Knauss Foods
Knauss Foods Inc. is a privately held, fifth-generation dried beef producer founded in 1902 and headquartered in Quakertown, Pennsylvania. It sells slowly cured, air-dried dried beef products under the Knauss, Carson's, Andrew's, and Beardsley brands to retail grocery (Walmart, Costco), food service distributors, and food manufacturers across the United States.
- Company typePrivate
- Founded1902
- HeadquartersQuakertown, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Knauss Foods does
Knauss Foods Inc. is a privately held, family-rooted dried beef producer headquartered at 625 E. Broad Street in Quakertown, Pennsylvania. Founded in 1902 by Edward W. Knauss as a small meat market operation, the company has specialized for over 120 years in slowly cured, air-dried, lean dried beef produced using traditional brick ovens and smokehouses and the original family recipe. The business was held within the Knauss family for five generations before being sold to Alderfer Inc. in 2004 and then acquired by Paul J. Kozloff in 2011, who formed the current entity Knauss Foods Inc.
The product portfolio centers on the flagship Knauss Dried Beef line (3oz and 4oz pouches, sliced dried beef in jars, and half/whole dried beef deli knuckles including a double-smoked variant), supplemented by the acquired sub-brands Carson's, Andrew's, and Beardsley. A microwavable 10oz Creamed Chipped Beef pouch extends the line into convenience formats. Products are positioned as 98% fat-free, 100% pure beef, gluten-free, MSG-free, and made in the USA from a four-ingredient recipe (beef, water, salt, sugar, sodium nitrite).
The company generates revenue by selling packaged dried beef to three primary segments: retail grocery (including Walmart and Costco), food service distributors supplying restaurants, hotels, and institutions, and food manufacturers using dried beef as an ingredient. Wholesale customers can also pick up orders directly from the Quakertown plant. Marketing is conducted primarily through the company website, which features product information, heritage storytelling, downloadable recipe guides, and a 'Where to Buy' store locator.
Knauss Foods firmographics
Firmographics- Name
- Knauss Foods
- Legal name
- Knauss Foods Inc.
- Website
- https://knaussfoods.com
- Company type
- Private
- Founded year
- 1902
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Knauss Foods Inc. is a privately held, fifth-generation dried beef producer founded in 1902 and headquartered in Quakertown, Pennsylvania. It sells slowly cured, air-dried dried beef products under the Knauss, Carson's, Andrew's, and Beardsley brands to retail grocery (Walmart, Costco), food service distributors, and food manufacturers across the United States.
- Ownership category
- akta.pro rank
Knauss Foods industry classification
Industry- Product category
- Processed Meat Products (Dried Beef)
- NAICS
- Meat Processed from Carcasses (311612), Meat and Meat Product Merchant Wholesalers (42447)
- SIC
- Sausages & Other Prepared Meat Products (2013), Meat Packing Plants (2011), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Cured Meats (Dry-Cured, Wet-Cured, Hams, Bacon) (AFANAEAA)
- akta.pro secondary industries
- Cooked & RTE Processed Meats (Roasts, Meatloaf, Sliced RTE) (AFANAEAF), Canned Meat, Poultry & Seafood Manufacturing (AFAKACAD)
Keywords
Where Knauss Foods is headquartered
LocationHeadquarters
- HQ city
- Quakertown
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Knauss Foods business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Dried Beef Product Sales: Knauss Foods generates revenue through the sale of dried beef products including pouches (3oz & 4oz), creamed chipped beef (10oz microwavable pouches), dried beef knuckles (half & whole pieces), and sliced dried beef in jars. Products are sold to retailers, food service distributors, and food manufacturers.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels2 records
Knauss Foods product offering
Product offeringCore offering
Knauss Foods manufactures and sells authentic Pennsylvania Dutch-style dried beef products using a 121-year-old family recipe, slow-cured and air-dried in traditional brick ovens and smokehouses. The company produces dried beef pouches, creamed chipped beef in microwavable pouches, dried beef deli knuckles, and sliced dried beef in jars, sold through retail grocery stores, warehouse clubs, food service distributors, and food manufacturers across the United States.
Product overview
Knauss Foods is a family-owned dried beef company operating since 1902, producing authentic Pennsylvania Dutch-style dried beef products. The product portfolio centers on the core Knauss Dried Beef line (pouches, jars, deli knuckles), supplemented by sub-brands Carson's and Beardsley. Key offerings include dried beef pouches (3oz and 4oz), 10oz Creamed Chipped Beef in microwavable pouches, deli knuckles (regular and double smoked), and sliced dried beef in jars. Products are characterized as 98% fat free, 100% pure beef, slowly cured, gluten free, and MSG free. The company acquired several brands over the years including L. Foulke & Son, Andrews Dried Beef Co., and Carson's Packing Co., which continue as sub-brand offerings alongside the primary Knauss brand.
Differentiator
Problem solved
Functional benefit
Brands
- Knauss Dried Beef: The original flagship dried beef brand using the 121-year-old family recipe.
- Andrew's Dried Beef
- Carson's Dried Beef
- Beardsley Dried Beef
Products and services
- Knauss Dried Beef Pouches Old-fashioned slowly cured, lean dried beef trimmed to 92%-98% leanness and dried in smokehouses. Available in 3oz and 4oz pouches. Features 98% fat free, 100% pure beef, slowly cured, gluten free, quality slices. Sold to retail grocery stores including Walmart for individual consumer purchase.
- Knauss Creamed Chipped Beef (10oz Microwavable Pouch) Traditional century-old creamed chipped beef recipe using authentic Knauss dried beef. Packaged in a microwavable pouch ready to eat in 2 minutes. Suitable as topping for toast, biscuits, baked potatoes, home fries, noodles, pizza, and rice. MSG free and gluten free. Targets home cooks seeking convenient classic dishes.
- Dried Beef Deli Knuckles Authentic half and whole dried beef knuckle pieces for deli service, available in regular and double-smoked varieties. Gluten free. Sold primarily to food service distributors and food manufacturers for use in restaurant, hotel, and institutional food service operations.
- Knauss Sliced Dried Beef (Jars) Sliced dried beef packaged in glass jars. Ingredients: Beef, Water, Salt, Sugar, Sodium Nitrite. Sold at retail locations for consumers seeking ready-to-use sliced dried beef.
- Carson's Dried Beef Pouches Sub-brand dried beef pouches (3oz and 4oz) produced under the Carson's label, traced to Philadelphia's Carson's Packing Co. established in 1888. Same characteristics as the Knauss Dried Beef pouches: 98% fat free, 100% pure beef, slowly cured, gluten free, quality slices.
- Beardsley Dried Beef Jars Dried beef in jars sold exclusively at Costco warehouse locations. Three 4.5 oz. jars per package. Sub-brand offering distributed through warehouse/club store channel.
Companies that use Knauss Foods
Customer profileSegments4 records
Ideal customer profiles4 records
Knauss Foods technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Knauss Foods partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Alderfer Inc.majorIn 2004, Alderfer Inc. of Harleysville, PA acquired the dried beef division of E.W. Knauss, including the Andrew's, Carson's, and Knauss dried beef brands. This acquisition brought facility upgrades and expansions, distribution territory extensions, and customer base development.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Knauss Foods competitors and assessment
Company assessmentBroad incumbents
- Hormel Foods: Diversified multinational processed meat and food company with broad cured, dried, and shelf-stable meat portfolios (e.g., Hormel Cure 81, Skippy, Spam). Comparable to Knauss as a competitor in the cured/preserved meat category, but operating at vastly greater scale across many product lines.
- Jack Link's: Largest U.S. branded meat snack company, specializing in jerky and dried/cured meat snacks sold through grocery, club, and convenience channels. Comparable to Knauss in product format (dried/cured beef), retail channel presence, and focus on portable, shelf-stable meat products.
- Plumrose USA: Producer of deli meats, bacon, and cooked/processed meats for retail and foodservice. Comparable to Knauss as a competitor in cured/preserved meats and as a co-manufacturer/supplier into the same retail grocery and food service channels.
- Johnsonville Sausage: Largest U.S. sausage brand, with portfolio spanning fresh, smoked, and fully cooked sausages sold across retail and foodservice. Comparable to Knauss as a player in traditional prepared/processed meats, though Johnsonville operates at much greater scale and breadth.
Direct peers
- Old Wisconsin: Specialty manufacturer of traditional cured and smoked meat snacks (sausages, beef sticks, dried meats) sold through retail and club channels. Closely comparable to Knauss in product format (slow-cured, shelf-stable dried meats), channel mix (retail + club stores), and clean-label marketing positioning.
- Bridgford Foods: Manufacturer of processed meat and snack products including dry sausage, jerky, and frozen bread/dough items, serving retail and foodservice customers. Comparable to Knauss in scale (small-cap public), product format (dried/cured meats), and multi-channel distribution model.
- Daniele International: Producer of Italian-style cured meats (salami, prosciutto, soppressata, dried beef) sold through retail deli and grocery channels. Comparable to Knauss in the production of traditional, slowly cured shelf-stable dried meats, with similar deli-counter and packaged-goods retail presence.
- Boar's Head: Premium delicatessen meats brand offering cured, smoked, and dried meats through supermarket deli counters and packaged retail. Comparable to Knauss in heritage positioning, premium cured-meat product set, and emphasis on traditional preparation methods.
- Dietz & Watson: Fourth-generation family-owned deli meat and specialty food producer with cured and dried meat products sold through retail and foodservice. Comparable to Knauss in family heritage positioning, specialty/cured meat focus, and mid-size specialty food manufacturer scale.
- Hanover Foods: Pennsylvania-based family-owned food manufacturer producing canned, frozen, and shelf-stable prepared foods, including meat products, sold through retail and food service. Comparable to Knauss in regional Pennsylvania heritage, multi-channel distribution, and mid-size specialty food manufacturer profile.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Knauss Foods social profiles
Digital presenceKnauss Foods financial estimates
Financial estimateRevenue estimate
Valuation estimate
Knauss Foods leadership team
Management profileNumber of profiles
Profiles1 record
Knauss Foods funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Knauss Foods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Knauss Foods
What does Knauss Foods do?
Knauss Foods manufactures and sells authentic Pennsylvania Dutch-style dried beef products using a 121-year-old family recipe, slow-cured and air-dried in traditional brick ovens and smokehouses. The company produces dried beef pouches, creamed chipped beef in microwavable pouches, dried beef deli knuckles, and sliced dried beef in jars, sold through retail grocery stores, warehouse clubs, food service distributors, and food manufacturers across the United States.
Is Knauss Foods a public or private company?
Knauss Foods is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Knauss Foods founded?
Knauss Foods was founded in 1902. It employs 51 to 100 people.
Where is Knauss Foods based?
Knauss Foods is headquartered in Quakertown, United States, in the North America region.
How does Knauss Foods make money?
One revenue line is on record: dried Beef Product Sales.
Who are Knauss Foods's main competitors?
Broad incumbents on record are Hormel Foods, Jack Link's, Plumrose USA and Johnsonville Sausage. Direct peers are Old Wisconsin, Bridgford Foods, Daniele International, Boar's Head, Dietz & Watson and Hanover Foods.
Does Knauss Foods have an API?
No public API is recorded for Knauss Foods.
What industry is Knauss Foods in?
Knauss Foods's product category is Processed Meat Products (Dried Beef). Its primary akta.pro industry code is AFANAEAA, Cured Meats (Dry-Cured, Wet-Cured, Hams, Bacon), with a secondary code of AFANAEAF, Cooked & RTE Processed Meats (Roasts, Meatloaf, Sliced RTE). Its NAICS code is 311612 and its SIC code is 2013.