AMCP
AMCP is a Dallas-based nonprofit founded in 1995 that administers six international marketing and communication awards competitions for entrants ranging from individual freelancers to Fortune 50 corporations, funded by entry fees and judged in-house.
- Company typePrivate
- Founded1995
- HeadquartersDallas, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What AMCP does
AMCP (Association of Marketing and Communication Professionals) is a private, nonprofit membership organization founded in 1995 and headquartered in Dallas, Texas. It administers and judges six international awards competitions for marketing and communication professionals: MarCom Awards, Hermes Creative Awards, AVA Digital Awards, dotComm Awards, Viddy Awards, and Communitas Awards. Entries are accepted globally from corporate marketing departments, advertising agencies, PR firms, design shops, production companies, and freelancers, with winners ranging from individual communicators to Fortune 50 companies.
The organization operates a centralized judging infrastructure in Dallas, Texas and Washington D.C., where senior-level industry professionals apply a proprietary consensus-based scoring methodology across approximately eight weeks of daily review per competition cycle. Entries scoring 90-100 receive top-level recognition, 80-89 second-level recognition, and 70-79 honorable mention. Judging adjusts expectations based on perceived budget so that lower-budget entrants (e.g., student or nonprofit work) are not benchmarked against Fortune 50 campaigns. Results are delivered within 45 days of entry deadline.
Revenue derives entirely from entry fees paid by entrants, who automatically become AMCP members upon submission. The organization operates a parallel Pro Bono Program that waives fees for qualifying charitable projects — over 2,500 pro bono projects have been accommodated and over $350,000 donated to industry and charitable causes to date. Headcount is 1-10 employees; the operation is lean, member-funded, and not venture-backed. AMCP is led by Executive Director Ed Dalheim and operates with no parent company, no institutional investors, and no disclosed M&A or funding activity.
AMCP firmographics
Firmographics- Name
- AMCP
- Legal name
- Association of Marketing and Communication Professionals
- Website
- https://amcpros.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AMCP is a Dallas-based nonprofit founded in 1995 that administers six international marketing and communication awards competitions for entrants ranging from individual freelancers to Fortune 50 corporations, funded by entry fees and judged in-house.
- Ownership category
- akta.pro rank
AMCP industry classification
Industry- Product category
- Awards Administration Services
- NAICS
- Convention and Trade Show Organizers (56192), Advertising, Public Relations, and Related Services (5418)
- akta.pro primary industry
- Professional & Association Conferences (MPAGAGAB)
- akta.pro secondary industries
- Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM), Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)
Keywords
Where AMCP is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AMCP business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Award Competition Entry Fees: AMCP members consist of individuals and organizations who have entered the MarCom Awards, Hermes Creative Awards, AVA Digital Awards, dotComm Awards, and Viddy Awards. Each entrant's fee goes toward the administration and judging of the awards programs.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
AMCP product offering
Product offeringCore offering
AMCP administers and judges international awards competitions for marketing and communication professionals involved in the concept, writing, and design of marketing and communication programs and print, visual, and audio materials. The portfolio includes six core award programs (MarCom Awards, Hermes Creative Awards, AVA Digital Awards, dotComm Awards, Viddy Awards, Communitas Awards) with entries accepted globally from corporate marketing departments, advertising agencies, PR firms, design shops, production companies, and freelancers.
Product overview
AMCP (Association of Marketing and Communication Professionals) is an organization that administers and judges international competitions for marketing and communication professionals. The portfolio consists of six core awards programs: MarCom Awards for marketing and communication programs, Hermes Creative Awards for traditional and emerging media, AVA Digital Awards for digital creativity, dotComm Awards for web creativity, Viddy Awards (formerly Videographer Awards) for video excellence, and Communitas Awards for community service and social responsibility. These competitions recognize outstanding achievement in concept, writing, design, and production across print, visual, and digital media. Entries come from corporate marketing departments, advertising agencies, PR firms, design shops, production companies, and freelancers worldwide. AMCP also operates a Pro Bono Program that waives entry fees for charitable projects and donates to community causes.
Differentiator
Problem solved
Functional benefit
Products and services
- MarCom Awards International competition for marketing and communication professionals involved in the concept, writing, and design of marketing and communication programs and print, visual, and audio materials. Entries come from corporate marketing departments, advertising agencies, PR firms, design shops, production companies, and freelancers.
- Hermes Creative Awards Competition honoring the messengers and creators of traditional and emerging media, recognizing outstanding achievement in creative work across various media formats for marketing and communication professionals.
- AVA Digital Awards Competition honoring excellence in digital creativity, branding, and strategy, recognizing the evolving role of digital media in the transfer of information through text, graphics, animation, video, audio, and interactive components.
- dotComm Awards Competition honoring excellence in web creativity and digital communication, recognizing outstanding work in digital platforms and web-based communication for marketing and communication professionals.
- Viddy Awards Competition honoring video excellence in a digital world, formerly known as the Videographer Awards, recognizing video production work submitted by marketing and communication professionals.
- Communitas Awards Competition honoring excellence in community service and corporate social responsibility, recognizing businesses, organizations, and individuals for volunteering, philanthropy, sustainability, and green initiatives.
- AMCP Pro Bono Program Program that fosters and supports marketing and communication professionals who contribute their unique talents to public service and charitable organizations. AMCP waives entry fees for pro bono projects and has donated over $350,000 to charitable causes while waiving fees for over 2,500 pro bono projects.
Quantifiable outcome
- Over 2,500 pro bono project entry fees waived
- +2 more outcomes
Companies that use AMCP
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles4 records
AMCP technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AMCP partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
AMCP competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
AMCP social profiles
Digital presenceAMCP financial estimates
Financial estimateRevenue estimate
Valuation estimate
AMCP leadership team
Management profileNumber of profiles
Profiles1 record
AMCP subsidiaries and ownership
Company hierarchySubsidiaries6 records
AMCP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AMCP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AMCP
What does AMCP do?
AMCP administers and judges international awards competitions for marketing and communication professionals involved in the concept, writing, and design of marketing and communication programs and print, visual, and audio materials. The portfolio includes six core award programs (MarCom Awards, Hermes Creative Awards, AVA Digital Awards, dotComm Awards, Viddy Awards, Communitas Awards) with entries accepted globally from corporate marketing departments, advertising agencies, PR firms, design shops, production companies, and freelancers.
Is AMCP a public or private company?
AMCP is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AMCP founded?
AMCP was founded in 1995. It employs 1 to 10 people.
Where is AMCP based?
AMCP is headquartered in Dallas, United States, in the North America region.
How does AMCP make money?
One revenue line is on record: award Competition Entry Fees.
Does AMCP have an API?
No public API is recorded for AMCP.
What industry is AMCP in?
AMCP's product category is Awards Administration Services. Its primary akta.pro industry code is MPAGAGAB, Professional & Association Conferences, with a secondary code of MPAGAGAM, Conferences & Conventions Operations Services (Registration, AV, Logistics). Its NAICS code is 56192.