RGI

Name

RGI

Legal name

RGI Inc.

Website

https://rgidesign.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Kenton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing Agency Services: RGI generates revenue through professional services as a creative marketing agency, providing design, branding, shopper marketing, and campaign execution services to enterprise clients on a project and retainer basis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

RGI Inc. is a creative marketing agency that delivers design, branding, shopper marketing, and in-store marketing campaign services to enterprise clients. The firm functions as an extension of client teams, providing graphic design, environmental design, illustration, packaging design, and production support from concept through completion across both print and digital channels.

Product overview

RGI Inc. is a creative marketing agency offering a unified suite of professional services rather than a software product platform. The core offering combines design services (graphic design, branding, environmental design, illustration, production, and package design) with strategic marketing capabilities including shopper marketing, in-store marketing campaigns, and digital marketing. These services work together to provide clients with comprehensive brand development and marketing execution from concept through implementation, supporting both print and digital channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Design Services Comprehensive design services encompassing graphic design, branding, environmental design, illustration, production, and package design, delivered from concept to completion by experienced designers for enterprise clients.
• Shopper Marketing Strategic marketing services linking brands to retailers through customized shopper marketing plans and materials that engage shoppers and drive purchase decisions at shelf.
• Branding Services Brand development, improvement, and maintenance services including brand positioning, messaging, and visual identity creation for clients across various industries.
• In-Store Marketing Campaigns End-to-end in-store marketing campaign development, management, and production including promotional materials, display graphics, signage, and retail-targeted marketing for retail and grocery clients.
• Digital Marketing Digital marketing support including digital ads, email campaigns, informative videos, and online sales materials for B2B and B2C clients.

Quantifiable outcome

• 30+ year relationships with major clients like Kroger
• +1 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves5 records

Expansion highlights2 records

Direct peers

• The Marketing Store: Global shopper and loyalty marketing agency specializing in retail activation, in-store marketing, and shopper engagement programs for major consumer brands. Comparable to RGI in shopper/in-store capabilities for enterprise clients.
• Arc Worldwide: Retail and shopper marketing agency within IPG/Leo Burnett focused on connecting brands with consumers in retail environments through in-store, digital, and experiential programs. Directly comparable to RGI's retail-focused creative and in-store execution.
• The Integer Group: Shopper and retail marketing agency within the Omnicom network that creates brand experiences at retail, including in-store marketing, shopper promotions, and category solutions. Directly comparable to RGI's in-store and shopper marketing capabilities for enterprise CPG/grocery clients.
• Saatchi & Saatchi X: Shopper marketing network within Publicis specializing in behavior-change marketing at retail, including in-store execution, packaging, and shopper promotions. Closely comparable to RGI's in-store campaign and retail activation work.
• Cramer-Krasselt: Independently held, mid-sized creative advertising agency serving major brands across consumer categories with full-service brand building, shopper marketing, and digital capabilities. Comparable to RGI as a privately-held creative agency targeting enterprise CPG/retail clients.
• Frankel: Mid-sized retail and shopper marketing agency providing integrated retail marketing, in-store execution, and shopper insights for major brands and retailers. Directly comparable to RGI's in-store marketing and retail execution services for enterprise clients.
• The Mars Agency: Independent shopper marketing agency specializing in connecting brands to retail consumers through in-store, digital, and experiential activations. Directly comparable to RGI's core shopper-marketing and in-store campaign work for retail/grocery clients.
• Sterling-Rice Group: Independently held, mid-sized creative brand-building agency serving major consumer brands with branding, advertising, and shopper marketing. Comparable to RGI as a privately-held, mid-sized creative agency serving enterprise consumer/grocery clients.
• Geometry Global (now Ogilvy): Global shopper marketing and brand activation agency (now part of Ogilvy within WPP) specializing in commerce, shopper, and experiential marketing. Directly comparable in shopper-marketing and brand-to-retail activation services.

Broad incumbents

• Momentum Worldwide: Global experiential and shopper marketing agency within IPG that delivers brand experiences, retail activations, and shopper engagement at scale. Comparable to RGI on the shopper/retail activation axis, but operates at significantly greater scale with global footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RGI