Green Bay Packers Foundation

What Green Bay Packers Foundation does

Green Bay Packers Foundation is the charitable arm of Green Bay Packers, Inc., a community-owned National Football League franchise headquartered at 1265 Lombardi Avenue in Green Bay, Wisconsin. The Packers franchise was founded in 1919 by Curly Lambeau and George Calhoun, making it the third-oldest NFL franchise, and is structured as a Wisconsin non-profit corporation with approximately 537,000 shareholders — one of the only non-profit, community-owned major professional sports organizations in the United States. The Foundation itself supports charitable causes through grant-making, youth development programs, and community outreach initiatives across Wisconsin and beyond.

The broader Packers organization operates a multi-platform digital ecosystem anchored by packers.com and complemented by mobile applications for iOS and Android, a Connected TV streaming application distributed on Apple TV, Amazon Fire TV, and Roku devices, the twice-weekly Packers Unscripted podcast, a daily video series, and active accounts across Facebook, Instagram, YouTube, TikTok, Snapchat, LinkedIn, and X. The Foundation participates in this ecosystem through community-programming tie-ins such as the Mentor-Protégé Program, the 27th annual Junior Power Pack Kids Clinic, and player-hosted youth football camps at Titletown. Underlying technology consists of connected TV streaming infrastructure, mobile ticketing through Ticketmaster, and content distribution across major social platforms rather than proprietary AI or advanced analytics systems.

The Packers' commercial business model rests on four revenue streams: ticket sales (season tickets, single-game, and premium seating at the 81,000+ capacity Lambeau Field), merchandise sales through the Packers Pro Shop and 1919 Kitchen & Tap concessions, shared NFL media and broadcasting rights, and corporate sponsorships including the Johnsonville Tailgate Village naming rights. The Foundation itself does not generate commercial revenue but receives funding from the parent organization to distribute grants. Primary customer segments are NFL football fans, Wisconsin community members engaged through Foundation programs, and corporate partners seeking premium hospitality and brand association.

Name

Green Bay Packers Foundation

Legal name

Green Bay Packers, Inc.

Website

https://packers.com

Company type

Private

Founded year

1919

Operating status

Operating

Short description

Green Bay Packers Foundation is the charitable arm of the Green Bay Packers, a community-owned NFL franchise founded in 1919. It supports Wisconsin communities through grant-making, youth football programs, and outreach via the broader Packers digital ecosystem.

Ownership category

akta.pro rank

Product category

Sports Charitable Foundation

NAICS

Grantmaking Foundations (813211), Grantmaking and Giving Services (81321), Grantmaking and Giving Services (8132)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Corporate Foundations & CSR Grantmaking (BPAGAKAC)

akta.pro secondary industries

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK), Community Foundations (BPAGAKAB)

Keywords

• Charitable foundation
• Community grants
• Youth football programs
• Nonprofit giving
• Community outreach

Headquarters

HQ city

Green Bay

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others

Revenue model

1. Ticket Sales: Revenue from season tickets, single-game tickets, and premium seating at Lambeau Field. The organization operates a mobile ticketing system through Ticketmaster.
2. Merchandise Sales: Revenue from Packers Pro Shop merchandise sales including apparel, memorabilia, and team gear. Also includes 1919 Kitchen & Tap concessions.
3. Media and Broadcasting: NFL media rights deals contribute to revenue through shared television contracts and streaming agreements.
4. Sponsorships and Advertising: Corporate sponsorships including naming rights for Johnsonville Tailgate Village and other venue partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

The Green Bay Packers Foundation is the charitable arm of the Green Bay Packers organization, accepting a maximum of one grant application per charity and providing grant funding, community outreach, and youth football development programs that support Wisconsin-area nonprofits and broader community initiatives. It is wholly owned by Green Bay Packers, Inc., a community-owned non-profit corporation.

Product overview

The Green Bay Packers Foundation operates a multi-platform digital ecosystem centered around packers.com as the official team website and communication hub. The digital portfolio includes a Connected TV streaming app available on Apple TV, Amazon Fire TV, and Roku devices for television-based viewing of press conferences, game highlights, and original programming; a mobile app for iOS and Android providing on-the-go access to team content; the Packers Unscripted podcast as the official twice-weekly audio program; and the Packers Daily video series for regular team coverage. Additional digital properties include Insider Inbox (fan Q&A content), Policy's Perspective (executive column), and extensive social media presence across Facebook, Instagram, YouTube, TikTok, Snapchat, LinkedIn, and Spotify.

Differentiator

Problem solved

Functional benefit

Products and services

• Packers Foundation Grant Program A charitable grant program operated by the Packers Foundation that accepts a maximum of one grant application per charity and provides funding to support Wisconsin-area nonprofit charitable organizations and community programs.

Quantifiable outcome

• 22 sacks allowed - second lowest in NFL (2024 season)

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• JohnsonvillecoreChannel Partner/ Reseller/ DistributorJohnsonville Tailgate Village is the naming rights partner for the Packers' premium outdoor gameday entertainment area at Lambeau Field. Provides branded tailgating experience for fans and serves as venue for walk-in job fairs for gameday and seasonal positions.
• TitletowncoreStrategic or Co-development PartnerTitletown is the entertainment district adjacent to Lambeau Field featuring youth football camps, community events, and the World Soccer Watch Party series. Hosts additional community programming and fan engagement activities throughout the year.
• Packers Hall of FamecoreStrategic or Co-development PartnerThe Packers Hall of Fame is housed at Lambeau Field and preserves the team's history and legacy through exhibits and educational programs for fans and visitors.
• 1919 Kitchen & TapminorChannel Partner/ Reseller/ DistributorRestaurant and bar located at Lambeau Field providing concessions and hospitality services for gameday and year-round visitors.
• TicketmastercoreChannel Partner/ Reseller/ DistributorOfficial ticketing partner for Packers tickets including season tickets, single-game tickets, and mobile ticketing services.
• NFL (National Football League)coreStrategic or Co-development PartnerThe Packers operate as a member franchise of the NFL, participating in shared media rights, revenue sharing, and league-wide initiatives including international expansion and NFL Draft.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• New England Patriots Foundation: Foundation of an NFL franchise running grant cycles and signature community programs (e.g., Myra Kraft Community MVP Awards). Closest functional peer to Packers Foundation with a similarly centralized, multi-program model.
• New York Giants Foundation: NFL team-affiliated foundation running community programs in youth, education, and health across its market. Direct structural analog to the Packers Foundation, though operating in a much larger metropolitan donor base.
• Pittsburgh Steelers Foundation: Charitable arm of an NFL franchise with a similar grantmaking and community outreach mission, supporting youth football, health, and education programs across its region. Highly comparable operating model and scale to the Packers Foundation.
• Chicago Bears Care Foundation: Grantmaking arm of the Chicago Bears, focused on health, youth football, and education in Illinois. Geographic and structural peer operating in an adjacent Midwest market with similar Wisconsin/Iowa donor spillover potential.
• Dallas Cowboys Foundation: Charitable arm of an NFL team that funds youth and community initiatives in its region. Comparable mission and brand-driven fundraising, though operates from a significantly larger market with bigger CSR sponsorship pipeline.
• Indianapolis Colts Foundation: NFL team-affiliated foundation running community grant and impact programs, including signature mental-health initiatives. Comparable operating scope and grantmaking discipline to the Packers Foundation.

Regional players

• Greater Green Bay Community Foundation: Local Wisconsin community foundation operating in the Packers' home geography with multi-cause grantmaking. Geographic peer and potential local co-funder, though structured as a community (rather than corporate) foundation.

Broad incumbents

• NFL Foundation: League-level non-profit that funds and coordinates community programs across all 32 NFL markets. Broader and more resourced than any single-team foundation, serving as an industry-wide incumbent relevant for partnership and funding-flow comparisons.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/packers
• YouTubeyoutube.com/c/packers
• Facebookfacebook.com/packers
• LinkedInlinkedin.com/company/green-bay-packers
• Instagraminstagram.com/packers
• TikToktiktok.com/@packers

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments9 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Bay Packers Foundation