Greenlayer
Greenlayer is a Portland, Oregon custom apparel manufacturer and merchandise operator offering sublimation, screen, digital, and embroidery decoration plus cut-and-sew, private label, team stores, pop-up retail, and fulfillment for sports teams, events, brands, and creators.
- Company typePrivate
- Founded-
- HeadquartersPortland, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Greenlayer does
Greenlayer is a Portland, Oregon-based custom apparel manufacturer and merchandise operator serving sports teams and running clubs, event organizers and festivals, brands and creators, and corporate or organizational buyers. Its product surface spans four decoration technologies (sublimation, screen printing, digital printing, and computerized embroidery), full cut-and-sew garment manufacturing with both domestic and overseas production, private label services, in-stock blank apparel across categories such as tees, hoodies, polos, headwear, bags, and accessories, and curated collections for Organic/Sustainable and USA Made / Union Made products.
The company monetizes across several streams: quote-based custom apparel orders with a 30-piece minimum and 4-6 week standard lead times, in-stock product unit sales priced from roughly $2.70 to $144.90, private label and cut-and-sew manufacturing engagements, third-party warehousing and pick-and-pack fulfillment, and event-day pop-up retail services with zero inventory commitment. Distribution is primarily through a Shopify-based e-commerce storefront, supplemented by direct sales via quote requests, email capture with a 10% first-order incentive, and an Insiders Club loyalty program for high-volume repeat customers.
Operationally, Greenlayer runs with 11-50 employees out of its Portland HQ, ships from a single Oregon facility, and reports production flexibility from approximately 50 units up to 8,000 units per order with bulk ocean freight lead times of 75-90 days. The business appears privately held and bootstrapped, with no disclosed institutional funding, named enterprise customers, patents, or external certifications.
Greenlayer firmographics
Firmographics- Name
- Greenlayer
- Legal name
- Greenlayer
- Website
- https://green-layer.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Greenlayer is a Portland, Oregon custom apparel manufacturer and merchandise operator offering sublimation, screen, digital, and embroidery decoration plus cut-and-sew, private label, team stores, pop-up retail, and fulfillment for sports teams, events, brands, and creators.
- Ownership category
- akta.pro rank
Greenlayer industry classification
Industry- Product category
- Custom Apparel Manufacturing
- NAICS
- Cut and Sew Apparel Manufacturing (except Contractors) (31525), Sporting and Athletic Goods Manufacturing (33992), Apparel Accessories and Other Apparel Manufacturing (31599)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Sports Team & Promotional Apparel Cut & Sew (Screenprint/Embroidery-Ready) (IMAOAEAK)
- akta.pro secondary industries
- Headwear Manufacturing (Hats/Caps/Beanies) (IMAOAFAA), Sports, Outdoor & Adventure Packs Manufacturing (Backpacks/Duffels) (IMAOAHAE), Outerwear & Cold-Weather Apparel Manufacturers (CRAAAAAI), Sports & Outdoor Accessories Manufacturing (Performance Gloves/Headwear) (IMAOAFAI)
Keywords
Where Greenlayer is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Greenlayer business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Custom Apparel Orders: Revenue from fully custom sublimated apparel, screen printed, digital printed, and embroidered garments. Order minimums of 30 pieces for custom orders with 4-6 week lead times. Rush production available.
- In-Stock Product Sales: Direct sales of ready-to-ship blank apparel products including t-shirts, hoodies, polos, headwear, bags, and accessories. Prices ranging from $2.70 to $144.90.
- Private Label Services: Private label clothing allowing customization and sale under customer brand. Unbranded collection using in-stock blanks with custom labels. Lower production costs with flexible order quantities.
- Warehousing and Fulfillment: Hands-off warehousing, fulfillment, and logistics services offering pick and pack fulfillment for ongoing operations.
- Event Services: Pop-up shop services at events with zero inventory commitment. Includes in-house design, turnkey setup with fixtures, signage, and point-of-sale provided.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Custom Sublimation Orders |
| One time/ perpetual license | Pay-as-you-go | Screen and Digital Printing |
| Unit Pricing | Pay-as-you-go | In-Stock Blank Products |
| One time/ perpetual license | Multi-year contract | Bulk Ocean Freight Orders |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
Greenlayer product offering
Product offeringCore offering
Greenlayer is a Portland, Oregon-based custom apparel manufacturer and merchandise provider that designs, decorates, and produces branded apparel for sports teams, events, brands, and creators. The company operates a vertically integrated production facility offering sublimation printing, screen printing, digital printing, embroidery, and cut-and-sew manufacturing, alongside in-stock blank apparel retail, private label services, pop-up event retail, team store e-commerce setup, and warehousing/fulfillment services.
Product overview
Greenlayer is a custom apparel and merchandise platform offering both fulfillment services and a custom studio for teams, events, brands, and creators. The platform operates through two main service lines: (1) Event Services including Pop Up Shops, Team Stores (e-commerce setup), and Warehousing/Fulfillment; and (2) Custom Studio providing Screen Printing, Digital Printing, Embroidery, Cut & Sew Manufacturing, and Private Label services. The retail product catalog includes In Stock blank apparel across categories: Short Sleeve, Long Sleeve, Polo, Hoodies, Headwear, Bags, and Accessories, as well as specialized collections for Event Gear, Teamwear + Merch, Organic/Sustainable items, and USA Made/Union Made products. Lead times range from 4-6 weeks for custom sublimation to 14 business days for screen and digital printing, with rush options available. The company also operates an Insiders Club loyalty program for high-volume partners.
Differentiator
Problem solved
Functional benefit
Products and services
- Sublimation Printing (Custom Orders)
- Screen Printing
- Digital Printing
- Embroidery
- Cut & Sew Manufacturing
- Private Label
- Pop-Up Shop Services
- Team Stores
- Warehousing and Fulfillment
- In-Stock Blank Apparel
Companies that use Greenlayer
Customer profileSegments5 records
Ideal customer profiles5 records
Greenlayer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Greenlayer partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Greenlayer competitors and assessment
Company assessmentDirect peers
- Custom Ink: Custom Ink is a leading direct-to-consumer custom apparel platform offering screen printing, embroidery, and digital decoration for groups, teams, and events. It directly competes with Greenlayer in custom team and event apparel with similar low-MOQ, rapid-turnaround service.
- Printful: Printful is a large on-demand print and embroidery provider serving creators, brands, and SMBs with no minimum orders and global fulfillment. It overlaps with Greenlayer's digital printing, sublimation, and private-label offerings for emerging apparel brands and creators.
- RushOrderTees: RushOrderTees specializes in screen-printed and embroidered custom apparel with a strong reputation for fast turnaround and no minimums. It competes directly with Greenlayer's sales-led, quote-based custom decoration service for teams and events.
- Underground Printing: Underground Printing is a US-based screen printer and custom apparel decorator serving brands, teams, and retailers with high-volume production. It is comparable to Greenlayer's cut & sew and screen printing capabilities for branded apparel programs.
- SquadLocker: SquadLocker provides customized team apparel and gear through online team stores with built-in e-commerce and fulfillment. It directly mirrors Greenlayer's team-store service and warehousing/fulfillment offering for sports teams and organizations.
- Real Thread: Real Thread is a custom apparel and merchandise provider specializing in screen printing, embroidery, and online stores for brands and organizations. It overlaps with Greenlayer's custom decoration and team-store service model for SMB and mid-market buyers.
- Broken Arrow Wear: Broken Arrow Wear is a custom screen printer and apparel decorator serving teams, events, and brands with screen printing, embroidery, and digital printing. It is comparable to Greenlayer's multi-technology custom decoration model for the teamwear and merch segment.
- Kotis Design: Kotis Design is a custom apparel and merchandise company offering decoration, private label, and fulfillment services to brands and organizations. It competes with Greenlayer in private label, customization, and end-to-end apparel production.
- Common Thread (Lyte): Common Thread is a custom apparel decoration company providing screen printing, embroidery, and digital printing with team-store capabilities. It is comparable to Greenlayer's full-service decoration and team-store e-commerce model for teams, schools, and brands.
Broad incumbents
- S&S Activewear: S&S Activewear (formerly Alphabroder) is a large US wholesaler and distributor of blank apparel and accessories. It overlaps with Greenlayer's in-stock blank apparel distribution and broader access to wholesale decoration supply.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Greenlayer social profiles
Digital presenceGreenlayer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greenlayer leadership team
Management profileNumber of profiles
Greenlayer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greenlayer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greenlayer
What does Greenlayer do?
Greenlayer is a Portland, Oregon-based custom apparel manufacturer and merchandise provider that designs, decorates, and produces branded apparel for sports teams, events, brands, and creators. The company operates a vertically integrated production facility offering sublimation printing, screen printing, digital printing, embroidery, and cut-and-sew manufacturing, alongside in-stock blank apparel retail, private label services, pop-up event retail, team store e-commerce setup, and warehousing/fulfillment services.
Is Greenlayer a public or private company?
Greenlayer is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Greenlayer founded?
Greenlayer was founded in -1. It employs 11 to 50 people.
Where is Greenlayer based?
Greenlayer is headquartered in Portland, United States, in the North America region.
How does Greenlayer make money?
Five revenue lines are on record. Custom Apparel Orders are the primary driver. The others are in-Stock Product Sales, private Label Services, warehousing and Fulfillment and event Services.
Who are Greenlayer's main competitors?
Direct peers on record are Custom Ink, Printful, RushOrderTees, Underground Printing, SquadLocker, Real Thread, Broken Arrow Wear, Kotis Design and Common Thread (Lyte). S&S Activewear is listed as a broad incumbent.
Does Greenlayer have an API?
No public API is recorded for Greenlayer.
What industry is Greenlayer in?
Greenlayer's product category is Custom Apparel Manufacturing. Its primary akta.pro industry code is IMAOAEAK, Sports Team & Promotional Apparel Cut & Sew (Screenprint/Embroidery-Ready), with a secondary code of IMAOAFAA, Headwear Manufacturing (Hats/Caps/Beanies). Its NAICS code is 31525 and its SIC code is 2300.