What Best In Class Producers does

Best In Class Producers (BICP) is a Tokyo-headquartered, privately-held Japanese marketing produce firm founded in April 2015 by Kyoichi Suga. The company delivers integrated marketing strategy, project management, data strategy, team building, business creation, and startup support services to enterprise marketing divisions, mid-market companies, and regional public-sector clients. BICP differentiates itself by explicitly avoiding commission-based advertising and ad-agency subcontracting, positioning as a neutral, client-side producer with execution capability — a deliberate wedge between traditional ad agencies (perceived as biased toward media spend) and strategy consulting firms (perceived as lacking execution reality). Its service architecture spans eight modules delivered through a four-office footprint: Tokyo headquarters, a Kansai/Osaka regional office, a Sumita/Iwate office operating as the wholly-owned subsidiary BICP hanare (established July 2023, ¥3M capital), and a New York office (established January 2021). The firm also operates BICP DATA (spun off 2018) as a wholly-owned subsidiary focused on data privacy governance and AI-era corporate ethics.

BICP generates revenue primarily through professional services engagements billed on a per-project basis, supplemented by a paid annual subscription to the MAD MAN Monthly Report — a ~40-50 page English-language monthly research publication produced from the New York office covering global digital marketing, AI, retail, and brand trends (138+ volumes to date). Distribution is exclusively direct: enterprise engagements originate via inbound inquiries, referrals, and industry visibility through media columns (Nikkei Cross Trend, MarkeZine), conference participation (5 consecutive years of award recognition at Marketing Agenda Okinawa), and a CEO-published book (May 2025). The firm has no disclosed external funding and operates a selectively small, distributed team across its four locations, characterizing its growth posture as 'non-planned.'

In October 2025, BICP redefined its business domain to 'specialist companion company supporting corporate transformation and accompaniment through marketing thinking,' broadening its historical marketing-produce positioning to encompass management and organizational/HR development. This repositioning, combined with the May 2026 launch of '7BOX with DecomAI' (an AI-assisted strategic design service using n=1 qualitative big data), signals a deliberate pivot toward higher-leverage, AI-augmented offerings while preserving the firm's boutique accompaniment model.

Name

Best In Class Producers

Legal name

Best In Class Producers Inc.

Website

https://bicp.jp

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Best In Class Producers (BICP) is a Tokyo-headquartered Japanese marketing produce firm delivering integrated marketing strategy, project management, data strategy, team building, and business creation services to enterprise clients, startups, and regional governments through offices in Tokyo, Kansai, Iwate, and New York.

Ownership category

akta.pro rank

Product category

Marketing Consulting Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Data Platform, BI & Analytics Integration (BPAEAAAI)

Keywords

• Marketing consulting services
• Marketing strategy advisory
• Project management consulting
• Data strategy services
• Business creation advisory

Headquarters

HQ city

Nishi

HQ country

Japan

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services / Consulting: Marketing strategy, project management, data strategy, team building, business creation, and startup support services billed to enterprise and mid-market clients. The company explicitly avoids commission-based advertising business to maintain neutrality.
2. MAD MAN Monthly Report (paid subscription): Annual paid subscription report business from the New York office covering global digital marketing, AI, and business intelligence.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

BICP (Best In Class Producers) is a marketing-produce and consulting firm that delivers integrated marketing strategy, project management, data strategy, team building, business creation, and global/regional support services to enterprise clients, startups, and regional governments. It complements its consulting practice with the MAD MAN Monthly Report subscription publication from its New York office and a Marketing Basic training program, explicitly avoiding commission-based advertising and ad-agency subcontracting to maintain client-side neutrality.

Product overview

BICP (Best In Class Producers) is a marketing accompaniment company that defines itself as 'a specialist company that supports corporate transformation and accompaniment using marketing thinking.' The company operates as a unified marketing producer and consulting firm offering a portfolio of eight integrated service modules: Project Management, Marketing Strategy, Data Strategy (via subsidiary BICP Data), Team Building, Business Creation, Global Support (via NY Office), Regional Support (via Sumita Office and subsidiary BICP hanare), and Start-up Support. The company also publishes the MAD MAN Monthly Report as a subscription research product and offers a Marketing Basic Program for professional development. The service architecture is designed as a unified accompaniment model where consultants work alongside client 'main runners' (主走者) to drive transformation across business, management, and organizational development domains.

Differentiator

Problem solved

Functional benefit

Brands

• MAD MAN Monthly Report: Monthly research report covering global marketing, digital, retail, and AI trends, published by NY office
• BICP DATA
• BICP hanare

Products and services

• Project Management (プロジェクトマネジメント) Project management services that support marketing initiatives from planning through execution for enterprise clients.
• Marketing Strategy (マーケティング戦略) Strategic marketing consulting services that help clients develop and implement effective, integrated traditional and digital marketing approaches.
• Data Strategy / BICP DATA (データ活用戦略) Data utilization strategy services delivered through subsidiary BICP DATA, focused on human-centered data practices, data privacy governance, and AI-era corporate ethics.
• Team Building (チームビルディング) Organizational development and team-strengthening services designed to build effective in-house marketing teams and capabilities.
• Business Creation (新規事業開発) New business development support services that help clients create innovative ventures, explore markets, and develop go-to-market plans.
• New York Office / Global Support (ニューヨークオフィス / グローバル支援) Global support services through the New York office, including North America market entry assistance and publication of the MAD MAN Monthly Report.
• Sumita Office / Regional Support (住田オフィス / 地域支援) Regional support services provided through the Sumita (Iwate) office and BICP hanare subsidiary, focused on local community marketing, regional revitalization, and SME support.
• Startup Support (スタートアップ支援) Specialized support services for startup companies navigating marketing challenges, business creation, and growth strategies.
• MAD MAN Monthly Report Monthly 40-50 page English-language research report covering global digital marketing, AI, retail, and business trends; published from the New York office and available as a paid annual subscription with a free newsletter option.
• BICP hanare (ビーアイシーピー・ハナレ) Regional marketing support company spun off from BICP's Sumita office, providing marketing strategy support for SMEs, government bodies, and community revitalization initiatives.
• 7BOX with DecomAI Strategic design service that mass-produces unique value from n=1 qualitative big data and rapidly explores market opportunities for enterprise clients.

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• 水戸ホーリーホック (Mito Hollyhock)minorStrategic or Co-development PartnerBICP partnered with J-League J2 club Mito Hollyhock on the 'Make Value Project,' providing marketing mindset training for professional soccer players. BICP members also participated in joint camps with players, fostering mutual learning on mindset and personal mission/vision/values.
• ナノベーション (Nagation)minorStrategic or Co-development PartnerBICP co-sponsors the 'Rising Project' organized by Nagation, a platform for young marketers (U35) to connect and grow together. BICP CEO serves as a council member. BICP also collaborated on a marketing fundamentals training program offered through Nagation.
• 株式会社ビーアイシーピー・データ (BICP DATA)coreStrategic or Co-development PartnerGroup company established in 2018, focused on human-centered data utilization. Mission: 'make human-centered data utilization the standard in society.' Expanded from data privacy to AI-era corporate ethics. Second founding phase underway with expanded services.
• 株式会社ビーアイシーピー・ハナレ (BICP hanare)coreStrategic or Co-development PartnerSubsidiary established July 2023 in Sumita Town, Iwate Prefecture. Capital: ¥3,000,000. Focuses on regional and urban marketing strategy, regional human resources development, and connecting urban and rural markets. Led by representative Mikiko Ito.
• EquitasminorStrategic or Co-development PartnerCo-sponsored the 'Gachinko Shinshin Soccer School' event organized by former Japan national team player Daiki Niwa alongside BICP.

Scale indicators3 records

Recent moves10 records

Expansion highlights7 records

Broad incumbents

• Bain & Company: Global management consulting firm serving enterprise clients on strategy, marketing, and operations. Comparable to BICP's strategy-orientation and enterprise client base, with significantly greater scale and global footprint but limited execution-side delivery.
• Accenture: Global professional services firm with major marketing, commerce, and digital transformation practices serving enterprise clients. Comparable to BICP as a strategic-transformation partner for marketing leaders, though with global scale and technology implementation depth BICP cannot match.
• ADK Holdings: Major Japanese advertising and marketing services holding company with integrated content, digital, and consulting capabilities. Comparable to BICP as a full-spectrum Japanese marketing services incumbent, with significantly larger scale and broader service portfolio.
• McKinsey & Company: Global management consulting firm with a marketing & sales practice serving enterprise clients on strategy and transformation. Comparable to BICP's consulting orientation and target enterprise audience, but operates at vastly larger scale with execution delegated to client teams rather than co-delivered.
• Hakuhodo Inc. Japan's second-largest advertising agency, known for 'sei-katsu-sha' (consumer-centric) marketing philosophy. Directly comparable as a major Japanese marketing services provider, though operating at much larger scale across traditional, digital, and consulting services.
• Dentsu Inc. Japan's largest advertising agency group offering integrated marketing, consulting, and digital services globally. Comparable to BICP as a large Japanese marketing services provider, but with vastly greater scale, full-service capabilities, and commission-based media buying — the very model BICP explicitly rejects.

Direct peers

• Prophet Brand Strategy: Global brand and marketing consultancy focused on customer-experience-led growth and transformation. Comparable to BICP as a specialist marketing/brand consultancy combining strategy and execution support, with similar mid-size positioning and enterprise client orientation.
• Septeni Holdings: Japan-based digital marketing services group offering ad operations, digital creative, data analytics, and marketing technology solutions. Closely comparable to BICP as a Japan-focused mid-tier marketing services firm, though more digitally native and ad-tech oriented.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bicp.jp
• LinkedInlinkedin.com/company/bicp-jp

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Best In Class Producers