L'Auberge de Sedona

What L'Auberge de Sedona does

L'Auberge de Sedona is a privately held luxury boutique resort located at 301 L'Auberge Lane in Sedona, Arizona, operating along Oak Creek with views of the Red Rocks. Founded in 1984 and a member of Small Luxury Hotels of the World, the property employs 251-500 staff and offers four accommodation tiers — The Cottages (creekside, garden, spa, and vista settings), The Cliffs (newly reimagined rooms and suites with Red Rock views), The Lodge (19 rooms and suites), and The Creekhouse (a five-bedroom, 3,070 sq ft private estate) — plus five dining venues including the Wine Spectator-recognized Cress on Oak Creek and Cress Bar, the Duck Pond cliffside pool, and 89Agave Cantina in Uptown Sedona. Revenue is generated across four primary streams: luxury accommodation (check-in 4pm / check-out 11am, with a 10% nightly resort fee), food and beverage, spa and wellness services via the L'Apothecary Spa (packages priced $410-$1,200), and events and weddings across 10+ venues supporting up to 150 guests.

The go-to-market motion is hybrid: direct-to-consumer for leisure guests via the proprietary website and phone reservations (855-905-5745), and a consultative sales-led RFP process for group, wedding, and corporate retreat bookings. Distribution is intentionally direct-dominant, with SynXis powering room bookings, SpaTime for spa appointments, and OpenTable only for restaurant reservations; OTAs are not a primary channel. Marketing leans on content, Instagram, direct email capture, organic SEO, and earned media across Condé Nast Traveler, Travel + Leisure, and The New York Times. The underlying technology stack is standard hospitality SaaS with no proprietary platform disclosed; the differentiation sits in the physical asset (creekside, Red Rock views), brand recognition (Travel + Leisure #3 in Arizona, Condé Nast Top Hotel Southwest 2025), and specialized wellness programming (sound healing, cacao ceremonies, L'Apothecary Blending Station).

The resort completed a $30 million transformation in 2024-2025 that added The Cliffs, the Duck Pond cliffside pool, the Vista Overlook event terrace, and a renovated L'Apothecary Spa and Garden Ballroom, and brought in a new General Manager and Spa Director in 2026. Ownership is private and undisclosed, with no parent company, no funding rounds, no subsidiaries, and no mergers or acquisitions identified in the source data.

Name

L'Auberge de Sedona

Legal name

L'Auberge de Sedona

Website

https://lauberge.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

251–500 employees

Short description

L'Auberge de Sedona is a privately held luxury boutique resort in Sedona, Arizona, offering creekside and Red Rock-view accommodations, award-winning dining, a wellness spa, and event venues for affluent leisure travelers, destination wedding couples, and corporate retreat groups.

Ownership category

akta.pro rank

Product category

Luxury Resort and Spa Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Luxury Boutique & Lifestyle Resorts (THAGACAO)

akta.pro secondary industries

Luxury Wellness & Spa Resorts (THAGACAG), Luxury Villas & Residences Resorts (THAGACAM)

Keywords

• Luxury resort hospitality
• Boutique hotel accommodations
• Destination spa services
• Wedding event venues
• Fine dining restaurants

Headquarters

HQ city

Sedona

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Luxury Accommodation Revenue: The resort generates primary revenue from overnight stays across multiple accommodation tiers: Creekside Cottages, Garden Cottages, Spa Cottages, Vista Cottages, The Cliffs rooms/suites, The Lodge rooms, and The Creekhouse (5-bedroom private home). Room rates vary by accommodation type, season, and availability. Check-in is 4pm daily with check-out at 11am.
2. Food and Beverage: Multiple dining venues generate F&B revenue including Cress on Oak Creek (award-winning fine dining with Wine Spectator recognition), Cress Bar, Duck Pond Cliffside Pool & Bar, 89Agave Cantina (Mexican cuisine in Uptown), and private creekside dining experiences. All-day dining, Sunday brunch, live music events, and cigar experiences are offered.
3. Spa and Wellness Services: L'Apothecary Spa generates revenue through individual treatments (massages, body treatments, facials, integrative sessions), spa packages (Heal $410, Revive $585, Transform $783, Reconnect couples $1,200, Surround $480), holistic experiences, blending station products, and retail merchandise. Spa hours are 8:30am - 8pm daily.
4. Events and Weddings: The resort hosts weddings, elopements, corporate meetings, retreats, and special occasions across 10+ distinctive venues including Garden Ballroom, Vista Overlook, Cottageside Lawn, Cress Terrace/Veranda, The Boardroom, Artists' Cottage, and The Creekhouse. Revenue includes venue rental, catering, bar services, wedding packages, and coordination services.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

L'Auberge de Sedona is a luxury boutique resort and spa operating along Oak Creek in Sedona, Arizona, offering overnight accommodations across cottages, suites, and a private five-bedroom home. The property delivers fine dining across multiple venues, full-service spa and holistic wellness, and a comprehensive portfolio of indoor and outdoor venues for weddings, corporate meetings, and special events.

Product overview

L'Auberge de Sedona is a luxury resort and spa offering a unified hospitality experience centered around creekside tranquility and Red Rock views. The property features four distinct accommodation types—The Cottages ( creekside, garden, spa, and vista settings), The Cliffs (newly renovated rooms with panoramic Red Rock views), The Lodge (19-room two-story retreat), and The Creekhouse (five-bedroom private estate)—alongside five dining venues including Cress on Oak Creek (award-winning restaurant), Duck Pond Cliffside Pool & Bar, Cress Bar, 89Agave Cantina, and Private Creekside Dining. The resort's L'Apothecary Spa provides wellness treatments and holistic experiences, complemented by a 24-hour fitness center, multiple event venues for weddings and meetings, and curated experiences including stargazing, yoga, and adventure excursions.

Differentiator

Problem solved

Functional benefit

Brands

• L'Apothecary Spa: Award-winning boutique spa sanctuary offering immersive water therapies, healing treatments, and holistic experiences in Sedona
• The Cliffs
• The Lodge
• The Cottages
• The Creekhouse
• Cress on Oak Creek
• Duck Pond Cliffside Pool & Bar
• 89Agave Cantina
• Cress Bar

Products and services

• The Cottages
• The Cliffs Newly reimagined guest rooms and suites with breathtaking Red Rock views, private balconies, and spa-inspired luxury amenities including fireplaces, launched as part of the resort's $30 million transformation.
• The Lodge Two-story modern retreat featuring 19 light-filled rooms and suites opening to private patios, with a common area stone fireplace and vaulted ceiling, suited to leisure and small group stays.
• The Creekhouse Premier five-bedroom private home offering 3,070 square feet of luxury living with expansive great room, grand dining table, wet bar, and sprawling outdoor deck overlooking Oak Creek for groups seeking a private sanctuary.
• Cress on Oak Creek Award-winning creekside restaurant on the banks of Oak Creek offering seasonally inspired cuisine, Sunday brunch, live music, and a curated wine cellar, recognized with Wine Spectator's 2025 Award of Excellence.
• Duck Pond Cliffside Pool & Bar All-new signature cliffside pool experience with sweeping 200-degree Red Rock views, poolside dining, craft cocktails, and Canopy Daybed and VIP Cabana rentals for resort guests and visitors.
• Cress Bar Elegant bar experience with a curated beverage list, locally sourced menu, and a collection of local art, recognized with Wine Spectator's 2026 Award of Excellence.
• 89Agave Cantina Authentic Mexican cuisine restaurant in Uptown Sedona with a street-side patio, Red Rock views, shaded outdoor seating, more than 100 tequilas, and live music.
• Private Creekside Dining Exclusive private dining experiences in outdoor venues along Oak Creek, including Cress Veranda, Cress Terrace, and Vista Overlook, designed for intimate gatherings and special celebrations.
• L'Apothecary Spa Boutique wellness sanctuary offering immersive water therapies, signature treatments, holistic experiences, and a custom blending station where guests create signature aromatherapy products to take home.
• Fitness Center 24-hour fitness facility featuring Peloton bikes, treadmills, and cardio and strength training equipment for guest use.
• Wedding & Event Venues Collection of indoor and outdoor venues for weddings, meetings, and special occasions, including Garden Ballroom, Vista Overlook, Cottageside Lawn, and Cress Terrace, with capacity for celebrations of up to 150 guests.
• Duck Pond Perch Elevated rooftop venue overlooking Duck Pond with unobstructed Red Rock views, designed for intimate receptions and cocktail gatherings.

Quantifiable outcome

• Ranked #3 Best Resort in Arizona by Travel + Leisure World’s Best Awards
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/laubergesedona
• Xx.com/laubergesedona
• Facebookfacebook.com/laubergedesedona

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about L'Auberge de Sedona