TradeWinds
TradeWinds is a subscription-based global shipping industry news publication serving shipping professionals with journalism, market intelligence, and events. Operating as part of DN Media Group since 1996, it distributes content across digital, e-paper, and event platforms worldwide.
- Company typePrivate
- Founded1996
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
What TradeWinds does
TradeWinds is a subscription-based business news publication focused exclusively on the global shipping industry. Founded circa 1996 and headquartered in Oslo, Norway, it operates as part of the DN Media Group conglomerate and serves shipping industry professionals — including ship owners, operators, brokers, traders, and maritime service providers — with journalism, market intelligence, and industry networking. The publication covers all major shipping segments, including tankers, bulkers, containers, gas carriers, and sustainability/decarbonization, and positions itself as the essential independent news source for the global shipping business.
The company distributes content through a multi-platform footprint: a flagship website (tradewindsnews.com), mobile applications, a weekly e-paper digital edition, email newsletters, and an active social media presence across Facebook, X (Twitter), LinkedIn, and YouTube. It also runs a dedicated events and conferences business (tradewindsevents.com) that provides in-person and virtual networking opportunities for shipping professionals. Editorial operations are anchored by physical bureaus in London, Stamford (US), Singapore, Bergen, Shanghai, and Athens, supporting round-the-clock coverage of major maritime hubs including the UK, Norway, Greece, the US, Singapore, China, and India.
TradeWinds generates revenue from three streams: recurring subscription fees from professional readers (annual billing, quote-based pricing), advertising and marketing solutions sold to shipping-industry advertisers, and revenue from events and conferences. The go-to-market model is sales-led, targeting enterprise and professional customers through direct subscription sign-up, advertising partnerships, and event sponsorships. Pricing is not publicly disclosed, and the service is paywalled. The company is wholly owned by DN Media Group Global AS (Norwegian entity, registration no. 937 593 821), with no external venture capital, private equity investment, or public-market ownership indicated. Headcount is reported at 101-250 employees.
TradeWinds firmographics
Firmographics- Name
- TradeWinds
- Legal name
- DN Media Group Global AS
- Website
- https://tradewinds.no
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- TradeWinds is a subscription-based global shipping industry news publication serving shipping professionals with journalism, market intelligence, and events. Operating as part of DN Media Group since 1996, it distributes content across digital, e-paper, and event platforms worldwide.
- Ownership category
- akta.pro rank
Where TradeWinds is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices7 records
Markets served
TradeWinds business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Subscription Services: TradeWinds operates primarily as a subscription-based news service offering professional readers access to high-quality journalism, debate, and networking content across multiple platforms. The subscription model provides the highest quality content to professional readers.
- Advertising and Marketing Solutions: The company generates revenue through advertising placements and marketing solutions for businesses targeting the shipping industry audience.
- Events and Conferences: TradeWinds hosts events and conferences (tradewindsevents.com) providing networking opportunities for the shipping industry, generating additional revenue streams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Professional subscription service for shipping industry readers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
TradeWinds product offering
Product offeringCore offering
TradeWinds operates a subscription-based global shipping business news and commentary service for professional readers in the maritime industry. It delivers journalism, market analysis, and networking across tankers, bulkers, containers, gas, and sustainability sectors through its website, weekly e-paper edition, newsletters, and industry events.
Product overview
TradeWinds is a subscription-based global shipping news service offering professional journalism, commentary, and business intelligence across multiple platforms including the website, e-paper, and events. The service provides coverage of various shipping sectors including tankers, bulkers, containers, gas, and sustainability, but does not offer a modular software product or platform with distinct named products/modules.
Differentiator
Problem solved
Functional benefit
Products and services
- TradeWinds News Subscription
Companies that use TradeWinds
Customer profileSegments6 records
Ideal customer profiles1 record
TradeWinds technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
TradeWinds partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DN Media GroupcoreTradeWinds is part of DN Media Group, a major maritime and energy media company. TradeWinds operates as a publication within the DN Media Group portfolio alongside other publications including IntraFish Media, Upstream, Recharge, and Hydrogen Insight.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
TradeWinds competitors and assessment
Company assessmentDirect peers
- gCaptain: gCaptain is a leading online maritime news and community platform serving maritime professionals globally. It competes directly with TradeWinds for shipping industry readership, though with a more digital-native, community-driven model versus TradeWinds' subscription-led approach.
- Splash 24/7: Splash 24/7 is a global shipping news outlet covering maritime business, finance, and technology. It targets a similar audience of shipping professionals and competes with TradeWinds for both readers and advertising spend, though Splash operates primarily free with sponsored content.
- Upstream (DN Media Group): Upstream is a sister publication within DN Media Group covering the global upstream oil and gas industry. Both serve energy-adjacent professional audiences with similar subscription, advertising, and events business models.
- Hellenic Shipping News Worldwide: Hellenic Shipping News is a free shipping news service covering the global shipping industry with strong Greek ownership focus. It competes with TradeWinds for Greek shipping market readership, though operates a free model versus TradeWinds' subscription.
- Seatrade Maritime: Seatrade Maritime is a shipping industry publication covering commercial shipping, cruise, and ports. It targets the same shipping professional audience and is a direct competitor for both subscriptions and event sponsorship.
- Lloyd's List: Lloyd's List is the most direct peer to TradeWinds — a long-standing subscription-based shipping industry news publication covering maritime business, finance, and regulation. Both serve the same global shipping professional audience with similar journalistic, paid-content, and events models.
- Maritime Executive: Maritime Executive is a specialized shipping news outlet covering global maritime industry news, regulation, and vessel operations. It serves the same shipping professional readership as TradeWinds and competes directly for digital audience attention and advertising budgets.
- MarineLink: MarineLink is a maritime news and information portal covering commercial shipping, offshore, and defense marine markets. It competes with TradeWinds for shipping industry readership and advertising, though with a broader marine industry focus.
- Riviera Maritime Media: Riviera Maritime Media is a B2B publisher covering commercial marine, offshore, and shipping industry news. It competes with TradeWinds in adjacent maritime segments (offshore, tanker, gas) and is a peer for advertising and events revenue.
Broad incumbents
- Clarkson Research (Clarksons): Clarksons is the world's largest shipbroker and a major provider of shipping intelligence, data, and research. While not a direct news competitor, it represents the broader incumbent that monetizes shipping industry information and competes for the same intelligence budgets subscribed to TradeWinds.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
TradeWinds social profiles
Digital presenceTradeWinds financial estimates
Financial estimateRevenue estimate
Valuation estimate
TradeWinds leadership team
Management profileNumber of profiles
Profiles8 records
TradeWinds funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TradeWinds M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TradeWinds
What does TradeWinds do?
TradeWinds operates a subscription-based global shipping business news and commentary service for professional readers in the maritime industry. It delivers journalism, market analysis, and networking across tankers, bulkers, containers, gas, and sustainability sectors through its website, weekly e-paper edition, newsletters, and industry events.
Is TradeWinds a public or private company?
TradeWinds is a private company. It is classified as corporate owned and is currently operating.
When was TradeWinds founded?
TradeWinds was founded in 1996. It employs 101 to 250 people.
Where is TradeWinds based?
TradeWinds is headquartered in London, United Kingdom, in the Europe region.
How does TradeWinds make money?
Three revenue lines are on record. Subscription Services are the primary driver. The others are advertising and Marketing Solutions and events and Conferences.
Who are TradeWinds's main competitors?
Direct peers on record are gCaptain, Splash 24/7, Upstream (DN Media Group), Hellenic Shipping News Worldwide, Seatrade Maritime, Lloyd's List, Maritime Executive, MarineLink and Riviera Maritime Media. Clarkson Research (Clarksons) is listed as a broad incumbent.
Does TradeWinds have an API?
No public API is recorded for TradeWinds.