Cinetree

What Cinetree does

Cinetree B.V. is a privately held Dutch limited company founded in 2014 by Hanna Verboom, headquartered at Nieuwe Keizersgracht 1-A, Amsterdam. The company operates a curated subscription-based film streaming service in the Benelux market (Netherlands, Belgium, Luxembourg), offering a monthly selection of approximately 20 films and documentaries hand-picked by a network of 60+ curators including filmmakers, actors, writers, photographers, and film journalists — explicitly positioning against algorithm-driven streaming services. The core product is the Cinetree Abonnement, priced at €9.99 monthly, €48 semi-annual, or €84 annually (equivalent to €6.99/month), granting access to the curated selection, 30% off the rental catalog, free shorts and Originals, and priority access to events.

The technology footprint spans web, native iOS and Android mobile applications, and native apps on Samsung and LG Smart TVs (2017+), Android/Google TV, Apple TV, plus carrier-integrated distribution through Ziggo Mediabox Next/XL and KPN TV+ Box, with Chromecast and AirPlay screen-mirroring support. Payments are processed via Adyen, and marketing automation runs on Mailchimp. Cinetree earns revenue from recurring subscriptions, transactional film rentals (€3.49–€4.99 per title, 48-hour window), and gift cards (3, 6, 12-month variants), supplemented by an adjacent Cinetree Foundation producing original impact documentaries funded by member subscription fees.

Beyond streaming, Cinetree operates a multi-vertical impact media brand: the Foundation produces Cinetree Originals documentaries on mental health, climate, and inclusion; the company organizes physical festivals (HER, Tomorrow, Together); and the Cinetree Academy (launched 2026 with CFAP and VSBfonds support) runs a 4-workshop documentary talent development program. Commercial leadership is split between founder/Creative Director Hanna Verboom and Zakelijk Directeur (Commercial Director) Ralf Roex, with Fieke Spoler serving as Filmprogrammeur. Geographic scope is hard-capped to Benelux due to film rights restrictions, and no external investors, parent company, or M&A activity have been disclosed.

Name

Cinetree

Legal name

Cinetree B.V.

Website

https://cinetree.nl

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Cinetree is a Dutch curated film streaming subscription service founded in 2014, serving Benelux viewers with a hand-picked selection of ~20 films per month selected by 60+ expert curators, alongside original documentaries, festivals, and a talent development academy.

Ownership category

akta.pro rank

Product category

Video Streaming Services

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Motion Picture and Video Distribution (51212)

SIC

Cable & Other Pay Television Services (4841), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Movie & Classic Film Cable Networks (MPABAFAH)

akta.pro secondary industries

Programming, Booking & Repertory Exhibition Services (MPADAKAL), Feature-Length Documentaries (MPADADAA), Business, Politics & Current Affairs Documentaries (MPADADAJ)

Keywords

• Curated film streaming
• Documentary subscription service
• Arthouse film rental
• Impact documentary production
• Film festival programming

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Subscription Revenue: Recurring monthly, semi-annual, or annual subscription fees for access to curated film library. Monthly at €9.99, semi-annual at €48, annual at €84.
2. Film Rentals: One-time rental fees for individual films outside the subscription library. Films available for 48 hours after rental. Rented films stream via website or app but appear on Smart TV apps automatically.
3. Gift Cards: Pre-paid gift cards for 3 months (€25), 6 months (€45), or 12 months (€80) of subscription.
4. Cinetree Originals Production: Documentary production funded by member subscription fees via Cinetree Foundation. Members contribute to impact documentaries on mental health, climate, and inclusion as part of their membership.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels5 records

Core offering

Cinetree operates a curated online film platform offering subscription-based streaming of approximately 20 hand-picked films and documentaries per month, refreshed weekly and selected by a network of more than 60 expert curators. The offering is extended with a 48-hour pay-per-rental collection, free short films, Cinetree Originals (impact documentaries co-produced through the Cinetree Foundation), member-supported film events and festivals, and gift cards, with availability limited to the Benelux region.

Product overview

Cinetree is a curated film streaming platform offering a subscription-based service with 20 hand-picked films and documentaries, renewed weekly. The platform operates as a portfolio of integrated offerings: the core monthly subscription provides access to the curated selection; a separate rental collection offers additional titles at per-film pricing; Cinetree Originals produces own impact documentaries; Cinetree Events organizes film festivals and physical screenings; Community connects filmmakers and impact makers; the Academy trains documentary talent; and Giftcards enable gifting subscriptions. Short films are available free without subscription.

Differentiator

Problem solved

Functional benefit

Products and services

• Cinetree Subscription Subscription-based streaming of approximately 20 curated films and documentaries per month, refreshed weekly and selected by 60+ expert curators. Available to individual consumers in the Benelux on monthly, semi-annual, and annual tiers across web, mobile, Smart TV, and operator TV-box platforms.
• Film Rental (48-Hour Rental) Transactional 48-hour rental of curated films for individual consumers who prefer à la carte access without committing to a subscription.
• Cinetree Originals Original impact documentaries produced through the Cinetree Foundation, distributed to Cinetree subscribers as exclusive curated content addressing social and environmental themes.
• Cinetree Gift Card Prepaid gift card that can be redeemed toward a Cinetree subscription or film rental, offered to individual consumers for gifting.
• Cinetree Film Festivals and Events (HER, Tomorrow, Together) Themed ticketed film festivals and community screenings (HER, Tomorrow, Together) that extend the curated experience to in-person events for individual members and the broader Benelux film community.

Quantifiable outcome

• 20 carefully selected films in monthly collection, refreshed weekly
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered core.

• ZiggocoreChannel Partner/ Reseller/ DistributorZiggo partnership allows Cinetree to be distributed through Ziggo Mediabox Next and Mediabox XL. Users can download and access Cinetree directly through the Ziggo TV Apps section, making the service available on television without additional devices.
• KPNcoreChannel Partner/ Reseller/ DistributorKPN TV+ Box integration allows Cinetree access through the 'Discover More Apps' section. Provides direct-to-TV access for KPN subscribers without needing additional streaming devices.
• Samsung ElectronicscoreOEM/ Whitelabel/ Licensing PartnerNative Cinetree app available on Samsung Smart TVs from 2017 onwards, downloadable through Google Play Store directly on the television.
• LG ElectronicscoreOEM/ Whitelabel/ Licensing PartnerNative Cinetree app available on LG Smart TVs from 2017 onwards, downloadable through the LG App Store.
• ApplecoreOEM/ Whitelabel/ Licensing PartnerCinetree app available on Apple TV devices and through iOS App Store. Supports AirPlay for streaming from iPhone/iPad to Apple TV.
• Google (Chromecast)coreTechnology or IntegrationChromecast integration allows streaming from website or mobile app to any television with Chromecast or built-in Chromecast functionality.
• Cinetree FoundationcoreStrategic or Co-development PartnerCinetree Foundation produces original documentaries on mental health, climate, and inclusion. Part of member subscription fees support new documentary and impact campaign production.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• MUBI: MUBI is a global curated film streaming service that hand-picks a small daily selection of arthouse, independent, and classic films. It is the closest direct analogue to Cinetree in terms of curation-by-experts positioning, subscription model, and mission-driven framing around quality cinema.
• The Criterion Channel: The Criterion Channel is a subscription streaming service offering a curated library of classic and contemporary arthouse films programmed by the Criterion Collection. Its expert-led curation, focus on quality over volume, and subscription pricing model closely mirror Cinetree's positioning.

Broad incumbents

• Netflix: Netflix is the global subscription streaming incumbent with a massive, algorithm-driven catalogue. It does not directly compete on curation, but sets the price/expectation anchor for streaming subscriptions in every market Cinetree operates in.
• Disney+: Disney+ is a global subscription streaming service with deep franchise content. While not a curated film service, it competes for the same household subscription wallet and is increasingly distributed through the same Smart TV and pay-TV channels as Cinetree.
• Amazon Prime Video: Amazon Prime Video bundles a broad film and series catalogue with Prime membership. It is a broad incumbent competitor in the same consumer subscription wallet as Cinetree, and offers an alternative destination for film discovery.
• Apple TV+: Apple TV+ is Apple's global subscription streaming service featuring curated originals and films. It is a broad incumbent comparable to Cinetree in that it also distributes on Apple TV hardware, but with a Hollywood-budget originals strategy rather than curator-led film selection.

Regional players

• Videoland: Videoland is a Dutch subscription streaming service owned by RTL Nederland, offering a broad catalogue of films, series, and originals primarily in the Benelux market. It competes with Cinetree for Dutch subscription dollars but with a mass-market rather than curated positioning.
• Pathé Thuis: Pathé Thuis is the Dutch transactional and subscription video-on-demand service from cinema chain Pathé, focused on theatrical and arthouse titles in the Netherlands. It overlaps with Cinetree in the Dutch market for quality/arthouse film rentals but competes more on transactional than curated-subscription terms.

Emerging players

• CuriosityStream: CuriosityStream is a subscription streaming service focused on documentary and factual content, including impact and science themes. It is comparable to Cinetree's Cinetree Originals / impact-documentary positioning rather than its full curated film catalogue.
• Filmin: Filmin is a Spanish subscription and transactional platform for arthouse, independent, and documentary cinema, curating rather than algorithmically surfacing its catalogue. It is a niche peer with a similar curated-quality positioning in a different European geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/cinetree
• YouTubeyoutube.com/user/Cinetree
• Facebookfacebook.com/CinetreeNL
• LinkedInlinkedin.com/company/cinetree
• Instagraminstagram.com/cinetreenl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cinetree