What Blaser does

Blaser GmbH is a German manufacturer of premium hunting firearms headquartered in Isny im Allgäu, founded in 1957 (with some sources citing 1960). The company designs and produces straight-pull and bolt-action hunting rifles — most prominently the R8 and the modular Ultimate platform — alongside over-and-under shotguns (F3, F16, FBX), titanium suppressors (B50Ti, B43Ti), and branded accessories. It operates as a privately held entity under Blaser Group GmbH, a group that also controls J.P. Sauer & Sohn, Mauser, Liemke (thermal/night-vision optics), and Minox (sport optics), giving the Blaser brand an integrated rifle-to-electro-optics stack. Manufacturing is carried out in southern Germany with an emphasis on engineering quality, modular architecture (proprietary QDC+ quick-release mount, interchangeable barrel/caliber kits), and limited-edition commemorative pieces such as the R8 300,000 "The Wild Planet."

The business model combines a direct-to-consumer e-commerce channel (blaser.de) with a regulated European dealer network for firearms transfer, plus Blaser Safaris as a services extension that bundles guided hunts with brand-aligned travel. Pricing is positioned in the premium segment, with R8 rifles starting at €4,099, F3 shotguns at €5,299, and premium sets exceeding €8,000; accessories, optics, apparel, and suppressors extend share-of-wallet per customer. Customers are individual sport hunters, driven猎 game managers, and sport shooters, primarily across Germany and the wider EU, with safari services providing a global experiential channel. The company is led by Managing Director Dr. Jens Uwe Drowatzky, with 251-500 employees.

Name

Blaser

Legal name

Blaser Group GmbH

Website

https://blaser.de

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

251–500 employees

Short description

Blaser GmbH is a German premium hunting firearms manufacturer (R8 rifles, F3/F16 shotguns, suppressors, accessories) owned by Blaser Group, selling to sport hunters across Europe via DTC and dealer channels, complemented by electro-optics brands and Blaser Safaris guided-hunt services.

Ownership category

akta.pro rank

Product category

Hunting Firearms

NAICS

Small Arms, Ordnance, and Ordnance Accessories Manufacturing (332994), Small Arms Ammunition Manufacturing (332992)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Hunting, Shooting Sports & Archery Retail (CRAMABAK)

akta.pro secondary industries

Firearms & Ammunition Retail (CRAMAKAA), Hunting Accessories & Field Gear Retail (Calls, Decoys, Blinds, Game Cameras) (CRAMAKAE), Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection) (CRAMAKAG), Ammunition Manufacturing (Small-, Medium- & Large-Caliber) (IMABAHAG)

Keywords

• Hunting firearms
• Bolt-action rifles
• Over-under shotguns
• Hunting optics
• Sound suppressors

Headquarters

HQ city

Isny Im Allgäu

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Firearms Sales: Core business revenue from precision hunting rifles (R8, K95), shotguns (F3, F16, FBX), and combined weapons. Sales direct to consumers via online shop and through dealer network with age/permit verification.
2. Optics Sales: Proprietary rifle scopes (B1, B2 series), red dot sights, rangefinder binoculars, and general optics. Includes QDC+ mounting systems.
3. Ammunition: Sales of hunting ammunition across all common calibers.
4. Suppressors: On-barrel and over-barrel suppressors (B43Ti, B50Ti) with titanium core technology.
5. Hunting Equipment and Accessories: Gun slings, rifle cases, backpacks (Ultimate, Harness 2.0, Canvas, Travel series), rangebags, ammunition pouches, seating cushions, multi-tube accessories, suppressor covers, suppressor holders, and bipod accessories.
6. Apparel: Hunting clothing including men's, women's, and children's lines. Features HunTec camouflage patterns. Includes jackets, polo shirts, trousers, pullovers, shirts, and vests.
7. Custom Shop Services: Individual enhancement and customization services for firearms, commemorative editions (K95 Anniversary), and bespoke modifications.
8. Hunting Travel (Blaser Safaris): Premium hunting safari experiences across Africa, Europe, North America, Oceania, and worldwide bird hunting destinations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

Blaser manufactures and sells premium hunting firearms and outdoor equipment from its headquarters in Isny im Allgäu, Germany. Core offerings include the proprietary R8 bolt-action rifle series, K95 break-action combination rifles, F3 and F16 over-under shotguns, the FBX sporting shotgun, B1/B2 riflescopes and rangefinder optics, 3D-printed titanium suppressors, hunting ammunition, and a modular Ultimate and Harness 2.0 carry/accessories ecosystem. The company also delivers hunting travel (Blaser Safaris), custom gunsmithing (Custom Shop), and training services (Blaser Academy).

Product overview

Blaser is a German hunting equipment manufacturer with over 60 years of history, based in Isny im Allgäu, specializing in high-quality hunting firearms, optics, and outdoor accessories. The product portfolio centers on bolt-action rifles (R8 series including R8 Ultimate, R8 Professional 2.0, R8 Safari, R8 Success) and break-action Kipplaufbüchse K95 rifles, complemented by shotgun lines (FBX Sporting, F3 series in Competition/Vantage/Supersport/Supertrap variants, F16 Game/Sporting). The company offers premium optics including B1 and B2 riflescopes and rangefinder binoculars, titanium sound moderators (B50Ti, B43Ti), and an extensive modular carrying/accessories ecosystem comprising the Ultimate series (Backbone carrying system, Backpacks in S/M sizes, Gun Holster) and Harness 2.0 modular system with specialized pouches and backpacks. Hunting clothing, bags (Duffle Bags in 60L/110L, Canvas Rucksack, Reiserucksack, Sitzrucksack), gun care products, and accessories round out the offering. Beyond products, Blaser provides hunting travel services (Blaser Safaris), custom gunsmithing (Custom Shop), and training programs (Blaser Academy). The company operates with a philosophy emphasizing practical hunting utility and sustainability.

Differentiator

Problem solved

Functional benefit

Brands

• Argali: Premium hunting equipment and accessories brand under Blaser, featuring leather goods, apparel, and outdoor gear
• Blaser Optik
• Blaser Safaris
• Blaser Academy
• Blaser Shooting Team
• Ultimate Series
• HunTec

Products and services

• Repetierbüchse R8 (R8 Rifle Series) Flagship bolt-action repeating rifle platform with variants including R8 Ultimate, R8 Professional 2.0, R8 Professional Success, R8 Safari, R8 Success, and special editions. Sold to licensed hunters via direct e-commerce and authorized dealer network with configurable stock options.
• Kipplaufbüchse K95 (K95 Combination Rifle) Break-action combination rifle series (K95 Ultimate and K95 Success variants) featuring ergonomic synthetic stocks and modular stock options (VSR, RDS, VSK, SKC). Sold to licensed hunters.
• Flinten F3 Shotgun Series Over-under shotgun series available in F3 Competition, F3 Vantage, F3 Supersport, and F3 Supertrap variants for competitive and recreational shooting. Sold via direct e-commerce and dealers.
• Flinten F16 Shotgun Series Premium shotgun series offered in F16 Game and F16 Sporting configurations for hunting and clay shooting.
• FBX Sporting Shotgun Semi-automatic shotgun designed for sporting clay shooting, sold with hands-on test event support.
• B1 Riflescopes Riflescope series including B1 ZF 2.8-20x50 iC Black Edition for long-range precision hunting.
• B2 Riflescopes Advanced riflescope series for hunting applications with QDC+ ring mounting system compatibility.
• Rotpunktvisier (Red Dot Sight) Red dot sights for quick target acquisition in hunting scenarios.
• Ferngläser mit Entfernungsmesser (Rangefinder Binoculars) Binoculars with integrated rangefinder functionality, including the Blaser Rangefinder 8x32, for distance measurement in hunting.
• Schalldämpfer B43Ti (Titanium Suppressor) Lightweight on-barrel titanium suppressor weighing 195g, 150mm length, achieving 31 dB reduction via 3D-printed Grade 5 titanium core and Wedge-Brake technology.
• Schalldämpfer B50Ti (Titanium Suppressor) Titanium sound moderator designed for R8 Professional 2.0 rifles, featuring 3D-printed titanium core with Wedge-Brake technology.
• Munition (Hunting Ammunition) Hunting ammunition products across common calibers for Blaser rifles and shotguns.
• Ultimate Backbone Carrying System Modular backbone carrying system serving as the core of the Blaser Ultimate series, featuring adjustable shoulder straps, padded hip belt, and Molle loops for attaching holsters and backpacks.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Blaser_USA
• Facebookfacebook.com/BlaserHunting
• LinkedInlinkedin.com/company/blaser-jagdwaffen-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blaser