Peter B. Gustavson School of Business

What Peter B. Gustavson School of Business does

Peter B. Gustavson School of Business is the business school of the University of Victoria, located in Victoria, British Columbia, Canada. It offers four core academic products: a Bachelor of Commerce (BCom) undergraduate degree with specialization options; a full-time Master of Business Administration (MBA) focused on sustainable innovation; a Master of Global Business (MGB) emphasizing international perspective and cross-cultural competence; and executive and professional education programs for working professionals. The school serves undergraduate students, graduate students, executive learners, international students, and industry/community partners as auxiliary stakeholders.

The school's platform is an in-person, on-campus educational delivery model at the UVic campus, augmented by virtual tours, bookable information sessions, and digital content (Instagram, Facebook, YouTube, LinkedIn, website stories). Its institutional infrastructure is supplied by the parent University of Victoria, providing shared services (admissions, IT, campus facilities) that would otherwise be uneconomic for an independent school. The curriculum distinguishes itself by integrating sustainability at the core of every program rather than as an add-on, and by anchoring on three international credentials — AACSB accreditation (Association to Advance Collegiate Schools of Business), EQUIS accreditation (European Foundation for Management Development), and PRME recognition (UN Principles for Responsible Management Education) — which together form a "triple crown" positioning in the global business education market. The school also maintains 100 international partner institutions to support student exchanges and a CEWIL Canada membership for work-integrated learning.

Revenue is not separately disclosed; as a constituent school of a public university, Gustavson is funded through institutional budgets, tuition, alumni giving, and government educational funding rather than independent commercial sales. Its growth levers are program expansion, international exchange participation, executive education, and brand reputation — the latter evidenced by the MBA program's #1 Canada ranking in the 2025 Better World MBA Index for sustainable innovation and an alumni base of approximately 8,800 graduates worldwide.

Name

Peter B. Gustavson School of Business

Legal name

University of Victoria - Peter B. Gustavson School of Business

Website

https://gustavson.uvic.ca

Company type

Private

Founded year

1990

Operating status

Operating

Short description

Peter B. Gustavson School of Business is the business school of the University of Victoria, offering a BCom, an MBA focused on sustainable innovation, an MGB, and executive education programs to undergraduate, graduate, and professional students in Victoria, Canada.

Ownership category

akta.pro rank

Product category

Higher Education / Business School

NAICS

Colleges, Universities, and Professional Schools (6113), Business Schools and Computer and Management Training (6114), Professional and Management Development Training (611430), Colleges, Universities, and Professional Schools (611310)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAHAHAN

Executive Education & Corporate Programs (Non-degree)

Education/Higher Education (Colleges & Universities)/Business Schools & Management Institutes

SECONDARYEDAHAHAA

Undergraduate Business Schools (BBA/BSBA Programs)

Education/Higher Education (Colleges & Universities)/Business Schools & Management Institutes

SECONDARYEDAHAHAJ

International Business & Global Management Schools

Education/Higher Education (Colleges & Universities)/Business Schools & Management Institutes

SECONDARYEDAIAIAH

Professional & Executive Short Courses (Non-Degree, International)

Education/International Education & Study Abroad/International Summer/Winter Schools & Short-Term Academic Programs

Keywords

• Business school education
• Undergraduate commerce degree
• Graduate business programs
• Sustainability education
• Executive professional development

Headquarters

HQ city

Victoria

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Distribution channels1 record

Marketing channels4 records

Core offering

Peter B. Gustavson School of Business delivers higher-education business programs: the Bachelor of Commerce (BCom) undergraduate degree, the Master of Business Administration (MBA), the Master of Global Business (MGB) graduate degree, and executive and professional development programs for working professionals. All programs integrate sustainability and responsible business leadership at their core, and are delivered primarily on the University of Victoria campus in Victoria, British Columbia, Canada.

Product overview

Peter B. Gustavson School of Business is a business school at the University of Victoria offering a portfolio of degree programs including the Bachelor of Commerce (BCom) undergraduate program, Master of Business Administration (MBA), and Master of Global Business (MGB) graduate programs. The school also provides executive and professional education programs. The institution emphasizes sustainability, responsible business practices, and global connectivity through international partnerships. The MBA program has been ranked #1 in Canada in the Better World MBA Index for sustainable innovation.

Differentiator

Problem solved

Functional benefit

Products and services

• Bachelor of Commerce (BCom)

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• 100 International Partner InstitutionscoreStrategic or Co-development PartnerGustavson maintains partnerships with 100 international institutions worldwide, enabling student exchanges, global learning opportunities, and cross-cultural business education experiences for both undergraduate and graduate students.
• Industry Partners (via Mentorship Program)coreStrategic or Co-development PartnerIndustry partners engage with Gustavson through mentorship programs where business professionals mentor current students, providing real-world guidance and career connections.
• Island HealthminorStrategic or Co-development PartnerIsland Health, the regional health authority for Greater Victoria, has issued toxic drug advisories noted on the UVic campus, indicating ongoing communication with the health authority on campus safety matters.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rotman School of Management (University of Toronto): Rotman is one of Canada's leading business schools, offering BCom, MBA, and executive programs with broad global recognition. It directly competes with Gustavson for Canadian MBA applicants, faculty, and corporate partnerships.
• Ivey Business School (Western University): Ivey is a top-ranked Canadian business school offering undergraduate (HBA), MBA, and executive programs with a case-method pedagogy. It is a direct peer to Gustavson in the Canadian BCom and MBA market.
• Sauder School of Business (UBC): Sauder is UBC's business school in Vancouver, offering BCom, MBA, and executive programs. It is a direct peer located in the same Canadian west coast region and competes with Gustavson for B.C.-based students and faculty.
• Smith School of Business (Queen's University): Smith is a top-tier Canadian business school known for its undergraduate commerce and MBA programs. It is a direct peer to Gustavson in both the domestic and international MBA market.
• Schulich School of Business (York University): Schulich offers a broad portfolio of undergraduate, graduate (MBA, MSc), and executive programs at a large Canadian university. It is a direct peer competing for the same Canadian and international student pool as Gustavson.
• DeGroote School of Business (McMaster University): DeGroote is a mid-to-large Canadian business school offering BCom, MBA, and executive programs. It is a direct peer to Gustavson in the Canadian undergraduate and graduate business education market.
• Haskayne School of Business (University of Calgary): Haskayne is a Western Canadian business school offering undergraduate, MBA, and executive programs with an emphasis on energy and sustainability. It is a direct regional peer to Gustavson, with overlapping sustainability positioning.
• Alberta School of Business (University of Alberta): The Alberta School of Business offers BCom, MBA, and executive programs and is a direct peer in the Canadian business school market, particularly for prairie-region and international students.
• John Molson School of Business (Concordia University): John Molson is a Canadian business school offering undergraduate, MBA, and executive programs with recognized accreditations. It is a direct peer competing for Canadian and international students in graduate business education.

Broad incumbents

• Stanford Graduate School of Business: Stanford GSB is a global top-tier business school whose MBA and executive education programs compete with Gustavson for international students and corporate executive education budgets at the high end.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/gustavsonuvic
• Facebookfacebook.com/GustavsonUVic
• LinkedInlinkedin.com/company/university-of-victoria
• Instagraminstagram.com/GustavsonUVic
• Xx.com/GustavsonUVic

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peter B. Gustavson School of Business