AMCP

What AMCP does

AMCP (Association of Marketing and Communication Professionals) is a private, nonprofit membership organization founded in 1995 and headquartered in Dallas, Texas. It administers and judges six international awards competitions for marketing and communication professionals: MarCom Awards, Hermes Creative Awards, AVA Digital Awards, dotComm Awards, Viddy Awards, and Communitas Awards. Entries are accepted globally from corporate marketing departments, advertising agencies, PR firms, design shops, production companies, and freelancers, with winners ranging from individual communicators to Fortune 50 companies.

The organization operates a centralized judging infrastructure in Dallas, Texas and Washington D.C., where senior-level industry professionals apply a proprietary consensus-based scoring methodology across approximately eight weeks of daily review per competition cycle. Entries scoring 90-100 receive top-level recognition, 80-89 second-level recognition, and 70-79 honorable mention. Judging adjusts expectations based on perceived budget so that lower-budget entrants (e.g., student or nonprofit work) are not benchmarked against Fortune 50 campaigns. Results are delivered within 45 days of entry deadline.

Revenue derives entirely from entry fees paid by entrants, who automatically become AMCP members upon submission. The organization operates a parallel Pro Bono Program that waives fees for qualifying charitable projects — over 2,500 pro bono projects have been accommodated and over $350,000 donated to industry and charitable causes to date. Headcount is 1-10 employees; the operation is lean, member-funded, and not venture-backed. AMCP is led by Executive Director Ed Dalheim and operates with no parent company, no institutional investors, and no disclosed M&A or funding activity.

Name

AMCP

Legal name

Association of Marketing and Communication Professionals

Website

https://amcpros.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

AMCP is a Dallas-based nonprofit founded in 1995 that administers six international marketing and communication awards competitions for entrants ranging from individual freelancers to Fortune 50 corporations, funded by entry fees and judged in-house.

Ownership category

akta.pro rank

Product category

Awards Administration Services

NAICS

Convention and Trade Show Organizers (56192), Advertising, Public Relations, and Related Services (5418)

akta.pro primary industry

Professional & Association Conferences (MPAGAGAB)

akta.pro secondary industries

Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM), Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

Keywords

• Awards administration
• Creative competitions
• Marketing recognition programs
• Industry judging services
• Communication awards

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Award Competition Entry Fees: AMCP members consist of individuals and organizations who have entered the MarCom Awards, Hermes Creative Awards, AVA Digital Awards, dotComm Awards, and Viddy Awards. Each entrant's fee goes toward the administration and judging of the awards programs.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

AMCP administers and judges international awards competitions for marketing and communication professionals involved in the concept, writing, and design of marketing and communication programs and print, visual, and audio materials. The portfolio includes six core award programs (MarCom Awards, Hermes Creative Awards, AVA Digital Awards, dotComm Awards, Viddy Awards, Communitas Awards) with entries accepted globally from corporate marketing departments, advertising agencies, PR firms, design shops, production companies, and freelancers.

Product overview

AMCP (Association of Marketing and Communication Professionals) is an organization that administers and judges international competitions for marketing and communication professionals. The portfolio consists of six core awards programs: MarCom Awards for marketing and communication programs, Hermes Creative Awards for traditional and emerging media, AVA Digital Awards for digital creativity, dotComm Awards for web creativity, Viddy Awards (formerly Videographer Awards) for video excellence, and Communitas Awards for community service and social responsibility. These competitions recognize outstanding achievement in concept, writing, design, and production across print, visual, and digital media. Entries come from corporate marketing departments, advertising agencies, PR firms, design shops, production companies, and freelancers worldwide. AMCP also operates a Pro Bono Program that waives entry fees for charitable projects and donates to community causes.

Differentiator

Problem solved

Functional benefit

Products and services

• MarCom Awards International competition for marketing and communication professionals involved in the concept, writing, and design of marketing and communication programs and print, visual, and audio materials. Entries come from corporate marketing departments, advertising agencies, PR firms, design shops, production companies, and freelancers.
• Hermes Creative Awards Competition honoring the messengers and creators of traditional and emerging media, recognizing outstanding achievement in creative work across various media formats for marketing and communication professionals.
• AVA Digital Awards Competition honoring excellence in digital creativity, branding, and strategy, recognizing the evolving role of digital media in the transfer of information through text, graphics, animation, video, audio, and interactive components.
• dotComm Awards Competition honoring excellence in web creativity and digital communication, recognizing outstanding work in digital platforms and web-based communication for marketing and communication professionals.
• Viddy Awards Competition honoring video excellence in a digital world, formerly known as the Videographer Awards, recognizing video production work submitted by marketing and communication professionals.
• Communitas Awards Competition honoring excellence in community service and corporate social responsibility, recognizing businesses, organizations, and individuals for volunteering, philanthropy, sustainability, and green initiatives.
• AMCP Pro Bono Program Program that fosters and supports marketing and communication professionals who contribute their unique talents to public service and charitable organizations. AMCP waives entry fees for pro bono projects and has donated over $350,000 to charitable causes while waiving fees for over 2,500 pro bono projects.

Quantifiable outcome

• Over 2,500 pro bono project entry fees waived
• +2 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/amcp_awards
• Facebookfacebook.com/amcpros
• LinkedInlinkedin.com/company/2172892/admin/feed/posts

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMCP