Advantus

What Advantus does

Advantus Corp. is a privately held, Florida-domiciled consumer products manufacturer and distributor that operates through five product divisions: Office Products, Craft & Hobby Products, Home & Office Organization, Pool & Recreation Products, and Luggage & Tactical Products. Across these divisions the company produces and ships more than 5,500 SKUs, spanning ID and security accessories (badge holders, lanyards, ID reels, Tyvek wristbands), office supplies (McGill hole punches, fasteners, desk accessories), cable management (Bluelounge cable boxes, clips, sleeves), clocks (Tempus silent sweep wall clocks), flags and map accessories, warehouse and butcher supplies (Gem cardholders, tag fasteners), school essentials, and customizable signs and frames. The portfolio is built around proprietary house brands and licensed brands with category authority in niche office, food-service identification, and craft segments, with product-line heritage reaching back to 1878.

The company runs owned manufacturing and warehousing capacity exceeding 600,000 square feet across Florida, Virginia, and Wisconsin, supplemented by Asia-based production and a network of 100+ global manufacturing and distribution partners. Operations are positioned near major U.S. seaports to support efficient inbound and outbound logistics. Distribution runs primarily through the company's own Shopify storefront at shopadvantus.com, with supporting digital marketing via email newsletter and Facebook, and direct-to-customer shipping including free shipping on orders of $100 or more. Pricing is unit-based across a $5 to $600+ per-product range, with quote-based pricing on select large-ticket items.

The customer base is horizontally segmented across schools, offices, warehouse and industrial operations, and individual consumers purchasing for home and craft use. No public revenue, no external funding rounds, and no disclosed parent ownership appear in the source material; the company is private, operating, and not publicly traded. USDA-approved designations cover certain food-service identification products (Gem cardholders for meat, fish, poultry, and cheese applications).

Name

Advantus

Legal name

Advantus Corp.

Website

https://shopadvantus.com

Company type

Private

Founded year

1878

Operating status

Operating

Headcount range

51–100 employees

Short description

Advantus Corp. is a privately held, Florida-based consumer products manufacturer and distributor that designs, makes, and sells 5,500+ office, ID/security, craft, cable-management, clock, flag, and warehouse SKUs through its Shopify storefront and global production facilities.

Ownership category

akta.pro rank

Product category

Consumer Products Manufacturing and Distribution

NAICS

Office Supplies and Stationery Retailers (45941), Office Supplies, Stationery, and Gift Retailers (4594), Hobby, Toy, and Game Retailers (45912), Gift, Novelty, and Souvenir Retailers (45942)

SIC

Retail-Variety Stores (5331), Retail-Hobby, Toy & Game Shops (5945), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

General Office Supplies Retail (CRALABAA)

akta.pro secondary industries

General Arts & Crafts Supplies Retail (CRALACAA), Craft Storage, Organization & Display Retail (CRALACAJ), Computer Accessories & Consumables Retail (Cables, Adapters, Ink/Toner) (CRACABAH), Calendars, Planners & Organization Supplies Retail (CRALABAJ)

Keywords

• Office supplies manufacturing
• ID badge products
• Cable management accessories
• Consumer products distribution
• Warehouse butcher supplies

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: E-commerce retail sales of physical consumer products including ID badges, office supplies, warehouse supplies, clocks, flags, cable management, and organizational products. Products are sold at individual unit prices with bulk pricing options.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Advantus Corp. manufactures and distributes more than 5,500 physical consumer products through five operating divisions (Office Products, Craft & Hobby Products, Home & Office Organization, Pool & Recreation Products, and Luggage & Tactical Products). Its core offer includes ID badges and security accessories, office supplies such as McGill hole punches and fasteners, Bluelounge cable management devices, Tempus silent-sweep wall clocks, U.S. flags and flag accessories, warehouse and butcher supplies, storage and organization items, signs and frames, and tech cleaning products, sold primarily direct-to-consumer through its own shopadvantus.com e-commerce storefront.

Product overview

Advantus is a diversified consumer products company that manufactures and distributes over 5,500 products across five operating divisions: Office Products, Craft & Hobby Products, Home & Office Organization, Pool & Recreation Products, and Luggage & Tactical Products. The company's e-commerce platform offers a broad portfolio of identification and security products (badge holders, lanyards, ID reels, Tyvek wristbands), office supplies (McGill hole punches, fasteners, desk accessories), cable management solutions (Bluelounge branded products including CableBox and Kickflip), clocks (Tempus silent sweep clocks), storage and organization items, warehouse/butcher supplies, school essentials, and signs/frames. Products are manufactured in company facilities in Florida, Virginia, Wisconsin, and Asia, with over 600,000 square feet of domestic manufacturing and warehousing capacity.

Differentiator

Problem solved

Functional benefit

Products and services

• ID & Security Products Security and identification solutions including badge holders, lanyards, ID reels, adhesive badges, wristbands, and access control accessories for schools and offices.
• Office Supplies General office supplies including clips, fasteners, desk accessories, hole punches, protectors, envelopes, reference materials, and tools.
• Cable Management Products Cable organization and management solutions including cable organizers, cable clips, cable sleeves, and cable boxes for home and office, including the Bluelounge CableBox and related branded products.
• Clocks Wall clocks including silent sweep clocks and decorative timepieces for home and office environments.
• Grip-A-Strip Display Rails Damage-free display rails for hanging and displaying posters, memos, notices, signs, and charts using interlocking components.
• Maps, Flags & Accessories Indoor and outdoor U.S. flags, flag accessories, flag poles, and mounting hardware.
• Storage & Organization Home and office organization products including paper files, holders, dividers, expanding organizers, and zipper pouches for crafting and office supplies.
• Technology Accessories Technology accessories including laptop stands and ergonomic supports.
• Warehouse & Butcher Supplies Industrial supplies including tag fasteners, meat deadlocks, card holders, money changers, and brass fasteners for warehouse and food service applications.
• School Essentials Products for educational settings including hole punches, storage solutions, and crafting supplies.
• Signs & Frames Customizable door/wall signs, cubicle signs, panel wall sign holders, and DIY sign frames for offices.
• Tyvek Wristbands Disposable Tyvek wristbands for event security and crowd management at concerts, expos, and conventions.
• Tech Cleaning Supplies Cleaning products and wipes for technology equipment including screens, keyboards, and office electronics.
• Lighting Products Lighting products offered as a category on the shopadvantus.com storefront.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Fellowes Brands: Fellowes makes workspace products including binding, paper-handling (punches), and ergonomic accessories that compete head-to-head with Advantus's McGill and desk-accessory categories.
• Smead Manufacturing: Smead manufactures files, folders, organizers, and office organization products—a close match for Advantus's storage/organization line and McGill punching/desk accessories.
• Brady Corporation: Brady is a specialist in identification and security solutions (badges, wristbands, labeling) that overlaps directly with Advantus's ID & Security and Tyvek wristband categories.
• Poppin: Poppin is a D2C-first office supplies and workspace organization brand, comparable to Advantus on model (own e-commerce), target buyer (SMBs/offices), and category emphasis (organization and desk accessories).
• Uline: Uline is a direct-to-ship catalog and e-commerce distributor of shipping, warehouse, industrial, and janitorial supplies—closely matching Advantus's broad office/warehouse SKU breadth, B2B/D2C mix, and unit-pricing-plus-bulk model.
• Roaring Spring Paper Products: Roaring Spring manufactures paper-based school and office products (notebooks, folders, binders) that overlap with Advantus's school essentials and office supplies SKU set.
• Crayola (Hallmark subsidiary): Crayola competes with Advantus's Craft & Hobby and School Essentials divisions in arts, crafts, and classroom supplies, with overlapping D2C and licensed brand models.

Broad incumbents

• Staples: Staples is a large national office-supply retailer competing across virtually every category Advantus addresses (badge holders, fasteners, desk accessories, cleaning) but at substantially greater assortment depth and channel breadth.
• Office Depot / ODP Corporation: Office Depot operates both retail and B2B distribution across office supplies and adjacent categories, including school essentials and organization products that overlap with Advantus's core assortment.
• Essentra Components: Essentra distributes a broad catalog of industrial components and fasteners with strong catalog/e-commerce reach, comparable to Advantus's warehouse/butcher fastener and cardholder lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/advantus

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advantus