What Huntley Park District does

Huntley Park District is an Illinois special-purpose local government entity (special park district organized under 65 ILCS 120/) founded in April 1965 that delivers parks, facilities, and recreational programming to residents of McHenry and Kane Counties. The district operates more than 300 acres across 14 parks and 5 core facilities: the REC Center (which includes the 288-seat Cosman Theater and Mill Street Fitness), Stingray Bay Family Aquatic Center, Pinecrest Golf Club, Tomaso Sports Park, and the Deicke Discovery Zone ADA-accessible playground. It delivers over 1,000 recreational and seasonal programs annually spanning aquatics, youth and adult sports, summer and break camps, before/after-school care (Beyond the Bell) hosted at five School District 158 elementary schools, preschool (Seedlings), performing arts, and Active Agers programs for adults 55+.

The district's core operational technology is the WebTrac online registration platform, which provides 24/7 self-service enrollment for programs, memberships, and facility rentals, supplemented by in-person and phone registration at the REC Center. No proprietary technology, mobile applications, AI systems, or differentiated platform IP is disclosed; program delivery relies on standard municipal recreation software, certified curricula (e.g., Starfish Swimming), and third-party operators (Landscapes Golf Management for Pinecrest; Lauterbach and Amen for outsourced finance functions).

The business model blends statutory property tax revenue (the district receives $0.02 of every property tax dollar within its boundaries) with earned revenue from program and membership fees (fitness, pool season passes $70-$338 annually, Beyond the Bell monthly fees $153-$361), facility and venue rentals (pavilions, athletic fields, theater, aquatic center), Pinecrest golf and food & beverage operations, sponsorships through the Community Connection Program, and donations via the 501(c)(3) Huntley Park Foundation. The district operates with roughly 20 full-time staff supplemented by more than 300 part-time and seasonal employees and is governed by an elected five-member Board of Commissioners.

Name

Huntley Park District

Legal name

Huntley Park District

Website

https://huntleyparks.org

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

51–100 employees

Short description

Huntley Park District is an Illinois special park district operating 14 parks, 5 facilities, and over 1,000 annual recreational programs for residents of McHenry and Kane Counties. Operations are funded through property taxes, user fees, memberships, facility rentals, sponsorships, and foundation donations.

Ownership category

akta.pro rank

Headquarters

HQ city

Huntley

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Property Tax Revenue: The Park District receives $.02 of every tax dollar for operations. Tax revenue combined with user fees, memberships, and rentals supports over 300 acres of land in 14 parks, five facilities, and over 1,000 recreational and seasonal programs annually.
2. Program and Membership Fees: Revenue from fitness center memberships, pool passes (daily and season passes), program fees for sports, camps, swim lessons, preschool, and other recreational activities. Flat fees for fitness memberships with same pricing for residents and non-residents.
3. Facility and Venue Rentals: Revenue from room rentals, pavilion rentals, theater rentals, athletic field rentals, Pinecrest Golf Club restaurant and events, and Stingray Bay pool rentals for private events.
4. Sponsorships and Advertising: Sponsorship opportunities allow businesses to promote their products and services while supporting community recreation through the Community Connection Program.
5. Huntley Park Foundation Donations: The Huntley Park Foundation (501c3) distributes funds to support recreational programs and park projects. Donations can be earmarked for specific projects or given to the general foundation fund.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Huntley Park District operates and maintains over 300 acres of land across 14 parks and 5 facilities in McHenry and Kane Counties, Illinois. The District delivers more than 1,000 recreational and seasonal programs annually, including youth and adult sports leagues, swim lessons, before/after school care, preschool, summer day camps, fitness center access, performing arts, senior programs, and community events. Operations are funded through property taxes combined with user fees, memberships, and facility rentals.

Product overview

Huntley Park District operates a comprehensive parks and recreation system featuring facilities (REC Center with fitness center and Cosman Theater, Stingray Bay Family Aquatic Center, Pinecrest Golf Club, Tomaso Sports Park, and Deicke Discovery Zone) combined with diverse programming including youth and adult sports, swim lessons and competitive swim team, before/after school care (Beyond the Bell), summer day camp, preschool, senior programs, and performing arts. The district also offers facility rentals and organizes community special events. The system is funded through a combination of property taxes, user fees, memberships, and program fees serving residents of McHenry and Kane counties.

Differentiator

Problem solved

Functional benefit

Brands

• Stingray Bay: Family Aquatic Center featuring zero depth entry, water slides, tot slides, water features, and concessions
• Pinecrest Golf Club
• Cosman Theater
• Deicke Discovery Zone
• Huntley Park Foundation
• Beyond the Bell
• Seedlings Preschool

Products and services

• REC Center Main recreation facility housing administrative offices, a fitness center, gymnasium, and the 288-seat Cosman Theater. Available to community members for fitness, programs, and rentals.
• Stingray Bay Family Aquatic Center Seasonal outdoor aquatic facility featuring zero-depth entry, water slides, tot slides, splash features, and a concession stand serving residents during summer months.
• Pinecrest Golf Club 18-hole golf course with dining facilities and banquet space operated by Landscapes Golf Management (LGM).
• Cosman Theater 288-seat performing arts theater within the REC Center that hosts theater productions, community events, and is available for rentals.
• Tomaso Sports Park Multi-field athletic complex featuring baseball/softball fields, soccer fields, and newly installed artificial turf infields.
• Beyond the Bell

Named customers2 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• NISRA (Northern Illinois Special Recreation Association)coreStrategic or Co-development PartnerNISRA provides recreation programs for people with disabilities and assists Huntley Park District staff with including residents with disabilities in recreation programs. The partnership enriches lives through meaningful recreation experiences for individuals with disabilities across McHenry, Cook, Kane, and Lake counties.
• Village of HuntleycoreStrategic or Co-development PartnerLocal municipal government partner collaborating on open space preservation and park development. The Village and Park District jointly acquired land for preservation and expansion of recreational facilities.
• Huntley Community School District 158coreStrategic or Co-development PartnerSchool district partner hosting the Beyond the Bell before/after school program at five elementary schools. Also provides gymnasiums for basketball programs and collaborates on facility use.
• Huntley Area Chamber of CommerceminorGTM or Marketing PartnerLocal business chamber supporting community economic development and serving as a local affiliate supporting park district initiatives.
• Starfish Aquatics InstitutecoreTechnology or IntegrationHuntley Park District is an independent authorized provider of Starfish Swimming curriculum. Starfish provides nationally recognized swim instruction developed by the Starfish Aquatics Institute with certified instructors trained in the program.
• Landscapes Golf Management (LGM)coreImplementation/ SI/ Consulting PartnerThird-party golf management company operating Pinecrest Golf Club and restaurant. Handles day-to-day golf operations, food & beverage, and grounds management.
• Lauterbach and AmenminorImplementation/ SI/ Consulting PartnerThird-party accounting firm providing finance department services including Director of Finance and Accounting Manager functions.
• OSLAD (Open Space Land Acquisition and Development)coreOthersIllinois state grant program providing $600,000 for Phase One of Project Horizon park improvements and $384,500 for Ol' Timers Park renovation. District has received OSLAD funding for 3 consecutive years.
• Rotary Club of HuntleyminorGTM or Marketing PartnerLocal service organization providing the $500 Thom Palmer Scholarship for students entering the parks and recreation field. Charter member Thom Palmer was the first Executive Director of Huntley Park District.
• Huntley Area Public LibraryminorGTM or Marketing PartnerLocal library serving as a community resource and local affiliate of the park district.
• Huntley Fire Protection DistrictminorStrategic or Co-development PartnerLocal fire protection district listed as a local affiliate partner.
• Huntley Police DepartmentminorStrategic or Co-development PartnerLocal law enforcement agency collaborating on public safety and park security matters.
• Huntley Community RadiominorGTM or Marketing PartnerLocal community radio station serving as a communication channel for park district announcements and community engagement.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Crystal Lake Park District: Neighboring McHenry County park district operating parks, recreation programs, aquatics, and sports facilities for the Crystal Lake community — directly comparable in scope, single-county tax base structure, and program mix to Huntley Park District.
• Schaumburg Park District: Large suburban Illinois park district operating multiple facilities including fitness centers, aquatic centers, and year-round program portfolios. Comparable in suburban profile, broad program mix, and reliance on property taxes plus user fees.
• Naperville Park District: One of Illinois's largest suburban park districts serving a comparable affluent, fast-growing Chicago suburb. Operates extensive parks, recreation programs, aquatics ( Centennial Beach and pools), and fitness centers — directly comparable in scale and program breadth.
• Arlington Heights Park District: Suburban Chicago park district offering comparable facilities (pools, fitness, sports complexes, performing arts, preschool, and senior programming). Strong overlap in program mix, fundraising structure, and suburban funding model.
• Park District of Highland Park: Suburban Chicago park district operating an extensive waterfront, recreation center, sports complex, and golf course — comparable in its mix of aquatics, golf, sports, and cultural programming and similar property-tax-plus-fee funding structure.
• Aurora Parks and Recreation: City-operated parks and recreation department for Aurora, Illinois offering comparable youth sports, aquatics, fitness, golf, and event programming across a similarly diverse suburban population.
• Glenview Park District: North-suburban Chicago park district operating a similar portfolio of pools, fitness centers, ice and sports facilities, preschool, and youth/adult programming — directly comparable in facility type and program breadth.
• Carol Stream Park District: DuPage County suburban park district of similar size and program scope (parks, pools, sports leagues, preschool, and summer camps) — directly comparable mid-sized Illinois peer.

Regional players

• NISRA (Northern Illinois Special Recreation Association): Special recreation cooperative providing inclusive programs for people with disabilities across McHenry, Cook, Kane, and Lake counties — partner of Huntley Park District and direct comparator for inclusive/adaptive recreation services.

Broad incumbents

• Chicago Park District: Massive municipal park operator running 600+ parks, 70+ facilities, year-round programming, and aquatics across Chicago. Functions as a broader incumbent in the same space and shares the property-tax and government-funding model, though far larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/huntleyparks
• Facebookfacebook.com/HuntleyParks
• Instagraminstagram.com/huntleyparks
• LinkedInlinkedin.com/company/huntleyparks

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Huntley Park District