Community for New Direction

What Community for New Direction does

Community for New Direction (CND) is a 501(c)(3) nonprofit organization founded in 1989 and headquartered in Columbus, Ohio, that delivers behavioral health, substance use disorder treatment, youth development, and violence intervention services across 5 service locations in Columbus and Reynoldsburg. The organization serves more than 2,000 individuals annually through three integrated service lines: (1) Adult Mental Health and Substance Use Disorder Treatment, including outpatient counseling, medication-assisted treatment, intensive outpatient programming, an Anger Management program, the Men's Accountability and Change Program (based on the Duluth Model), and a 5-bed all-male Recovery House; (2) Youth and Young Adult Programs, including a 6-week Summer Day Camp for ages 5-14, an After School Program using Botvin LifeSkills Training across 20+ schools, Young Ambassadors for Peace (YAP), the FOCUS leadership program, Intergenerational Mentorship, and an annual HBCU college tour; and (3) a Violence Intervention Program for ages 14-24 operating in partnership with the Columbus Department of Public Safety and Recreation and Parks. All clinical programs are licensed by the Ohio Department of Mental Health and Addiction Services and the Outpatient Treatment Program holds a 3-year CARF International accreditation; CND also carries BBB Accredited Charity status and a 2023 Candid GuideStar Silver Seal.

The organization's revenue model is a hybrid of fee-for-service insurance reimbursement (Medicare, Medicaid, most major insurers, plus self-pay and ability-to-pay accommodations) and restricted/unrestricted grants from government sources — primarily the ADAMH Board of Franklin County, the City of Columbus, and the State of Ohio Mental Health & Addiction Services — supplemented by corporate sponsorships (OhioHealth, Nationwide Children's Hospital, Cardinal Health Foundation, Huntington Bank, Central Ohio Urology Group, United Way of Central Ohio), foundation grants (Harry C. Moores Foundation for FOCUS), and individual charitable donations channeled through the website, Kroger Community Rewards, and AmazonSmile. Distribution is entirely community-led: services are delivered in-person at the 5 CND locations (with the treatment center bus-accessible and walk-in friendly), embedded in 20+ partner schools, and accessed via referrals from courts, probation, schools, and community organizations as well as self-referrals. Programs are led by a credentialed senior team — CEO/President John Dawson (30 years' behavioral health experience), CFO William Gardner, Chief QA/QI Officer Charles Williams (MSW), and Clinical Director Laura Ford (MSW) — with a Board of Directors drawn from Cardinal Health, Nationwide Insurance, Huntington Financial Advisors, the Ohio Department of Job & Family Services, Columbus Metropolitan Housing Authority, and Central Ohio Urology Group.

Name

Community for New Direction

Legal name

Community for New Direction

Website

https://cndcolumbus.org

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Community for New Direction is a Columbus, Ohio-based 501(c)(3) nonprofit that delivers licensed mental health and substance use disorder treatment, youth prevention and leadership programs, and violence intervention services to more than 2,000 individuals annually across 5 service locations in Franklin County.

Ownership category

akta.pro rank

Product category

Behavioral Health and Youth Development Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Child and Youth Services (624110), Child and Youth Services (62411), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Youth Justice, At-Risk Youth & Violence Prevention Nonprofits (BPAGADAM)

akta.pro secondary industries

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK), Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL), Domestic Violence & Abuse Support Services (BPAGAEAD), Court/Community School Programs (Diversion, Probation-Linked, Community Day Schools) (EDAJAEAI)

Keywords

• Mental health services
• Substance abuse treatment
• Youth prevention programs
• Violence intervention services
• Community nonprofit services

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Insurance Reimbursement: CND accepts most major insurances including Medicare, Medicaid, and offers self-pay options for mental health and substance use disorder treatment services
2. Government Grants and Funding: Primary funding from ADAMH Board of Franklin County, City of Columbus, and State of Ohio Mental Health & Addiction Services. Additional grants from Harry C. Moores Foundation for FOCUS program
3. Donations and Charitable Contributions: Tax-deductible donations support mission work. Gregory A. Jefferson Scholarship Fund established in 2021. Kroger Community Rewards and AmazonSmile donations accepted
4. Program Grants: Annual grants sought to support FOCUS high school leadership program, capital needs, and general operating costs to maintain 5 locations and fleet of agency vans

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Community for New Direction delivers outpatient mental health and substance use disorder treatment for adults (including medication-assisted treatment and an all-male recovery house), youth prevention and leadership development programs (after-school, summer camp, mentoring, anti-bullying/peace curriculum, HBCU college tours), and youth violence intervention services for ages 14-24. All services are provided in person across five Columbus, Ohio locations using evidence-based curricula and a person-centered, culturally appropriate treatment model. The organization also runs an Anger Management program and a Duluth Model-based Men's Accountability and Change Program for domestic violence intervention.

Product overview

Community for New Direction (CND) is a nonprofit organization offering a portfolio of behavioral health and youth development programs across 5 service locations in Columbus, Ohio. The organization operates three core service areas: (1) Mental Health & Substance Use Disorder Treatment for adults including outpatient services, Anger Management, Men's Accountability and Change Program, and Recovery Housing; (2) Youth and Young Adult Programs including Summer Day Camp, After School Program, Young Ambassadors for Peace (YAP), FOCUS leadership program, Intergenerational Mentorship, and Annual HBCU Tour; and (3) Violence Intervention Services for youth ages 14-24. All programs are licensed by the Ohio Department of Mental Health and Addiction Services and backed by community partnerships with schools, funders, and organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Mental Health and Substance Use Disorder Treatment

Quantifiable outcome

• Client satisfaction: 96% of women and 93% of men satisfied with Outpatient Treatment Program
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Columbus Recreation and ParkscoreStrategic or Co-development PartnerPartner in violence intervention program and summer day camp physical recreation activities. Provides space and resources for youth programming.
• City of Columbus Department of Public SafetycoreStrategic or Co-development PartnerPartner in violence intervention program for youth and young adults ages 14-24. Program staff work in gang-controlled areas to reduce violence.
• Columbus Zoo & AquariumminorStrategic or Co-development PartnerDonated tickets for every child and staff member in Summer Camp to visit the Zoo and Zoombezi Bay. Hosted wildlife education program for CND youth.
• Columbus City SchoolscoreChannel Partner/ Reseller/ DistributorMain school district partner for after-school program, YAP violence prevention curriculum, and FOCUS leadership program. Services provided in 20+ schools.
• Reynoldsburg SchoolscoreChannel Partner/ Reseller/ DistributorSchool district partner for after-school program, YAP violence prevention curriculum, and FOCUS leadership program.
• Columbus Metropolitan Housing AuthorityminorStrategic or Co-development PartnerPartner supporting Scholar House III. Working relationship for housing and community support services.
• Read for a CauseminorGTM or Marketing PartnerLocal author Jillian Boone's nonprofit partners with CND to amplify mission through book sales.

Scale indicators9 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Maryhaven: Central Ohio's largest behavioral health provider offering adult and adolescent substance use and mental health services. Multiple CND executives (John Dawson, Charles Williams) previously worked at Maryhaven, underscoring direct comparability in scope, geography, and care model.
• CompDrug: Columbus-based nonprofit providing outpatient and residential substance use disorder treatment, including medication-assisted treatment. Directly comparable to CND's adult mental health and SUD treatment program line in terms of geography and modality.
• Directions for Youth and Families: Columbus-based nonprofit delivering youth counseling, prevention, and family support services. Closely comparable to CND's youth development and prevention portfolio (after-school, mentoring, anti-violence programming).
• The Buckeye Ranch: Ohio-based nonprofit providing behavioral health, mental health, and residential services for children, adolescents, and families. Comparable to CND in mission and youth-focused behavioral health delivery, with overlapping licensing and CARF accreditation profile.
• Alvis: Columbus-based nonprofit offering behavioral health, reentry, and recovery housing services. Charles Williams, CND's Chief QA/QI Officer, previously worked at Alvis, indicating directly comparable clinical and operational profile.
• Southeast Healthcare: Ohio-based nonprofit providing outpatient mental health, substance use, and primary care services. Comparable to CND in being a community-based behavioral health provider serving similar populations within Ohio.
• Star House: Columbus-based nonprofit serving youth and young adults experiencing housing instability and related challenges. Comparable to CND's youth and young adult programs in geography and target population.
• National Youth Advocacy and Resilience: Nonprofit focused on youth violence intervention and prevention models. Directly comparable to CND's Violence Intervention Program for ages 14-24, which partners with the City of Columbus Department of Public Safety.

Regional players

• Boys & Girls Clubs of Columbus: Regional Columbus-based youth development nonprofit providing after-school, summer programming, and mentoring. Comparable to CND's youth programs in mission and youth population served, although with a broader recreational vs. clinical focus.

Broad incumbents

• Lutheran Social Services of Central Ohio: Large Central Ohio social services nonprofit providing behavioral health, family, and community support services. Comparable to CND's broader social services and behavioral health portfolio, but with much larger scale and a more diversified program mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/cndonline
• YouTubevimeo.com/user102257899
• Facebookfacebook.com/CNDonline
• LinkedInlinkedin.com/company/community-for-new-direction
• Instagraminstagram.com/cndonline

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Community for New Direction