Cinetree
Cinetree is a Dutch curated film streaming subscription service founded in 2014, serving Benelux viewers with a hand-picked selection of ~20 films per month selected by 60+ expert curators, alongside original documentaries, festivals, and a talent development academy.
- Company typePrivate
- Founded2014
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Cinetree does
Cinetree B.V. is a privately held Dutch limited company founded in 2014 by Hanna Verboom, headquartered at Nieuwe Keizersgracht 1-A, Amsterdam. The company operates a curated subscription-based film streaming service in the Benelux market (Netherlands, Belgium, Luxembourg), offering a monthly selection of approximately 20 films and documentaries hand-picked by a network of 60+ curators including filmmakers, actors, writers, photographers, and film journalists — explicitly positioning against algorithm-driven streaming services. The core product is the Cinetree Abonnement, priced at €9.99 monthly, €48 semi-annual, or €84 annually (equivalent to €6.99/month), granting access to the curated selection, 30% off the rental catalog, free shorts and Originals, and priority access to events.
The technology footprint spans web, native iOS and Android mobile applications, and native apps on Samsung and LG Smart TVs (2017+), Android/Google TV, Apple TV, plus carrier-integrated distribution through Ziggo Mediabox Next/XL and KPN TV+ Box, with Chromecast and AirPlay screen-mirroring support. Payments are processed via Adyen, and marketing automation runs on Mailchimp. Cinetree earns revenue from recurring subscriptions, transactional film rentals (€3.49–€4.99 per title, 48-hour window), and gift cards (3, 6, 12-month variants), supplemented by an adjacent Cinetree Foundation producing original impact documentaries funded by member subscription fees.
Beyond streaming, Cinetree operates a multi-vertical impact media brand: the Foundation produces Cinetree Originals documentaries on mental health, climate, and inclusion; the company organizes physical festivals (HER, Tomorrow, Together); and the Cinetree Academy (launched 2026 with CFAP and VSBfonds support) runs a 4-workshop documentary talent development program. Commercial leadership is split between founder/Creative Director Hanna Verboom and Zakelijk Directeur (Commercial Director) Ralf Roex, with Fieke Spoler serving as Filmprogrammeur. Geographic scope is hard-capped to Benelux due to film rights restrictions, and no external investors, parent company, or M&A activity have been disclosed.
Cinetree firmographics
Firmographics- Name
- Cinetree
- Legal name
- Cinetree B.V.
- Website
- https://cinetree.nl
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cinetree is a Dutch curated film streaming subscription service founded in 2014, serving Benelux viewers with a hand-picked selection of ~20 films per month selected by 60+ expert curators, alongside original documentaries, festivals, and a talent development academy.
- Ownership category
- akta.pro rank
Cinetree industry classification
Industry- Product category
- Video Streaming Services
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Motion Picture and Video Distribution (51212)
- SIC
- Cable & Other Pay Television Services (4841), Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- Movie & Classic Film Cable Networks (MPABAFAH)
- akta.pro secondary industries
- Programming, Booking & Repertory Exhibition Services (MPADAKAL), Feature-Length Documentaries (MPADADAA), Business, Politics & Current Affairs Documentaries (MPADADAJ)
Keywords
Where Cinetree is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Cinetree business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Subscription Revenue: Recurring monthly, semi-annual, or annual subscription fees for access to curated film library. Monthly at €9.99, semi-annual at €48, annual at €84.
- Film Rentals: One-time rental fees for individual films outside the subscription library. Films available for 48 hours after rental. Rented films stream via website or app but appear on Smart TV apps automatically.
- Gift Cards: Pre-paid gift cards for 3 months (€25), 6 months (€45), or 12 months (€80) of subscription.
- Cinetree Originals Production: Documentary production funded by member subscription fees via Cinetree Foundation. Members contribute to impact documentaries on mental health, climate, and inclusion as part of their membership.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly subscription at €9.99/month |
| Subscription | Multi-year contract | Semi-annual subscription at €48 (equivalent to €7.99/month) |
| Subscription | Annual | Annual subscription at €84 (equivalent to €6.99/month) |
| Transaction based/ take rate | Pay-as-you-go | Individual film rental |
| Subscription | One time/ perpetual license | Gift cards available in 3, 6, and 12-month options |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels5 records
Cinetree product offering
Product offeringCore offering
Cinetree operates a curated online film platform offering subscription-based streaming of approximately 20 hand-picked films and documentaries per month, refreshed weekly and selected by a network of more than 60 expert curators. The offering is extended with a 48-hour pay-per-rental collection, free short films, Cinetree Originals (impact documentaries co-produced through the Cinetree Foundation), member-supported film events and festivals, and gift cards, with availability limited to the Benelux region.
Product overview
Cinetree is a curated film streaming platform offering a subscription-based service with 20 hand-picked films and documentaries, renewed weekly. The platform operates as a portfolio of integrated offerings: the core monthly subscription provides access to the curated selection; a separate rental collection offers additional titles at per-film pricing; Cinetree Originals produces own impact documentaries; Cinetree Events organizes film festivals and physical screenings; Community connects filmmakers and impact makers; the Academy trains documentary talent; and Giftcards enable gifting subscriptions. Short films are available free without subscription.
Differentiator
Problem solved
Functional benefit
Products and services
- Cinetree Subscription Subscription-based streaming of approximately 20 curated films and documentaries per month, refreshed weekly and selected by 60+ expert curators. Available to individual consumers in the Benelux on monthly, semi-annual, and annual tiers across web, mobile, Smart TV, and operator TV-box platforms.
- Film Rental (48-Hour Rental) Transactional 48-hour rental of curated films for individual consumers who prefer à la carte access without committing to a subscription.
- Cinetree Originals Original impact documentaries produced through the Cinetree Foundation, distributed to Cinetree subscribers as exclusive curated content addressing social and environmental themes.
- Cinetree Gift Card Prepaid gift card that can be redeemed toward a Cinetree subscription or film rental, offered to individual consumers for gifting.
- Cinetree Film Festivals and Events (HER, Tomorrow, Together) Themed ticketed film festivals and community screenings (HER, Tomorrow, Together) that extend the curated experience to in-person events for individual members and the broader Benelux film community.
Quantifiable outcome
- 20 carefully selected films in monthly collection, refreshed weekly
- +2 more outcomes
Companies that use Cinetree
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles1 record
Cinetree technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature1 record
Cinetree partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- ZiggocoreZiggo partnership allows Cinetree to be distributed through Ziggo Mediabox Next and Mediabox XL. Users can download and access Cinetree directly through the Ziggo TV Apps section, making the service available on television without additional devices.
- KPNcoreKPN TV+ Box integration allows Cinetree access through the 'Discover More Apps' section. Provides direct-to-TV access for KPN subscribers without needing additional streaming devices.
- Samsung ElectronicscoreNative Cinetree app available on Samsung Smart TVs from 2017 onwards, downloadable through Google Play Store directly on the television.
- LG ElectronicscoreNative Cinetree app available on LG Smart TVs from 2017 onwards, downloadable through the LG App Store.
- ApplecoreCinetree app available on Apple TV devices and through iOS App Store. Supports AirPlay for streaming from iPhone/iPad to Apple TV.
- Google (Chromecast)coreChromecast integration allows streaming from website or mobile app to any television with Chromecast or built-in Chromecast functionality.
- Cinetree FoundationcoreCinetree Foundation produces original documentaries on mental health, climate, and inclusion. Part of member subscription fees support new documentary and impact campaign production.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Cinetree competitors and assessment
Company assessmentDirect peers
- MUBI: MUBI is a global curated film streaming service that hand-picks a small daily selection of arthouse, independent, and classic films. It is the closest direct analogue to Cinetree in terms of curation-by-experts positioning, subscription model, and mission-driven framing around quality cinema.
- The Criterion Channel: The Criterion Channel is a subscription streaming service offering a curated library of classic and contemporary arthouse films programmed by the Criterion Collection. Its expert-led curation, focus on quality over volume, and subscription pricing model closely mirror Cinetree's positioning.
Broad incumbents
- Netflix: Netflix is the global subscription streaming incumbent with a massive, algorithm-driven catalogue. It does not directly compete on curation, but sets the price/expectation anchor for streaming subscriptions in every market Cinetree operates in.
- Disney+: Disney+ is a global subscription streaming service with deep franchise content. While not a curated film service, it competes for the same household subscription wallet and is increasingly distributed through the same Smart TV and pay-TV channels as Cinetree.
- Amazon Prime Video: Amazon Prime Video bundles a broad film and series catalogue with Prime membership. It is a broad incumbent competitor in the same consumer subscription wallet as Cinetree, and offers an alternative destination for film discovery.
- Apple TV+: Apple TV+ is Apple's global subscription streaming service featuring curated originals and films. It is a broad incumbent comparable to Cinetree in that it also distributes on Apple TV hardware, but with a Hollywood-budget originals strategy rather than curator-led film selection.
Regional players
- Videoland: Videoland is a Dutch subscription streaming service owned by RTL Nederland, offering a broad catalogue of films, series, and originals primarily in the Benelux market. It competes with Cinetree for Dutch subscription dollars but with a mass-market rather than curated positioning.
- Pathé Thuis: Pathé Thuis is the Dutch transactional and subscription video-on-demand service from cinema chain Pathé, focused on theatrical and arthouse titles in the Netherlands. It overlaps with Cinetree in the Dutch market for quality/arthouse film rentals but competes more on transactional than curated-subscription terms.
Emerging players
- CuriosityStream: CuriosityStream is a subscription streaming service focused on documentary and factual content, including impact and science themes. It is comparable to Cinetree's Cinetree Originals / impact-documentary positioning rather than its full curated film catalogue.
- Filmin: Filmin is a Spanish subscription and transactional platform for arthouse, independent, and documentary cinema, curating rather than algorithmically surfacing its catalogue. It is a niche peer with a similar curated-quality positioning in a different European geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Cinetree social profiles
Digital presenceCinetree compliance and trust
Trust signalCompliance1 record
Cinetree financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cinetree leadership team
Management profileNumber of profiles
Profiles3 records
Cinetree subsidiaries and ownership
Company hierarchySubsidiaries1 record
Cinetree funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cinetree M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cinetree
What does Cinetree do?
Cinetree operates a curated online film platform offering subscription-based streaming of approximately 20 hand-picked films and documentaries per month, refreshed weekly and selected by a network of more than 60 expert curators. The offering is extended with a 48-hour pay-per-rental collection, free short films, Cinetree Originals (impact documentaries co-produced through the Cinetree Foundation), member-supported film events and festivals, and gift cards, with availability limited to the Benelux region.
Is Cinetree a public or private company?
Cinetree is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cinetree founded?
Cinetree was founded in 2014. It employs 11 to 50 people.
Where is Cinetree based?
Cinetree is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Cinetree make money?
Four revenue lines are on record. Subscription Revenue is the primary driver. The others are film Rentals, gift Cards and cinetree Originals Production.
Who are Cinetree's main competitors?
Direct peers on record are MUBI and The Criterion Channel. Broad incumbents are Netflix, Disney+, Amazon Prime Video and Apple TV+. Regional players are Videoland and Pathé Thuis. Emerging players are CuriosityStream and Filmin.
Does Cinetree have an API?
No public API is recorded for Cinetree.
What industry is Cinetree in?
Cinetree's product category is Video Streaming Services. Its primary akta.pro industry code is MPABAFAH, Movie & Classic Film Cable Networks, with a secondary code of MPADAKAL, Programming, Booking & Repertory Exhibition Services. Its NAICS code is 516210 and its SIC code is 4841.