Lang Realty

What Lang Realty does

Lang Realty is a privately held, Brooklyn-based residential real estate brokerage founded by brothers Sam and Nathan Lang, who grew up in the borough. The firm is headquartered at 846 St Johns Place in Brooklyn, NY, and operates with a small team of licensed agents (five agents are listed on the company website). It serves individual renters, buyers, and property owners seeking to transact in Brooklyn neighborhoods such as Prospect Park South, Flatbush, Park Slope, Williamsburg, and Crown Heights, and lists commercial properties as a secondary line.

The company's core product is a unified listing and search platform covering rentals, residential sales (apartments, condos, co-ops, townhouses, houses), and commercial properties (retail, office, mixed-use, investment). The platform is built on RealtyMX, which provides listing management, mapping, imagery, and search infrastructure, and is augmented by GeoCV for 360-degree virtual tours. Supporting products include an online rental application portal, a property alert email system, a comprehensive Brooklyn neighborhood guide, and educational resources (Renter's, Buyer's, and Seller's Guides). The firm syndicates listings through the Multiple Listing Service (MLS) for broader market exposure.

Lang Realty earns revenue through transaction-based commissions: 15% of annual rent for tenant-representation on unfurnished 1–2 year rentals, and approximately 6% on sales transactions, with additional ancillary income from rental application processing fees ($25–$100). Many listings are marketed as "No Fee" with the landlord paying the broker. The go-to-market is sales-led through licensed agent relationships, complemented by website-driven inbound search, a "Refer a Friend" program, and direct outreach. The company has no disclosed funding, no institutional investors, no parent entity, and operates as a single-office, single-geography independent brokerage.

Name

Lang Realty

Legal name

Lang Realty

Website

https://langrealtyny.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Lang Realty is a privately held Brooklyn-based residential real estate brokerage founded by brothers Sam and Nathan Lang, serving individual renters, buyers, and property owners across Brooklyn neighborhoods through licensed agents, a RealtyMX-powered listing search platform, and standard transaction-based commissions.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

• Residential real estate brokerage
• Apartment rental services
• Property sales brokerage
• Tenant representation
• Commercial real estate listings

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Broker Fees - Tenant Representation: Commission-based fees charged to tenants for rental placement. For unfurnished apartments with 1-2 year leases, Lang Realty charges 15% of annual rent. No fees charged for viewing or information provided via website. Some listings are 'No Fee' where landlord pays broker fee.
2. Sales Commission: Real estate sales commissions for apartment, condo, co-op, and commercial property transactions. Broker fees typically 6% for sales transactions.
3. Landlord/Property Owner Services: Listing services for property owners who wish to rent or sell through Lang Realty. Some buildings represented on 'No Fee' basis where landlord pays broker fee.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Lang Realty is a licensed real estate brokerage based in Brooklyn, NY that represents clients in residential apartment rentals, residential property sales, and commercial property transactions. The firm charges commission-based broker fees (typically 15% of annual rent for tenant-placed rentals and ~6% for sales) and provides an online property search platform, virtual tours, and personalized agent services backed by MLS, company, and exclusive listings.

Product overview

Lang Realty is a licensed real estate brokerage specializing in residential apartments in Brooklyn. The company offers a unified platform consisting of rental listings, sales listings, and commercial listings as its core products, supplemented by educational resources including Buyer's, Seller's, and Renter's guides, neighborhood guides, an online application portal, and property listing services for owners. The platform enables property searches with filters for neighborhoods, bedrooms, bathrooms, price range, and various property features.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Rental Brokerage

Quantifiable outcome

• Thousands of tenants successfully placed in Brooklyn apartments

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• RealtyMXcoreTechnology or IntegrationRealtyMX provides the underlying technology platform for Lang Realty's property listings, search functionality, and website infrastructure. Powers property images, mapping, and listing management.
• GeoCVsupportingTechnology or IntegrationVirtual tour technology provider enabling 360-degree property tours and video tours for Lang Realty listings.
• MLS (Multiple Listing Service)coreTechnology or IntegrationAccess to MLS listings providing aggregated property data across the Brooklyn real estate market. Allows Lang Realty to display MLS, company, and exclusive listings.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Compass: Tech-enabled national brokerage with a large NYC agent roster that competes for the same Brooklyn buyer, seller, and renter clients. Operates a much wider portfolio (mortgage, title) but overlaps directly with Lang Realty's core residential brokerage activity.
• Corcoran Group: Established NYC-focused residential brokerage with deep Brooklyn presence, large sales-side operation, and a comparable mix of rental and sales services. Competes for the same agents, listings, and clients in the same neighborhoods.
• Douglas Elliman: Long-standing NYC residential powerhouse covering Brooklyn rentals, sales, and new development. Overlaps with Lang Realty on rental placements, condo/co-op sales, and landlord listing services.
• Brown Harris Stevens: Established NYC brokerage serving Brooklyn and Manhattan with similar buyer representation, sales, and rental services. Comparable in serving an SMB clientele with personalized agent relationships, though generally positioned at higher price points.
• Coldwell Banker (NYC offices): National franchise with established NYC offices serving Brooklyn rentals and sales. Competes for both landlord-side listing mandates and tenant/buyer representation in overlapping price ranges.
• RE/MAX (NYC metro): Large franchised real estate network with NYC metro offices covering Brooklyn residential transactions. Overlaps in buyer/seller representation and rental side services, but at a much larger scale and with a national brand.

Direct peers

• Bond New York: NYC-focused residential brokerage operating across Manhattan, Brooklyn, and Queens with a similar rental-and-sales business model. Closely comparable in size, technology platform usage, and SMB renter/buyer client focus.
• Halstead Real Estate: Boutique-leaning NYC residential brokerage with strong Brooklyn and Queens coverage, offering rentals, sales, and buyer representation. Directly comparable business model and target clients to Lang Realty.

Emerging players

• Spire Group / Boutique Brooklyn Brokerages: Independent Brooklyn-focused boutique brokerages operating a similar small-team, hyper-local model with comparable commission structures and renter/buyer clientele. Closest direct analog in scale and approach.

Others

• RealtyMX: Provider of the underlying property-listing platform powering Lang Realty's website. While not a competitor, this technology partner enables many similarly structured small brokerages and is the closest ecosystem analog for understanding competitive site quality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/langrealtyny
• LinkedInlinkedin.com/company/lang-realty-ny

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lang Realty