Select Italy Brasil

Select Italy is a 1997-founded, UVET Group-owned luxury travel agency headquartered in Chicago that designs tailor-made Italian and European vacations for affluent leisure and corporate clients via in-house sales consultants, earning commissions on hotels, experiences, and MICE event bookings.

Company typePrivate
Founded1997
HeadquartersChicago, United States
Headcount51–100
GTM typeB2C
OfferingServices

What Select Italy Brasil does

Select Italy is a Chicago-headquartered, privately held luxury travel agency founded in 1997 and operating as a subsidiary of the Italian conglomerate UVET Group. The company specializes in tailor-made, high-touch vacations to Italy and selected European and Indian Ocean destinations (Greece, Maldives), serving affluent leisure travelers — primarily luxury-seeking individuals and couples, with secondary segments in families and corporate/MICE clients — who want curated, consultant-led itineraries rather than self-served OTA bookings.

The core product is human advisory trip design: customers request a quote via website, email ([email protected]), or a 1-800 phone line, then work one-on-one with an in-house sales consultant who designs a customized itinerary covering hotels, transfers, experiences, and ancillary services until the customer approves a final plan. The portfolio spans handpicked boutique hotels, 5-star luxury properties, villas, family resorts, wellness and spa packages (e.g., Fonteverde, Chia Laguna), and themed experiences (wine tastings, cultural tours, Andrea Bocelli concerts). A separate Meetings & Events (MICE) division handles corporate incentive trips, conferences, and end-to-end event logistics. There is no disclosed proprietary technology platform, mobile app, API, or AI tooling; the technology footprint is a content-marketing website and CRM-driven quote workflow.

The business model is transaction-fee driven, capturing commissions and service fees on bookings plus professional services revenue from MICE event planning. Pricing is quote-based and not publicly disclosed. Distribution is direct-to-consumer via phone, email, and website, with a B2B layer for corporate accounts. Supplier relationships include the parent-owned UVET Hotels Collection (e.g., Hotel Berna, Baia dei Mulini, Hotel Royal Positano) and distribution partnerships with Belmond, Rocco Forte, Marriott Luxury Collection, Sani Resort, IKOS Resorts, Forte Village, Italian Hospitality Collection, Lungarno, and Phaea Resorts. The firm employs 51-100 people and has operated for over 25 years without disclosed funding rounds, acquisitions, or executive leadership changes beyond founder Andrea Sertoli.

Select Italy Brasil firmographics

Firmographics

Name: Select Italy Brasil
Legal name: Select Italy
Website: https://selectitaly.com
Company type: Private
Founded year: 1997
Operating status: Operating
Headcount range: 51–100 employees
Short description: Select Italy is a 1997-founded, UVET Group-owned luxury travel agency headquartered in Chicago that designs tailor-made Italian and European vacations for affluent leisure and corporate clients via in-house sales consultants, earning commissions on hotels, experiences, and MICE event bookings.
Ownership category
akta.pro rank

Select Italy Brasil industry classification

Industry

Product category: Luxury Travel Services
NAICS: Travel Agencies (561510), Tour Operators (561520)
SIC: Services-Amusement & Recreation Services (7900)
akta.pro primary industry: Luxury Travel Agencies (THAKAFAA)
akta.pro secondary industries: Bespoke Multi-Day Itinerary Planning & Custom Tour Design (THAJALAB), Group & Small-Group Custom Itinerary Planning (THAKAOAF)

Keywords

Luxury travel agency
Customized vacation planning
Italy destination specialist
Corporate MICE services
Luxury hotel booking

Where Select Italy Brasil is headquartered

Location

Headquarters

HQ city: Chicago
HQ country: United States
HQ region: North America

Offices1 record

Markets served

Select Italy Brasil business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

Travel Package Sales: The company earns revenue through commissions and service fees from booking hotels, resorts, transportation, experiences, and creating customized travel packages. Customers work with consultants to design itineraries and pay for the complete vacation package.
MICE and Corporate Travel Services: Specialized services for meetings, incentive trips, conferences, and events management, including transportation coordination, venue selection, and complete event planning.

Pricing tiers

Model	Billing	Price
Other	Pay-as-you-go	Custom Tailored Travel Packages

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Select Italy Brasil product offering

Product offering

Core offering

Select Italy Brasil is a luxury travel agency that designs and books tailor-made vacations to Italy and other European destinations, working one-on-one with sales consultants to create custom itineraries featuring curated hotels, villa rentals, resort collections, and bespoke experiences such as wine tastings, cultural tours, and wellness retreats. The company also delivers MICE and corporate event planning services for business clients requiring meetings, incentive trips, conferences, and events in Italy.

Product overview

Select Italy is a luxury travel agency specializing in tailor-made Italian vacations and European destinations since 1997. The company operates as a platform offering curated hotel bookings across Italy and partner resorts in Greece, vacation experiences and packages, and MICE (meetings, incentive tours, conferences, and events) services. The core offering includes luxury villa bookings, family-friendly resorts, spa packages, and curated experiences such as wine tastings and cultural tours. The company is an Uvet Group company and partners with major resort collections including Sani Resort, IKOS Resorts, and Forte Village Resort.

Differentiator

Problem solved

Functional benefit

Brands

UVET Hotels Collection: A collection of hotels and resorts owned by the parent company UVET Group, including properties in Italy such as Hotel Berna (Milan), Baia dei Mulini Resort & Spa (Sicily), Hotel Royal Positano, Hotel Piccolo (Portofino), Hotel Giudecca (Venice), Hotel Ca' Zusto (Venice), Hotel Palumbalza (Sardinia), Hotel Miramonti (Dolomites), Hotel Les Jumeaux (Aosta Valley), and Hotel Alaska (Dolomites).

Products and services

Luxury Vacation Planning and Booking Services Tailor-made trip planning for Italian luxury vacations and select European destinations, working with experienced consultants who design and review custom itineraries until client approval.
Hotel Bookings

Companies that use Select Italy Brasil

Customer profile

Segments4 records

Ideal customer profiles2 records

Select Italy Brasil technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Select Italy Brasil partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core.

UVET GroupcoreStrategic or Co-development PartnerSelect Italy is an Uvet Group Company. The parent company UVET Group owns five resorts and hotels in Italy under the UVET Hotels Collection brand, providing Select Italy with exclusive access to these properties and integrated vacation offerings.
UVET Hotels Collection PropertiescoreStrategic or Co-development PartnerThe UVET Hotels Collection includes properties such as Hotel Berna (Milan), Baia dei Mulini Resort & Spa (Sicily), Gangehi Island Resort & Spa (Maldives), Hotel Royal Positano, Hotel Piccolo (Portofino), Hotel Giudecca (Venice), Hotel Ca' Zusto (Venice), Hotel Palumbalza (Sardinia), Hotel Miramonti (Dolomites), Hotel Les Jumeaux (Aosta Valley), and Hotel Alaska (Dolomites).

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Select Italy Brasil competitors and assessment

Company assessment

Direct peers

Abercrombie & Kent: One of the world's largest luxury travel agencies, offering bespoke private journeys and small-group tours globally including Italy. Directly comparable to Select Italy in white-glove consultant-led luxury trip design, premium hotel partnerships, and concierge service delivery.
Scott Dunn: UK-headquartered luxury tour operator specializing in bespoke private travel with strong Italy, Greece, and Mediterranean coverage. Comparable in business model (consultant-led custom itinerary design), target customer (affluent families and luxury travelers), and curated luxury hotel partnerships.
Kensington Tours: Luxury tour operator offering fully-customizable private guided tours worldwide, with deep Italy expertise. Comparable in consultant-led custom trip design, premium pricing, and curated luxury accommodations across European destinations.
Black Tomato: Boutique experiential luxury travel agency specializing in bespoke itineraries and unique access experiences. Comparable to Select Italy in emphasis on hand-crafted trips, premium clientele, and curated hotel/experience partnerships across Europe.
Cazenove + Loyd: High-end bespoke travel company specializing in luxury honeymoons, family trips, and experiential travel to Italy, Greece, and beyond. Comparable in consultant-led white-glove service, luxury hotel curation, and focus on romance/family traveler segments.
Italia Travel Company: Italy-specialist travel agency offering custom luxury vacations, similar in single-country focus on Italy. Comparable in curated Italian hotel selection, custom itinerary design, and focus on affluent travelers seeking premium Italian experiences.
Authentic Vacations: Italy-focused luxury travel company offering bespoke vacations with handpicked boutique hotels and immersive experiences. Closely comparable to Select Italy in Italy-only specialization, boutique hotel curation, and experiential itinerary design.
IC Bellagio: Italy-specialist luxury travel agency offering bespoke itineraries with strong relationships across Italian luxury hotels and DMCs. Comparable in single-country Italy expertise, consultant-led custom trip design, and luxury traveler focus.

Broad incumbents

Luxury Gold: Luxury small-group escorted tour operator part of The Travel Corporation portfolio, offering premium itineraries across Europe including Italy. Comparable in luxury-tier positioning and Italy offerings, but operates at larger scale via escorted group tours rather than fully bespoke consultant service.
Insight Vacations: Premium escorted tour operator within The Travel Corporation portfolio offering luxury small-group tours across Europe and Italy. Comparable in premium pricing tier and Italy destination coverage, but with structured group itineraries rather than Select Italy's bespoke consultant-led model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Select Italy Brasil financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Select Italy Brasil leadership team

Management profile

Number of profiles

Profiles1 record

Select Italy Brasil funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Select Italy Brasil M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Select Italy Brasil

What does Select Italy Brasil do?

Is Select Italy Brasil a public or private company?

Select Italy Brasil is a private company. It is classified as corporate owned and is currently operating.

When was Select Italy Brasil founded?

Select Italy Brasil was founded in 1997. It employs 51 to 100 people.

Where is Select Italy Brasil based?

Select Italy Brasil is headquartered in Chicago, United States, in the North America region.

How does Select Italy Brasil make money?

Two revenue lines are on record. Travel Package Sales are the primary driver. The others are MICE and Corporate Travel Services.

Who are Select Italy Brasil's main competitors?

Direct peers on record are Abercrombie & Kent, Scott Dunn, Kensington Tours, Black Tomato, Cazenove + Loyd, Italia Travel Company, Authentic Vacations and IC Bellagio. Broad incumbents are Luxury Gold and Insight Vacations.

Does Select Italy Brasil have an API?

No public API is recorded for Select Italy Brasil.

What industry is Select Italy Brasil in?

Select Italy Brasil's product category is Luxury Travel Services. Its primary akta.pro industry code is THAKAFAA, Luxury Travel Agencies, with a secondary code of THAJALAB, Bespoke Multi-Day Itinerary Planning & Custom Tour Design. Its NAICS code is 561510 and its SIC code is 7900.