2 (Curriculum) Curriculum examining movement and immigration, the development of race in the United States, law and its effect on cultural norms, and structural racism analysis.
• Racial Equity Learning Modules: Volume 3 (Curriculum) Advanced curriculum modules including Core Module: Understanding the System of Racial Inequity, Colonialism, Power Analysis, and Cross Racial Organizing.
• Workshop Facilitation Services Fee-based professional facilitation services for racial equity and diversity workshops, conducted by trained facilitators using World Trust films and curriculum; includes campus-wide training, faculty development, and organizational workshops delivered on-site at client institutions.
• Custom Filmmaking Services Documentary film production services for social justice organizations, helping them convey framework, ideas and stories that can open minds and facilitate change; includes collaboration on project scope and production of compelling, cost-effective films.

Quantifiable outcome

• Lower disciplinary action rates against students of color and higher percentage of students of color in college-track AP classes
• +3 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Open Society Institute (OSI)coreStrategic or Co-development Partner · 10 December 2013Co-sponsored a screening of Cracking the Codes at University of Baltimore in December 2013, demonstrating alignment with OSI's mission to build inclusive democracies and advance equity.
• Baltimore Racial Justice Action (BRJA)minorStrategic or Co-development Partner · 10 December 2013Co-sponsored the University of Baltimore screening event with OSI, representing local coalition for racial justice.
• Diverse City FundminorStrategic or Co-development Partner · 1 December 2013Brigette Rouson from Diverse City Fund facilitated Part 1 of Cracking the Codes screening as part of the A.C.T.O.R series at Bus Boys & Poets.
• Green for AllminorStrategic or Co-development PartnerWorld Trust collaborated with Van Jones and Green for All to produce a film on linking social justice to the environmental movement, titled The New Dream: The 3rd Wave of Environmentalism.
• Ella Baker CenterminorStrategic or Co-development PartnerPartnered with the Ella Baker Center to develop film content for their environmental justice messaging, expanding their geographic reach through multimedia.
• Leadership ExcellenceminorStrategic or Co-development PartnerProduced a film documenting the Camp Akili program that captures the powerful transformation of teens during racial justice retreats, enabling other organizations to benefit from their model.
• Justice MattersminorStrategic or Co-development PartnerContent collaboration for Racial Equity Learning Modules, contributing core content for transformative learning materials.
• The Applied Research CenterminorStrategic or Co-development PartnerCollaborated on content for learning modules, augmenting materials with multi-media approaches for addressing structural racism.
• Alameda County Office of EducationminorStrategic or Co-development PartnerPartnered on educational content development for racial equity curriculum.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Race Forward: National racial justice organization producing training, curricula and editorial content for institutions — directly comparable to World Trust's equity-curriculum-plus-workshop model. World Trust facilitator Tammy Johnson previously worked at Race Forward, indicating direct labor-market and programmatic overlap.
• Learning for Justice (formerly Teaching Tolerance): Produces free anti-bias educational resources, films and lesson plans for K-12 educators — directly comparable content library and K-12 customer segment, also serving school districts with structured curriculum like World Trust's Racial Equity Learning Modules.
• The People's Institute for Survival and Beyond: National anti-racism training and organizing institution offering multi-session community-based workshops — directly comparable facilitation services and target audience (educators, organizers, institutions) to World Trust's workshop business.
• Crossroads Antiracism Organizing & Training: Provides anti-racism organizational training and consulting to schools, congregations and nonprofits — closely mirrors World Trust's institutional workshop facilitation model and horizontal segmentation across education, faith and community.
• National Equity Project: Education-focused equity organization offering leadership coaching, workshops and learning modules to schools and districts — directly comparable to World Trust's K-12 and higher-ed equity training business, with similar module-based delivery.

Emerging players

• Kartemquin Films: Independent documentary production house specializing in social impact nonfiction films — comparable as a documentary production peer, though Kartemquin operates as a filmmaker collective rather than as an integrated curriculum/training business.
• Working Films: Impact documentary organization that connects nonfiction films with advocacy and organizing campaigns — adjacent peer with overlapping documentary distribution and social-justice impact strategy, though without World Trust's curriculum/workshop layer.
• Center for Story-based Strategy: Training organization that teaches narrative change and organizing strategy to racial-justice and social-change groups — comparable as a training/workshop competitor in the racial-equity education space, with overlapping facilitator and organizer audiences.
• The Praxis Project: Racial and health-equity intermediary that supports community-based organizations with training, capacity building and movement-building resources — comparable as an institutional capacity-building peer serving community organizations, similar to World Trust's nonprofit segment.

Broad incumbents

• Demos: National public-policy organization that conducts research, advocacy and racial-justice programming — broader incumbent operating in the same racial-equity space with deeper policy/advocacy focus and a larger institutional footprint, serving as a macro-comparable.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Worldtrust
• YouTubeyoutube.com/user/WorldTrustTV
• Facebookfacebook.com/WorldTrustInc

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about World Trust