What BAKERU does

BAKERU (株式会社BAKERU) is a privately held Japanese company headquartered in Akasaka, Tokyo, that operates a diversified "space creation" (場づくり) business spanning three domains: entertainment/experiential venues, food & beverage, and community housing, complemented by a creative/production consulting practice. Tracing its origins to predecessor Tokyo Pistol (株式会社東京ピストル), which launched the HOLSTER shared office in 2014, the group formally began consolidated operations around 2020. It owns and directly operates a portfolio of venue-based IPs including CRAZY GOLF (a Japan-first patball golf concept at Yokohama World Porters), SPLASH PARK (seasonal rooftop water park), ASOBIBA (survival game fields), and Rabbithole (murder mystery venues), alongside F&B outlets under the BACK YARD BBQ brand, GRILL TERRACE ABURU, and the すぎだま ramen/sake bar.

The company's operating model centers on activating underutilized commercial real estate — particularly rooftops — through master-lease arrangements, developing distinctive content concepts, and operating the venues with its own staff. Through its wholly-owned subsidiary 株式会社ノビシロ (acquired May 2023), it runs Nobishiro House, a multi-generational community housing model in which young social workers receive reduced rent in exchange for elderly monitoring duties, supported by IoT sensor-based monitoring and community cafe operations. A second subsidiary, 株式会社ミスティブ, operates the Rabbithole murder mystery business.

Revenue is generated across four principal streams: transaction-based admission and F&B sales at owned venues (entertainment sessions priced ~500–1,080 yen; F&B course plans ~3,000–7,500 yen), project-based creative/production fees (contact-form budget tiers of 3–20+ million yen), and managed-services rent-spread income from Nobishiro House. Go-to-market is predominantly direct-to-consumer via online reservations (TableCheck) and walk-ins, supported by social media, PR releases, and event-driven acquisition, plus direct B2B sales for creative services to corporate clients such as Keio Electric Railway, Pony Canyon, and the Fuji Sankei Group. Group consolidated revenue reached 10.1 billion yen for the May 2025 fiscal year with first full-year profitability, a 36.3% five-year CAGR since 2020, and 16 operating locations concentrated in the Kanto region.

Name

BAKERU

Legal name

株式会社BAKERU

Website

https://bakeru.co.jp

Company type

Private

Founded year

2014

Operating status

Operating

Short description

BAKERU is a Japanese "space creation" operator running owned entertainment venues (CRAZY GOLF, SPLASH PARK, Rabbithole), BBQ/F&B outlets, and multi-generational community housing, plus B2B creative/production services, serving consumers, real estate owners, and corporate clients across the Kanto region.

Ownership category

akta.pro rank

Headquarters

HQ city

Akasaka

HQ country

Japan

HQ region

Asia

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. 体験・エンターテインメント事業: Revenue from owned entertainment venues including CRAZY GOLF, SPLASH PARK, ASOBIBA (survival game fields), Rabbithole (murder mystery), and event space operations. Income from admission fees, rental bookings, and event privatization packages.
2. 飲食事業: Revenue from F&B operations including BBQ restaurants (BACK YARD brand), ramen/sake bar (すぎだま), cafe/restaurant (ABURU, カフェノビシロ), and catering at events. Income from food & beverage sales, course menus, and drink plans.
3. クリエイティブ・制作事業: Creative services including editorial design, web production, event planning, and branding for corporate clients. Revenue from project-based creative fees.
4. 多世代コミュニティ住宅事業: Master lease and management of Nobishiro House multi-generational community housing. Revenue from rent differences and community management services.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

BAKERU is a 'place-creation' (場づくり) company that directly operates entertainment venues (CRAZY GOLF pattern golf, SPLASH PARK water activities, ASOBIBA survival games, Rabbithole murder mystery), food & beverage venues (BACK YARD BBQ rooftops, GRILL TERRACE ABURU, すぎだま ramen-sake bar, BUNDAN, Shibuya Bunka Shinka multi-complex), and multi-generational community housing (Nobishiro House). It also provides editorial design, web production, event planning, and creative production services to corporate clients.

Product overview

BAKERU operates a diversified portfolio of experiential businesses centered on '場づくり' (space/place creation), combining entertainment venues, restaurants, and community housing. The core offerings include: (1) Food & Beverage venues: BACK YARD BBQ beer gardens at two Yokohama locations, CRAZY GOLF entertainment facility, ABURU Kyoto cuisine restaurant, 煮干しと日本酒 すぎだま ramen-sake bar, and 渋谷文化進化 multi-floor complex; (2) Entertainment experiences: CRAZY GOLF pattern golf, SPLASH PARK water activities, ASOBIBA survival games, アーチェリーハント archery, and Rabbithole murder mystery; (3) Community housing: ノビシロハウス multigenerational housing with social worker monitoring system; (4) Creative services: Editorial work including XD MAGAZINE and 調布サイクルマップ; (5) Z-generation services: みんギガ zero-yen SIM. The company positions itself as a 'social experiment promotion venture' implementing new content into society through space creation across entertainment and lifestyle sectors.

Differentiator

Problem solved

Functional benefit

Brands

• BACK YARD: BBQ beer garden and rooftop entertainment space brand with multiple locations
• ASOBIBA
• Rabbithole
• ノビシロハウス
• CRAZY GOLF

Products and services

• CRAZY GOLF (クレイジー Golf) Pattern golf entertainment venue featuring 9 unique themed holes with roller coaster-style and tricky obstacle designs. Targets families, couples, and corporate groups at the Yokohama World Porters rooftop location with tiered per-play pricing.
• SPLASH PARK Seasonal summer water activity park featuring splash battle water gun games, splash cruise pedal boats, and splash kids zones. Targets families visiting the Yokohama World Porters rooftop during summer operating season.
• BACK YARD - Roof Garden Minatomirai BBQ beer garden venue on Yokohama World Porters rooftop offering American Santa Monica-style atmosphere with panoramic city views, live music events, oyster all-you-can-eat plans, and collaborative F&B menus.
• BACK YARD - Brooklyn Park Yokohama Street-culture themed BBQ and entertainment space on Yokohama Vivre rooftop featuring art, music, urban-style BBQ, and a 1000 sqm open-air dining area.
• Sugidama (煮干しと日本酒 すぎだま) Niboshi ramen and curated Japanese sake bar combining concentrated niboshi ramen with 30+ sake varieties. Located at TOKYO TORCH Tokiwabashi Tower B1F targeting office workers and tourists near Tokyo/Otemachi station.
• GRILL TERRACE ABURU Kyoto cuisine terrace restaurant inside Kyoto Miyako Messe offering local Kyoto vegetables, sake, regional events, and menu development workshops in partnership with Doshisha Women's University.
• Shibuya Bunka Shinka (渋谷文化進化) Multi-floor complex facility in Shibuya Dogenzaka combining ramen restaurant and tachinomi (1F), hostel accommodation (2F), and men's sauna (3F). Operated jointly with Hitokara Media at COERU Shibuya Dogenzaka.
• ASOBIBA (Survival Game Fields) Survival game field facilities in Tokyo with rental equipment and beginner-friendly training programs, targeting individual players, school groups, and corporate recreation use.
• Archery Hunt (アーチェリーハント) Archery-hunt activity adapted from overseas trends with rental equipment shipped nationwide; targets schools and corporate recreation programs.
• Rabbithole (ラビットホール) Murder mystery experience specialty stores with original scenarios, including works by novelist Abiko Takemaru; operates 6 locations across Tokyo and Osaka targeting group entertainment seekers.
• Cafe Nobishiro (カフェノビシロ) Community cafe adjacent to Nobishiro House for residents and local community, offering original blend coffee, light meals, and ecommerce; supports elderly nutrition and frailty prevention (e.g., high-protein YOUR BREAD partnership).
• Nobishiro House (ノビシロハウス) Multigenerational community housing where young social workers provide elderly monitoring in exchange for reduced rent. Includes IoT-based monitoring systems, clinic integration, and community cafe support. Targets elderly residents and young social workers; targeted to scale to 100 buildings by 2030.
• Creative Services (Editorial/Web/Event/Brand) Quote-based B2B creative and produce services for corporate clients including consulting, editorial design, web production, event planning, branding, interior construction, creative direction, video production, and editorial magazine work (XD MAGAZINE). Targets mid-to-large Japanese corporations with project budgets of ¥3M-¥20M+.
• Mingiga (みんギガ) Zero-yen mobile SIM service for Gen Z (ages 18-25) where users earn data by completing surveys. Free-data model targeting gig-shortage needs at month-end for social media and communication.

Quantifiable outcome

• 4,488 visitors in 48 days (SPLASH PARK 2025)
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Ten partnerships are on record, tiered minor and key partner.

• 株式会社 Code-do (コードー)minorGTM or Marketing Partner · 2 October 2025Code-do (non-ferrous metals trading company) engaged BAKERU for complete brand refresh including corporate website redesign, business card redesign, and company profile production.
• 株式会社久保工委店key partnerStrategic or Co-development Partner · 5 August 2025Kubo Kōmu-ten serves as construction and property owner for Nobishiro House Building 2 in Higashi-Kurume. Actively expanding to Kagoshima prefecture as a future expansion area.
• 株式会社タネニハkey partnerStrategic or Co-development Partner · 5 August 2025Tane-niha serves as local coordination and community formation partner for Nobishiro House Building 2 in Higashi-Kurume, leveraging deep local networks and landowner relationships in the area.
• 株式会社ヒトカラメディアkey partnerStrategic or Co-development Partner · 10 September 2024Joint business project for Shibuya Bunka Shinka complex — Hitokara Media handles property and overall project design; BAKERU operates F&B, sauna, and lodging floors. Located at COERU Shibuya Dogenzaka.
• 株式会社YOUR MEALminorGTM or Marketing Partner · 30 August 2024YOUR MEAL's high-protein bread 'YOUR BREAD' is sold as popup at Cafe Nobishiro. Partnership supports nutrition and frailty prevention for elderly residents in Nobishiro House.
• ADDReC株式会社key partnerStrategic or Co-development Partner · 1 April 2024Innovation partnership with ADDReC for space development and project management. First project: joint demonstration experiment using OPTAGE's mineo business mobile lines for 'communication x [something]' themed services under the DENPAto program.
• 株式会社オプテージkey partnerStrategic or Co-development Partner · 1 April 2024OPTAGE provides mineo mobile business lines for joint demonstration experiments with BAKERU and ADDReC exploring new 'communication x entertainment' service models under the DENPAto program.
• 京王控股株式会社minorChannel Partner/ Reseller/ Distributor · 1 April 2024Keio Electric Railway works with BAKERU for regional activation projects including the Chofu Cycle Map series distributed at Keio stations.
• 京王SCクリエイションminorChannel Partner/ Reseller/ Distributor · 7 September 2023Keio SC Creation co-produces the Chofu Cycle Map with BAKERU, distributing the maps at Trio Keio Chofu and Keio stations.
• 同志社女子大学minorStrategic or Co-development Partner · 26 May 2023Doshisha Women's College collaborates on GRILL TERRACE ABURU kitchen car projects, with food/nutrition science students working on menu development and restaurant management as part of regional activation initiative.

Scale indicators12 records

Recent moves9 records

Expansion highlights7 records

Others

• Hakuhodo: Japan's second-largest advertising agency providing creative content production, event management, and editorial services. Adjacent services comparator to BAKERU's creative production segment though at significantly larger scale.
• Toridoll Holdings: Multi-brand restaurant operator including Marugame Seimen udon and BBQ chains, running high-volume restaurant operations across multiple concepts. Comparable multi-venue F&B operating model though in different cuisine categories.

Direct peers

• Round One: Japan's largest chain of sports entertainment facilities operating bowling, arcade, karaoke, and amusement venues nationwide. Directly comparable entertainment venue model to BAKERU's CRAZY GOLF, ASOBIBA survival game, and Rabbithole operations.
• Tokyu Recreation (RECC): Operates bowling alleys and entertainment facilities in Tokyo and surrounding Kanto region. Smaller, geographically-overlapping entertainment venue operator with similar consumer base and urban venue positioning.
• Hoshino Resorts: Multi-venue Japanese hospitality operator running ryokans, resorts, restaurants, and curated cultural experiences under one brand. Closely comparable to BAKERU's multi-segment approach combining unique entertainment concepts, F&B venues, and experiential offerings across geographies.
• St. Marc Holdings: Operates the St. Marc Cafe and Cafe de Crié chains throughout Japan serving coffee and bakery items. Direct competitor to BAKERU's cafe operations including Cafe Nobishiro and BUNDAN Coffee & Beer.
• Aeon Fantasy: Operates indoor amusement parks (Molly Fantasy) and edutainment facilities targeting families across Asia. Similar family-entertainment venue model to BAKERU's SPLASH PARK and CRAZY GOLF concepts targeting broad age groups.

Broad incumbents

• Tokyo Dome City: Operates Tokyo Dome entertainment complex including amusement facilities, restaurants, hotels, and event spaces. Broader incumbent entertainment/F&B operator with overlapping experiential offerings though at much larger scale than BAKERU's individual venues.
• SOMPO Holdings: Japanese insurance and care conglomerate operating SOMPO Care elderly care facilities. Comparable incumbent in the elderly housing/care segment where Nobishiro House is targeting 100 buildings by 2030.
• ADK Holdings: Major Japanese advertising and creative agency providing content production, editorial, and event planning services. Comparable incumbent to BAKERU's creative services segment serving enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bakeru_co
• Instagraminstagram.com/crazygolf_japan

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BAKERU