What AbZ-Pharma GmbH does

AbZ-Pharma GmbH is a German generic pharmaceutical company headquartered in Ulm (Graf-Arco-Straße 3, D-89079 Ulm), operating as a wholly-owned subsidiary of Teva Pharmaceutical Industries via Teva GmbH Germany. The company is positioned as one of the lowest-priced providers in the German generic drug sector (Generikabranche), differentiated by a direct-marketing model without an outside sales force (ohne Außendienst), passing structural cost savings to customers through lower pharmacy pricing. Its brand identity centers on distinctive pink packaging and the slogan "Pink ist preiswert" (Pink is affordable).

The company's product portfolio spans generic medications across at least eight therapeutic categories — allergy (Cetirizin AbZ, Levoceti-AbZ), pain and inflammation (Ibuprofen, Diclofenac, Paracetamol), cardiovascular (ASS-AbZ), digestive health (Lactulose, Macrogol, Loperamid), cognitive health (Ginkgo AbZ), respiratory (Ambroxol, Xylomet), dermatology (Aciclovir, Terbinafin, Heparin Salbe), and vitamins/minerals (Iron, Folic Acid) — delivered as tablets, capsules, syrups, creams, and nasal sprays in both prescription (Rx) and OTC formats. Manufacturing is performed by affiliated Teva facilities (TEVA Pharmaceutical Works, Hungary) and contract manufacturers including Merckle GmbH (Blaubeuren) and Dragenopharm Apotheker Püschl GmbH (Tittmoning).

Commercially, AbZ-Pharma operates a B2B2C model supplying German pharmacies directly while reaching end consumers through shelf recognition and an educational ecosystem including a DocCheck-authenticated Fachkreise portal for healthcare professionals, a PTA-targeted Infotainment platform with drug interaction checking, and explainer video content. Regulatory compliance includes securPharm serialization (implemented February 2019 under the EU Falsified Medicines Directive), ongoing product information revisions through 2025, and adherence to the Heilmittelwerbegesetz (HWG). The company shares its Ulm headquarters with sibling entities ratiopharm GmbH and Teva GmbH, indicating a consolidated Teva Group Germany operational footprint. No independent revenue, headcount, or growth metrics are publicly disclosed.

Name

AbZ-Pharma GmbH

Legal name

AbZ-Pharma GmbH

Website

https://abz.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

AbZ-Pharma GmbH is a German generic pharmaceutical company and Teva Group subsidiary that supplies low-cost generic medications (Rx and OTC) directly to German pharmacies across allergy, pain, cardiovascular, and other therapeutic categories, without an outside sales force.

Ownership category

akta.pro rank

Product category

Generic Pharmaceuticals

NAICS

Pharmaceutical Preparation Manufacturing (325412)

SIC

Pharmaceutical Preparations (2834)

akta.pro primary industry

Small-Molecule Generics (Branded/Unbranded) (HLAIABAA)

Keywords

• Generic pharmaceuticals
• Over-the-counter medications
• Prescription generics
• Pharmacy distribution
• Affordable medicines

Headquarters

HQ city

Ulm

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Generic Pharmaceutical Sales: AbZ-Pharma generates revenue through the sale of generic medications to pharmacies across Germany. As one of the most affordable providers in the generic drug industry, the company operates on a direct-to-pharmacy model without external sales representatives, passing cost savings directly to customers through competitive pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

AbZ-Pharma GmbH manufactures and distributes a broad portfolio of low-cost generic medicines — both prescription-only pharmaceuticals and over-the-counter (OTC) products — in multiple dosage forms including tablets, capsules, syrups, creams, and nasal sprays. The company sells these generics directly to pharmacies across Germany via wholesalers, without operating its own field sales force.

Differentiator

Problem solved

Functional benefit

Products and services

• AbZ-Pharma generic medicines portfolio (prescription and OTC) AbZ-Pharma's broad portfolio of low-cost generic medications — both prescription-only pharmaceuticals and over-the-counter (OTC) products — sold under the pink "AbZ" brand, formulated as tablets, capsules, syrups, creams, and nasal sprays, intended for distribution to pharmacies across Germany.
• Cetirizin AbZ 10 mg Filmtabletten Generic cetirizine 10 mg film-coated tablets marketed under the "AbZ" brand for allergy symptom relief; supplied to pharmacies as a substitute for branded cetirizine.
• Levoceti-AbZ 5 mg Filmtabletten Generic levocetirizine 5 mg film-coated tablets marketed under the "AbZ" brand for allergy symptom relief; supplied to pharmacies.
• Ginkgo AbZ Filmtabletten (40 / 80 / 120 / 240 mg) Generic ginkgo biloba film-coated tablets available in 40, 80, 120, and 240 mg strengths, marketed under the "AbZ" brand for OTC pharmacy sale.
• Ibuprofen AbZ Filmtabletten und Sirup Generic ibuprofen film-coated tablets and syrup marketed under the "AbZ" brand for pain and fever relief; supplied to pharmacies in tablet and oral solution forms.
• Aciclovir AbZ Lippenherpescreme Generic aciclovir cold-sore cream marketed under the "AbZ" brand for OTC sale in pharmacies, intended for topical treatment of herpes labialis (cold sores).
• Ambroxol AbZ Hustensaft Generic ambroxol cough syrup marketed under the "AbZ" brand as an OTC expectorant sold through pharmacies.
• ASS-AbZ 100 mg TAH Tabletten Generic low-dose acetylsalicylic acid 100 mg tablets marketed under the "AbZ" brand as a low-cost antiplatelet substitute.
• Eisentabletten AbZ 100 mg Filmtabletten / 50 mg Filmtabletten Generic iron supplement film-coated tablets marketed under the "AbZ" brand in 50 mg and 100 mg strengths for OTC pharmacy sale.
• Folsäure AbZ 5 mg Tabletten Generic folic-acid 5 mg tablets marketed under the "AbZ" brand for folate supplementation, sold through pharmacies.
• Lactulose AbZ 66,7 g / 100 ml Sirup Generic lactulose syrup marketed under the "AbZ" brand as an OTC laxative for constipation.
• Macrogol AbZ Generic macrogol-based laxative marketed under the "AbZ" brand as an OTC bowel-cleansing preparation for constipation.
• Paracetamol AbZ 500 mg Tabletten Generic paracetamol 500 mg tablets marketed under the "AbZ" brand as a low-cost analgesic/antipyretic substitute.
• Terbinafin AbZ 10 mg / g Creme Generic terbinafine 10 mg/g cream marketed under the "AbZ" brand as a topical antifungal for skin infections.
• Diclofenac Schmerzgel AbZ Generic diclofenac pain gel marketed under the "AbZ" brand as an OTC topical NSAID for musculoskeletal pain.
• Fachkreise portal (healthcare-professional information service) Online portal (DocCheck-gated) providing approved product and prescribing information for physicians, pharmacists, and other healthcare professionals in Germany.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Six partnerships are on record, tiered core, minor and supporting.

• Teva GroupcoreOthersAbZ-Pharma is a subsidiary of Teva GmbH and part of the global Teva Group, one of the world's largest generic pharmaceutical companies. The company shares its Ulm headquarters with ratiopharm GmbH and Teva GmbH. Teva GmbH, ratiopharm GmbH, and AbZ-Pharma GmbH all operate under the unified Teva Group in Germany.
• Pro GenerikaminorOthersAbZ-Pharma is a member of Pro Generika, the industry association for generic pharmaceutical companies in Germany. The membership demonstrates commitment to the generic pharmaceutical sector and industry representation.
• DocCheck Medical Services GmbHsupportingTechnology or IntegrationAbZ-Pharma uses DocCheck authentication for its Fachkreise (professional circles) portal. Healthcare professionals must verify their professional status through DocCheck to access prescription drug information, in compliance with German Heilmittelwerbegesetz regulations.
• Dragenopharm Apotheker Püschl GmbHsupportingOthersDragenopharm Apotheker Püschl GmbH (Göllstraße 1, 84529 Tittmoning) is listed as a manufacturer for certain AbZ products including Ginkgo AbZ film-coated tablets, alongside Merckle GmbH.
• Merckle GmbHsupportingOthersMerckle GmbH (Ludwig-Merckle-Str. 3, 89143 Blaubeuren) is listed as a manufacturer for certain AbZ products including Ginkgo AbZ film-coated tablets, alongside Dragenopharm Apotheker Püschl GmbH.
• TEVA Pharmaceutical Works Private Limited CompanysupportingOthersTEVA Pharmaceutical Works Private Limited Company (Teva Gyógyszergyár Zrt., Pallagi út 13, 4042 Debrecen, Hungary) is listed as the manufacturer for certain AbZ products including Levoceti-AbZ 5mg film-coated tablets.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• ratiopharm GmbH: Sister company under Teva Group Germany, also headquartered at the same Ulm address. Operates a comparable direct-to-pharmacy generic model with a broader and more consumer-facing brand, making it the closest direct competitor in the German generic space.
• Hexal AG: One of Germany's largest generic pharmaceutical companies, owned by Sandoz (Novartis). Competes head-to-head with AbZ in virtually every therapeutic area AbZ serves, including allergy, pain, cardiovascular, and OTC generics, distributed through the same German pharmacy channel.
• 1A Pharma GmbH: German generic subsidiary of Sandoz, positioned as a discount/value generic brand analogous to AbZ-Pharma. Targets the same price-sensitive pharmacy channel and end-consumer OTC segment with a similarly broad small-molecule generic portfolio.
• ALIUD Pharma GmbH: German discount generic manufacturer (acquired by Teva/Stada lineage). Operates an almost identical low-cost, direct-to-pharmacy model with a comparable portfolio of small-molecule generics, making it one of AbZ's closest direct value-brand competitors.
• Stada Arzneimittel AG: Major German-headquartered generic and specialty pharmaceutical company. Competes with AbZ across German retail pharmacy generics while also having biosimilar, specialty, and consumer health exposure, providing a benchmark for both competitive overlap and diversification pathways.
• Zentiva: European-focused generic pharmaceutical company with significant German presence (formerly Winthrop/Sanofi generics). Targets the same pharmacy distribution channel with a comparable small-molecule generic portfolio, including brands like Winthrop Arzneimittel.
• betapharm Arzneimittel GmbH: German discount generic manufacturer (now part of Stada group) with a comparable low-price, broad-portfolio strategy. Directly competes with AbZ in the German value generic segment across similar therapeutic categories.

Emerging players

• Aurobindo Pharma Deutschland: German arm of Indian generic giant Aurobindo Pharma, which has been rapidly expanding in the German retail generic market through acquisitions. Competes on price with AbZ-Pharma across a broad small-molecule generic portfolio and is intensifying value-brand competition in Germany.

Broad incumbents

• Sandoz: Global generic and biosimilar division of Novartis with a substantial German footprint (Hexal, 1A Pharma). Broader portfolio including biosimilars and specialty generics, serving as both a direct competitor to AbZ and a benchmark for the global parent-of-competitor scale AbZ accesses through Teva.
• Teva Pharmaceutical Industries: Direct parent company of AbZ-Pharma and the world's largest generic pharmaceutical manufacturer. Provides AbZ with global scale, manufacturing capacity, and portfolio breadth, while also representing the strategic, capital, and reputational framework within which AbZ operates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PTAvonAbZ
• LinkedInlinkedin.com/company/abz-pharma-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AbZ-Pharma GmbH