Murex Dive
Murex Dive Resorts operates three family-owned dive resorts in North Sulawesi, Indonesia, offering scuba diving, snorkeling, PADI courses, and multi-destination packages across the Coral Triangle to international recreational divers and families.
- Company typePrivate
- Founded1988
- HeadquartersManado, Indonesia
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Murex Dive does
Murex Dive Resorts is a privately held, family-owned dive resort operator headquartered in Manado, North Sulawesi, Indonesia, founded in 1988 by Dr. Hansie Batuna and Ineke Batuna. The company operates three resort properties — Murex Manado Resort, Murex Bangka Resort, and Lembeh Resort — connected by boat transfers in the Coral Triangle, providing access to over 150 dive sites including the Bunaken Marine Park. Its flagship commercial product is the 'Passport to Paradise' multi-destination package that combines accommodation, meals, and diving across all three resorts in one trip.
The company sells a portfolio of dive and hospitality services: resort accommodation in Deluxe Cottages, Premium Deluxe Cottages, and Oceanfront Bungalows; PADI certification courses; guided diving, snorkeling, and freediving experiences operated through a fleet of seven dive boats; ancillary land tours, spa services, and Ocean Gardener marine conservation courses; and a structured hospitality and diving internship program in partnership with Child Aid Papua. Pricing is per person per night, ranging from approximately $95–$162 depending on property and season, with both USD and Euro rate sheets published. Go-to-market is direct-to-consumer via a multi-language website, email reservations, and content marketing across English, German, French, and Dutch language sites, with no third-party OTA or reseller channels referenced.
Following the death of founder Dr. Hansie Batuna in 2014, the company transitioned to second-generation family management, and in April 2025 added Chris and Jade Harvey — experienced operators from Raja Ampat — to the management team with a focus on digital engagement and guest experience. Murex has no disclosed external institutional investors, no disclosed funding rounds, and no publicly available revenue figures, operating as a self-funded family business that celebrated 38 years of operation in 2026.
Murex Dive firmographics
Firmographics- Name
- Murex Dive
- Legal name
- Murex Resorts
- Website
- https://murexresorts.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Murex Dive Resorts operates three family-owned dive resorts in North Sulawesi, Indonesia, offering scuba diving, snorkeling, PADI courses, and multi-destination packages across the Coral Triangle to international recreational divers and families.
- Ownership category
- akta.pro rank
Murex Dive industry classification
Industry- Product category
- Dive Resort and Hospitality
- NAICS
- Scenic and Sightseeing Transportation, Water (48721), Tour Operators (56152)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Scuba Diving & Freediving Centers (Training, Guided Dives) (THAAAKAD)
- akta.pro secondary industries
- Diving Experiences (Scuba Dives, Dive Trips, PADI/SSI Courses) (THAJAJAD), Snorkeling Tours & Reef Experiences (THAJAJAE), Dive & Snorkel Guides / Dive Masters (Boat-Based & Shore-Based) (THAAALAC)
Keywords
Where Murex Dive is headquartered
LocationHeadquarters
- HQ city
- Manado
- HQ country
- Indonesia
- HQ region
- Asia
Offices2 records
Markets served
Murex Dive business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Resort Accommodation: All-inclusive resort stays at Murex Manado and Murex Bangka properties, with pricing per person per night. Accommodation options include Deluxe Cottages, Premium Deluxe Cottages, and Oceanfront Bungalows.
- Diving Services: Scuba diving services including guided dives, dive courses (PADI), equipment rental, and boat transfers between dive sites. Night dives and specialized diving experiences are also offered.
- Passport to Paradise Packages: Multi-resort vacation packages combining accommodation and diving across three destinations (Manado/Bunaken, Bangka, and Lembeh) in one trip with boat transfers.
- Land Tours and Excursions: Land-based tours including Minahasa Highland tours, Tangkoko Nature Reserve, white water rafting, cooking classes, and spa services.
- Internship Program: Hospitality and diving internship placements providing accommodation, meals, and diving in exchange for intern contributions. Available to students and career changers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Murex Manado Resort - Deluxe and Premium Deluxe Cottages |
| Subscription | Multi-year contract | Murex Bangka Resort - Oceanfront and Hillside Cottages |
| Subscription | Multi-year contract | Manado Resort Euro Pricing |
| Subscription | Multi-year contract | Bangka Resort Euro Pricing |
| Subscription | Multi-year contract | Lembeh Resort Euro Pricing |
| Subscription | Multi-year contract | French Market Pricing - Manado |
| Subscription | Multi-year contract | French Market Pricing - Bangka |
| Subscription | Multi-year contract | French Market Pricing - Lembeh |
| Subscription | Multi-year contract | Dutch Market Pricing - Manado |
| Subscription | Multi-year contract | Dutch Market Pricing - Bangka |
| Subscription | Multi-year contract | Dutch Market Pricing - Lembeh |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Murex Dive product offering
Product offeringCore offering
Murex Dive Resorts operates scuba diving resort destinations in North Sulawesi, Indonesia, providing accommodation, PADI certification courses, guided diving, snorkeling, and the multi-destination "Passport to Paradise" package that combines three resort locations. The company sells all-inclusive resort stays, dive services, equipment rental, and boat transfers to certified divers, snorkelers, and families visiting the Coral Triangle.
Product overview
Murex Dive Resorts operates a portfolio of dive resorts in North Sulawesi, Indonesia, consisting of two owned properties (Murex Manado Resort and Murex Bangka Resort) plus associated Lembeh Resort partnerships. The core offering centers on scuba diving and snorkeling experiences in the Coral Triangle, featuring the flagship 'Passport to Paradise' multi-destination package that connects three distinct dive locations. Supporting offerings include PADI certification courses, Ocean Gardener conservation courses, snorkeling tours, freediving, land tours, spa services, and an internship program. The company operates a fleet of 7 dive boats and provides comprehensive dive services including equipment handling and underwater photography support.
Differentiator
Problem solved
Functional benefit
Products and services
- Murex Manado Resort Beachfront dive resort in North Sulawesi offering Deluxe and Premium Deluxe Cottages, swimming pool, seafront dining, and direct access to Bunaken Marine Park diving and house reef diving in Manado Bay. Serves recreational divers, snorkelers, and families visiting the Coral Triangle.
- Murex Bangka Resort Tropical island resort on a palm-fringed white sand beach offering Deluxe Hillside and Oceanfront Cottages. Features pristine diving with house reef access, soft coral formations, and 38 solar panels for eco-friendly power. Serves divers and beach leisure travelers.
- Lembeh Resort Dive resort destination offering muck diving experiences with access to rare macro marine life including nudibranchs and critters. Awarded Dive Operator of the Year at ADEX Blue Green 360 Awards 2019.
- Passport to Paradise Multi-destination diving vacation package allowing guests to explore three distinct locations (Manado/Bunaken, Bangka, and Lembeh) with access to over 150 dive sites. Includes accommodation, meals, diving, and boat transfers between the three resort destinations in a single trip.
- PADI Courses Professional Association of Diving Instructors (PADI) certification courses including Open Water Diver, Advanced Open Water, and various specialty courses taught by experienced instructors. Available to resort guests and aspiring divers.
- Ocean Gardener Courses Marine conservation-focused diving courses centered on coral reef restoration and ocean ecosystem education, available to guests interested in reef conservation.
- Snorkeling Experiences Guided snorkeling tours across Bunaken Marine Park, Manado Bay, and Bangka Island house reef, suitable for all skill levels with professional guides. Serves non-divers, families with children, and beginners.
- Freediving Freediving experiences and training for breath-hold diving enthusiasts in the rich waters of North Sulawesi, available at resort destinations.
- Land Tours Cultural and nature excursions including Minahasa Highlands tours, Tangkoko Nature Reserve wildlife viewing, volcanic treks, village tours, cooking classes, and white water rafting. Offered to resort guests and non-diving companions.
- Spa Services Relaxation and wellness treatments including massages, manicures, and pedicures offered at resort spas in natural settings, available to resort guests.
- Hospitality and Diving Internship Program Structured internship program offering hands-on experience in diving and hospitality operations at dive resorts, with accommodation, meals, and diving included for placements up to two months. Available to students and career changers.
Quantifiable outcome
- 70%+ of Indo-Western Pacific fish species found in Bunaken Marine Park
- +2 more outcomes
Companies that use Murex Dive
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Murex Dive technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Murex Dive partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Child Aid PapuaminorMurex Resorts partners with Child Aid Papua to empower students through hospitality internship programs. Students like Natan and Sintike gain hospitality skills, confidence, and cultural growth in a supportive environment at the resort.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Murex Dive competitors and assessment
Company assessmentBroad incumbents
- Aggressor Adventures: Large global liveaboard and dive travel operator with multiple vessels and itineraries worldwide, including Indonesia. Represents the scaled, multi-region alternative to Murex's resort-and-dive model and competes for the same global dive traveler wallet.
- PADI Travel: Global dive travel marketplace run by the PADI organization (whose courses Murex teaches). Indirectly competitive as a distribution channel and comparable as a destination-dive booking platform.
Direct peers
- Two Fish Divers: Multi-location Indonesia dive resort and dive center chain (including Lembeh) offering PADI courses, accommodation, and guided dive packages. Directly overlaps Murex's Passport to Paradise concept with a broader geographic footprint.
- Siladen Resort & Spa: Boutique dive resort located within Bunaken Marine Park, the same marine park as Murex Manado. Closest direct geographic competitor with the same wall-diving proposition and similar international clientele.
- Kura Kura Resort: Indonesia dive resort offering accommodation with dive packages, snorkeling, and PADI courses. Comparable mid-market to upper-mid resort-and-dive bundled offering for international leisure travelers.
- Wakatobi Dive Resort: Luxury Indonesia-based dive resort operating in the Coral Triangle with a similar model of upscale accommodation bundled with guided diving and PADI courses; competes with Murex for the high-end international dive traveler.
Others
- Ocean Gardener: Marine conservation education organization that licenses the Ocean Gardener course Murex Resorts offers. Adjacent ecosystem participant — both enables a product stream for Murex and represents the broader coral-conservation narrative Murex leverages in its marketing.
Regional players
- Meridian Adventure Dive: Indonesia dive operator based in Raja Ampat — the same destination where Murex's incoming management team (Chris and Jade Harvey) previously operated. Comparable Indonesia dive-resort business model in adjacent prime diving geography.
- Quicksilver Connections: Established Great Barrier Reef day-boat and dive operator with reef access, certified diving, and snorkeling packages. Comparable boat-based dive tourism business model in a different geography, with overlapping end customer (international recreational diver).
- Atlas Pearl Divers: Bali-based dive center and tour operator offering PADI courses, daily dive trips, and packaged diving holidays across Indonesia. Comparable Indonesia diving services provider targeting the international recreational diver segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Murex Dive social profiles
Digital presenceMurex Dive financial estimates
Financial estimateRevenue estimate
Valuation estimate
Murex Dive leadership team
Management profileNumber of profiles
Profiles3 records
Murex Dive subsidiaries and ownership
Company hierarchySubsidiaries3 records
Murex Dive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Murex Dive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Murex Dive
What does Murex Dive do?
Murex Dive Resorts operates scuba diving resort destinations in North Sulawesi, Indonesia, providing accommodation, PADI certification courses, guided diving, snorkeling, and the multi-destination "Passport to Paradise" package that combines three resort locations. The company sells all-inclusive resort stays, dive services, equipment rental, and boat transfers to certified divers, snorkelers, and families visiting the Coral Triangle.
Is Murex Dive a public or private company?
Murex Dive is a private company. It is classified as family owned and is currently operating.
When was Murex Dive founded?
Murex Dive was founded in 1988. It employs 101 to 250 people.
Where is Murex Dive based?
Murex Dive is headquartered in Manado, Indonesia, in the Asia region.
How does Murex Dive make money?
Five revenue lines are on record. Resort Accommodation is the primary driver. The others are diving Services, passport to Paradise Packages, land Tours and Excursions and internship Program.
Who are Murex Dive's main competitors?
Broad incumbents on record are Aggressor Adventures and PADI Travel. Direct peers are Two Fish Divers, Siladen Resort & Spa, Kura Kura Resort and Wakatobi Dive Resort. Ocean Gardener is listed as an others. Regional players are Meridian Adventure Dive, Quicksilver Connections and Atlas Pearl Divers.
Does Murex Dive have an API?
No public API is recorded for Murex Dive.
What industry is Murex Dive in?
Murex Dive's product category is Dive Resort and Hospitality. Its primary akta.pro industry code is THAAAKAD, Scuba Diving & Freediving Centers (Training, Guided Dives), with a secondary code of THAJAJAD, Diving Experiences (Scuba Dives, Dive Trips, PADI/SSI Courses). Its NAICS code is 48721 and its SIC code is 7900.