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Rearden

Full company profile

uuid000ohor

Namestring
Rearden
Legal namestring
Rearden LLC
Websiteurl
rearden.com
Company typeenum
Private
Founded yearint
2000
Short descriptiontext

Rearden is a private Mountain View-based incubator founded by Steve Perlman in 2000 that develops fundamental technologies and creative works in stealth before releasing them as spin-off companies, with a portfolio spanning cloud gaming (OnLive), motion capture (MOVA), wireless (pCell/Artemis), and visual effects.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersSan Francisco, United States
HQ citystring
San Francisco
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices3 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
technology incubator services, innovation incubation, cloud gaming services, motion capture technology, wireless technology R&D
Industry1 code
1Virtual Desktop & Application Delivery (VDI/DaaS, Remote Apps)
CodeBPAEAIACPrimaryYes
NAICS code2 codes
  • Research and Development in the Physical, Engineering, and Life Sciences54171
  • Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services518
SIC code1 code
  • Services-Prepackaged Software7372
Product category
Technology Incubator
Social media profiles1 record
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model2 records
1Incubator Model
TypeLicensing Royalties
Description

Rearden provides management, infrastructure and funding to internal projects until they are ready to be released as subsidiaries or spin-off companies with sustainable business models

rearden.com
2Spin-off Companies
TypeSubscription Recurring
Description

OnLive, MOVA, and other companies were spun out from Rearden with their own revenue models including subscription services, hardware sales, and professional services

rearden.com
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Rearden is a privately held incubator that develops fundamental technologies and new art, then spins out mature projects as independent subsidiary companies with their own revenue models. It provides management, infrastructure, and seed funding for internal projects spanning wireless communications (DIDO/pCell), cloud gaming (OnLive), motion capture (MOVA), home entertainment (Moxi), visual effects (IceBlink), video production (Rearden Studios), women's online video (WOA), and diabetes lifestyle solutions (DiABOTS).

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Rearden is a technology and art innovation incubator founded by Steve Perlman in 2000. The company develops fundamental technologies and creative works, incubating them until ready for market. The portfolio includes OnLive (cloud gaming spun out in 2007), MOVA Contour (Academy Award-winning motion capture technology), Artemis Networks/pCell (revolutionary wireless technology), DiABOTS (diabetes solutions), WOA (women's online content network), Rearden Studios (video production), Rearden Labs (R&D), and IceBlink Studios (visual effects). Projects typically spend years in stealth development before release as subsidiaries or spin-offs.

Product and service9 records
1Rearden Incubator
CategoryTechnology incubator
Description

Innovation incubator founded in 2000 by Steve Perlman to develop fundamental technologies and new art, then spin out mature projects as independent subsidiary companies with their own revenue models. Houses multiple creative entities and technology entities operating under the Rearden umbrella.

2OnLive Cloud Gaming
CategoryCloud gaming service
Description

Pioneer cloud gaming service delivering real-time interactive console-quality games through the Internet on TVs, PCs, Macs, iPads, iPhones, Android tablets, and OEM devices. Spun out from Rearden in 2007.

3MOVA Contour Reality Capture
CategoryMotion capture technology
Description

First photoreal production motion capture system for facial and body capture, providing capture services to film studios and video game developers. Won Academy Award for Visual Effects for The Curious Case of Benjamin Button (2008) and was nominated in 2011.

4Artemis Networks / pCell Wireless
CategoryWireless technology
Description

Breakthrough wireless technology based on DIDO (Distributed-Input Distributed-Output) that delivers full-speed data rate to every mobile device concurrently regardless of user density, enabling effectively unlimited spectrum density.

5DiABOTS
CategoryHealthcare technology
Description

Company developing lifestyle solutions for Type 1 Diabetes, founded by Steve Perlman in 2013 as a Rearden incubator project.

6WOA (Women of Action Network)
CategoryOnline content platform
Description

Online HDTV destination network for active women, launched by Steve Perlman in 2005-2006 as part of Rearden's content initiatives.

7Rearden Studios
CategoryVideo production services
Description

HD video and audio production services including editing for independent films, music videos, and commercial projects. Clients have included Santana and Electronic Arts.

8Rearden Labs
CategoryResearch and development
Description

Research and development arm of Rearden that incubates game-changing technologies and seed-funds disruptive startups including OnLive, MOVA, Android, Danger, and Moxi.

9IceBlink Studios
CategoryVisual effects and animation
Description

Visual effects and animation studio co-founded with Doug Chiang that contributed art and production design to major films including War of the Worlds, Monster House, and Beowulf. Merged into Image Movers Digital in 2007.

Scale indicator3 records

Each record includes

Type, Value, Description, Source

Partnership4 partners
Strategic tierMajorTypeOEM/ Whitelabel/ Licensing PartnerAnnounced on2011-01-04
Description

OnLive built into Vizio HDTVs, Blu-ray players, tablets and mobile devices as OEM integration.

Strategic tierMajorTypeChannel Partner/ Reseller/ DistributorAnnounced on2010-01-01
Description

BT signed rights to offer OnLive games via broadband in the UK, providing distribution partnership.

Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2004-01-01
Description

Co-founded by Steve Perlman with renowned artist Doug Chiang in 2004. Ice Blink's work includes art/production design for major motion pictures War of the Worlds, Monster House, and Beowulf. Ice Blink became part of Image Movers Digital in 2007.

Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2000-01-01
Description

Moxi Digital was co-founded by Steve Perlman in 2000, focused on revolutionizing home entertainment with Moxi Media Center. Moxi later merged with another company in 2002 and its technology was deployed by Comcast, Time Warner, Charter and Adelphia cable TV networks.

Recent move11 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeBroad incumbent
Description

SRI is a major nonprofit R&D institute that has produced foundational technologies (Siri, HDTV, surgical robotics) and spun them out commercially — comparable to Rearden as a research-driven entity that translates breakthrough science into commercial entities.

TypeBroad incumbent
Description

GeForce NOW is the incumbent cloud gaming platform that emerged in the category OnLive pioneered. As the dominant survivor in OnLive's space, it is the most material commercial comparison for Rearden's cloud-gaming legacy.

3PARC (Xerox)
TypeBroad incumbent
Description

PARC is an iconic research lab that pioneered laser printing, the graphical user interface, and Ethernet before being spun out of Xerox. It represents a scaled, institutionalized version of Rearden's model of fundamental technology incubation.

TypeBroad incumbent
Description

Microsoft Research is one of the world's largest industrial research organizations producing fundamental advances in systems, AI, and networking — a scaled institutional analog to Rearden Labs' R&D arm.

TypeDirect peer
Description

Alphabet's moonshot factory develops radical breakthrough technologies (e.g., Waymo, Loon, Wing) before spinning them into standalone businesses — sharing Rearden's stealth-to-spin-off DNA and willingness to incubate decade-long fundamental-tech bets.

TypeDirect peer
Description

Founded by Bill Gross, Idealab is one of the longest-running technology and business incubators in the US, creating and spinning out companies much like Rearden — making it the closest direct analog to Rearden's incubation model.

TypeBroad incumbent
Description

Amazon's internal hardware R&D lab built Kindle, Echo, Fire, and Ring. While inside a much larger parent, Lab126 is a clear analog to Rearden Studios / Rearden Labs as an in-house invention engine that ships consumer hardware innovations.

TypeBroad incumbent
Description

Nokia Bell Labs is the archetypal industrial R&D lab credited with foundational inventions in transistors, UNIX, and cellular systems — comparable to Rearden as a place where fundamental wireless and computing breakthroughs are produced and licensed.

9Skunk Works (Lockheed Martin)
TypeOthers
Description

Lockheed's Skunk Works is a small, elite R&D unit chartered to develop breakthrough technologies in stealth — sharing Rearden's culture of small, high-leverage teams producing category-defining inventions over long stealth development cycles.

TypeDirect peer
Description

Andy Rubin's deep-tech venture studio incubates startups at the intersection of hardware, AI, and advanced systems. Its model of providing engineering infrastructure and capital to founder-led ventures parallels Rearden's incubation style.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers12 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile4 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

Integration6 records

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Feature5 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries8 records

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Rearden

Technology Incubatorrearden.com

Rearden is a private Mountain View-based incubator founded by Steve Perlman in 2000 that develops fundamental technologies and creative works in stealth before releasing them as spin-off companies, with a portfolio spanning cloud gaming (OnLive), motion capture (MOVA), wireless (pCell/Artemis), and visual effects.

Rearden firmographics

Firmographics
Name
Rearden
Legal name
Rearden LLC
Website
https://rearden.com
Company type
Private
Founded year
2000
Operating status
Operating
Headcount range
11–50 employees
Short description
Rearden is a private Mountain View-based incubator founded by Steve Perlman in 2000 that develops fundamental technologies and creative works in stealth before releasing them as spin-off companies, with a portfolio spanning cloud gaming (OnLive), motion capture (MOVA), wireless (pCell/Artemis), and visual effects.
Ownership category
akta.pro rank

Rearden industry classification

Industry
Product category
Technology Incubator
NAICS
Research and Development in the Physical, Engineering, and Life Sciences (54171), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
SIC
Services-Prepackaged Software (7372)
akta.pro primary industry
Virtual Desktop & Application Delivery (VDI/DaaS, Remote Apps) (BPAEAIAC)

Keywords

  • Technology incubator services
  • Innovation incubation
  • Cloud gaming services
  • Motion capture technology
  • Wireless technology R&D

Where Rearden is headquartered

Location

Headquarters

HQ city
San Francisco
HQ country
United States
HQ region
North America

Offices3 records

Markets served

Rearden business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

  1. Incubator Model: Rearden provides management, infrastructure and funding to internal projects until they are ready to be released as subsidiaries or spin-off companies with sustainable business models
  2. Spin-off Companies: OnLive, MOVA, and other companies were spun out from Rearden with their own revenue models including subscription services, hardware sales, and professional services

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Rearden product offering

Product offering

Core offering

Rearden is a privately held incubator that develops fundamental technologies and new art, then spins out mature projects as independent subsidiary companies with their own revenue models. It provides management, infrastructure, and seed funding for internal projects spanning wireless communications (DIDO/pCell), cloud gaming (OnLive), motion capture (MOVA), home entertainment (Moxi), visual effects (IceBlink), video production (Rearden Studios), women's online video (WOA), and diabetes lifestyle solutions (DiABOTS).

Product overview

Rearden is a technology and art innovation incubator founded by Steve Perlman in 2000. The company develops fundamental technologies and creative works, incubating them until ready for market. The portfolio includes OnLive (cloud gaming spun out in 2007), MOVA Contour (Academy Award-winning motion capture technology), Artemis Networks/pCell (revolutionary wireless technology), DiABOTS (diabetes solutions), WOA (women's online content network), Rearden Studios (video production), Rearden Labs (R&D), and IceBlink Studios (visual effects). Projects typically spend years in stealth development before release as subsidiaries or spin-offs.

Differentiator

Problem solved

Functional benefit

Products and services

  • Rearden Incubator Innovation incubator founded in 2000 by Steve Perlman to develop fundamental technologies and new art, then spin out mature projects as independent subsidiary companies with their own revenue models. Houses multiple creative entities and technology entities operating under the Rearden umbrella.
  • OnLive Cloud Gaming Pioneer cloud gaming service delivering real-time interactive console-quality games through the Internet on TVs, PCs, Macs, iPads, iPhones, Android tablets, and OEM devices. Spun out from Rearden in 2007.
  • MOVA Contour Reality Capture First photoreal production motion capture system for facial and body capture, providing capture services to film studios and video game developers. Won Academy Award for Visual Effects for The Curious Case of Benjamin Button (2008) and was nominated in 2011.
  • Artemis Networks / pCell Wireless Breakthrough wireless technology based on DIDO (Distributed-Input Distributed-Output) that delivers full-speed data rate to every mobile device concurrently regardless of user density, enabling effectively unlimited spectrum density.
  • DiABOTS Company developing lifestyle solutions for Type 1 Diabetes, founded by Steve Perlman in 2013 as a Rearden incubator project.
  • WOA (Women of Action Network) Online HDTV destination network for active women, launched by Steve Perlman in 2005-2006 as part of Rearden's content initiatives.
  • Rearden Studios HD video and audio production services including editing for independent films, music videos, and commercial projects. Clients have included Santana and Electronic Arts.
  • Rearden Labs Research and development arm of Rearden that incubates game-changing technologies and seed-funds disruptive startups including OnLive, MOVA, Android, Danger, and Moxi.
  • IceBlink Studios Visual effects and animation studio co-founded with Doug Chiang that contributed art and production design to major films including War of the Worlds, Monster House, and Beowulf. Merged into Image Movers Digital in 2007.

Companies that use Rearden

Customer profile

Named customers12 records

Segments1 record

Ideal customer profiles4 records

Rearden technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Rearden partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered major and core.

  • ViziomajorOEM/ Whitelabel/ Licensing Partner · 4 January 2011OnLive built into Vizio HDTVs, Blu-ray players, tablets and mobile devices as OEM integration.
  • BTmajorChannel Partner/ Reseller/ Distributor · 1 January 2010BT signed rights to offer OnLive games via broadband in the UK, providing distribution partnership.
  • Ice Blink StudioscoreStrategic or Co-development Partner · 1 January 2004Co-founded by Steve Perlman with renowned artist Doug Chiang in 2004. Ice Blink's work includes art/production design for major motion pictures War of the Worlds, Monster House, and Beowulf. Ice Blink became part of Image Movers Digital in 2007.
  • Moxi DigitalcoreStrategic or Co-development Partner · 1 January 2000Moxi Digital was co-founded by Steve Perlman in 2000, focused on revolutionizing home entertainment with Moxi Media Center. Moxi later merged with another company in 2002 and its technology was deployed by Comcast, Time Warner, Charter and Adelphia cable TV networks.

Scale indicators3 records

Recent moves11 records

Expansion highlights5 records

Rearden competitors and assessment

Company assessment

Broad incumbents

  • SRI International: SRI is a major nonprofit R&D institute that has produced foundational technologies (Siri, HDTV, surgical robotics) and spun them out commercially — comparable to Rearden as a research-driven entity that translates breakthrough science into commercial entities.
  • NVIDIA (GeForce NOW): GeForce NOW is the incumbent cloud gaming platform that emerged in the category OnLive pioneered. As the dominant survivor in OnLive's space, it is the most material commercial comparison for Rearden's cloud-gaming legacy.
  • PARC (Xerox): PARC is an iconic research lab that pioneered laser printing, the graphical user interface, and Ethernet before being spun out of Xerox. It represents a scaled, institutionalized version of Rearden's model of fundamental technology incubation.
  • Microsoft Research: Microsoft Research is one of the world's largest industrial research organizations producing fundamental advances in systems, AI, and networking — a scaled institutional analog to Rearden Labs' R&D arm.
  • Amazon Lab126: Amazon's internal hardware R&D lab built Kindle, Echo, Fire, and Ring. While inside a much larger parent, Lab126 is a clear analog to Rearden Studios / Rearden Labs as an in-house invention engine that ships consumer hardware innovations.
  • Bell Labs: Nokia Bell Labs is the archetypal industrial R&D lab credited with foundational inventions in transistors, UNIX, and cellular systems — comparable to Rearden as a place where fundamental wireless and computing breakthroughs are produced and licensed.

Direct peers

  • Alphabet X (formerly Google X): Alphabet's moonshot factory develops radical breakthrough technologies (e.g., Waymo, Loon, Wing) before spinning them into standalone businesses — sharing Rearden's stealth-to-spin-off DNA and willingness to incubate decade-long fundamental-tech bets.
  • Idealab: Founded by Bill Gross, Idealab is one of the longest-running technology and business incubators in the US, creating and spinning out companies much like Rearden — making it the closest direct analog to Rearden's incubation model.
  • Playground Global: Andy Rubin's deep-tech venture studio incubates startups at the intersection of hardware, AI, and advanced systems. Its model of providing engineering infrastructure and capital to founder-led ventures parallels Rearden's incubation style.

Others

  • Skunk Works (Lockheed Martin): Lockheed's Skunk Works is a small, elite R&D unit chartered to develop breakthrough technologies in stealth — sharing Rearden's culture of small, high-leverage teams producing category-defining inventions over long stealth development cycles.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Rearden social profiles

Digital presence

Rearden financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Rearden leadership team

Management profile

Number of profiles

Profiles1 record

Rearden subsidiaries and ownership

Company hierarchy

Subsidiaries8 records

Rearden funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Rearden M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rearden

What does Rearden do?

Rearden is a privately held incubator that develops fundamental technologies and new art, then spins out mature projects as independent subsidiary companies with their own revenue models. It provides management, infrastructure, and seed funding for internal projects spanning wireless communications (DIDO/pCell), cloud gaming (OnLive), motion capture (MOVA), home entertainment (Moxi), visual effects (IceBlink), video production (Rearden Studios), women's online video (WOA), and diabetes lifestyle solutions (DiABOTS).

Is Rearden a public or private company?

Rearden is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Rearden founded?

Rearden was founded in 2000. It employs 11 to 50 people.

Where is Rearden based?

Rearden is headquartered in San Francisco, United States, in the North America region.

How does Rearden make money?

Two revenue lines are on record. Incubator Model is the primary driver. The others are spin-off Companies.

Who are Rearden's main competitors?

Broad incumbents on record are SRI International, NVIDIA (GeForce NOW), PARC (Xerox), Microsoft Research, Amazon Lab126 and Bell Labs. Direct peers are Alphabet X (formerly Google X), Idealab and Playground Global. Skunk Works (Lockheed Martin) is listed as an others.

Does Rearden have an API?

No public API is recorded for Rearden.

What industry is Rearden in?

Rearden's product category is Technology Incubator. Its primary akta.pro industry code is BPAEAIAC, Virtual Desktop & Application Delivery (VDI/DaaS, Remote Apps). Its NAICS code is 54171 and its SIC code is 7372.

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