What i-motion group does

i-motion group is a Spanish manufacturer headquartered in Boadilla del Monte (Madrid), specializing in wireless whole-body electrostimulation (WB-EMS) and functional magnetic stimulation (FMS) equipment for the sports/fitness, health/physiotherapy, and aesthetics verticals. The company, founded in 2014 and the first Spanish manufacturer of professional electrostimulation equipment, produces 100% of its hardware in-house at a stated capacity of 20,000 units per day. Its core technology integrates EMS and FMS with Bluetooth-enabled wireless suits featuring proprietary electrode arrays (22-electrode jackets, 18-electrode lower-body pants) capable of activating 300+ muscles simultaneously in 20-minute sessions. Notable technical components include the patented E-Kcal electro-kilocalorie measurement system (tracking calories burned during sessions and up to 48 hours post-exercise), the SlimFlex concealed-cable ergonomic suit architecture, the proprietary "Impulsos secuenciales SMART" sequential impulse technology, and the i-motion V25 multi-user software platform supporting up to 10 simultaneous users with cloud-based session recording and a 2025-launched AI recommendation engine that generates personalized training plans from client parameters.

Revenue is generated across five streams: B2B hardware sales of professional equipment (i-motion EMS, i-shape Sport, i-model Esthetic, i-shape Esthetic, i-face Esthetic, i-sculpt FMS, Shape Space, Quattro FMS) to gyms, sports centers, aesthetic clinics, physiotherapy centers, hospitals, and personal trainers; franchise/licensing fees via the i-motion Club program (Home / Corner / Center formats); consumer-grade hardware sales under the i-HomeFit brand (Bodyslim, Slimotion, EMS Shorts) through e-commerce; professional training and certification revenue via the i-motion Group Academy; and recurring technical support services. Distribution runs through an authorized network of independent distributors covering 75+ countries on all five continents, supplemented by direct enterprise field sales, regional technical support, trade show presence (FIBO Cologne, Salón Look Madrid), and a wholly-owned Brazilian subsidiary (I-Motion Group Ems Brazil LTDA). The company claims approximately 5,000 installed centers and 1,000,000 end users worldwide, and holds ISO 9001:2015, ISO 14001:2015, IECEE, FDA, ANVISA, SGS, KTC, INVIMA, and CE certifications enabling legal commercial sale across major markets.

Customer profiles span elite athletes (Karim Benzema, Lucas Ocampos, Djibril Cissé, Kevin Gameiro, Ryad Merhy) used primarily for endorsement and marketing, alongside a long tail of SMB operators across the sports, physiotherapy, and aesthetic verticals. The company is privately held with no disclosed institutional investors or funding rounds and an employee headcount in the 11–50 range.

Name

i-motion group

Legal name

i-motion group

Website

https://imotion-ems.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

i-motion group is a Spanish manufacturer of wireless whole-body electrostimulation (WB-EMS) and electromagnetic (FMS) equipment, serving gyms, physiotherapy clinics, aesthetic centers, and consumers across 75+ countries through distributor networks, direct sales, and an i-motion Club franchise model.

Ownership category

akta.pro rank

Product category

EMS Electrostimulation Equipment

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Sporting and Athletic Goods Manufacturing (33992)

SIC

Electromedical & Electrotherapeutic Apparatus (3845), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Smart Fitness & Training Devices (Connected Fitness Sensors, Smart Jump Ropes, etc.) (CRACAQAH)

akta.pro secondary industries

Rehabilitation Therapy Equipment (PT/OT Modalities, Exercise & Balance Devices) (HLAHAMAG), Posture, Musculoskeletal & Pain-Relief Devices (Posture Trainers, TENS/EMS, Massage Devices) (CRACAQAK), Recovery, Mobility & Therapy Accessories Retail (Foam Rollers, Massage Guns, Braces, Taping) (CRAMADAF)

Keywords

• EMS electrostimulation equipment
• Wireless muscle stimulation suits
• FMS body sculpting devices
• Aesthetic body remodeling systems
• Physiotherapy rehabilitation equipment

Headquarters

HQ city

Alcorcón

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. EMS/FMS Equipment Sales (B2B): Sale of professional electrostimulation and electromagnetism equipment (i-motion EMS, i-shape Sport, i-shape Esthetic, i-model Esthetic, i-sculpt FMS, Quattro FMS, Shape Space, i-face Esthetic) to gyms, sports centers, aesthetic clinics, physiotherapy centers, hospitals, and personal trainers. Equipment is sold directly and through distributor networks across 75+ countries.
2. i-motion Club Franchise / Licensing: Franchise model enabling entrepreneurs and gym owners to open i-motion Club facilities. The concept is described as unique worldwide, offering electrofitness and aesthetics services with exclusive access to i-motion equipment, digital tools, and the i-motion Club brand. Franchisees receive equipment, training, and commercial support.
3. Consumer EMS Equipment (i-HomeFit): Sale of personal/home-use electrostimulation equipment (Bodyslim, Slimotion suits, EMS shorts) for individual consumers who want EMS training without needing a professional trainer or gym visit.
4. EMS Training Academy & Certification: i-motion Group Academy provides EMS professional certification and training courses, both in-person and remote. Courses cover electrostimulation techniques, rehabilitation protocols, performance optimization, and equipment usage. Additional revenue from webinars, tutorials, e-books, workshops, and training events.
5. Technical Support Services: Technical support department providing remote online assistance globally. Distributors and end customers receive software updates, firmware upgrades, and troubleshooting support as part of the after-sales service offering.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

i-motion group manufactures and globally distributes wireless whole-body electrostimulation (WB-EMS) and functional magnetic stimulation (FMS) equipment — including professional EMS suits, sports training systems, aesthetic body remodeling devices, facial rejuvenation equipment, and personal/home-use EMS units — primarily to B2B customers (gyms, sports centers, aesthetic clinics, physiotherapy centers, hospitals, and personal trainers) across 75+ countries, complemented by a franchise model (i-motion Club) and a professional training/certification academy.

Product overview

i-motion group is a Spanish manufacturer and worldwide leader in electrostimulation (EMS) and electromagnetic (FMS) equipment for fitness, aesthetics, and health/physiotherapy sectors. The product portfolio is organized into three main categories: Fitness products (i-motion EMS professional suits, i-shape Sport training system, i-homefit personal/home devices), Aesthetic products (i-model Esthetic body remodeling, i-shape Esthetic, i-face Esthetic facial, i-sculpt FMS, Shape Space, Quattro FMS), and the i-motion Club franchise concept. The core i-motion EMS system uses whole-body electrostimulation with AI-powered personalization, while add-on modules like i-BodyPro bioimpedance analysis and the i-motion Academy training platform complement the equipment ecosystem. All products share common technology foundations including Bluetooth connectivity, wireless operation, patented E-Kcal measurement, and cloud-based training data management.

Differentiator

Problem solved

Functional benefit

Brands

• i-motion EMS: Professional wireless electrostimulation suit with 22 electrodes for full-body muscle stimulation, now incorporating AI technology.
• i-shape sport
• i-homefit EMS
• i-model Esthetic
• i-shape Esthetic
• i-face Esthetic
• i-sculpt FMS
• Shape Space
• Quattro FMS
• i-motion Club
• i-motion Pro V25
• i-HomeFit
• Bio-Jacket i-motion EMS V25
• Bio-Shape i-motion EMS V25
• i-BodyPro

Products and services

• i-motion EMS Professional wireless whole-body electrostimulation (WB-EMS) suit system with 22 electrodes targeting 300+ muscles simultaneously. Includes AI-driven training personalization, patented E-Kcal caloric measurement, Bluetooth connectivity, 24 individual and 10 automatic programs, and Bio-Jacket upper body plus Bio-Shape lower body components. Designed for gyms, sports centers, and professional trainers.
• i-shape Sport Advanced EMS training system with 18 electrodes for 9 muscle groups simultaneously. Offers specialized programs for COMBAT, CROSSFITNESS, CARDIO, and DANCE disciplines, producing up to 40,000 real contractions per 25-minute session. Built for sports centers, fitness clubs, and personal trainers.
• i-model Esthetic Professional body remodeling aesthetic equipment based on neuromuscular stimulation that triggers deep muscle contractions across 300+ muscles simultaneously, delivering up to 40,000 real contractions per 25-minute session. Provides fat reduction, muscle building, skin toning, body contouring, lymphatic drainage, and pre/post-operative treatments via wireless hands-free operation and E-Kcal measurement. Built for aesthetic clinics and beauty centers.
• i-shape Esthetic Advanced aesthetic EMS equipment for body remodeling in professional aesthetic centers, providing toning, body contouring, and skin firming treatments.
• i-face Esthetic Non-surgical facial rejuvenation device using electrical muscle stimulation for facial toning and skin improvement, delivering 20-minute protocols with up to 25,000 pulses per session.
• i-sculpt FMS High-intensity functional magnetic stimulation (FMS) equipment for body toning and muscle building in aesthetic and fitness applications.
• Shape Space Aesthetic body treatment equipment for body remodeling and contouring.
• Quattro FMS Advanced multi-function FMS equipment for comprehensive body muscle stimulation and toning in aesthetic applications.
• i-motion Club Franchise Franchise and licensed business concept offering Home, Corner, and Center deployment formats for entrepreneurs and personal trainers. Provides i-motion equipment, brand rights, training, software platform, and commercial support to operate electrofitness and aesthetics studios.
• i-HomeFit (Bodyslim, Slimotion, EMS Shorts) Personal/home-use WB-EMS product line enabling training of 300+ muscles in 20-minute sessions. Includes Bodyslim wetsuit (22 fixed electrodes, 650g), Slimotion dry-use suit (24 fixed electrodes, 650g), and EMS Shorts (16 electrodes for lower body). Bundled with a mobile app featuring a virtual trainer and E-Kcal function for individual consumers.
• i-motion Group Academy Training and certification platform offering EMS professional certification through in-person and remote courses, webinars, tutorials, e-books, workshops, and training events. Topics cover electrostimulation techniques, rehabilitation protocols, performance optimization, and equipment usage.

Quantifiable outcome

• 20-minute EMS session delivers results equivalent to 4 hours of conventional exercise
• +6 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature7 records

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Technogym: Global premium fitness-equipment manufacturer with connected cardio and strength platforms. Comparable as a broader-spectrum incumbent competing for fitness-center budgets that could otherwise go toward EMS studios or i-motion Club franchises.
• Life Fitness / Hammer Strength: Established global strength and conditioning equipment maker serving commercial gyms. Adjacent incumbent whose strength-training equipment competes for the same time-constrained gym-goer i-motion targets with its 20-minute EMS sessions.
• InMode: Public medical-aesthetic device company with a broad portfolio of body-contouring, RF and EMS-adjacent technologies sold to clinics. Overlaps with i-motion's aesthetics product line as a multi-modality competitor in the same clinic budgets.
• Cutera (truSculpt): Public aesthetic-device company selling truSculpt body-contouring systems to clinics and medspas. Competes for the same clinic capex as i-motion's i-sculpt FMS and i-model Esthetic aesthetic line.

Emerging players

• Zimmer MedizinSysteme: German manufacturer of physiotherapy and aesthetic devices including electrotherapy, cryotherapy and body-contouring systems. Comparable in the physiotherapy/aesthetics verticals where i-motion's i-motion EMS is used for rehab and muscle re-education.
• Gymna: Belgian manufacturer of physiotherapy and rehabilitation equipment including electrotherapy modalities. Comparable in the physiotherapy/rehab segment where i-motion's equipment is used for neuromuscular re-education and post-surgery recovery.

Direct peers

• XBody: Hungarian EMS equipment manufacturer offering wireless WB-EMS suits and a studio/franchise model. Directly comparable in product category, B2B gym channel, and franchise-based go-to-market to i-motion.
• EMS Evolution: European EMS equipment manufacturer focused on WB-EMS training suits for gyms and studios. Comparable in product scope (wireless EMS suits) and customer base (fitness centers, trainers).
• miha bodytec: German-based global leader in WB-EMS (whole-body electrostimulation) training equipment. Closest direct competitor: similar professional EMS suits, multi-country distribution, and gym/clinic positioning. Most directly comparable product/market to i-motion's core i-motion EMS line.
• BTL (Emsculpt): Medical-device company behind the Emsculpt line of HIFEM-based body-contouring and muscle-building devices used in aesthetic and physiotherapy clinics. Direct competitor to i-motion's i-sculpt FMS, i-model Esthetic and i-shape Esthetic in the aesthetics vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/i_motion_
• YouTubeyoutube.com/channel/UCvqa0eyN4ryF-flyIsaV-GA/featured
• LinkedInlinkedin.com/company/i-motion-group

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about i-motion group