GG Brands
- Company typePrivate
- Founded2012
- HeadquartersBerlin, Germany
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
GG Brands firmographics
Firmographics- Name
- GG Brands
- Legal name
- Gala Group GmbH
- Website
- https://gg-brands.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
GG Brands industry classification
Industry- Product category
- Home Fragrance / Consumer Goods
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Air Care & Home Fragrance (Air Fresheners, Candles, Plug-ins, Diffusers) (CRADAKAI)
- akta.pro secondary industries
- Scented Candles & Wax Melts (Home Fragrance) (CRAJAEAD), Home Fragrance (Candles, Diffusers, Room Sprays) (CRABADAE), Candles, Home Fragrance & Diffusers Retail (CRAIACAC)
Keywords
Where GG Brands is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
GG Brands business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Consumer goods product sales: Revenue is generated from the sale of high-quality wax products, air fresheners, and accessories, particularly candles and bath articles containing jewelry pieces. This represents a traditional product sales model for consumer goods.
GG Brands product offering
Product offeringCore offering
GG Brands GmbH (legally operating as Gala Group GmbH) manufactures and sells premium wax products, air fresheners, candles, and bath articles, including a distinctive product line of candles and bath items that contain embedded jewelry pieces as a decorative and gift element. The company focuses on transforming indoor spaces through scent-based home fragrance products.
Differentiator
Problem solved
Functional benefit
Products and services
- Wax Products High-quality wax products as part of GG Brands' fragrance and scent offerings for transforming indoor spaces, targeting consumers seeking premium home fragrance.
- Air Fresheners Air freshener products designed to transform spaces with fragrances, sold as part of the company's core consumer home fragrance line.
- Candles Candles, including a specialty line containing embedded jewelry pieces as a decorative and gift element, part of the premium wax product line for consumers and gift purchasers.
- Bath Articles Bath articles containing jewelry pieces as decorative elements, part of the company's high-quality accessory offerings that combine bath use with luxury gift appeal.
- Accessories Complementary accessories of all kinds supporting the wax products, candles, and bath articles product lines for the home fragrance portfolio.
Companies that use GG Brands
Customer profileSegments1 record
Ideal customer profiles1 record
GG Brands technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
GG Brands competitors and assessment
Company assessmentDirect peers
- Yankee Candle: One of the largest mass-market scented candle brands in the world. Directly comparable to GG Brands on core product (scented candles) and target consumer (home fragrance buyers), though at much greater scale and distribution.
- Rituals: European (Dutch) premium home and body fragrance brand with candles, bath products, and home scents. Directly comparable on category mix, premium positioning, and European consumer base.
- Diptyque: Luxury French candle and home fragrance house with strong gift-market positioning. Comparable to GG Brands on premium/luxury candle positioning, gift use cases, and specialty retail presence.
- NEST Fragrances: Premium home fragrance and scented candle brand with broad specialty retail distribution. Comparable to GG Brands on premium scented candles, bath/body extensions, and gifting.
- Jo Malone London: Premium fragrance brand offering scented candles, bath products, and home fragrance. Comparable to GG Brands on premium positioning, gift appeal, and the candle-plus-lifestyle product mix.
- Bath & Body Works: Major specialty retailer and brand of candles, home fragrance, and bath products. Overlaps directly with GG Brands' candle + bath article portfolio and gift-oriented positioning.
- Voluspa: Premium candle brand known for decorative, coconut-wax scented candles often sold in specialty retail and as gifts. Comparable on premium candle positioning and gift-channel merchandising.
Broad incumbents
- SC Johnson (Glade): Global consumer goods company with a broad home air-care portfolio (Glade candles, plugins, sprays). Comparable as a major incumbent in the same home fragrance category, though much larger and serving mass-market channels.
Market position
Customer concentration
GG Brands financial estimates
Financial estimateRevenue estimate
Valuation estimate
GG Brands leadership team
Management profileNumber of profiles
Profiles1 record
GG Brands funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GG Brands M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GG Brands
What does GG Brands do?
GG Brands GmbH (legally operating as Gala Group GmbH) manufactures and sells premium wax products, air fresheners, candles, and bath articles, including a distinctive product line of candles and bath items that contain embedded jewelry pieces as a decorative and gift element. The company focuses on transforming indoor spaces through scent-based home fragrance products.
Is GG Brands a public or private company?
GG Brands is a private company. It is classified as unknown and is currently operating.
When was GG Brands founded?
GG Brands was founded in 2012. It employs 101 to 250 people.
Where is GG Brands based?
GG Brands is headquartered in Berlin, Germany, in the Europe region.
How does GG Brands make money?
One revenue line is on record: consumer goods product sales.
Who are GG Brands's main competitors?
Direct peers on record are Yankee Candle, Rituals, Diptyque, NEST Fragrances, Jo Malone London, Bath & Body Works and Voluspa. SC Johnson (Glade) is listed as a broad incumbent.
Does GG Brands have an API?
No public API is recorded for GG Brands.
What industry is GG Brands in?
GG Brands's product category is Home Fragrance / Consumer Goods. Its primary akta.pro industry code is CRADAKAI, Air Care & Home Fragrance (Air Fresheners, Candles, Plug-ins, Diffusers), with a secondary code of CRAJAEAD, Scented Candles & Wax Melts (Home Fragrance). Its NAICS code is 456120 and its SIC code is 2844.