Borla Induction
Borla Induction, a division of Borla Performance Industries, designs and manufactures throttle body injection systems and EFI components for the performance automotive aftermarket. The company serves restomod builders, motorsport competitors, and classic car enthusiasts through direct-to-consumer sales.
- Company typePrivate
- Founded1978
- HeadquartersJohnson City, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Borla Induction does
Borla Induction is a division of Borla Performance Industries, Inc., a privately held American manufacturer founded in 1978 and headquartered at 500 Borla Drive, Johnson City, Tennessee. The induction business designs and builds high-performance throttle body injection systems and supporting electronic fuel injection (EFI) components for the racing and performance automotive aftermarket. Its catalog spans complete throttle body kits for American V8 engines (Chevy small- and big-block, LS-series, Ford 302/351W/351C/427 FE/Coyote/SOHC, Mopar Hemi 6.1L), European exotics (Ferrari 308, Porsche 911 IDA 6-cylinder), and Japanese imports (Honda B-series, K-series, H22, S2000; Mazda Miata; Toyota 4 AG-E; Volkswagen 8V/16V), plus individual throttle body units (DCOE, DCNF, IDF, IDA 4-injector, DATSUN, SU styles) and supporting EFI components such as EV14 fuel injectors, throttle position sensors, throttle cables, linkage kits, fuel rails, fuel pressure regulators, air horns, screens, and air boxes. The catalog has 245+ products across 76 throttle body kit configurations.
Borla Induction firmographics
Firmographics- Name
- Borla Induction
- Legal name
- Borla Performance Industries, Inc.
- Website
- https://borlainduction.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Borla Induction, a division of Borla Performance Industries, designs and manufactures throttle body injection systems and EFI components for the performance automotive aftermarket. The company serves restomod builders, motorsport competitors, and classic car enthusiasts through direct-to-consumer sales.
- Ownership category
- akta.pro rank
Borla Induction industry classification
Industry- Product category
- Performance Automotive Parts
- NAICS
- Motor Vehicle Transmission and Power Train Parts Manufacturing (33635), Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320)
- SIC
- Motor Vehicles & Passenger Car Bodies (3711)
- akta.pro primary industry
- Fuel & Air Induction Systems Manufacturing (Injectors/Carburetion/Intake) (IMACAHAC)
- akta.pro secondary industry
- Aftermarket Performance & Tuning Products Manufacturing (Intakes/Turbos/ECU Tuners/Superchargers) (IMACANAN)
Keywords
Where Borla Induction is headquartered
LocationHeadquarters
- HQ city
- Johnson City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Borla Induction business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Throttle Body Kit Sales: Complete throttle body injection system kits for various engine applications (Chevy V8, Ford V8, Mopar Hemi, Ferrari 308, Honda, Mazda Miata, Toyota, Porsche, VW). Kits include throttles, manifolds, fuel rails, linkages, and sensors. Prices range from approximately $1,600 to $8,750 depending on complexity and engine application.
- Throttle Body Components: Individual throttle body units (DCOE, DCNF, IDF, IDA, SU types) and air horns for replacement and custom builds. Also includes individual throttle bodies like 56mm IDA and 58mm IDA units with fuel rails and TPS.
- EFI Components: Supporting components including fuel injectors (EV14 types ranging 31-65lb/hr), throttle cables, TPS sensors, fuel pressure regulators, fuel rails, linkage kits, screens/filters, and air boxes.
- Custom Finishing Options: Optional customization services including polishing, anodizing, paint, powder coat, and Cerakote finishes on throttles, manifolds, fuel rails, and linkages for personalized aesthetics.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Honda/Import Throttle Body Kits |
| Unit Pricing | Pay-as-you-go | American V8 Throttle Body Kits |
| Unit Pricing | Pay-as-you-go | European/Exotic Throttle Body Kits |
| Unit Pricing | Pay-as-you-go | EFI Components |
| Unit Pricing | Pay-as-you-go | Custom Finishing Options |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Borla Induction product offering
Product offeringCore offering
Borla Induction designs and manufactures throttle body injection kits, individual throttle bodies, and supporting EFI components for performance, racing, and classic car applications. Its core systems combine retro Weber-style aesthetics with concealed modern electronic fuel injection, covering American V8 (Chevy, Ford, Mopar), Japanese (Honda, Mazda, Toyota), and European exotic (Ferrari, Porsche, VW) engine platforms. Products are built to order at the Johnson City, Tennessee facility using USA-made A356 castings and 6061-T6 billet aluminum.
Product overview
Borla Induction is a manufacturer of high-performance throttle body fuel injection systems and EFI components. The company offers a comprehensive product portfolio consisting of three main categories: Throttle Body Kits (complete conversion systems), Throttle Bodies (individual units), and EFI Components (supporting hardware). Throttle Body Kits are available for a wide range of vehicles including American V8s (Chevy LS/LT, Ford small block and big block, Mopar Hemi), European sports cars (Ferrari 308, Porsche 911), and Japanese imports (Honda B-series, K-series, S2000, Mazda Miata, Toyota 4 AG-E). The product line includes both standard individual-runner systems with various air horn configurations (35mm to 100mm) and Weber-style retro-look throttle bodies that combine vintage aesthetics with modern fuel injection technology. All systems feature integrated components including fuel rails, throttle position sensors, MAP sensors, idle air control, and precision calibrated linkage. Products are manufactured in the company's Johnson City, TN facility using USA-made A356 castings and 6061-T6 billet aluminum.
Differentiator
Problem solved
Functional benefit
Products and services
- Throttle Body Kits
Quantifiable outcome
- Maximum flow through straight-shot individual runners designed to join cylinder head ports at optimal angle
- +1 more outcomes
Companies that use Borla Induction
Customer profileSegments4 records
Ideal customer profiles3 records
Borla Induction technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Borla Induction partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
Borla Induction competitors and assessment
Company assessmentBroad incumbents
- Holley Performance Products: Holley is the dominant multi-brand aftermarket performance conglomerate (Holley, Edelbrock, MSD, ACCEL, FAST, FiTech, Aeromotive) and competes head-to-head in throttle body and EFI conversion kits across American V8 platforms, with far broader catalogs and deeper dealer distribution.
- Edelbrock: Edelbrock is a long-established performance intake manifold and EFI induction manufacturer covering Chevrolet, Ford, and Mopar V8s; now under Holley, it competes in the same intake-manifold/EFI kit niches as Borla Induction across American V8s.
- MSD Performance: MSD (now Holley-owned) is a major performance ignition, fuel and EFI components brand; its higher-level EFI/street throttle body kits are an adjacent competitive set to Borla's induction kits.
Direct peers
- FiTech EFI: FiTech specializes in aftermarket EFI conversion systems and throttle body injection kits for classic and performance engines, going directly after the same restomod/carb-replacement buyer Borla targets.
- Kinsler Fuel Injection: Kinsler builds high-end custom individual-runner throttle body injection systems for racing and high-performance street applications, overlapping most directly with Borla's flagship multi-throttle ITB kits.
- Hilborn Fuel Injection Engineering: Hilborn is a heritage drag-racing fuel injection specialist offering individual runner and stack-style EFI systems for high-output engines, competing in the same niche as Borla's vertical-stack and ITB kits.
- Fuel Air Spark Technology (FAST): FAST designs performance intake manifolds and EZ-EFI throttle body conversion kits targeting exactly the same restomod and street performance use cases as Borla Induction.
Emerging players
- Aeromotive Fuel Systems: Aeromotive supplies high-performance fuel delivery components (regulators, rails, pumps) and selected EFI conversions, partially overlapping Borla's EFI fuel component line.
- Ron Davis Racing Products: Ron Davis builds custom aluminum intake manifolds and ITB stacks for high-performance and racing engines, overlapping Borla's custom-manifold and individual-runner stack offerings.
Others
- Wilwood Engineering: While primarily a braking systems maker, Wilwood sells into the same car-builder/aftermarket channels and classic-car restomod ecosystem in which Borla Induction's customers shop, making it a useful adjacent peer for distribution and end-market benchmarking.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Borla Induction financial estimates
Financial estimateRevenue estimate
Valuation estimate
Borla Induction leadership team
Management profileNumber of profiles
Borla Induction funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Borla Induction M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Borla Induction
What does Borla Induction do?
Borla Induction designs and manufactures throttle body injection kits, individual throttle bodies, and supporting EFI components for performance, racing, and classic car applications. Its core systems combine retro Weber-style aesthetics with concealed modern electronic fuel injection, covering American V8 (Chevy, Ford, Mopar), Japanese (Honda, Mazda, Toyota), and European exotic (Ferrari, Porsche, VW) engine platforms. Products are built to order at the Johnson City, Tennessee facility using USA-made A356 castings and 6061-T6 billet aluminum.
Is Borla Induction a public or private company?
Borla Induction is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Borla Induction founded?
Borla Induction was founded in 1978. It employs 11 to 50 people.
Where is Borla Induction based?
Borla Induction is headquartered in Johnson City, United States, in the North America region.
How does Borla Induction make money?
Four revenue lines are on record. Throttle Body Kit Sales are the primary driver. The others are throttle Body Components, EFI Components and custom Finishing Options.
Who are Borla Induction's main competitors?
Broad incumbents on record are Holley Performance Products, Edelbrock and MSD Performance. Direct peers are FiTech EFI, Kinsler Fuel Injection, Hilborn Fuel Injection Engineering and Fuel Air Spark Technology (FAST). Emerging players are Aeromotive Fuel Systems and Ron Davis Racing Products. Wilwood Engineering is listed as an others.
Does Borla Induction have an API?
No public API is recorded for Borla Induction.
What industry is Borla Induction in?
Borla Induction's product category is Performance Automotive Parts. Its primary akta.pro industry code is IMACAHAC, Fuel & Air Induction Systems Manufacturing (Injectors/Carburetion/Intake), with a secondary code of IMACANAN, Aftermarket Performance & Tuning Products Manufacturing (Intakes/Turbos/ECU Tuners/Superchargers). Its NAICS code is 33635 and its SIC code is 3711.