What Plan-Do-See Co., Ltd. does

Plan-Do-See Co., Ltd. (株式会社Plan・Do・See) is a Tokyo-headquartered, privately-held hospitality management company founded in April 1993. It operates a portfolio of more than 46 owned-and-operated venues across Japan and overseas — comprising luxury hotels (THE AOYAMA GRAND HOTEL, ONE FUKUOKA HOTEL, THE LUIGANS Spa & Resort), historic ryokans and registered cultural properties (OCHIAIRO in Izu, KIKUSUIRO in Nara, MARUFUKURO in Kyoto, KAWABUN in Nagoya), wedding and banquet venues, and a diverse set of restaurants spanning kaiseki, sushi, French gastronomy, Italian, teppanyaki, and Asian fusion cuisines. The company sells directly to consumers — wedding couples, hotel guests, restaurant diners, and corporate event clients — through its own venues, an online booking system, a wedding consultation salon in Azabudai Hills (Tokyo Wedding Salon), and a customer loyalty program (CRANE MEMBERS).

The company's underlying technology stack is light: Phorbs, a cloud-based wedding/banquet management SaaS developed and operated by affiliated company AnalySys. Inc., handles sales, ordering, and operational workflows for the wedding business, while standard online reservation systems handle bookings. Other technical capabilities are primarily operational — interior design (UNIX TOKYO subsidiary), in-house construction services (Plan-Do-See Construction), and consulting (PDS総研) — rather than software/data products. Geographic reach spans 25+ Japanese locations and 21+ international locations across Indonesia (Bali), Vietnam (Hanoi, Ho Chi Minh City), Malaysia (Kuala Lumpur), and the United States (New York, Miami, Hawaii), with 1,168 full-time and 1,973 total employees as of September 2024.

The business model is direct-to-consumer across multiple revenue streams: wedding services (full-service ceremony and reception packages with multi-year contract pricing), restaurant services (transactional F&B sales), hotel/ryokan accommodation (room bookings plus ancillary spa and concierge), banquet and event services (transactional), and a subscription-style membership program (CRANE MEMBERS). As of November 2025, the company entered a capital and business partnership with Toyama Bank to support expansion into the Hokuriku region, marking its first disclosed external strategic capital event while remaining founder-controlled under CEO Shohei Asaba.

Name

Plan-Do-See Co., Ltd.

Legal name

株式会社Plan･Do･See

Website

https://plandosee.co.jp

Company type

Private

Founded year

1993

Operating status

Operating

Short description

Plan-Do-See Co., Ltd. is a Tokyo-based, privately-held hospitality management company operating 46+ owned venues — hotels, historic ryokans, restaurants, and wedding halls — across Japan and Asia-Pacific, selling directly to wedding couples, hotel guests, diners, and corporate event clients under the leadership of founder-CEO Shohei Asaba.

Ownership category

akta.pro rank

Product category

Hospitality and wedding venue services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Caterers (722320), Accommodation (721)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Historic/Heritage Conference Hotels (THAGALAL)

akta.pro secondary industries

Special Occasion & Destination Restaurants (THAFACAK), All-Day Dining Restaurants (THAFACAJ), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Wedding venue management
• Boutique hotel operations
• Japanese ryokan hospitality
• Restaurant management
• Banquet and event services

Headquarters

HQ city

Shibuya

HQ country

Japan

HQ region

Asia

Offices17 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Wedding Services: Full-service wedding planning including venue selection, ceremony, reception, photography, video, catering, floral arrangements, dress rental, and accommodation arrangements for guests. Covers front photography, wedding ceremonies, and wedding receptions.
2. Restaurant Services: Operation of diverse restaurant concepts including Japanese kaiseki, sushi, French gastronomy, Italian dining, teppanyaki, and bar lounges. Revenue from food and beverage sales.
3. Hotel and Accommodation Services: Boutique hotel operations including guest rooms, spa services, and concierge services. Revenue from room bookings and ancillary services.
4. Banquet and Event Services: Event venues for parties, exhibitions, and meeting room usage including catering arrangements.
5. Membership Services (CRANE MEMBERS): Member-exclusive benefits including special discounts at company's restaurants and hotels for wedding guests. Annual membership program.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Plan-Do-See Co., Ltd. operates and manages a portfolio of hotels, traditional Japanese ryokans, restaurants, and wedding/banquet venues across Japan and internationally. The company focuses on operating distinctive hospitality properties, many of which are housed in historically and culturally significant buildings such as registered tangible cultural properties and former residences of notable figures. The company provides end-to-end hospitality services including venue-based wedding planning, accommodation, fine dining across multiple cuisine types, and event/banquet hosting.

Product overview

Plan-Do-See Co., Ltd. is a hospitality management company operating a portfolio of hotels, traditional Japanese inns (ryokan), restaurants, and wedding venues across Japan and internationally. The company operates through multiple distinct properties and brands including THE AOYAMA GRAND HOTEL, THE ORIENT KOBE, OCHIAIRO (hot spring ryokan in Izu), THE SODOH HIGASHIYAMA KYOTO, and THE MARITIME HOTEL YOKOHAMA BAY, among many others across Tokyo, Yokohama, Hakone, Izu, Nagoya, Kyoto, Osaka, Kobe, Fukuoka, Okinawa, and international locations in Bali, Hanoi, and Kuala Lumpur. The portfolio includes both owned and managed properties, with affiliated companies providing additional services including wedding dresses (THE TREAT DRESSING), cloud wedding management software (Phorbs by AnalySys.), and uniform design (UNIX TOKYO). The company also operates membership programs (CRANE MEMBERS), destination wedding planning services, and provides business consulting and development services for new hospitality ventures.

Differentiator

Problem solved

Functional benefit

Brands

• CRANE MEMBERS: A membership program for customers who held weddings/receptions at Plan-Do-See venues, offering special discounts at restaurants and hotels.
• TOKYO WEDDING SALON
• TEBIYAMAYA
• BECCIU.
• p/d
• THE TREAT DRESSING
• Phorbs

Products and services

• Hotels & Ryokan Accommodations Boutique hotels and traditional Japanese ryokans (hot spring inns) across Japan and internationally, including THE AOYAMA GRAND HOTEL, THE MARITIME HOTEL YOKOHAMA BAY, OCHIAIRO (registered cultural property ryokan in Izu), MARUFUKURO (former Nintendo HQ in Kyoto), THE ORIENT KOBE, and international properties in Bali, Hanoi, Ho Chi Minh City, and Kuala Lumpur. Includes hot spring experiences, concierge services, and ancillary amenities.
• Restaurants & Dining Restaurant operations across multiple cuisine concepts including Japanese kaiseki, sushi, teppanyaki, French gastronomy (apothéose), Italian dining (TOKYO NODE DINING), Asian fusion (THE SAYAN HOUSE in Bali), and bar lounges (The Lovers' Lounge). Most venues are housed in historically significant or architecturally distinctive buildings across Tokyo, Yokohama, Nagoya, Kyoto, Osaka, Kobe, Fukuoka, and international locations.
• Wedding & Banquet Venues Wedding ceremony and reception venues with full wedding planning services, including venue selection, ceremony, reception, photography, video, catering, floral arrangements, dress rental, and guest accommodation arrangements. Venues include The Classic House at Akasaka Prince, KAWABUN, THE SODOH HIGASHIYAMA KYOTO, FORTUNE GARDEN KYOTO, THE GARDEN ORIENTAL OSAKA, and many other historic properties. Banquet and event spaces for corporate parties, exhibitions, and meetings also included.
• CRANE MEMBERS Annual membership program exclusive to couples who held weddings or receptions at Plan-Do-See venues, offering special discounts at the company's restaurants and hotels. Designed to drive repeat business and customer lifetime value through the network of company venues.
• Tokyo Wedding Salon Wedding venue consultation service located in Azabudai Hills Mori JP Tower, Tokyo. Provides venue introductions, party planning support, and estimates for customers nationwide without requiring visits to each location, including support for international destination wedding clients.
• Hospitality Development & Consulting Services Hotel and restaurant development, direction, and management services provided to hospitality businesses, including concept development, space design, and operational management. Offered by affiliated company PDS Soken (PDS総研).
• Phorbs Cloud Wedding/Banquet Management Cloud-based wedding and banquet management solution operated by affiliated company AnalySys Inc., helping wedding companies increase productivity and work efficiency through sales, order management, and operational coordination.
• RESIDENCE G HAKONE (箱根G邸) Private residence-style hot spring ryokan with 23 rooms in Hakone, Gora, designed as an intimate accommodation with private hot spring baths in each room. Targets guests seeking quiet, understated luxury in a traditional onsen setting.
• Destination Wedding Planner & Coordinator Service Service for international couples seeking to hold destination weddings in Japan, including support for remote/flexible coordination. Supports destination wedding planning in Okinawa and other Japanese locations.

Quantifiable outcome

• 10 consecutive years Top 5 in Best Companies to Work For ranking
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and support.

• Toyama Bank (富山銀行)coreStrategic or Co-development Partner · 13 November 2025Capital and business partnership signed November 13, 2025. Aimed at promoting further growth and development of hospitality industry in Toyama prefecture and Hokuriku region through income improvement, employment creation, and human resource development. Partnership focuses on creating 'regional pride-worthy bases,' forming 'workplaces where talent can grow,' and strengthening 'dissemination capabilities' of regional attractions domestically and internationally.
• AnalySys. Inc. (株式会社AnalySys.)coreTechnology or IntegrationAffiliated company providing cloud wedding/banquet management solution 'Phorbs' that helps increase productivity and work efficiency of wedding companies. Part of Plan-Do-See group's technology infrastructure.
• Treat Co., Ltd. (株式会社トリート)supportChannel Partner/ Reseller/ DistributorWedding dress salon operator running multiple 'THE TREAT DRESSING' locations throughout Japan. Provides dress rental and styling services for wedding clients.
• UNIX TOKYO (UNIX TOKYO株式会社)supportStrategic or Co-development PartnerUniform design company creating original high-quality uniforms that embody company brand concepts and enhance value.
• Plan-Do-See ALPS (株式会社Plan・Do・See ALPS)coreStrategic or Co-development PartnerHospitality management company developing and operating restaurants and hotels in ski resort areas in Japan, particularly in Hakuba region. Developing THE ALPS HOTEL HAKUBA and future expansion in the area.
• Azabu Miami BeachcoreStrategic or Co-development PartnerSushi restaurant location in Miami Beach, one of the international branches of the Sushi Azabu brand that has received Michelin recognition.

Scale indicators5 records

Recent moves8 records

Expansion highlights2 records

Broad incumbents

• Aman Resorts: Ultra-luxury hospitality brand famous for transforming heritage/architecturally-significant properties (Aman Tokyo, Aman Kyoto, Amandari in Bali). Comparable heritage-property curation and luxury positioning, particularly relevant to international luxury benchmark.
• New Otani Hotel: Iconic Tokyo hotel group operating heritage properties (Hotel New Otani Tokyo, Kyoto, Hakone) plus extensive wedding and banquet facilities. Closest urban full-service + heritage + wedding comparable within Japanese major chains.
• Kintetsu Group Holdings (Wisteria Hotels/West): Large Japanese conglomerate operating multiple hotel chains (Wisteria, IHG-Westin, Sheraton), wedding halls (Kintetsu weddings), and F&B. Comparable in combination of hotels + wedding + restaurants at scale, though broader and less heritage-curated than Plan-Do-See.
• Mandarin Oriental Hotel Group: International luxury operator with Asian heritage hotels and Michelin restaurants. Comparable in luxury positioning and Asia-Pacific breadth, though owned-property balance sheet differs from Plan-Do-See's hybrid own/operate model.
• Hotel Okura: Long-established Japanese luxury hotel chain with significant wedding/banquet business and Michelin-recognized restaurants. Comparable heritage positioning and multi-vertical (wedding + F&B + lodging) model in Japan.
• Toyoko Inn / Sotetsu Hotels (multiple Japanese chains): Mid-market Japanese hotel brands including wedding and banquet operations. Less premium than Plan-Do-See but competes in the same Japanese wedding + hotel market.

Emerging players

• Strength of the architecture: Mume / Florilège / Kanda restaurants: Tokyo's Michelin-starred independent gastronomy (e.g., Mume, Florilège). Comparable in fine-dining positioning but lacks the wedding-venue + hotel multi-vertical moat that Plan-Do-See operates.

Direct peers

• Hoshino Resorts: Largest Japan-based luxury/boutique hospitality group operating heritage ryokans and full-service hotels (Hoshinoya, OMO, KAI brands) with award-winning service culture. Direct comparator for historic-property hotel strategy and service-driven differentiation.
• Hiramatsu Hotels & Resorts: Japan-based operator of small luxury hotels and French restaurants in historic buildings (e.g., Hiramatsu Hotels Kyoto, Soranohotel). Closest direct match to Plan-Do-See's combination of heritage properties, fine dining, and bespoke wedding offerings.

Regional players

• Ishiya (Sapporo region) / Hakuba hospitality operators: Regional Japanese hospitality operators (e.g., Hakuba Prince, Hakuba-area resort hotels) competing with Plan-Do-See ALPS subsidiary at Hakuba. Comparable mountain-resort hospitality in skiing destinations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/pds_recruit
• LinkedInlinkedin.com/company/plan-do-see-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments4 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plan-Do-See Co., Ltd.