What Crosspoint does

Crosspoint is a Denver-based (Lakewood, Colorado) full-service video production group, founded in 1987 by attorney Norton Frickey, that operates as an integrated production, post-production, stage rental, and broadcast distribution house. Its core offering spans pre-production services (scripting, casting, budgeting, translations), on-stage and on-location shooting (including a 900 sqft green screen sound stage with white cyc, KinoFlo lighting, and full grip), and post-production across five editing suites equipped with AVID DS, AVID Media Composer, Final Cut Pro, After Effects, Cinema 4D, Pro Tools audio, and a Filmlight Baselight ONE color grading system. The company also operates a video distribution and legacy-format conversion service (HD Cam, Digi-Beta, Beta SP, VHS, DVD, 1-inch, reel-to-reel) plus commercial distribution to broadcast stations.

The firm monetizes via professional services engagements on a quote-based, project-by-project model, with multi-year contracts noted at the high end, selling to enterprise customers. The customer base is horizontally diversified across financial services (Western Union, MoneyGram), legal services (Network Affiliates as sole production partner, Stark & Stark), government (Colorado Lottery), healthcare (Denver Health Medical Plan, Rocky Mountain Health Plans), consumer brands (Boston Market, Celestial Seasonings, 20/20 Institute), and nonprofits (Focus on the Family, including the Tim Tebow Super Bowl commercial). Distribution is direct via phone, email, and website contact forms, with agency referrals as a secondary channel.

Operationally, Crosspoint is a privately held, founder-origin business with no disclosed institutional investment, no parent company, and no M&A history. Leadership is a small named group — Founder Norton Frickey, General Manager Kim Croy, VP of Production Jeff Feierstein (since 2001), and Sr. Producer/Sr. Copywriter Megan Shuler (since 2011) — driving a regional, Colorado-centric operating footprint. Headcount is reported as 1-10 (likely understated relative to operating scale), and the firm cites 24,926 finished projects, 1,207 clients, 31+ years in business, and 23 awards as its primary credibility signals.

Name

Crosspoint

Legal name

Crosspoint

Website

https://crosspoint.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

Crosspoint is a Denver-based, full-service video production company founded in 1987, providing scripting, shooting, post-production, sound stage rental, and broadcast distribution for enterprise clients across financial, legal, healthcare, government, and consumer sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

Lakewood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Video Production Services: Full-service video production from concept to delivery including scripting, on-stage and on-location shooting, webcasting, editing, color, sound, and graphics
2. Stage Rental: Rental of 900 sqft sound stage with green screen, lighting packages, grip equipment, and green room facilities
3. Video Distribution and Delivery: File conversion services (HD Cam, Digi-Beta, Beta SP, VHS, DVD, 1" and reel-to-reel) and commercial distribution to broadcast stations

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Crosspoint is a full-service video production and post-production house offering end-to-end video creation from concept through delivery. Service lines include Production Services (scripting, on-stage and on-location shooting, webcasting, editing, color grading, sound design, graphics), Stage Rental (a 900 sqft green screen sound stage with lighting, grip, and green room), and Video Distribution and Delivery (legacy tape-to-digital file conversion and broadcast station delivery).

Product overview

Crosspoint is a Denver-based, full-service video production company offering three integrated service areas: Production Services (pre-production, on-location/sound stage production, and post-production with editing, color grading, sound, and graphics), Stage Rental (900 sqft green screen sound stage with professional lighting and grip equipment), and Video Distribution/Delivery (file conversion and broadcast distribution). The company operates 5 editing suites with Baselight color grading, AVID DS, and various graphics/animation tools to deliver projects from concept to final digital delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Production Services Full-service video production spanning pre-production (scripting, translations, casting, budgeting), production (on-location and sound stage shooting, webcasting), and post-production (editing, color grading, sound design, graphics, 3D/motion graphics). Targeted at mid-to-large enterprises, law firms, healthcare organizations, and advertising agencies needing broadcast-quality corporate, commercial, and testimonial video.
• Stage Rental Rental of a 900 sqft state-of-the-art green screen sound stage (28' x 32') equipped with a white cyc, green cove, KinoFlo lighting packages, full grip equipment, and a green room with makeup area. Available to in-house production teams, agencies, and outside producers needing a turnkey studio environment.
• Video Distribution and Delivery File conversion from legacy formats (HD Cam, Digi-Beta, Beta SP, VHS, DVD, 1-inch, and reel-to-reel) plus commercial distribution to broadcast stations. For clients that need to digitize legacy masters or deliver finished spots to broadcast outlets.
• Post-Production Suite Full in-house post-production facility encompassing five editing suites with top-of-line graphics technology, a Baselight color grading system, AVID DS, AVID Media Composer, Final Cut Pro, After Effects, Cinema 4D, and 3D/motion graphics capabilities, plus a full-service audio suite. Used for editing, color correction, sound design, motion graphics, and final mastering of client projects.
• HD Camera Packages Rental packages of HD-capable cameras, grip trucks, teleprompters, and various production equipment. Available alongside stage rental and production services for clients needing flexible equipment rental without owning their own production gear.

Quantifiable outcome

• 24,926 finished projects completed
• +1 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Team Cineverse: Denver-based full-service commercial video production company with editing, sound, and motion graphics capabilities. Closely comparable to Crosspoint in geographic market, service scope, and target customer segments including corporate and broadcast clients.
• Blend Studios: Colorado-based video production and post-production studio offering commercial, corporate, and broadcast work. Directly comparable to Crosspoint as a regional full-service production competitor in the same metro area.
• Levitate Media: Denver video production company serving corporate, broadcast, and agency clients with end-to-end production and post services. Comparable in size, geography, and service offering to Crosspoint.
• Harvest Films: Independent commercial and branded content production company with in-house editorial and post-production. Comparable to Crosspoint in commercial/broadcast production focus and project-based services model.
• HeLo Studios: Colorado-based video production and animation studio serving corporate and agency clients. Comparable to Crosspoint in regional market position, B2B commercial focus, and integrated production and post-production service offering.

Broad incumbents

• Optimist: Global commercial production company producing broadcast, digital, and brand films for major advertisers. Comparable to Crosspoint's commercial and broadcast work but operates at significantly larger scale and broader geographic footprint.
• Tool of North America: Commercial production and post-production company serving agencies and brands with TV commercials and digital content. Directly comparable in service category and customer base, though operating at larger scale than Crosspoint.
• Radical Media: Globally recognized production company spanning commercials, branded content, documentaries, and digital. Comparable commercial and brand film capabilities to Crosspoint, but with substantially broader portfolio, scale, and geographic reach.
• Pulse Films: Global production company producing commercials, music videos, and branded content for major brands. Comparable in commercial production capability to Crosspoint but with broader international footprint and larger production scale.
• RSA Films: Ridley Scott's global commercial production company producing high-profile advertising and brand content. Comparable commercial advertising production focus to Crosspoint, though operating at the premium end of the market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/crosspoint_2

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crosspoint