What GenDEPOT does

GenDEPOT is a privately-held, Texas-based (Barker/Baker, TX) supplier of biological research reagents for life-science laboratories. Its catalog of 575+ SKUs spans cell and tissue culture products, PCR/RT-PCR reagents, DNA/RNA purification kits, protein electrophoresis and western blotting reagents, protein isolation and purification tools, immunoprecipitation reagents, biochemicals, enzymes, and ELISA/cell-based assay kits. The company has built a portfolio of branded product lines — including Xpert (inhibitor cocktails, protein markers), amfiSure/amfiRivert/amfiEco (PCR master mixes and reverse transcriptase reagents), PURY (nucleic acid purification), FBS Opti-Gold (performance-enhanced fetal bovine serum), and West-Q/West-EZier (western blot detection and blocking) — that target pain points such as lot-to-lot variation in sera, protease/phosphatase-mediated protein degradation, and the need for ready-to-use, EDTA-free formulations compatible with downstream assays.

The company's core technology is formulation- and protocol-centric rather than discovery-oriented: proprietary inhibitor cocktails (Xpert) cover a broader protease/phosphatase spectrum than standard EDTA-free competitors, FBS Opti-Gold reduces lot-to-lot variation through optimized US-origin sera with defined supplements, and the amfiSure PCR master mix series is engineered for ready-to-use performance across standard, GC-rich, colony, and multiplex PCR (templates up to 9kb). PURY RNA Plus uses a chaotropic lysis buffer paired with gDNA removal columns to eliminate DNase digestion steps. No patents, proprietary AI/ML models, or discovery platforms are disclosed.

GenDEPOT monetizes through a direct-to-consumer e-commerce model (Shopify storefront at gendepot.com) with unit pricing ranging from roughly $6 (e.g., DMEM 500ml) to $1,600+ (large-volume Xpert inhibitor packs) and volume discounts on bulk orders. A network of international distributors extends reach beyond the US. Demand is stimulated via monthly promotional sales (10–40% off select SKUs), newsletter signups offering a 10% first-order discount, and a custom-order service. The customer base is horizontal and fragmented: academic and industrial life-science researchers, biotech/pharma labs, and academic institutions, with no named enterprise customers or disclosed revenue.

Name

GenDEPOT

Legal name

GenDEPOT

Website

https://gendepot.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

GenDEPOT is a privately-held Texas-based supplier of 575+ biological research reagents — cell culture media, PCR/RT-PCR kits, western blot reagents, and nucleic acid purification products — sold direct-to-consumer via Shopify and through international distributors to academic and biotech researchers.

Ownership category

akta.pro rank

Headquarters

HQ city

Barker

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Research Reagent Sales: One-time transaction sales of biological research products including cell culture reagents, PCR/RT-PCR reagents, western blotting reagents, protein analysis products, and biochemicals. Revenue generated through direct e-commerce sales and international distributor channels with volume-based pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

GenDEPOT manufactures and supplies a catalog of biological research products including cell/tissue culture media and sera, PCR/RT-PCR master mixes, western blotting reagents, protein electrophoresis reagents, DNA/RNA purification kits, immunoprecipitation reagents, and biochemicals. The company offers 575+ catalog items sold primarily through its own Shopify e-commerce storefront, with proprietary product lines under the Xpert, amfiSure, amfiRivert, amfiEco, PURY, FBS Opti-Gold, West-Q, iVDye, and Prosi sub-brands.

Product overview

GenDEPOT is a leading biotech company offering a comprehensive portfolio of biological research products for life science research. The product line centers around key reagent categories: Cell/Tissue Culture products (including specialized media like DMEM, RPMI-1640, MCDB 131, and supplements such as FBS Opti-Gold, Neuron Supplement B27), PCR/RT-PCR Reagents (featuring amfiSure PCR Master Mixes, amfiRivert cDNA Synthesis kits), Protein Electrophoresis and Western Blotting Reagents (including Xpert Prestained Protein Markers, blocking buffers, ECL solutions), DNA/RNA Purification products (PURY RNA Plus kits), and Protein Isolation & Purification reagents (including Xpert Protease/Phosphatase Inhibitor Cocktails, cell lysis buffers). The company pioneered production of reagents specifically designed for electrophoresis, and offers products across 575+ catalog items organized into categories like Cell Culture, DNA Electrophoresis, PCR/RT-PCR, Protein Electrophoresis, Western Blotting, and IP reagents.

Differentiator

Problem solved

Functional benefit

Brands

• Xpert: Product brand for protein markers and inhibitor cocktails
• amfiSure
• amfiRivert
• amfiEco
• FBS Opti-Gold
• PURY
• West-Q
• West-EZier
• iVDye
• Prosi

Quantifiable outcome

• Broad-spectrum protease inhibition covering 4 protease classes (serine, cysteine, aspartic, metalloprotease) compared to 2 classes with standard EDTA-free cocktails
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• International DistributorscoreChannel Partner/ Reseller/ DistributorGenDEPOT partners with international distributors to reach customers outside the United States. The company maintains a webpage listing international distributors at /pages/international-distributors for customers to find their nearest local distributor.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Thermo Fisher Scientific: Global life-sciences giant offering cell culture media, FBS, PCR reagents, western blot kits, and ELISA products through Gibco, Invitrogen, and Thermo Scientific brands. Direct overlap with GenDEPOT's catalog across nearly every product category, but at vastly greater scale and breadth.
• Merck KGaA (Sigma-Aldrich): Operates the Sigma-Aldrich, MilliporeSigma, and Supelco brands covering buffers, reagents, cell culture media, PCR enzymes, and western blot consumables. The benchmark broad-line life-science reagent supplier against which GenDEPOT competes on catalog breadth and pricing.
• Bio-Rad Laboratories: Major supplier of protein electrophoresis reagents, western blot detection systems, PCR reagents (via the SsoAdvanced line), and protein purification consumables. Directly comparable to GenDEPOT's protein electrophoresis, western blotting, and PCR/RT-PCR categories.

Direct peers

• New England Biolabs: Niche-focused molecular biology reagent maker specializing in enzymes (polymerases, ligases, nucleases), PCR/RT-PCR master mixes (Q5, Luna), and nucleic acid purification kits. Overlaps directly with GenDEPOT's amfiSure, amfiEco, amfiRivert, and PURY lines.
• Cell Signaling Technology: Specialist in antibodies, ELISA kits, western blot reagents, and cell signaling pathway tools. Highly comparable to GenDEPOT's western blotting, IP, and protein assay reagent categories, with similar focus on researcher end-users.
• Promega Corporation: Privately held supplier of molecular biology and cell biology reagents including PCR, cloning, protein analysis, and cell-based assay kits. Closely comparable scale and product mix to GenDEPOT across PCR/RT-PCR and protein analysis categories.
• Cayman Chemical: Mid-sized reagent supplier offering biochemicals, assay kits, ELISA kits, antibodies, and proteins for life science research. Comparable to GenDEPOT as a focused, mid-size reagent brand competing with broader incumbents on specialist SKUs.
• Rockland Immunochemicals: Privately held manufacturer of antibodies, ELISA kits, western blot reagents, and buffers. Closely comparable business model to GenDEPOT as a smaller, focused reagent brand serving academic and industrial life-science researchers.
• Abcam: Global antibody and reagent supplier (now part of Danaher) with a heavy e-commerce catalog across ELISA kits, western blot reagents, and cell-based assays. Directly comparable to GenDEPOT's antibody, ELISA, and protein analysis offerings via DTC online ordering.
• Tocris Bioscience: Specialist supplier of biochemical reagents, inhibitors, antibodies, and assay kits for life science research, distributed globally by Bio-Techne. Comparable niche positioning and product overlap to GenDEPOT's Xpert inhibitor cocktails and broader reagent catalog.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gendepot-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GenDEPOT